Promoting and Supporting. Unmanned Systems and Robotics Across the Globe 6 9 AUGUST LAS VEGAS

Transcription

1 Prmting and Supprting Unmanned Systems and Rbtics Acrss the Glbe 6 9 AUGUST LAS VEGAS

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3 stablished as the premier unmanned systems marketplace, AUVSI s Unmanned Systems Nrth America 2012 is yur chance t shwcase, Et a glbal audience, yur latest prduct r slutin fr the unmanned systems cmmunity. With mre than 8,000 attendees and nearly 300 members f the press and media gathering n ver 400,000 square feet f exhibit space, it is hard t stand ut frm the crwd. AUVSI ffers a variety f prmtinal pprtunities t fit any budget and marketing gal. After reviewing yur ptins, please cntact yur accunt representative t discuss yur ptins. We are here t help YOU have a successful event. Cmpanies A-L Mike Greesn mgreesn@auvsi.rg Cmpanies M-Z Jasmine Smith jsmith@auvsi.rg Advertising Lisa Fick fick@auvsi.rg Free Prmtinal Opprtunities AUVSI s Unmanned Systems Nrth America Lg/Banner Ad n Yur Website... 4 Cmpany Listing in the Onsite Prgram... 4 Custmer Invitatins... 5 Prduct Crss Reference Directry... 5 Free Media Opprtunities Exhibitr Interview Rms... 5 Pre-Registered Media List... 5 Press Cnference Rms... 5 Press Release Listing... 5 Marketing & Spnsrship Opprtunities Advertise in the Onsite Prgram... 6 Afternn Receptin in Exhibit Hall AUVSI s Mbile App Badge Lanyards Banners... 6 Cffee Break C-lcated Cnference... 6 Cnference Bags Cnference Prceedings Custmized Spnsrships... 6 Cyber Café Distributin Spnsrship Educatinal Prgram Spnsrship Exhibit Hall Cnference Rms... 6 Exhibit Hall Pcket Guide... 6 Flr Tiles Spnsrship... 7 General Spnsrship... 7 General Sessin Spnsrship Media Center... 7 Pre-registered Attendee Mailing List... 7 Registratin Relaxatin Statin Sprts Water Bttles The Mix TAO VIP Club Virtual Press Office... 8 Welcme Receptin Yu Are Here Signage... 13

4 AUVSI Shw Lg/Banner Ad n Yur Website Prmte yur presence at AUVSI s Unmanned Systems Nrth America 2012 by placing the fficial shw lg and banner ad n yur website. Cmplete the lg license agreement in the nline exhibitr cnsle. Cmpany Listing in the Official Onsite Prgram Exhibitrs receive a cmplimentary cmpany listing in the Onsite Prgram that includes cmpany cntact infrmatin and a 350 character cmpany descriptin. T submit yur listing, please visit yur exhibitr cnsle befre the deadline. UPGRADE t a Silver r Gld listing fr as little as $250. A cmplete list f benefits can be viewed belw: DEADLINE: 8 June After this date, listings will appear in the Onsite Prgram Addendum. Basic - Included with bth exhibit fee Print Prfile (350 characters/apprx. 50 wrds) - printed in the nsite prgram Online Prfile (500 characters/apprx. 75 wrds) - appears in yur nline prfile nly Website Link (live link t yur website frm yur nline exhibitr/bth prfile) Prduct Categries - appears in the nline and printed prgram Press Releases (pst up t tw press releases nline) - attached t yur nline exhibitr prfile Silver - $250 (Includes Basic + Additinal Features Belw) Expanded Print Prfile (500 characters/apprx 75 wrds) - printed in the nsite prgram Expanded Online Prfile (750 characters) - appears in yur nline prfile nly Press Releases (pst up t fur press releases nline) - attached t yur nline exhibitr prfile Online Welcme Message (up t 25 characters) Online cmpany lg (includes yur cmpany lg attached t yur nline exhibitr prfile) Prduct infrmatin (pst up t tw prducts nline including images) - attached t yur nline exhibitr prfile Gld - $350 (Includes Basic + Silver + Additinal Features Belw) Expanded Online Prfile (1,000 characters) - appears in yur nline prfile nly Press Releases (pst up t eight press releases nline) - attached t yur nline exhibitr prfile Expanded Online Welcme Message (up t 60 characters) Expanded Prduct Infrmatin (pst up t five prducts nline including images) - attached t yur nline exhibitr prfile Printed cmpany lg (includes yur cmpany lg printed with yur cmpany/bth listing in the nsite prgram) Recgnized as an Upgraded Exhibitr n exhibitr listing pages nline (yur listing will appear at the tp f the Exhibitr List nline) 4 AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg

5 CONTINUED Custmer Invitatins Invite yur custmers and prspective clients t visit yur bth at AUVSI s Unmanned Systems Nrth America 2012 with a cmplimentary custmer invitatin. These passes are gd fr access t the General Sessins and all three days f the exhibit shw flr. Mre infrmatin regarding the custmer invitatin is available in the nline exhibitr cnsle. DEADLINE: 13 July 2012 Prduct Crss Reference Directry The Crss Reference Directry will be printed in the exhibit hall pcket guide fr AUVSI s Unmanned Systems Nrth America 2012 and prvides attendees with the business categries yur cmpany impacts. Cmplete the crss-reference check list fund in the nline exhibitr cnsle. DEADLINE: 8 June 2012 Exhibitr Interview Rms AUVSI is pleased t prvide exhibitrs with space fr media interviews thrughut the shw. Exhibitr interview rms are cnveniently lcated near the AUVSI Media Center. T request an interview time slt, cntact Melanie Hintn at mhintn@auvsi.rg. Space is limited, s act quickly. Pre-Registered Media List Cntacting the media in advance f the shw is a great way t drive cverage fr yur cmpany s annuncements. Exhibitrs may request the pre-registered media list starting up t fur weeks befre the event. The list includes the names and cntact infrmatin fr reprters and analysts wh have pted in t receive news and updates. T request a media list, cntact Melanie Hintn at mhintn@auvsi.rg. Press Cnference Rm AUVSI makes available a press cnference rm cmplete with theater seating, stage, pdium and audi visual equipment fr the exclusive use f AUVSI s Unmanned Systems Nrth America 2012 exhibitrs. T request a press cnference time slt, cntact Melanie Hintn at mhintn@auvsi.rg. Press Release Listing Exhibitrs may submit press releases using the nline exhibitr cnsle. Press releases are published n the shw website and are prvided t all registered press. AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg 5

