Policy, Practice and Profitability
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1 International Conference INTERREG project E-Mobility Policy, Practice and Profitability October 10th 2013 Haarlem, the Netherlands
2 2 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 3 On 10 October 2013 the Dutch city of Haarlem had the honour of being the international centre of electric transport. Over 90 experts and stakeholders from eight different countries took part in the INTERREG E-Mobility NSR Conference. I look back on a successful conference. In addition to the inspiring speakers, I particularly recall the conference s interactive part. Responding to each other immediately was a fine and instructive exercise. I received many compliments from the American and European delegations. They considered the event to be groundbreaking. The wake up call, for example, will be talked about for a long time to come. This book is intended for everyone who took part in the conference as well as for those who were unable to attend. It is a means by which we can pass on the substance of the conference. For me, electric transport was the dominant theme of the entire week. In addition to attending the conference, I was at the Province s stand at the Ecomobiel trade show for sustainable mobility and, in the pouring rain, gave the starting signal for SolaRoad, the solar road that generates electrical energy. The events and technology referred to above are all conducive to electric transport in the Province of Noord- Holland. Hopefully they will shine across the rest of the Netherlands and beyond. Enjoy the read! Elisabeth Post, Vice Governor
3 4 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 5 Official welcome by vice governor Mrs. E. (Elisabeth) Post Mmc - Province of Noord-Holland We have come together to learn from each other and to share experiences in the introduction of electromobility
4 6 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 7 ir. J.G.F.M. (Julia) Williams-Jacobse, Project Leader Electromobility Netherlands Ministry of Economic Affairs The Dutch approach to electromobility. A wholesome three-some: innovation, green growth and climate/ environment contact: j.g.f.m.williams@minez.nl
5 8 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 9 dr. Sjoerd Bakker, Delft University of Technology Stakeholders analysis EV infrastructure North Sea Region S.Bakker-1@tudelft.nl
6 10 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 11 dr. Martijn van der Steen, NSOB (Netherlands School of Public Administration) Emergent strategies for an emerging technology; how different countries and regions manage the introduction of E-mobility differently steen@nsob.nl
7 12 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 13 Mr. Jan Schreuder, Municipality of Zaanstad (Netherlands) - Project Manager INTERREG project E-Harbours E-harbours: stimulating renewable energy for power and transport
8 14 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 15 Mr. Michael Stie Laugesen, CUFLOS Denmark (Clean Urban Freight Logistics Solutions CUFLOS - a forum for Clean Urban Freight Logistics Solutions msl@ntu.eu
9 16 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 17 prof. dr. ir. Maarten Steinbuch, Eindhoven University of Technology - Automotive Technology Car challenges
10 18 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 19 Mr. Paul Scott, Plug-in America - cofounder The economics of electric vehicles and renewable energy
11 20 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 21 Ms Svetlana Golescu, alias Jacqueline Kerkhof As a conference intermission and wake-up call to all partners of the e-mobility project, Ms Jacqueline Kerkhof arrived in the person of Svetlana Golescu to shake those present awake with an extremely entertaining act and song. info@jacquelinekerkhof.nl
12 22 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 23 dr. Stephen Shaw, London Metropolitan University - reader in Business and Management Re-charging in public places: available, inter-operable, easy to use? s.shaw@londonmet.ac.uk
13 24 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 25 dr. Benjamin Myklebust, ZERO Norway (Zero Emissions Resource Organisation) An electric success story in Norway, through powerful, but waning incentives
14 26 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 27 drs. ing. René Zorge, PROOV Drivers and bounderies for wireless charging of electric city buses and trucks rene.zorge@proov.nl
15 28 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 29 Mr. Kenan Aksular, Athlon Car Lease How to adopt EV s in corporate fleets
16 30 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 31 Mr. Richard Walker, CEO and President ZERO Motorcycles E-mobility and electric motorcycles - building a sustainable, high performance EV business www. zeromotorcycles.com richard.walker@zeromotorcycles.com
17 32 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 33 Mr. Brett Hauser, CEO Greenlots How to set up intelligent charging infrastructure for EV s at home, work or in public places that help make the grid more efficient
