Milano Capitale del Design 2011 (11-17 April 2011) Università degli Studi di Milano Via Festa del Perdono 7, Milano (11-23 April 2011)

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1 INSTALLATIONS Cortile del 700 Zaha Hadid Architects with Lea Ceramiche - lighting Artemide Cortile della Farmacia Ingo Maurer for Enel Cortile dei Bagni Gwenael Nicolas with Deborah Milano Loggiato Est Michele De Lucchi with Corpo Nazionale Vigili del Fuoco and Riva 1920 Cortile D Onore Mario Botta with Gvm, Mapei and Riva 1920 Richard Meier with Italcementi and Styl-Comp Group Snøhetta with CarraraMarmotec - Franchi Umberto Marmi, Gemeg, Il Fiorino, Italmarble di Pocai, Sam, Savema, MT&S, Up Group Anders Warming with MINI Lighting installation Jacopo Foggini with Nice Hall Aula Magna Giulio Iacchetti with Moleskine DESIGN ISLANDS Cortile D Onore Carlo Colombo with Arflex, Compagnia del Verde and Stratex Ron Gilad with De Castelli and Flos Diego Grandi with Rosenthal and Sambonet Setsu and Shinobu Ito with Art_Container Nendo with Lema Massimo Pierattelli with Arval Sybarite with Marzorati Ronchetti Scaloni d Onore Francesco Lucchese-Caldia Cube with Marmi e Graniti d Italia Sicilmarmi Loggiato Ovest Pedro Campos Costa with Amorim Isolamentos Thomas Heatherwick with Marzorati Ronchetti Matteo Ragni with Camparisoda Lorenzo Palmeri with Lavazza A Modo Mio E. Cimini and W. Monici with Lumina Vincenzo De Cotiis with Rossana D. Di Lauro and M. Della Foglia with DO.IT Design Outlet Italiano Portico del Richini Dror Benshetrit with Terra Moretti Simone Micheli with ICE Italian Institute for Foreign Trade Press Room Simone Micheli with Visionnaire Thanks to Sharp Aquos with INTERNI for 10 years Arpa Industriale, Baraclit, Bose, Cipriano Costruzioni, Color Kinetics Japan, Energy Resources, iguzzini, Martinelli Luce, Serralunga LA RINASCENTE MUTANT VITRINES Piazza Duomo, Milano Hours: Mon 11 to Sun 17 April Mon 18 to Fri 22 April Sat 23 April For the FuoriSalone 2011, INTERNI produces, during Design Week in Milan (11-17 April 2011), the major Exhibition-Event INTERNI MUTANT ARCHITECTURE & DESIGN. The design proposal that emerges from these reflections and involves the home, the city, the landscape and the territory, is that of a highly materic, transformable and mobile architecture that responds to necessary strategies of use over time in different places: intelligent structures characterized by great flexibility and the capacity to be dismantled and moved, conceived to be reutilized after an initial role. MUTANT, then, means the condition of design in the wider sense of the term, no longer tied to pre-set truths or ideological axioms that were part of the culture of late modernity, but capable of creating a responsible relationship with reality. The focus is on the use of materials, their durability, the relationship between materials and time. Today is important to distinguish between materials that since the implementation decay, and materials that improve (cultured materials such as wood, metals, marble, stones...). The concept of the project cost must be linked to the concept of use and reuse over time. MUTANT means evolution and continuous experimentation to connect the design process to increasingly attentive, necessary environmental awareness, in which the theme of resources and assets also provides guiding values for thinking about objects and spaces in an innovative way. The theme of mutant architecture, i.e. architecture that is ready for changes, alterations and additions in its development and reutilization, promotes awareness of these themes through EXPERIMENTAL INSTALLATIONS that mix different scales of reference, micro-architectures or macro-objects created by a series of international designers that design also on a metaphorical and symbolic level. The research continues along the itinerary across the University and the Loggiato Ovest of the first floor, with interpretations of places of encounter, the DESIGN ISLANDS: created by designers, these are true urban lounges positioned along the exhibition itinerary and specially produced for this event. The contribution of companies leader in the Italian and international research field, has allowed the realization of original proposals and projects and the exhibition of the protitypes and products from the latest collections. Press conference Monday 11 April, Aula Magna Live Concert - MUTANT ARCHITECTURE&DESIGN - Tuesday 12 April, by Lorenzo Palmeri and Davide Ferrario Speech RICHARD MEIER - Saturday 9 April, Sala di Rappresentanza Lectio Magistralis MARIO BOTTA - Wednesday 13 April, Aula Magna 1

