A Web CMS designed for magazine publishers. Responsive. Design. How to create and monetize Responsive Design websites

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1 Rivista5 A Web CMS designed for magazine publishers Responsive Design How to create and monetize Responsive Design websites Rivista5 builds on the visual appeal and versatility of the Publishers enjoy state-of-the-art content management tools, Rivista Content Management System, a modular, cloud- including an advanced tagging system to organize content, based solution designed specifically for publishers. track website traffic by section, and to develop targeted advertising programs that align with the publisher s content Accommodating direct editorial access, without need for a webmaster or third party, and monetized to generate and increase ROI. advertising revenue, Rivista and now, Rivista5 gives pub- Explore the power of the Rivista5 CMS: lishers the power and flexibility to be unique in their market. Introducing Responsive Design Supporting the Business Needs of Publishers Rivista5 empowers publishers to create responsive design Stronger Results, More Revenue websites that adapt to all screen sizes. The result is a Ad Serving compelling reading experience for users on smartphones, tablets, desktops, laptops, and an ever-expanding array of devices. The days of pinch and zoom are over! Using HTML5 and CSS3, Rivista5 flows website content according to the screen size of the viewer and translates to more time spent on site. Content Marketing / Native Advertising Interactive Tools to Engage and Grow Audience Geobase Directories Turnkey Revenue-Generating Programs, Top of the Town Tracking and Analytics Monetization Strategy

2 Introducing Responsive Design Latest metrics show that nearly 30% of traffic to publisher sites is coming from mobile devices. Some websites are closer to 50%. By 2014 there will be more web traffic coming from mobile than from the desktop web (comscore). Two-thirds of users say they re more likely to buy a website s product or service if the site is mobile-friendly (Google). To take charge of their digital future, publishers are embracing a mobile first approach and thinking outside of the box. Rivista5 empowers publishers to create responsive design websites that adapt to all screen sizes. With responsive design, website content naturally adapts to the screen and orientation on which it is viewed regardless of the device. Publishers can control advertisements that appear on different screen sizes. For example, a leaderboard ad can be set to appear for desktop and tablet views with a smaller sized ad for smartphones. A responsively designed interface is a better experience for readers and advertisers alike. Fonts, images, and site structure all play their part to create a fluid experience that readers enjoy. The benefits are obvious, says Mashable, You build a website once and it works seamlessly across thousands of different screens. You can learn more about responsive design here: Supporting the Business Needs of Publishers Rivista5 is the only web CMS for responsive design built specifically for magazine publishers that offers companion digital edition and mobile app solutions. Publishers who value bold branding, a strong social presence and ecommerce abilities, find that their content can integrate seamlessly across channels while offering readers a choice of how to consume and share it. The presentation layer is customizable with layouts for displaying content and aligning advertising. Working with an implementation manager every step of the way, the publisher stylizes the site with fonts, colors, and features to showcase their brand. The implementation process includes web strategy and architecture, SEO analysis and training, migration/transition, and implementation management. Publishers that have an existing website will work with the Rivista5 team to migrate content that should be on the new website and to format content for responsive design. Get inspired! See MyNewOrleans.com or PalmSpringsLife.com as fresh examples of responsive design websites.

3 Stronger Results, More Revenue Rivista5 was designed to help magazine publishers continuously grow their audience and generate revenue. Having a responsively designed interface contributes to a lower bounce rate and more time spent on the website. Publishing partners typically experience between a 25% and 125% increase in online traffic in the first 6 months after launching their web presence on Rivista. The days of pinch and zoom are over! Advertisements can be targeted to run alongside certain topics or sections of the website or they can be set to rotate across all available inventory. Rivista accepts all IAB advertising units and ad-serving is available for publishers that utilize it. Ad Serving Ad serving is a technology and service that allows for greater segmentation and targeting of ads. When a website is visited ads will appear according to schedule and the publisher can keep track of impressions and clicks to determine the success of campaigns. The beauty of ad serving is the ability to report on impressions, clicks, and post-click activities. Using an ad server, the publisher can upload and target ads to different users or content. The campaign can be fine-tuned and optimized based on results. The publisher can also manage their website inventory and forecast the availability of impressions based on traffic patterns to the site and campaigns that are running. Godengo+Texterity uses OpenX Enterprise for ad serving as it is flexible, powerful and intuitive. Other ad servers, such as Google s Doubleclick for Publishers (DFP), can be used with Rivista5. Ads can be targeted by content, geography, browser, and custom variables. The ad server will prioritize ads to manage sold campaigns and available inventory to hit revenue goals. Content Marketing / Native Advertising Another benefit of Rivista5 is the ability to craft native advertising opportunities that are valuable to advertisers. Savvy marketers are looking for ways to break through the noise and find niche audiences interested in their products or services. Having developed such audiences and multi-platform offerings, publishers are in a prime position to sell more than just a banner. Try sponsored sections, slideshows, video channels, or content lead-generation programs based on topics that engage your readers and deliver leads. Solve Media finds that 60% of agency media buyers consider native advertising to be very important or extremely important going into Rivista5 has the tools to enable content marketing and the Godengo+Texterity team has over 13 years of experience to apply towards helping publishers monetize their assets and create new revenue streams. Ask us for examples and succeed in this exciting market!

