Re-Industrialisierung in den USA: Überblick Automobilindustrie und Vertrieb
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1 Re-Industrialisierung in den USA: Überblick Automobilindustrie und Vertrieb Wirtschaftstag USA 13. Juli 2015 IHK Saarland Dieter Lehnert Deutsch-Amerikanische Außenhandelskammer USA-Midwest Detroit, MI
2 Sales Training to US Automotive OE s and Tier Accounts Prepared for IHK Saarland 13. Juli, 2015 Dieter H. Lehnert Manager, Michigan Office lehnert@gaccmidwest.org +1 (313) German American Chamber of Commerce of the Midwest, Inc. 2
3 AHK USA Ihr transatlantischer Partner Unsere Dienstleistungen: Markteintritt USA Allgemeine Anfragen Recht & Steuern Addressrecherche und Mailings Geschäftspräsenz Geschäftspartnersu che Messeunterstützun g Standortsuche Marktanalyse J-1 Visum Career Services Expatriate Services M&A Beratung 3
4 Agenda Industry Overview Sales Production Technologies Drivers Trends Employment Locations t i o r t e D U, A S 4
5 Industry Overview Sales Percent Change CY 2013 vs. CY 2014: Total U.S. Light Vehicle Sales Percent Change thru May 31st for 2014 and 2015: Units (2014): 6,743,533 Units (2015): 7,046,586 2 Series -1,30% 4,50% Units (2014): 3,430,220 Units (2015): 3,774,885 10,00% Units (2014): 3,313,313 Units (2015): 3,271,701 Source: Automotive News, February 2015
6 o. otor C Ford M Industry Overview Sales thru May 31st % Units: 1,246,192 Units: 1,063,638 Units: 1,021, % 14.5%. n N.A Nissa Units: 902,323 Units: 618, % Units: 612,255 Units: 560,463 er AG Daiml Units: 241, % Units: 161, % Units: 150, % 8.8% 8.7% 8.0%
7 June 2015 US Auto Sales Summary SAAR hits Million 7
8 Industry Overview - Sales Strong Sales since 2009
9 Industry Overview - Sales Source: Forbes, 2015
10 Industry Overview - Sales
11 Industry Overview - Sales U.S. Sales Forecast:
12 Industry Overview - Production 000 U.S. Production Forecast:
13 Industry Overview - Production
14 Industry Overview US Sales / Production
15 Industry Overview NA Production
16 Industry Overview NA LV Capacity
17 Industry Overview NA LV Capacity
18 Industry Overview NAFTA Production
19 Industry Overview Segment Production
20 Industry Overview NA Program Launches
21 Industry Overview Platform Proliferation
22 Industry Overview Platform Proliferation
23 Industry Overview - Technologies Trends driven by Legislation Driven by Government regulatory requirements including ISO/IEC and the SPT 2.0 requires investments yielding vehicle performance efficiency improvements including Stronger, lighter materials development Diesel Power Fuel Cell Vehicles Vehicle Electrified technologies: BEV Battery Electric HEV Hybrid Electric PHEV Plug-in Hybrid Electric Trends driven by Consumers A new generation of drivers requires carmakers to react accordingly to meet/satisfy drive interaction preferences. The focus includes development in In-Car Infotainment Systems Hi Speed Data Connections Autonomous Vehicles Blind Spot Detection Active Cruise Control Advanced Safety Features Interconnectivity of Vehicles: Vehicle to Vehicle (V2V) Vehicle to Grid (V2G)
24 Industry Overview - Technologies Key Drivers
25 Automotive Trends CO2 Legislation
26 Automotive Trends Structural Changes
27 Automotive Trends Powertrain Technology
28 Industry Overview - Technologies
29 Industry Overview - Technologies
30 Industry Overview - Technologies
31 Industry Overview - Technologies
32 Industry Overview R&D Investment What is R&D Investment? R&D contains, according to industry experts, either the first two or all three of the below components: Research Research refers to the pure research, which contains projects that may or may not go into development Advanced Development This development phase may still contain elements that do not have intention to lead to production Production Development At this stage, the development is predetermined to be ultimately ending in production
33 Industry Overview R&D Investment R&D Expenditures in the US Across all industries, there are US$638 billion spent for R&D in Larger automotive companies tend to have a higher than industry average R&D spending ranging above 5% share of revenues. Prior to 2009, auto industry research was mainly self-funded (98%).
34 Industry Overview R&D Investment Estimated R&D Spending Global & US in Billions of US$
35 Top 100 Auto Suppliers - German Rank Automotive Sales NA Global North Tier Supplier (Billion) Rank Americ a 1Bosch Conti ZF ThyssenKrup p North 15America Inc BASF Schaeffler Benteler 18Mahle Helle Brose Gestamp Behr 59Leoni Eberspraeche 52r Webasto Bayer 50Draexlmaier Infineon KSPG 76Kostal TrelleborgVibr 82acoustic Kautex HBPO Rank Automotive Sales NA Global North Tier Supplier (Billion) Rank Americ a 1Bosch Conti ZF Henniges Kirschhoff Van Robb 74 16BASF 24Schaeffler 26Benteler 22Mahle 36Helle 38Brose 27Gestamp Behr 56Leoni Eberspraeche 55r 58Webasto 65Bayer 53Draexlmaier 78Infineon 59KSPG 72Kostal Trelleborg 89Kautex HBPO Henniges 2010 Rank Sales NA North (Billion) Americ a $ % 17.91%$ % 17.91% 2011 Rank Sales NA North (Billion) Americ a Total 2012 Rank Sales NA North (Billion) Americ a Total $ % $ % $ % $ %$ % 17.44%$ % 15.68%$ % 15.58%$ % 17.44% 15.68% 15.58%
36 Industry Overview Center of Automotive Industry
37 Industry Overview Center of Automotive Industry
38 Industry Overview - Employment U.S. Vehicle Production & Automotive Employment Forecasts
39 Automotive Employment SE MICHIGAN
40 Technology Industry Employment Projections
41 Technology Occupation Employment Projections
42 STEM Degree Earned: School Year
43 STEM Degree Completions: Regional Comparison
44 SE MICHIGAN LEADING INNOVATION
45 SE MICHIGAN LEADING INNOVATION
46 THANK YOU!! 46
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