6 PAGE LAYOUT Cvers (4-clr) Frnt Inside Cver Back Inside Cver Back Outside Cver 4-clr Spread (includes bleed) Full Page (includes bleed) ½ ¼ Black & White Full Page (includes bleed) ½ ¼ $ 3,600 $ 3,400 $ 3,800 $ 4,800 $ 2,700 $ 1,900 $ 1,200 $ 1,400 $ 1,000 $ 600 Advertise in the Onsite Prgram Starting at $600 5,000 The Onsite Prgram is the ultimate resurce and guide fr infrmatin abut AUVSI s Unmanned Systems Nrth America The directry cntains several sectins including General Infrmatin, Educatinal Prgram Infrmatin and the Exhibitr Directry. Please review the marketing cntract n page 19 fr detailed deadline infrmatin and advertising specificatins. Banners Starting at $1,500 Be visible t the industry s decisin-makers befre they even see yur bth! AUVSI s Unmanned Systems Nrth America 2012 will bring tgether mre than 8,000 attendees and ver 500 exhibiting cmpanies. Take this pprtunity t place yur cmpany in frnt f attendees befre they set ft n the exhibit flr. Please nte that banners are assigned n a first-cme, first-served basis and the spnsrship fee includes prductin and rigging. A cmplete list f banner lcatins and pricing can be viewed at C-lcated Cnference Call fr mre infrmatin If yu are lking t reach the unmanned systems cmmunity t release a white paper r hlding an educatinal sessin then AUVSI s Unmanned Systems Nrth America 2012 is place t hld it. With mre than 8,000 attendees gathered in ne place there is n ther event that prvides easier access t the unmanned systems cmmunity. Fr cmplete details, cntact yur accunt representative. Custmized Spnsrship Call fr mre infrmatin If yu d nt see exactly what yu are lking fr, we can build a spnsrship package t meet yur marketing gals and budget. Cntact yur accunt representative tday t explre yur ptins. Exhibit Hall Cnference Rms $2,500 Lcated n the exhibit flr, these meeting rms prvide exhibitrs a quiet place t cnduct business. Meeting rm inventry is limited, s the faster yu act the better yur chance f securing a space. Cntact yur accunt representative fr the mst up-t-date availability. Meeting rms are 4m x 4m and will be furnished with a 6 rund table, six chairs, carpet and cmpany lg n the meeting rm dr. Exhibit Hall Pcket Guide $1,500 The exhibit hall pcket guide flr plan is carried by every attendee and is by far the mst requested and referenced item. There are 7,000 pcket guides prduced. Lg n the pcket guide with yur bth number and arrw t yur bth lcatin Blded name in the exhibitr list 6 AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg

7 5,000 CONTINUED Flr Tiles Spnsrship Starting at $1,500 Strategically place flr advertisement with yur cmpany lg in any f the high traffic aisles f the exhibit flr t grab the attendees attentin and direct them t yur bth. Spnsrship fee includes the prductin f a 4 x 4 flr tile with cmpany lg and bth number. Cntact yur accunt representative tday t discuss current availability. General Spnsrship $3,000 Enhance yur brand awareness, with strategic lg placement and ne-time use f the pst-shw attendee pstal mailing list. Lg recgnitin n the Thank Yu Spnsrs Ad in Onsite Prgram General Sessin walk-in slides September Issue f AUVSI s Unmanned Systems Magazine A ne-time use f the pst-shw attendee mailing list Media Center $7,500 Tier 1 r $5,000 Tier 2 AUVSI s Media Center is the wrking newsrm that allws mre than 300 industry reprters and analysts t cver breaking news, annuncements, exhibiting cmpanies and special events. A 5 x 10 banner lcatin inside the AUVSI Media Center (banner prvided by spnsr, AUVSI t cver rigging csts) Literature bin lcated near the entrance f the AUVSI Media Center Dedicated interview rm in the AUVSI Media Center (Tier 1 ONLY) Opprtunity t enhance fd and beverage served t members f the media Lg recgnitin n Exhibit Hall Pcket Guide (pending availability) General Infrmatin page f the Onsite Shw Prgram Includes all Gld Spnsr benefits Pre-Registered Attendee Mailing List Starting at $750 Reach AUVSI s Unmanned Systems Nrth America 2012 pre-registered attendees and hand-selected prspects by renting the preregistered attendee mailing list. Fr cmplete details, cntact yur accunt representative. AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg 7

8 5,000 CONTINUED Virtual Press Office (VPO) Virtual Press Office/PR Newswire is the fficial news prvider fr AUVSI s Unmanned Systems Nrth America. Maximize yur presence at the shw by chsing frm a suite f news release distributin and nline press kit packages via the fficial AUVSI s Unmanned Systems Nrth America Online Press Office. The Online Press Office is fully integrated int the event site and will stream breaking headlines, press kits, scial media mentins, blg psts, vides and phts. Participate in the Online Press Office, and be a part f the mst cmprehensive destinatin fr media and attendees t surce news arund the event. Fr mre infrmatin cntact the VPO team n , sales@vpinc.cm Online Press Kit $575 Benefits include: Creatin f Online Press Kit PR cntact listing, lg, URL, and 50 wrd prfile Uplad f 6 dcuments f any length (Additinal dcuments charged at $80 per file) Distributin via t wrldwide media Pst shw media measurement reprt Archiving fr ne year Web Visibility Package $725 Benefits include: Creatin f Online Press Kit Web distributin f ne news release f any length t 5,000+ web sites, nline newspapers, industry media, etc. Search Engine Optimizatin One image r lg n PRNewswire.cm ReleaseWatch reprt Scial Media Package $950 Benefits include: Creatin f Online Press Kit Web Visibility service 10 keywrd search terms tracking yur presence acrss scial media netwrks Real-time access t scial media measurement data fr 60 days Direct links t scial media psts Sentiment Analysis Unlimited number f users 8 AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg

