2015 Enterprise Mobile Application Report

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1 2015 Enterprise Mobile Application Report BY CHRIS MARSH, 451 RESEARCH Sponsored by SEP 2015

2 i 451 RESEARCH ABOUT 451 RESEARCH 451 Research is a preeminent information technology research and advisory company. With a core focus on technology innovation and market disruption, we provide essential insight for leaders of the digital economy. More than 100 analysts and consultants deliver that insight via syndicated research, advisory services and live events to over 1,000 client organizations in North America, Europe and around the world. Founded in 2000 and headquartered in New York, 451 Research is a division of The 451 Group Research, LLC and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication, in whole or in part, in any form without prior written permission is forbidden. The terms of use regarding distribution, both internally and externally, shall be governed by the terms laid out in your Service Agreement with 451 Research and/or its Affiliates. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice. New York 20 West 37th Street, 6th Floor New York, NY Phone: Fax: San Francisco 140 Geary Street, 9th Floor San Francisco, CA Phone: Fax: London Paxton House (5th floor), 30 Artillery Lane London, E1 7LS, UK Phone: +44 (0) Fax: +44 (0) Boston 1 Liberty Square, 5th Floor Boston, MA Phone: Fax:

3 ii 2015 Enterprise Mobile Application Report TABLE OF CONTENTS RESEARCH OVERVIEW 1 Global Survey of 484 Interviews EXECUTIVE SUMMARY 1 KEY TAKEAWAYS 2 There is a disconnect between aspirations and capabilities A growing proportion of companies will look to IT for the bulk of their internal apps development It s not just development where IT is expected to step up to the plate Anticipated developers of planned apps over the next two years: KEY FINDINGS 4 Q1: What is your company s revenue size? Q2: How many people are employed in your organization? Q3: What is your organization s primary industry? Q4: What is your primary job function? Q5: How may {Customer} mobile apps is your department planning to deploy over the next two years? Q6: How many {Employee} mobile applications in total is your department planning to deploy over the next two years? Q7: How many {Partner} mobile applications in total is your department planing to deploy over the next two years? Q8: Which of the following NEW mobile applications types does your company plan to deploy over the next two years? Q9: Does your company currently use any of the following third-party vendor tools?. 8 Q10: Do you think it is preferable to use an integrated platform from a single vendor, as opposed to a variety of services from different vendors? CONCLUSION AND RECOMMENDATION 9

4 1 451 RESEARCH RESEARCH OVERVIEW The Enterprise Mobile Application Report evaluated the level of demand for mobile applications in the enterprise and the challenges that companies face to meet the demand. The survey captured responses from more than 480 participants that represent IT management, IT development and line of business across a range of industries in North America, Europe and Asia Pacific regions. The global survey analysis was completed by 451 Research in March GLOBAL SURVEY OF 484 INTERVIEWS 15% 38% 30% USA UK Germany Australia EXECUTIVE SUMMARY The demand for new mobile apps (for customers, partners and employees) is still very strong. And interestingly, companies are broadening their focus beyond core processes and application silos. IT is being expected to step up across the lifecycle, extending traditional support and performance monitoring to new mobile projects alongside input on supporting architectures and GRC (governance, risk management and compliance). However, given budget and resourcing limitations, skills gaps, legacy infrastructure, overall technology fragmentation and immature lifecycle workflows, IT departments are ill-equipped to meet the demand for mobile apps. There is also still a disconnect between the intention for the majority of internal development to be done by professional developers and the availability of those skills to enterprises. The challenge is many companies are faced with little workflow automation across the lifecycle, with too high a proportion of budgets assigned to development over postproduction optimization to support the volume of apps that companies are planning.

5 Enterprise Mobile Application Report KEY TAKEAWAYS There were several interesting takeaways from the survey revealing challenges that companies are facing in meeting the increased demand for mobile applications and obstacles to success mobile app development and deployment. THERE IS A DISCONNECT BETWEEN ASPIRATIONS AND CAPABILITIES. Lots of apps Custom infrastructure Scarce developers Of companies planning 20+ employee apps, around 60% are also planning 20+ customer and partner apps 34% currently custom-build their back-end integrations; 10% rely on their application provider 71% expect IT to be managing those app projects A GROWING PROPORTION OF COMPANIES WILL LOOK TO IT FOR THE BULK OF THEIR INTERNAL APPS DEVELOPMENT. Professional developers in IT 43% 68% Non professional devs in IT 10% 15% Professional devs outside of IT 19% Business analysts outside IT 4% 13% Other employees outside IT 1% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% % of time spent now on specific internal app dev projects Bulk of development on internal apps in two years

6 3 451 RESEARCH IT S NOT JUST DEVELOPMENT WHERE IT IS EXPECTED TO STEP UP TO THE PLATE. Now (6-10) Should Be (6-10) 1. Suppor9ng deployed apps 70% 73% Role of IT in Mobile Apps Projects 2. Performance monitoring 3. Pre- produc9on tes9ng 4. Providing the architecture 5. Governance, risk, compliance 6. Back- end development 7. Front- end development 8. Designing UIs 70% 79% 69% 71% 67% 70% 65% 72% 64% 73% 64% 69% 65% 69% Two-thirds of apps over the next two years will be externally developed. ANTICIPATED DEVELOPERS OF PLANNED APPS OVER THE NEXT TWO YEARS: 14% Externally by a digital agency partner Externally by a systems integrator 35% Internal development 14% Externally by a developer partner 21% Externally by a business applica;on vendor