4 Interactive Tools to Engage and Grow Audience Publishers enjoy a full suite of applications to enhance their web presence, whether it s a rotating splash gallery to greet visitors entering the site, a calendar of events to feature local-doings, a video channel to highlight top restaurants, or a photo gallery to advertise tourist destinations. Rivista developers are constantly creating new modules, often with inspiration from publishing partners. Video Surveys Polling Weather Calendars Photo galleries Geobase directories User commenting Blogs E-Commerce Order management RSS feeds And more Publishing partners typically experience between a 25% and 125% increase in online traffic in the first 6 months after launching their web presence on Rivista. Geobase Directories The Geobase application in Rivista lets the publisher create searchable online directories of businesses arranged by category, location and feature. Geobase can be used to manage local business listings, such as a dining or shopping guide, that provides site visitors with valuable resources to keep them coming back to the site and advertisers with a powerful promotional tool to generate revenue. Geobase accommodates a customized look and feel, data import/export, search engine optimized listings, advertiser self-serve listings, e-commerce with a publisher defined pricing system, and value-added services such as restaurant reservations. Turnkey Revenue-Generating Program, Top of the Town Growing in popularity is a locally-focused turnkey advertiser program created by Godengo+Texterity known as Top of the Town. Top of the Town is a publisher revenue development partnership program that is built on the Rivista platform. Top of the Town works best in destination markets where publishers can team up with the hospitality industry, retailers and entertainment venues in running promotions on their site. Top of the Town uses the hottest tools in local marketing Web directories, text messaging, loyalty programs, and video to build an unmatched lead generation mechanism across platforms. See PalmSpringsLife.com for an example of Top of the Town promotions. This program has driven hundreds of leads to restaurants, hotels, shopping centers, and attractions in the Palm Springs area. Promotions extend from the Palm Spring s website to physical businesses participating in the program. Other publishers include Our South Bay (see The Locals Club) and Marin Magazine (see OptLOCAL) as examples. The program can be customized for each local market and publication to live up to what readers have always expected. Godengo+Texterity provides the platform, sales expertise and processes that drive the publishers program, allowing the publisher s team to focus on sales, margin and promotion. A proven program, Top of the Town is driving new revenue and reader engagement for publishers in a variety of markets.

5 Tracking and Analytics All Rivista sites are set up with Google Analytics or can be hooked up to a publisher s tracking system of choice to keep tabs on unique visitors, traffic patterns, and time spent on site. Analytics are powerful and provide the information necessary to determine articles and topics that resonate most with readers as well as the data advertisers seek as it relates to the publisher s audience. All publishers have access to a dedicated Account Management team that will explain how to make the most of web, mobile and social analytics to tell the story of your brand and loyal readers. By 2014 there will be more web traffic coming from mobile than from the desktop web. comscore Monetization Strategy Monetization strategy is a key focus at Godengo+Texterity and publishers have access to ongoing sales strategy consultations and training to equip sales teams to sell digital media. The veteran team can be found presenting webinars and conference presentations on topics like cross-platform publishing, mobile, and monetization. Publishers can benefit from the same expertise used to train media sales teams at McGraw-Hill, Cox, Hearst-Argyle TV, and NBC. Current webinar topics include: How to Monetize Your Website Basic Sponsorships How to Overcome the Objection: Your Site is Too Small Content Marketing Rivista powers industry-leading websites and delivers the benefits of an in-house website at a fraction of the cost. Websites are monitored 24/7. Customer support is available from 7am PST to 5pm PST, Monday-Friday. Rivista includes hosting and website maintenance. Request a demonstration of Rivista5 to see how it works. For answers to your questions, call or request a personal consult,