9 5,000 CONTINUED Virtual Press Office (VPO), cntinued Natinal Expsure Package $1150 Benefits include: Creatin f Online Press Kit One Natinal Wire distributin (US1) via PR Newswire reaching traditinal media, blggers, investrs and 5,000+ web sites Prmtin f yur news release n PR Newswire s Twitter, LinkedIn and Facebk accunts (News release up t 800 wrds. Each additinal 100 charged at $195) Search Engine Optimizatin Distributin t PRNJ with 80,000+ active users Pst shw DayTrak and ReleaseWatch reprts Natinal Vide Package $3,075 Benefits include: Creatin f Online Press Kit One Vide Multimedia News Release (Turn arund time fr Vide Multimedia News Release is 24 hurs between Mnday and Friday) 3 t 5 minutes f encded vide in custm vide player; Flash frmat 500k Natinal wire news release distributin including 5,000+ web sites (News release up t 400 wrds. Each additinal 100 charged at $195) Distributin f vide t 100+ vide sharing web sites One lg, tw additinal graphics, plus screen grab frm vide cntent Tw links t supprting dcuments, scial media tagging, and custm reprting Search Engine Optimizatin, and Internet Pht Distributin fr ne pht Newswire Optins Distribute additinal news releases via PR Newswire s vast netwrk. Chse frm the Event newslines belw tailred t yur industry, r call fr a persnal cnsultatin. b Event US Natinal: $715 / $195* b Event US Tp Markets: $475 / $130* b Event US State: $220 / $65* b Event Glbal High Tech: $4,660 / $1,165* *Newsline prices listed as first 400 wrds/ each additinal 100 wrds. Gld Spnsr Lg recgnitin n Pre-shw attendee materials with a ttal circulatin f mre than 60,000 (time-sensitive) related blasts related web pages within the Official Shw Website Spnsrs Page f Official Shw Website, cmplete with hyperlink Thank Yu Spnsr Ad in Onsite Prgram General Sessin walk-in slide September Issue f AUVSI s Unmanned Systems Magazine AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg 9

10 10,000 AUVSI s Mbile App $7,500 Attendees can lcate exhibitrs, review educatinal sessin infrmatin and plan their daily schedule using the mbile app r website. Be sure yur lg is in the hands f all ur attendees with this spnsrship. Benefits include: Exclusive spnsrship Lg branding n the mbile website Banner ad n the Official Shw website, linking attendees t the app Includes all Gld Spnsr benefits Afternn Receptin in Exhibit Hall $6,000 per day r $15,000 fr all 3 days Gain expsure by having yur cmpany name and lg displayed during ne f the refreshment breaks in the exhibit hall. Exclusive spnsrship (1) ne cmplimentary full cnference registratin per spnsred afternn break Prductin f lg branded cups and napkins fr use during the spnsred afternn break Special PA annuncement in the exhibit hall recgnizing yur cmpany (annuncement made by AUVSI staff) Includes all Gld Spnsr benefits Cffee Break $6,500 Gain expsure by having yur cmpany name and lg displayed at a much welcmed cffee break. Cffee breaks are held utside the general sessin r the educatinal sessins. Cntact yur accunt representative t discuss the ptins available. Exclusive spnsrship (1) ne cmplimentary full cnference registratin per cffee break spnsred Prductin f lg branded cups and napkins fr use during the spnsred cffee break Distributin f cmpany literature near cffee break (literature prvided by spnsr) Includes all Gld Spnsr benefits 10 AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg

11 10,000 CONTINUED Cnference Prceedings $6,000 Educatinal sessins are recrded and made available t all full cnference attendees f AUVSI s Unmanned Systems Nrth America Benefits include: Exclusive spnsrship Cmpany lg r banner ad n the prceedings hme page Hyperlink psted n the prceedings webpage (hyperlink prvided by spnsr) Cmpany lg n the prceedings CD Label Includes all Gld Spnsr benefits Relaxatin Statin $8,000 Attendees can recharge at the massage statin. Prfessinal massage therapists prvide a chair massage t help relax neck, back, shulders and arms. Benefits include: Gld Spnsr Lg recgnitin n Pre-shw attendee materials with a ttal circulatin f mre than 60,000 (time-sensitive) related blasts related web pages within the Official Shw Website Spnsrs Page f Official Shw Website, cmplete with hyperlink Thank Yu Spnsr Ad in Onsite Prgram General Sessin walk-in slide September Issue f AUVSI s Unmanned Systems Magazine Exclusive Spnsrship Cmpany lg n signage lcated at the relaxatin statin Opprtunity t prvide a branded t-shirt fr massage staff t wear Includes all Gld Spnsr benefits The Mix TAO Starting at $10,000 The netwrking cntinues in a mre casual atmsphere at TAO, Las Vegas httest nightclub lcated at the Venetian Htel & Casin. Get sme gd karma at the Buddha bar, relax with ld friends in ne f the many lunge spts, cl ff at TAO Beach r grind yur gears n the dance flr. The Mix is AUVSI s premier frum fr netwrking with current cntacts and meeting new industry, academic and gvernment clleagues. Spnsr Benefits Benefactr Cntributr Dnr Sustaining Patrn Alltment f passes t The Mix -- TAO receptin fr key custmers Cmplimentary full cnference pass 3 1 Alltment f passes t the VIP Receptin Tuesday night 50% discunt n a full page 4-clr ad in the August issue f AUVSI s Unmanned Systems Magazine Lg recgnitin in the n-site signage at TAO Includes all Gld Spnsr benefits Spnsrship Investment $15, $12, $10, $7, $5, Special VIP rms are als available fr spnsrship. Call yur accunt representative t discuss a custm spnsrship package. AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg 11

