FULCRUM INVESTMENT GROUP SPECIALIZING IN ALTERNATIVE INVESTMENTS

Transcription

1 FULCRUM INVESTMENT GROUP SPECIALIZING IN ALTERNATIVE INVESTMENTS Copyright Fulcrum Investment Group LLC East 53 rd Street 22 nd Floor New York, New York T: F: E:

2 Ful crum [Ful"crum] 1) The support or point of support on which a lever oscillates in raising or moving an object. 2) A structure that supports an object revolving about it or depending on it. 3) An agent through which vital powers are exercised. 4) One that supplies capability for action. SPECIALIZING IN ALTERNATIVE INVESTMENTS

3 The Firm Fulcrum Investment Group, LLC is a New York City-based integrated alternative investment firm with global reach. Fulcrum specializes in strategic marketing, innovative product development, tailored client servicing and reporting, and business risk consulting. The firm provides a traditional investment management platform that allows managers to focus on their comparative advantage, managing portfolios. Fulcrum is committed to providing the highest level of service while affording managers access to a globally diversified spectrum of investors. Fulcrum Investment Group, LLC was founded in January 2003 by John Morris, a leading figure in the alternative investment industry for over 10 years. With almost 20 years of combined industry experience, having raised over US$1 Billion of assets, the Fulcrum team assists its clients in making informed strategic decisions in the alternative investment industry. Fulcrum has built a strong global network of long-term relationships with a diversified investor base. 3

4 Guiding Propositions Fulcrum s approach to the alternative investment business is shaped by a few strong propositions: The growing institutionalization of the industry means that managers who adopt a more traditional investment management business structure are better placed to compete for capital. Hedge Fund Managers are typically independent people who want to control their own destiny. Managers should concentrate on their comparative advantage (i.e. making money). Fulcrum should concentrate on its comparative advantages (i.e. raising capital and managing the client servicing process). Firm equity should be preserved to retain good talent over the long run. Client diversification is as important as portfolio diversification. Long term relationships are a more efficient (and enjoyable) way to do business. Seek to negotiate a deal that both parties will like tomorrow and in ten years time. 4

5 Overview Industry Knowledge Global Distribution Integrated Alternative Investment Services Value Creation Marketing Services Hedge Fund Capital Acquisition Global Distribution Multiple Asset Classes Advisory Services Business Risk Consulting Client Servicing & Reporting Consulting Professional and Entrepreneurial Networks and Long Term Relationships 5

6 Manager Services Alternative Investment Services Fulcrum s mission is to provide a customized integrated business platform that allows managers to focus solely on their comparative advantage, managing portfolio risk. The firm designs and develops tailored marketing programs that best represent the manager to the investors and to the market. Fulcrum s hedge fund manager relationships are goal oriented, transparent, interactive, continuous and supportive. Fulcrum views each manager as a business partner. Capital Acquisition and client service capabilities are an important part of our value added. This is underpinned by the firm's traditional commitment to work only with superior hedge fund managers who are committed to investor education and the highest standards and ethics in the alternative investment marketplace. Fulcrum s alternative investment services for managers include: 6

7 Manager Services Capital Acquisition Fulcrum s focus on capital acquisition includes the development of strategic marketing and product placement platforms, tailored to co-exist and grow with each manager s existing business platform. Fulcrum s goal is to provide managers with superior and integrated out-sourced marketing and client servicing capabilities. While these functions are similar to those of conventional external marketers or consultants, Fulcrum offers managers an involved, highly personal and transparent approach to marketing. Fulcrum focuses on an extremely limited number of managers. We are therefore able to better service our clients. Given our strategic focus, we necessarily concentrate on best-of-breed managers in each asset class. Fulcrum analyzes organizations, business plans, as well as performance analysis, to better understand the risk involved. By so doing we glean a thorough understanding of managers and the likelihood of long term success in their asset classes. Fulcrum is thereby uniquely able to appropriately represent various products in the global market place to several investor segments. 7