18 34 International Conference INTERREG project E-Mobility - Policy, Practice and Profitability 10 October Haarlem the Netherlands Provincie Noord-Holland 35 Next Interreg Conference: ELECTRIC VEHICLES AND ECO CARS: Solutions for Green Growth SESSION 1: Showcase UK Contributions to Electric Mobility SESSION 2: Expert Workshops Throughout Europe, city-regions are championing the development and use of electric vehicles (EVs) and other Ultra Low Emission Vehicles (ULEVs). London is a notable example. In tandem with the decarbonisation of power generation, anticipated benefits include significant reductions in C02 emissions to mitigate climate change, energy security, and improved air quality. Further, electrification of road transport can stimulate much needed economic growth. As yet, however, such initiatives tend to lack synchronization and coordination. There seems to be considerable scope for further development and green growth in this emerging industry across Europe and other world regions. Running from October 2011 to September 2014, the E-Mobility NSR network is helping to facilitate a more joined-up approach to electrification of road transport mobility that will improve accessibility and sustainable growth in the North Sea Region. The interdisciplinary project involves universities, national and local authorities and economic development agencies from seven countries (Belgium, Denmark, Germany, the Netherlands, Norway, Sweden and the United Kingdom) with the shared aim of developing common strategies and solutions. To follow the progress of E-mobility NSR please sign up for the project e-news at: The London conference reviews progress towards mainstream market acceptance of electric mobility. In particular, it foregrounds the bigger picture : the prospects for electrifying road transport across Europe and other world regions, and opportunities to develop complementary green technologies and business solutions for cleaner, quieter, healthier cities. Expert panels consider what needs to be improved, what works well, and what might be transferrable. This conference is organised by E-mobility NSR in collaboration with the Chartered Institute of Logistics and Transport (CILT). Oslo to Newcastle Route Winter 2013 Analysis of EV-Infrastructure Gaps (red) Data: OpenChargeMap.org Conference Programme ELECTRIC VEHICLES AND ECO CARS: Solutions for Green Growth 11th April am 5pm London Metropolitan University Graduate Centre, Holloway Road, London N7 8DB Register for free: 09:30 10:00 Welcome and introductions: Dr Stephen Shaw (Chair); Professor Malcolm Gillies (London Met Vice Chancellor); Christian Byrith (Head NSR Programme) 10:00 10:25 TfL hybrid new Routemaster buses (Room: GC-108) Leon Daniels, MD Surface Transport, Transport for London, UK 10:25 10:45 Ultra Personal Rapid Transit: a million autonomous electric miles and counting (Room: GC-108) Fraser Brown, MD Ultra Global PRT, UK (EU) 10:45 11:05 DHL Supply Chain Europe goes green (Room: GC-108) Jim York, VP GoGreen DHL Supply Chain Europe, UK (EU) 11:20 11:40 New EV drivers: overcoming range anxiety and other barriers (Room: GC-108) Dr Mark Burgess, Oxford Brookes Psychology Department, UK (EU) 11:40 12:00 Significance of EV infrastructure for mainstream market acceptance (Room: GC-108) Dr Keith Bevis, EValu8, East of England Plugged-in Place, UK (EU) Russell Fenner, EValu8, East of England Plugged-in Place, UK (EU) 12:00 12:10 Electric Mobility Information Centres: short introduction to demonstrations and exhibition (Room: GC-108) Steen Olesen, Hoje Taastrup, Denmark (EU) 13:00 13:25 Metropolitan perspectives: insights from Hamburg (Room: GC-108) Peter Lindlahr, MD hysolutions GmbH, Hamburg, Germany A systemic policy mix to support electric mobility development and adoption (Room: GCG-10) Delft University of Technology, Netherlands (EU) The role of EV consumer behaviour on smart grid solutions (Room: GCG-08) Ghent University, Belgium (EU) 14:45 16:00 Electrifying urban freight transport for cleaner cities and efficient logistics (Room: GCG-08) FDT - Association of Danish Transport and Logistics Centres, Denmark (EU) Creating cross-border routes for longer distance EV driving (Room: GCG-10) Lindholmen Science Park AB, Sweden (EU) PLENARY ON THE ROAD AHEAD: Connectivity, Complementary Green Technologies & Business Solutions 16:00 17:00 Rapporteur s review of workshop sessions (Room: GC-108) Dr Peter Van Deventer, Program Director Coast to Coast E-Mobility, San Francisco Bay Area (U.S.) Special Guest (joining the discussion online) Paul Scott, Founding Member of Plug In America, Santa Monica (U.S.) Register for free:
19 How to find us? Project information: Dutch partners: Provincie Noord-Holland and MRA-Electric Contact: Project coordinator: Yolanda Schmal Project communications: Christine van t Hull 0031 (0) (0) MRA elektrisch Illustrations by: Martine Vanremoortelre (VisualHarvesting.com) Editions: 100 folders and digital available at
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