12 10,000 CONTINUED VIP Club Starting at $10,000 Be in frnt f the mst sught after attendees at AUVSI s Unmanned Systems Nrth America 2012 by spnsring this exclusive executive area. The VIP Club has every amenity that an executive requires: b business equipment b cntinental breakfast b cmplimentary lunch and refreshments b executive lunge area b meeting rms b wrk area with cmplimentary Wi-Fi Benefits may include: A dedicated meeting rm inside the VIP Club fr meetings, cffee and netwrking An alltment f full cnference passes, which allw access t the VIP Club, all AUVSI educatinal prgramming, general sessins, exhibit flr and the pprtunity t bring up t tw clients int the VIP club Lg recgnitin inside f VIP Club Includes all Gld Spnsr benefits Welcme Receptin $7,500 The welcme receptin is the first netwrking event at AUVSI s Unmanned Systems Nrth America Gain maximum expsure at this event thrugh spnsrship. Exclusive spnsrship (3) three invitatins t the VIP Event (1) ne cmplimentary full cnference registratin Prductin f lg branded cups and napkins fr use during the receptin 50% discunt n a full page, 4-clr ad in AUVSI s Unmanned Systems magazine OR a netime 50% discunt n a full page, 4-clr ad in the Onsite Prgram Cmplimentary banner ad (rtating) n frm June thrugh August Includes all Gld Spnsr benefits 12 AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg

13 10,000 CONTINUED Yu Are Here Signage $10,000 Spnsr the full- size maps, strategically placed thrughut the cnventin center and receive branding n all (4) fur f the Yu Are Here bards. Exclusive spnsrship Expsure n n less than (4) fur Yu Are Here signs placed thrughut the exhibit hall (2) tw graphic panels (29-5/8 w x 75 h) per Yu Are Here sign fr spnsr s branding r marketing message (Spnsr is respnsible fr prviding the art fr graphic t be prduced.) Gld Spnsr Lg recgnitin n Pre-shw attendee materials with a ttal circulatin f mre than 60,000 (time-sensitive) related blasts related web pages within the Official Shw Website Spnsrs Page f Official Shw Website, cmplete with hyperlink Thank Yu Spnsr Ad in Onsite Prgram General Sessin walk-in slide September Issue f AUVSI s Unmanned Systems Magazine AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg 13

14 20,000 Badge Lanyards $20,000 Attendees will be given a lanyard bearing yur cmpany s lg t hld their name badge while at AUVSI s Unmanned Systems Nrth America Take this pprtunity t use thusands f attendees as marketing multipliers fr yur cmpany. Exclusive spnsrship Prductin f 7,000 lanyards with cmpany lg Includes all Gld Spnsr benefits Cyber Café $15,000 Allw attendees t stay cnnected while traveling withut laptp, by prviding them with cmputer access during at the shw. Exclusive Spnsrship Laptps, electricity and an internet cnnectin Signage at the Cyber Café recgnizing yur cmpany as the spnsr Lg recgnitin n the laptps screensaver and wallpaper Opprtunity t prvide a URL t be saved as the brwser s hme page Lg recgnitin n Exhibit Hall Pcket Guide (pending availability) General Infrmatin pages f the Onsite Prgram Includes all Gld Spnsr benefits Gld Spnsr Lg recgnitin n Pre-shw attendee materials with a ttal circulatin f mre than 60,000 (time-sensitive) related blasts related web pages within the Official Shw Website Spnsrs Page f Official Shw Website, cmplete with hyperlink Thank Yu Spnsr Ad in Onsite Prgram General Sessin walk-in slide September Issue f AUVSI s Unmanned Systems Magazine 14 AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg

15 20,000 CONTINUED Distributin Spnsrship $15,000 Drive traffic t yur exhibit space thrugh hand-t-hand distributin f yur cmpany literature! Place yur persnnel in a highly visible area t ensure attendees knw yu are at the shw befre they set ft n the shw flr. Cntact yur sales representative t discuss lcatins tday! Opprtunity t have (4) fur cmpany representatives distribute cmpany literature t attendees Distributin bin fr prmtinal items r literature Educatinal Prgram Spnsrship $12,500 Becme a crprate spnsr f AUVSI s Educatinal Prgram, the industry s mst well-respected and cmprehensive prgram cntent available t the unmanned systems cmmunity. (3) three cmplimentary full cnference registratin Opprtunity t place cmpany literature n a table utside a sessin rm Lg recgnitin n signage lcated utside the AUVSI Educatinal Sessin rm Educatinal Sessin page(s) f the Onsite Prgram Includes all Gld Spnsr benefits Sprts Water Bttles $20,000 Gain expsure by having yur cmpany lg displayed n envirnmentally friendly sprts water bttles. Water statins will be available nsite fr refills. Benefits include: Exclusive Spnsrship Prductin f 6,000 water bttles t include yur cmpany lg (lg prvided by the spnsr) and AUVSI s Unmanned Systems Nrth America 2012 Lg Distributin f water bttles at registratin (2) tw cmplimentary full cnference registratins 50% discunt n ne full page, 4-clr ad in AUVSI s Unmanned Systems Magazine OR a ne-time 50% discunt n a full page, 4-clr ad in the Onsite Prgram Cmplimentary banner ad (rtating) n frm June thrugh August Includes all Gld Spnsr benefits AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg 15

16 45,000 Cnference Bags $25,000 Attendees seek ut the fficial cnference bag fr AUVSI s Unmanned Systems Nrth America 2012 t carry the infrmatin they cllect while at the event, making this the mst ppular item at the shw. Exclusive spnsrship Prductin f 7,000 bags t include yur cmpany lg (lg prvided by the spnsr) and AUVSI s Unmanned Systems Nrth America 2012 lg Distributin f the cnference bag t attendees Cmplimentary ad in the Onsite Prgram 50% discunt n ne full page, 4-clr ad in AUVSI s Unmanned Systems Magazine OR a ne-time 50% discunt n a full page, 4-clr ad in the Onsite Prgram Cmplimentary banner ad (rtating) n frm June thrugh August Includes all Gld Spnsr benefits General Sessin Spnsrship Starting at $30,000 Psitin yurself frnt and center during the mst highly attended and prestigius sessins at AUVSI s Unmanned Systems Unmanned Systems (2) tw banner lcatins inside the General Sessin (spnsr t supply the banner, AUVSI t cver all rigging charges) Literature distributin at the entrance f the General Sessin during psted General Sessin hurs Up t ne 60-secnd, cmpany branded vide t be played during the entrance t the General Sessins (spnsr t prvide vide) Lg recgnitin n Exhibit Hall Pcket Guide (pending availability) branding in the green rm 50% discunt n ne full page, 4-clr ad in AUVSI s Unmanned Systems Magazine OR a netime 50% discunt n a full page, 4-clr ad in the Onsite Prgram Cmplimentary banner ad (rtating) n frm June thrugh August Includes all Gld Spnsr benefits 16 AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg

17 45,000 CONTINUED Registratin $45,000 Every individual registers! Whether they pre-register nline r register nsite, yur cmpany lg is the first thing mre than 8,000+ attendees will see! Spnsred by Benefits include: Exclusive spnsrship Registratin cmputer screens and kisks with yur cmpany lg Cmpany lg n registratin cunters Cmpany lg included n cnfirmatin sent t all pre-registered attendees (5) five invitatins t the VIP Event (3) three cmplimentary full cnference registratins fr the cnference 50% discunt n ne full page, 4-clr ad in AUVSI s Unmanned Systems Magazine OR a ne-time 50% discunt n a full page, 4-clr ad in the Onsite Prgram Cmplimentary banner ad (rtating) n frm June thrugh August Includes all Gld Spnsr benefits Gld Spnsr Lg recgnitin n Pre-shw attendee materials with a ttal circulatin f mre than 60,000 (time-sensitive) related blasts related web pages within the Official Shw Website Spnsrs Page f Official Shw Website, cmplete with hyperlink Thank Yu Spnsr Ad in Onsite Prgram General Sessin walk-in slide September Issue f AUVSI s Unmanned Systems Magazine Fr the latest prmtinal pprtunities available, visit the Official Shw website at AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg 17

18 Spnsrship Cntract Cmpany: First Name: Last Name: Address: City: State/Prvince: Zip/Pstal Cde: Cuntry: Phne: Fax: I am an AUVSI Crprate Member. Level: Opprtunity Quantity Price Afternn Break in Exhibit Hall $5,000 AUVSI s Mbile App $7,500 Badge Lanyards $15,000 Banners $ Cffee Break $6,500 Cnference Bags $25,000 Cnference Prceedings $6,000 Cyber Café $15,000 Distributin Spnsrship $15,000 Educatinal Prgram Spnsrship $12,500 Enhanced Exhibitr Listing $ Exhibit Hall Cnference Rms $ Exhibit Hall Pcket Guide $1,500 Flr Tiles Spnsrship $1,500 General Spnsrship $3,000 General Sessin Spnsrship $30,000 iphne App $7,500 Media Center $ Pre-Registered Attendee Mailing List $ Registratin $45,000 Relaxatin Statin $8,000 Sprts Water Bttles $20,000 The Mix TAO $ VIP Club $10,000 Virtual Press Office Cntact VPO at $ Welcme Receptin $25,000 Yu Are Here Signage $10,000 AUVSI Crprate Member Discunt* -$250 TOTAL $ *Only Brnze, Silver, Gld, Platinum and Diamnd members receive a US$250 discunt* All fees are in US Dllars Payment Methd (check ne) Check (Made payable t AUVSI) Bank Wire Transfer (Call AUVSI fr instructins) Visa MasterCard American Express Credit Card Number Expiratin Date Cardhlder s Name (as printed n card) I authrize AUVSI t use the abve credit card t charge applicable spnsrship fees. Authrized Signature Date By signing abve, we agree t the Marketing and Spnsrship Cntract, terms and cnditins as listed belw. Please return this frm t: AUVSI, 2700 Suth Quincy Street, Suite 400, Arlingtn, VA USA Fax If yu have any questins, please cntact Mike Greesn at r mgreesn@auvsi.rg. In rder t validate this Marketing and Spnsrship Cntract, we: A. Have attached ur check (U.S. Currency) made payable t AUVSI, r have cmpleted credit card infrmatin fr 100% f the ttal spnsrship cst as payment fr the Opprtunity(ies) requested. If we request an invice fr payment, we are bligated t pay the invice amunt upn 15 days f invice date. Failure t d s shall may result in cancellatin f ur Opprtunity(ies) r restrictin f n-site services. Marketing and Spnsrship Cntracts will nt be accepted r prcessed, and Opprtunity(ies) will nt be held r assigned withut payment. B. Cnfirm the individual signing this Agreement represents and warrants that he/she has the authrity t bind cntractually the rganizatin applying fr the Opprtunity(ies). C. Understand and agree t abide by the AUVSI Marketing and Spnsrship Cntract Cnditins, Rules and Regulatins in additin t the Exhibitr Rules and Regulatins and in the Service Order Kit. D. Artwrk: May be submitted in an EPS frmat with a prf. Cntact yur accunt representative fr artwrk deadline date. It is the respnsibility f the spnsr t supply the apprpriate artwrk by the given deadline, r any increase in price will be passed n t the spnsr which is in additin t the already agreed upn spnsrship fee. E. Banners: All banners shuld match the size indicated n the banner legend. If Freeman is prducing the banner, artwrk shuld be prvided t Freeman by 15 June All artwrk, even if the banner is nt prduced by Freeman, must be apprved by AUVSI. Please cntact an accunt representative fr artwrk submissin requirements, shipping infrmatin and a list f all deadlines related t the spnsrship Opprtunity(ies). 18 AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg

19 Marketing Cntract Cmpany: First Name: Last Name: Address: City: State/Prvince: Zip/Pstal Cde: Cuntry: Phne: Fax: I am an AUVSI Crprate Member. Level: Industry Classificatin: Air Grund Maritime Space Rbtics All I am an AUVSI Crprate Member. Level: AUVSI crprate member nsite prgram discunts: Diamnd and Platinum levels ne-time cmplimentary full page, 4-clr ad Gld level ne-time 50% discunt n a full page, 4-clr ad Agency Infrmatin (if applicable) Check here if agency is t receive invices fr payment Agency: First Name: Last Name: Address: City: State/Prvince: Zip/PstalCde: Cuntry: Phne: Fax: Cvers (4-clr) Frnt Inside Cver...$3,600 Back Inside Cver...$3,400 Back Outside Cver...$3,800 4-clr Spread... $4,800 Full page... $2,700 2/3 page... $2,200 1/2 page... $1,900 1/3 page... $1,400 1/4 page... $1,200 1/6 page... $ 900 Black and White Full page... $1,400 2/3 page... $1,200 1/2 page... $1,000 1/3 page... $ 850 1/4 page... $ 600 1/6 page... $ 450 Ttal Amunt Due: $ Signature Date Printed Name By signing abve, we agree t the Marketing and Spnsrship Cntract, terms and cnditins as listed belw. Please return this frm t: AUVSI, 2700 Suth Quincy Street, Suite 400, Arlingtn, VA USA Fax If yu have any questins, please cntact Lisa Fick at r fick@auvsi.rg. In rder t agree t this Marketing and Spnsrship Cntract, we: A. Have attached ur check (U.S. Currency) made payable t AUVSI, r have cmpleted credit card infrmatin fr 100% f the ttal advertising cst as a payment fr the Opprtunity(ies) requested. If we request an invice fr payment, we are bligated t pay the invice amunt upn 15 days f invice date. Failure t d s shall may result in cancellatin f ur Opprtunity(ies) r restrictin f future services. Marketing and Spnsrship Cntracts will nt be accepted r prcessed, and Opprtunity(ies) will nt be held r assigned withut payment. B. Cnfirm the individual signing this Agreement represents and warrants that he/she has the authrity t bind cntractually the rganizatin applying fr the Opprtunity(ies). C. Understand and agree t abide by the Marketing and Spnsrship Cntract, all rules and regulatins gverning this event as they appear in the Exhibitr Rules and Regulatins. D. AUVSI is nt respnsible fr misspellings r ther errrs. AUVSI will nt add text r bth infrmatin t artwrk. Prfs are nt prvided. AUVSI shall nt be respnsible fr errrs caused by typesetter r fr claims made in any advertisement. The advertiser is respnsible fr ensuring that materials are submitted in final, legal, and acceptable frmats and sizes. Unless specifically paid fr as such, AUVSI will make every attempt t hnr placement requests but cannt guarantee such requests. Any advertising cpy that might be mistaken as an article, cmmentary r ther nn-advertising material must be clearly marked advertisement. Advertisements shuld nt cntain nudity r sexual innuend. AUVSI reserves the right t accept r reject any ad submitted. E. Cnversin, film, drawings r phtgraphs will be made upn rder and charged at prevailing rates. Cst f necessary repairs t material received in either wrn r damaged cnditin are t be paid by advertisers. These charges are nncmmissinable. Special prmtinal r ne-time crprate member discunts cannt be cmbined with any ther agency r prmtinal discunts. In all such cases, the higher discunt will be accepted and applied. F. All advertising reservatins and materials must be received n r befre the published deadline f 15 June AUVSI is nt respnsible fr ensuring that artwrk replacements submitted after the published deadlines are printed. AUVSI will make every effrt t hnr ad swaps but cannt guarantee such requests. Late advertisements may be accepted at the discretin f AUVSI. Advertiser agrees t furnish all cpy, art (film r disks), and clr prfs prir t the clsing deadline f 15 June N payments r depsits will be refunded due t cancellatins. G. Build ads t specified Bleed Size. An electrnic, high-reslutin, print-ready (CMYK) PDF frmat is preferred fr prviding artwrk. Other ptins fr electrnic file submissin are (Mac r PC): InDesign, Illustratr r Phtshp. When prviding any f these frmats (except flattened Phtshp.eps r.tif files) all fnts and images used must be prvided and a hard cpy r lw-reslutin PDF f the mst current versin f the ad must be included. Trim size is 9.5 x 7.5. All full page ads shuld be set up t run with a bleed and have.125 extensin n each f the fur sides (tp, bttm, left and right) fr bleeds. There is n additinal charge fr full-page bleeds. Only electrnic files fewer than 5 MB will be accepted via . Files larger than 5 MB are t be upladed t ur FTP site: N disks will be returned Ad Size Inches Centimeters Full Page Trim Size 9.5 x mm x mm Full Page (with bleed) 9.75 x mm x mm 2/3 Page 5.56 x mm x mm 1/2 Vertical x mm x mm Ad Size Inches Centimeters 1/2 Hrizntal 8.5 x mm x 76.2 mm 1/3 Page 2.62 x mm x mm 1/4 Page x mm x 76.2 mm 1/6 Page 2.62 x mm x 76.2 mm AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg 19