8 Marketing Process Meet with Manager to discuss strategy and goals Comprehensive Analysis and Due Diligence of The Strategy, Business Structure, Performance history Develop Customized Marketing Strategy Design Tailored Marketing Materials Screen for appropriate investors Fulcrum meets with targeted investors Manager and Fulcrum meet with targeted investors to close Constant Client Servicing and Reporting 8

9 Investor Market Segments High Net Worth Individuals Family Offices Investment Advisors Institutional Proprietary Institutional - Platforms Consultants Fund of Funds Foundations Endowments Pension and Superannuation Funds 4 9

10 Geographical Markets Onshore US Asia Europe Canada Australia 10

11 Manager Services Business Risk Consulting Fulcrum provides hedge funds with custom-tailored solutions for all aspects of business risk management. The Firm has integrated risk and performance measurement tools and management frameworks that highlight the true economics of activities. A key goal of Fulcrum is to ensure that its experience and expertise is translated into demonstrable added value by focusing its expertise on the management of Hedge fund business and thereby allowing managers to focus on activities for which they possess a comparative advantage. Client Servicing & Reporting Consulting Fulcrum offers integrated client servicing and reporting solutions to hedge funds. Fulcrum integrates best practices to develop appropriate reporting and performance measurement platforms. The team performs suitability tests that result in tailored platforms that are in compliance with regulations such as The Patriot Act, Know Your Customers, and Anti-Money Laundering. The team performs thorough review of marketing materials including Private Placement Memorandum and Subscription Agreement to streamline the investment process for investors. 11

12 Manager Services Services Review Capital Acquisition Activities Introduce suitable onshore and offshore fund investors. Negotiate appropriate economic terms for institutional Separately Managed Accounts (SMA s). Design and establish marketing platform. Non-Capital Acquisition Activities Review and modify marketing collateral material. Review Private Placement Memorandum and Subscription Agreements Design and establish client service platform. Manage client servicing and reporting. Process subscriptions and redemptions. 12

13 Manager Services Review and screen for compliance: US Patriot Act Anti-Money Laundering (Know Your Customer) Suitability Blue Sky filings Monitor concentrations and partnership limits US Privacy Act Manage PR and industry Press relationship. Manage relationships with third party providers (Administrators, Accountants etc.). Sponsor and Launch offshore Feeder fund. Launch offshore Hub fund. 13

14 Our Team JOHN K.E. MORRIS Mr. Morris is the founder and managing member of Fulcrum Investment Group LLC, where he is responsible for administration, operations, client service, capital acquisition and product development. Most recently he was a partner at Promethean Investment Group, where he was responsible for the firm s marketing, investor relations and product development. Mr. Morris also served on the investment committee. Prior to joining Promethean, Mr. Morris was Executive Director at Global Arbitrage Asset Management where he was responsible for marketing and investor relations. Prior to GAAM, Mr. Morris was a Managing Director at the Palladin Group, L.P. in charge of marketing, client services and business development. Prior to this Mr. Morris was Vice- President of capital markets at Republic National Bank of New York (now part of HSBC) where he was responsible for new business development for structured products. Mr. Morris was graduated with honors from Clark University in 1989 with a B.A. in dual majors of Economics and International Development. He holds an M.A. in Sociology from Yale University and an M.A. in International Economics and Finance from Brandeis University. 3 14

15 Our Team KOK-WAH CHEE Mr. Chee joined Fulcrum in May 2003, where he is responsible for operations, risk management, manager selection and business development. Most recently he was at Promethean Investment Group, where his responsibilities included business development and capital acquisition. Prior to joining Promethean, Mr. Chee was Vice President at Eaton Vance Management where he was responsible for managing the Asian portfolio of a fixed income fund. Prior to Eaton Vance Management, Mr. Chee was an Economist at S&P s DRI, where he was responsible for forecasting economic trends and indicators on Asian economies and consulting for companies on long term investments in Asia. Prior to this Mr. Chee was Project Manager for Business Systems Development at Paul Revere Insurance, now Provident Insurance Companies. Mr. Chee was graduated Phi Beta Kappa and with high honors from Clark University in 1989 with a B.A. in Economics and Mathematics. Mr. Chee also holds a General Course Certificate from the London School of Economics ( LSE ). Mr. Chee has completed Level II of the CFA Program. 3 15