7 Enterprise Mobile Application Report KEY FINDINGS Following are key findings from the research report around the quantity and types of mobile apps that companies have deployed and will be deploying in the next two years. In addition, who typically takes the lead in project managing mobile app initiatives. Q1: WHAT IS YOUR COMPANY S REVENUE SIZE? More than $1B 27% $500M to < $1B 30% $300M to < $500M 24% $200M to < $300M Less than $200M 3% 0% 5% 10% 15% 20% 25% 30% 35% Q2: HOW MANY PEOPLE ARE EMPLOYED IN YOUR ORGANIZATION? More than % % % % % 0% 10% 20% 30% 40% 50%

8 5 451 RESEARCH Q3: WHAT IS YOUR ORGANIZATION S PRIMARY INDUSTRY? Manufacturing 28% Financial Services 25% Retail 19% Energy/ U;li;es Healthcare Insurance 9% 9% 10% 0% 5% 10% 15% 20% 25% 30% Q4: WHAT IS YOUR PRIMARY JOB FUNCTION? Series 1 C- Level 20% General Manager 17% VP Level 8% Director 22% Manager 33% 0% 5% 10% 15% 20% 25% 30% 35%

9 Enterprise Mobile Application Report Q5: HOW MAY {CUSTOMER} MOBILE APPS IS YOUR DEPARTMENT PLAN- NING TO DEPLOY OVER THE NEXT TWO YEARS? 13% 15% 49% 23% Less than to to % increase in companies planning to have 10 to 50+ customer mobile apps in two years Q6: HOW MANY {EMPLOYEE} MOBILE APPLICATIONS IN TOTAL IS YOUR DEPARTMENT PLANNING TO DEPLOY OVER THE NEXT TWO YEARS? 19% 43% 24% Less than to to % increase in companies planning to have 10 to 50+ employee mobile apps in two years

10 7 451 RESEARCH Q7: HOW MANY {PARTNER} MOBILE APPLICATIONS IN TOTAL IS YOUR DEPARTMENT PLANING TO DEPLOY OVER THE NEXT TWO YEARS? 10% 57% Less than to to % increase in companies planning to have 10 to 50+ partner mobile apps in two years Q8: WHICH OF THE FOLLOWING NEW MOBILE APPLICATIONS TYPES DOES YOUR COMPANY PLAN TO DEPLOY OVER THE NEXT TWO YEARS? CRM - Sales CRM - Marke:ng A customer- facing website or applica:on General produc:vity apps CRM - Service / Support Field- service applica:ons Supply- chain applica:ons Partner applica:ons Task- based employee applica:ons Ver:cal specific industry applica:ons None of the above. 1% 54% 49% 47% 44% 43% 41% 39% 38% 38% 36% 0% 10% 20% 30% 40% 50% 60%

11 Enterprise Mobile Application Report Q9: DOES YOUR COMPANY CURRENTLY USE ANY OF THE FOLLOWING THIRD-PARTY VENDOR TOOLS? Na?ve mobile OS tools App virtualiza?on CRM SOA plajorm MDM service MAP Open source build frameworks Applica?on container API Gateway MBaaS MAM service 41% 40% 39% 36% 36% 34% 33% 30% 27% 23% 50% 0% 10% 20% 30% 40% 50% 60% Q10: DO YOU THINK IT IS PREFERABLE TO USE AN INTEGRATED PLAT- FORM FROM A SINGLE VENDOR, AS OPPOSED TO A VARIETY OF SERVICES FROM DIFFERENT VENDORS? Highly preferable 31% Somewhat preferable 53% Neither nor 14% Not preferable at all 2% Not preferable at all 1% 0% 10% 20% 30% 40% 50% 60%

12 9 451 RESEARCH CONCLUSION AND RECOMMENDATION Although the demand is strong for mobile apps, for many companies, it s still in the early stages for mobile application strategies. To meet the demands, companies are still heavily reliant on external partners for the bulk of planned development. While an even greater proportion sees professional IT developers doing the majority of internal development, others outside of IT are taking up the slack. Enterprises are consequently falling unplanned into the citizen developer model. As a result, a burdened IT is beginning to look at other infrastructure strategies; however they are typically looking to existing web middleware and application vendors. While IT is still in the driver s seat when it comes to both the bulk of internal mobile app development and project management, Line of Business (LoBs) want input and greater collaboration, but only selective empowerment not sole responsibility for projects and budgets. It is critical that IT facilitate this to prevent fragmentation of tools and projects. There is a heterogeneous landscape of overlapping technologies at play in the enterprise, into which an accretive rather than a divide and conquer strategy is more likely to gain traction. The majority of companies unsurprisingly want their main tools to be able to integrate, but stop short of wanting deeply vertically integrated sole-vendor mobile stacks. Furthermore, enterprises are looking for greater architectural flexibility and ecosystem interoperability. There is a danger that a burdened IT is caught between the rock of suboptimal existing middleware and the hard place of new mobile solutions lacking extensibility and with this choice, will look to stretch existing investments. Companies using mobile-specific tooling are ahead of the pack. Companies with the higher numbers of deployed apps are significantly less likely to opt for custom back-end integrations and more likely to be using mobile tools like mobile application platforms and mobile back-end as a service.

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