20 AUVSI Marketing and Spnsrship Cntract Cnditins, Rules and Regulatins CONTRACT CONDITIONS, RULES AND REGULATIONS These Cntract Cnditins, Rules and Regulatins are a part f AUVSI s Unmanned Systems Nrth America 2012 ( Shw ) Marketing and Spnsrship Cntract ( Cntract ) and shuld be carefully read befre cmpleting and executing the Cntract. Nte: If the applicant, frm the date this applicatin is submitted, r the date n which a cntract is entered int, t the last date f the Shw, shuld engage in any cnduct which disparages AUVSI, brings it int disrepute, impairs the gdwill and/r ecnmic value f the Shw, infringes n any f AUVSI s cpyrights r trademarks, r therwise legally harms AUVSI, then AUVSI reserves the right t refund the applicant s payment and prhibit it frm exhibiting, marketing, r spnsring at the Shw. AUVSI reserves the right t restrict exhibiting, marketing and spnsrship sales t thse cmpanies and rganizatins that AUVSI deems detrimental t the success f AUVSI. Cancellatin: All cancellatins must be made in writing t AUVSI at 2700 S. Quincy Street, Suite 400, Arlingtn, VA 22206, USA with a cpy via t exhibits@auvsi.rg. It is the Spnsr r Advertisers respnsibility t cnfirm receipt f cancellatin request with AUVSI. Shuld Spnsr r Advertiser want t cancel, there will be a cancellatin fee f 100% f ttal fee. N payments r depsits will be refunded due t cancellatins. The date upn which the written ntice f cancellatin is received shall apply as the fficial cancellatin date. Upn ntificatin f cancellatin, AUVSI reserves the right t resell the spnsrship r advertising space. Intellectual Prperty Spnsring and Advertising Cmpany represents and warrants t AUVSI that: 1) the artwrk, phtgraphs, Spnsring r Advertising Cmpany s name, lgs, graphics, designs, audi and vide recrdings r messages ( Cntent ) submitted t AUVSI fr spnsrship r advertising pprtunity(ies) shall nt infringe upn r vilate the rights f any third party, including any third party s intellectual prperty rights, including, but nt limited t, trademarks, cpyrights, patents and trade secrets; 2) Spnsring r Advertising Cmpany has btained valid, written permissin, licenses and releases frm the wner f any cpyrighted materials r trademarks displayed r used in the Cntent submitted t AUVSI fr spnsrship r advertising pprtunity(ies); and 3) the Cntent submitted t AUVSI shall nt vilate any federal, state r municipal laws. In the event that Spnsring r Advertising Cmpany uses such cpyrighted material r trademarks withut the wner s permissin, Spnsring r Advertising Cmpany shall secure, at its wn expense, the right fr Spnsring r Advertising Cmpany and AUVSI t use such cpyrighted material r trademarks. AUVSI reserves the right t cancel, refuse r revke acceptance f this Cntract withut any liability t Spnsring r Advertising Cmpany if AUVSI in its sle discretin determines that the Cntent may infringe upn r vilate the rights f a third party. License Spnsring r Advertising Cmpany s acceptance f the terms and cnditins set frth herein shall nt be cnstrued as granting t Spnsring r Advertising Cmpany a license r permissin t use any f AUVSI s service marks, cpyrighted materials r lgs (cllectively, Intellectual Prperty), except as expressly granted by AUVSI. Spnsring r Advertising Cmpany shall nt mdify r alter any f AUVSI s Intellectual Prperty withut the express written permissin f AUVSI. Any uses, mdificatins r alteratin f AUVSI s Intellectual Prperty shall be the sle prperty f AUVSI and shall accrue t the benefit f AUVSI exclusively. Spnsring r Advertising Cmpany hereby grants t AUVSI the fllwing rights with respect t the Cntent: 1) the nn-exclusive right t reprint, reprduce and display the Cntent in and in cnjunctin with the spnsring r advertising pprtunity(ies) selected by Spnsring r Advertising Cmpany; 2) the right t use the Cntent, tgether with Spnsring r Advertising Cmpany s name and pertinent bigraphical data, in the advertising and prmtin f AUVSI s Unmanned Systems Nrth America and ther AUVSI s Cnventins and Exhibitins in any medium whatsever; and 3) the right t crp and therwise alter and edit the Cntent, as AUVSI deems apprpriate, t fit space r t enhance the functin r effectiveness f use f the Cntent. Except fr the license granted herein, Spnsring r Advertising Cmpany retains all rights, title and wnership in and t its Cntent. WAIVER AND INDEMNIFICATION THE SPONSOR OR ADVERTISER AGREES TO MAKE NO CLAIM WHATSOEVER AGAINST AUVSI, ITS DIRECTORS, OFFICERS, EMPLOYEES, TRUSTEES, COMMITTEES, ASSIGNS AND AGENTS, MANDALAY BAY RESORT AND CASINO/CONVENTION CENTER, OR FREEMAN FOR ANY REASON WHATSOEVER EXCEPT AS PROVIDED IN THIS SECTION. THIS WAIVER SHALL INCLUDE, WITHOUT LIMITATIONS: (I)LOSS, DAMAGE OR INJURY TO ANY PROPERTY OF THE SPONSOR BY NEGLIGENCE, THEFT, FIRE, VANDALISM, DAMAGE OR DESTRUCTIONS OF GOODS, EXCEPT FOR SUCH LOSS OR DAMAGE DIRECTLY ATTRIBUTABLE TO THE GROSS NEGLIGENCE OF AUVSI OR IS OFFICERS, DIRECTORS, TRUSTEES, EMPLOYEES OR AGENTS; (II) FOR ANY INJURY TO SPONSOR OR ADVERTISER, HIS AGENTS, OR EMPLOYEES WHILE AT THE SHOW, EXCEPT FOR SUCH INJURY DIRECTLY ATTRIBUTABLE TO THE GROSS NEGLIGENCE OF AUVSI OR IS OFFICERS, DIRECTORS, TRUSTEES, EMPLOYEES OR AGENTS; (III) LOSS, DAMAGE OR INJURY TO THE SPONSOR S OR ADVERTISER S BUSINESS FOR ANY REASON WHATSOEVER BY REASON OF SPACE LOCATION OR THE FAILURE TO PROVIDE SPACE FOR THE SHOW, OR BY ANY FAILURE TO HOLD THE SHOW AS SCHEDULED; (IV) LOSS, DAMAGE OR INJURY TO THE SPONSOR S OR ADVERTISER S BUSINESS CAUSED BY FIRE, ELECTRICAL SERVICE INTERRUPTION, OR ANY OTHER INTERRUPTION OCCURRENCE; AND (V) ANY CONSEQUENTIAL, INCIDENTAL, INDIRECT, EXEMPLARY, PUNITIVE, OR SPECIAL DAMAGES (INCLUDING DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION, AND THE LIKE) ARISING OUT OF THIS CONTRACT, EVEN IF AUVSI HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. T the extent permitted by law, the Spnsr r Advertiser agrees t indemnify, defend and hld harmless AUVSI, its directrs, fficers, emplyees, spnsrs, trustees, cmmittees, members, assigns and agents frm and against any and all actual r threatened third party claims, suits, demands, actins, penalties, judgments, csts, charges, expenses and all ther liabilities whatsever (including but nt limited t persnal injury, prperty damage, lst prfits, r fr lss f use f prperty by whmsever sustained, reasnable attrneys; fees, expert fees and all ther csts) that are caused by, arise frm, relate t r grw ut f the Spnsr r Advertiser s participatin in the Shw, including but nt limited t the fllwing: (i) damage r injury t any persn, persns r prperty; (ii) acts dne r caused t be dne by the Spnsr r Advertiser, its fficers, directrs, agents, emplyees, guests r invitees; (iii) any breach by the Spnsr r Advertiser f its bligatins hereunder; (iv) any lss, damage r destructin t prperty f the exhibit facilities caused by the Spnsr r Advertiser, r its fficers, directrs, agents, emplyees, guests r invitees; and (v) any lss, theft, misapprpriatin r therwise, r damage r destructin f any prperty f the