Search Engine Optimization Master

Transcription

1 Search Engine Optimization Master An Advanced Course to Optimize Your Skills in SEO

2 Chapter 1: Introduction to SEO What is SEO? Why SEO is important for a business? A General overview on all SEO best practices What is a search engine? Anatomy of a search engine Types of search engine Primary search engines Secondary search engines Targeted search engines What is query interface? We ll help you to create right impression Chapter 2: Search Engines and their Algorithms About search engine results pages Explaining crawlers, spiders, and robots Important search algorithms Retrieval and ranking in SEO Search characteristics How search engines work SEO means hard work!

3 Chapter : Types of SEO and How they are used? White hat SEO Black hat SEO Gray hat SEO Chapter 4: What you need before Starting SEO for a Website You need a website Installing WordPress Exploring WordPress WordPress themes WordPress extensions Creating a website using WordPress Hosting & Domain Uploading website on server You need image ads too Chapter 5: The Theory Behind the Long Tail Search What is long tail search? How the long tail act

4 Characteristics of long tail keywords Broad head vs. long tail Chapter 6: Importance of Keywords for Your Website Why keywords are important Research of keywords Selecting keywords Patterns, proximity, and stemming Natural language vs. Boolean searches Unleash successful SEO secrets with us!!! Chapter 7: Tips to Build A SEO Friendly Website Part-1: Internal Ranking Factors Amount of text on a page Keyword density Location of keywords on a page Text format and SEO Creating Meta tags Keywords in links Content is king Long-term content planning Keyword density and SEO

5 Part-2: Planning Site Structure Domain name Number of pages Page name or URL planning Image name planning About heading tags and their planning Alt attribute Link title Part-: Very Common SEO Mistakes Errors (401, 404, 01 and 02 etc...) Canonical error Handling page redirections Checking HTTP requests Checking validation of your HTML and CSS Chapter 8: External Ranking Factors Why inbound links are important Link importance (citation index) Link text (anchor text) Relevance of referring pages Learn the most effective way of doing SEO

6 Increasing link popularity Link building strategies Chapter 9: Preparing Website to Upload on Server Add favicon XML sitemap creation Add code for Google webmaster Add code for Yandex webmaster Add code for Bing and Yahoo web master Add code for Google Analytics Add urls for Facebook, Twitter, LinkedIn, Google+ etc Chapter 10: Does Hosting & Domain Matter for SEO? Types of Hosting Types of Domain How to select search engine friendly domain Tips for SEO friendly hosting

7 Chapter 11: Planning Off-Page Optimization URL submission taking in account Article submission and its role in SEO Blog submission PPT submission and tips how to create Directory submission Classified submission Press release submission Forum posting and guest comment Image optimization Video optimization PDF submission Local Listing Question and Answers Chapter 12: Social Media Optimization Blogging Social search Social networks Facebook

8 LinkedIn Twitter RSS Feeds Google+ Chapter 1: Overview of various Internet Marketing Display advertising marketing Interactive advertising Cloud marketing Affiliate Marketing Referal Marketing Chapter 14: Preparing Status Reports Live projects How to plan weekly SEO How to create status for client Analysis report Alexa Ranking analysis Analysis our competitors Career Options: SEO Expert, WordPress Designer, SMO Expert, SEO Executive, Senior SEO, On-page SEO Expert etc...

9 Who will teach you? Mr. Ravi Bhadauria (Web Developer, IM, On-page and PPC Expert) Mr. Ravi is the director and senior most web faculty at ADMEC Multimedia Institute. His sound understanding and exceptional learning methodologies distinguished him from others in the industry. He is having rich industry experience of over 12 years. He is quite supportive and offers congenial working environment to the students which foster their growth. Mr. Nishu Tomar (Advertising Designer, SEO and SMO Expert) Mr. Nishu is the renowned Advertising Designer, SEO and SMO Expert at ADMEC Multimedia Institute. He is among the pioneers of Internet Marketing, and has an association with the Internet Industry from past 7 years. As a person he knows how the drive the force in right direction.

10 Class Room Training Regular ( Days in a Week 1½ hours per day) ½ Saturday or Sunday (2 Hours per Day) 4½ Only Sundays ( Hours) It s all to do with the training: you can do a lot if you re properly trained. Online Training Regular ( Days in a Week 1½ hours per day) ½ Saturday or Sunday (2 Hours per Day) 4½ Only Sundays ( Hours) Hire us for intense training & hardcore industry experience.

11 For Free of Cost Career Counseling Contact Undersigned: ADMEC Multimedia Institute C-7/114, 2 nd and rd Floor, Sector-7 Near Rohini East Metro Station Rohini, Delhi