Web for TV service - Trends in Korea -
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1 Web for TV service - Trends in Korea - UnGyo.JUNG@tvstorm.com
2 Changes in TV application platform (STB) * GEM-based (java) app platform has been used since 10 years ago, but unsuccessful. * Web-based platform is getting adopted widely, esp. for N-Screen service. * Android is also drawing attention, and are being adopted by IPTV/CableTV service providers.. App Platform (Old/Current) M/W Standards Metadata Standards Services App Platform (Recent/Next) IPTV CableTV Terrestrial Satellite Java, Web Java Java Java ACAP-based, W3C-extended (DVB SI ) ITU-T H.770/H.750 based Java : Game, Shopping, etc Web : Web-Browsing, Widgets, Web Android OCAP ACAP MHP OpenCable SI ATSC PSIP DVB SI Shopping, Game, News, etc Android Web News, Game, Traffic, etc Web platform (CEA-2014 based) News, Game, Traffic, etc Confidential and proprietary material for authorized persons only. 2
3 Changes in IPTV Middleware Standards ICSP (IPTV Convergence Service Platform) : IPTV Terminal Middleware Standard * ICSP-J Profile : ACAP-based * ICSP-HTML Profile : Recently Added (and being exteded) Java App Platform (JavaTV, HAVi UI, ) IPTV Applications (Xlet, XHTML, ) Web App Platform ( XHTML, ECMAScript, DOM, CSS, ) Common Infrastructure (Media, Security, GUI, Network, ) Web App Platform = Web Core + Web Extension Web Core - Set of W3C Standards : XHTML1.02, ECMA-262, CSS1/2, DOM2, XMLHttpRequest, Window object, etc Web Extension (being standardized) - Device Setting API - Media Play API (LinearTV, VoD, File) harmonized with Web and TV activity Confidential and proprietary material for authorized persons only. 3
4 Changes in Service : Smart & Open Multi-Screen Services * STB - Linear TV and VoD (with QOS), OTT, Apps,.. * PC/Phone/Tablet - Linear TV and VoD (without QOS), OTT, Apps, Social TV Services : TV SNS App Store Services : Register Apps, Download Apps Open Services - Open VoD : User can upload contents for other users. - Open TV Channel : User can broadcast contents though TV channel! - Open CUG (Closed User Group) : User can create viewer group STB(TV) Phone Tablet Confidential and proprietary material for authorized persons only. 4
5 Web for Smart TV Set : Samsung Smart TV Platform Samsung Smart TV Platform - Web-based App Platform - App = HTML + JavaScript + CSS + Flash Smart TV Services - LinearTV - VoD - Applications (from App Store) App Store - started 1 year ago - more than 500 million downloads (as of 2011/05) - more than 550 Apps (as of 2011/05) TV Apps Ratio Game 24% Education 23% Information 20% Video 14% Etc 19% Confidential and proprietary material for authorized persons only. 5
6 Web for Smart TV Set : Samsung Smart TV Platform SW Architecture Main Components Web Browser Engine HTML5(partly), XHTML1.0, XML1.0 CSS1, CSS2, CSS TV Profile 1.0 DOM1, DOM2, JavaScript 1.8, Adobe Flash 10.1, HTTP1.0/1.1 Application Manager Install, register, update, remove, and manage applications Common Modules Remote Controller Key Access, Convenient Functions (Image View, ) Device APIs TV Channel Control, File System Access, AV Player, IME, Network Access, e tc. Confidential and proprietary material for authorized persons only. 6
7 Web for Smart TV Set : LG Smart TV Platform Web-based App Platform App = HTML + JavaScript + CSS + Flash Lite Main Components Webkit-based Browser Engine HTML4.01, XHTML1.0/1.1, XML, XSLT, Xpath CSS2.1, CSS3, CSS2D/3D, CSS TV Profile 1.0 DOM1, DOM2, DOM3(partly) JavaScript 1.6, Flash Lite (3.1) Media Player Plug-In Http Streaming RTSP, RTP DRM Confidential and proprietary material for authorized persons only. 7
8 Android Extended for TV Services Google Android Platform is extended to support TV/VoD features, and IPTV M/W Standards. Supported Services : Android Apps, Android-TV Apps, Web Apps, Java(Xlet) Apps Android Applications Main UI Other TV Apps Web App Java Apps (Xlet) Android Metadata TV/VoD ICSP Standard Android Application Framework API ISD/CG TV/VoD API Other API ICSP- HTML+ ICSP-J ICSP Common Core Android Libraries Android Runtime Flash 10.1 WebKit Core Libraries Dalvik VM STB Platform Interface Impl STB Platform Interface TV VoD icas DRM Settings etc Linux Kernel / Drivers Confidential and proprietary material for authorized persons only. 8
9 Summary of the Trends/Change N-Screen (Multi-Screen) Smart TV Services Open Platform Open Services Web Web is becoming the converged service platform for variety of TV services! Confidential and proprietary material for authorized persons only. 9
10 Thank You 감사합니다 Sunghyun B/D 4,6F, Seocho-dong, Seocho-gu, Seoul, KOREA Tel Fax Confidential and proprietary material for authorized persons only. 10
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