Spnsr r Advertiser r prperty f its guests r invitees brught int the exhibit space f the exhibit facilities; except where such claims are directly attributable t the grss negligence f AUVSI r its fficers, directrs, trustees, emplyees, and agents and specifically prvided fr herein under (I) and (II) f the first paragraph abve. FORCE MAJEURE In case said premises shall be destryed by Acts f Gd, fire r the elements r by any cause, r in case f gvernment interventin r regulatin, military activity, terrrism, civil disturbance, strikes, labr disputes, r any ther circumstances make it impssible r inadvisable t hld the Shw at the time and place prvided in the applicatin fr exhibit space, then and thereupn the Cntract shall terminate and the Spnsr r Advertiser shall waive any claim fr damages r cmpensatin, except the pr rata return f the amunt paid fr the spnsrship r advertising after deductin f actual expenses incurred in cnnectin with the exhibitin and there shall be n further liability n the part f either party. In n event shall AUVSI, its fficers, directrs, trustees, r agents be liable fr any direct, indirect r cnsequential damages resulting frm the failure t hld the Shw. SERVICE CONTRACTOR INFORMATION AUVSI has selected Freeman as the fficial general service cntractr f the Shw. Shuld yu need t cntact Freeman with questins r cncerns, please call their Custmer Service department at r AMENDMENTS AUVSI reserves the right t interpret, amend, and enfrce these Cntract Cnditins, Rules and Regulatins. Reasnable ntice f any amendments r interpretatins shall be given t Spnsr r Advertiser. Each Spnsr r Advertiser, fr himself, his agent, and emplyees agrees t abide by the Cntract Cnditins, Rules and Regulatins set frth herein, r by any subsequent amendments r interpretatins. The Spnsr r Advertiser agrees that AUVSI shall have the right t make such rules and regulatins r changes in flr plan arrangements, as it shall deem necessary and t amend it frm time t time. AUVSI shall have the final determinatin and enfrcement f all rules, regulatins and cnditins, including the Cntract Cnditins, Rules and Regulatins. Liability As between the Parties, the amunt f liability shall be limited t the amunt paid under this Agreement. Spnsring r Advertising Cmpany, at its sle cst and expense, shall secure and maintain adequate insurance cverage as is necessary, as a reasnable prudent businesspersn, fr Spnsring r Advertising Cmpany t bear all f its bligatins under this Agreement. Such cverage shall include Media Insurance, Errrs and Omissins Insurance, and Cmmercial General Liability Insurance. Maintenance f the frging insurance shall in n way be interpreted as relieving Spnsring r Advertising Cmpany f any respnsibility r bligatin whatsever and Spnsring r Advertising Cmpany may acquire, at its wn expense, such additinal insurance Spnsring r Advertising Cmpany deems necessary. Spnsring r Advertising Cmpany assumes full and cmplete liability fr all injuries t, r death f, any persn, r fr any damages t prperty t the extent arising frm the acts r missins f Spnsring r Advertising Cmpany. MISCELLANEOUS If any part f this Cntract is unenfrceable, the parties intend fr the remaining prvisins t be enfrced. N curse f dealing n the part f any party, r the failure f either party t enfrce any right shall nt be cnstrued as a waiver with respect t any ther right under this Cntract. N term r prvisin heref shall be deemed waived r any breach excused, unless such waiver r cnsent shall be in writing and signed by the party claimed by the ther t have waived r cnsented. N waiver f any breach f this Cntract shall be held t cnstitute a waiver f any ther r subsequent breach. The parties heret agree and acknwledge that: (a) the rule f cnstructin t the effect that any ambiguities are reslved against the drafting party shall nt be emplyed in the interpretatin f this Cntract, and (b) the terms and prvisins f this Cntract shall be cnstrued fairly as t all parties heret and nt in favr f r against any party, regardless f which party was generally respnsible fr the preparatin f this Cntract. Each f the signatries acknwledges they have reviewed this Cntract in full and have had an pprtunity t cnsult with cunsel f their chsing. If any prvisin f this Cntract is determined t be invalid r unenfrceable, the remaining prvisins f this Cntract shall nt be affected thereby and shall be binding upn the parties heret, and shall be enfrceable, as thugh said invalid r unenfrceable prvisin were nt cntained herein. Withut limiting the generality f the preceding sentence, if any remedy set frth in this Cntract is determined t have failed f its essential purpse, then all ther prvisins f this Cntract, including the limitatin f liability and exclusin f damages, shall remain in full frce and effect. This Cntract may be executed in any number f cunterparts, each f which when executed and delivered shall be deemed an riginal, but which cunterparts tgether shall cnstitute ne and the same instrument. A signature received electrnically via facsimile r via shall be as legally binding fr all purpses as an riginal signature. This Cntract is nt fr the benefit f any third party and shall nt be cnsidered t grant any right r remedy t any third party whether r nt referred t in this Cntract. All headings and titles in this Cntract are fr cnvenience nly, are nt part f this Cntract, and are nt t be used in any way in the cnstructin r interpretatin f this Cntract. Each party shall perfrm all f its bligatins under this Cntract as an independent cntractr and nt as the agent r emplyee f the ther party. Nthing cntained in this Agreement, nr any actin taken by either Party t this Agreement, shall be deemed t make either party (r any f such party s emplyees, agents, r representatives) an emplyee r legal representative f the ther party, nr t create any partnership, jint venture, assciatin, r syndicatin between the parties, nr t cnfer n either Party any express r implied right, pwer r authrity t enter int any agreement r cmmitment n behalf f (nr t impse any bligatin upn) the ther party. This Agreement and all matters arising ut f r relating t this Cntract shall be gverned by the laws f the Cmmnwealth f Virginia, withut regard t its cnflict f law prvisins. Any legal actin r prceeding relating t this Agreement shall be brught exclusively in the state r federal curts lcated in the Cmmnwealth f Virginia. Spnsr r Advertiser hereby agrees t waive the right t subrgatin by its insurance carriers t recver lsses sustained under its insurance cntract fr real and persnal prperty, when permitted by its cntracts with its carriers. TO THE EXTENT PERMITTED BY LAW, IN NO EVENT SHALL THE AGGREGATE LIABILITY OF AUVSI, ITS DIRECTORS, OFFICERS, TRUSTEES, EMPLOYEES, COMMITTEES, MEMBERS, ASSIGNS AND AGENTS UNDER OR RELATED TO THIS CONTRACT EXCEED THE AMOUNT OF THE FEE PAID BY THE SPONSOR OR ADVERTISER HEREUNDER TO AUVSI. 20 AUVSI s Unmanned Systems Nrth America August 2012 Mandalay Bay Resrt & Casin Las Vegas auvsishw.rg