2 INSTALLATIONS Cortile del 700 Zaha Hadid Architects with Lea Ceramiche - lighting Artemide Cortile della Farmacia Ingo Maurer for Enel Cortile dei Bagni Gwenael Nicolas with Deborah Milano Loggiato Est Michele De Lucchi with Corpo Nazionale Vigili del Fuoco and Riva 1920 Cortile D Onore Mario Botta with Gvm, Mapei and Riva 1920 Richard Meier with Italcementi and Styl-Comp Group Snøhetta with CarraraMarmotec - Franchi Umberto Marmi, Gemeg, Il Fiorino, Italmarble di Pocai, Sam, Savema, MT&S, Up Group Anders Warming with MINI Lighting installation Jacopo Foggini with Nice Hall Aula Magna Giulio Iacchetti with Moleskine DESIGN ISLANDS Cortile D Onore Carlo Colombo with Arflex, Compagnia del Verde and Stratex Ron Gilad with De Castelli and Flos Diego Grandi with Rosenthal and Sambonet Setsu and Shinobu Ito with Art_Container Nendo with Lema Massimo Pierattelli with Arval Sybarite with Marzorati Ronchetti Scaloni d Onore Francesco Lucchese-Caldia Cube with Marmi e Graniti d Italia Sicilmarmi Loggiato Ovest Pedro Campos Costa with Amorim Isolamentos Thomas Heatherwick with Marzorati Ronchetti Matteo Ragni with Camparisoda Lorenzo Palmeri with Lavazza A Modo Mio E. Cimini and W. Monici with Lumina Vincenzo De Cotiis with Rossana D. Di Lauro and M. Della Foglia with DO.IT Design Outlet Italiano Portico del Richini Dror Benshetrit with Terra Moretti Simone Micheli with ICE Italian Institute for Foreign Trade Press Room Simone Micheli with Visionnaire Thanks to Sharp Aquos with INTERNI for 10 years Arpa Industriale, Baraclit, Bose, Cipriano Costruzioni, Color Kinetics Japan, Energy Resources, iguzzini, Martinelli Luce, Serralunga LA RINASCENTE MUTANT VITRINES Piazza Duomo, Milano Milan and the FuoriSalone Design=Milano is the equation to refer to, in order to understand the Milanese FuoriSalone, an event organized for the first time in 1990 by Interni, when Salone del Mobile, usually held in Setember, was held instead in April, and that has now crossed the boundaries of a conventional market-show, from the point of view of cultural interest and experimentation, to become a festive event, the design project, invading the whole city. In Italy, when you speak of design you inevitably end by speaking of Milan. That explains why FuoriSalone came into being right in Milan, on home ground, and the development of which seems to be almost unrelenting, as for a week it takes up large areas of the city, that change into showcase districts luring the so-called design community, invading and conquering the city. Furthermore, as years go by FuoriSalone has influenced the city morphology, re-inventing and upgrading some of its districts permanently. The April Design Week is by now a unique rendezvous on an international plane, felt by everybody as a transversal, spectacular and unmissable happening, apart from any specific interest in design. Within this project covering the whole city, FuoriSalone takes up every space available, from the usual locations to traditional places such as museums and art galleries, on this occasion cleared of their collections to accommodate experimental furniture and objects; from found out places (workshops, warehouses, disused factories) to monumental places well-known to tourists yet squatted by temporary installations, thus atypical, The most important component of FuoriSalone, apart from the content of the many proposals, is the cultural-spectacular as well as market consumption rendered in performances, installations, shows and experimental events for everybody, spontaneously, in city spots transformed in atypical and attractive places, stages for a collective and many-sided pièce, that are also a direct training process on a planning-educational plane. A balance of the last few FuoriSalone allows to set a team effort historically, with Interni as one of the players, the result of concepts backed by a multilinear production, entrepreneural and creative context, that wants to be complementary and not opposed to the renowned Salone del mobile di Milano and that takes the city as ideal place for the interaction of a widespread culture to make design a factor of meditation, development and encounter. 2

3 INSTALLATIONS Cortile del 700 Zaha Hadid Architects with Lea Ceramiche - lighting Artemide Cortile della Farmacia Ingo Maurer for Enel Cortile dei Bagni Gwenael Nicolas with Deborah Milano Loggiato Est Michele De Lucchi with Corpo Nazionale Vigili del Fuoco and Riva 1920 Cortile D Onore Mario Botta with Gvm, Mapei and Riva 1920 Richard Meier with Italcementi and Styl-Comp Group Snøhetta with CarraraMarmotec - Franchi Umberto Marmi, Gemeg, Il Fiorino, Italmarble di Pocai, Sam, Savema, MT&S, Up Group Anders Warming with MINI Lighting installation Jacopo Foggini with Nice Hall Aula Magna Giulio Iacchetti with Moleskine DESIGN ISLANDS Cortile D Onore Carlo Colombo with Arflex, Compagnia del Verde and Stratex Ron Gilad with De Castelli and Flos Diego Grandi with Rosenthal and Sambonet Setsu and Shinobu Ito with Art_Container Nendo with Lema Massimo Pierattelli with Arval Sybarite with Marzorati Ronchetti Scaloni d Onore Francesco Lucchese-Caldia Cube with Marmi e Graniti d Italia Sicilmarmi Loggiato Ovest Pedro Campos Costa with Amorim Isolamentos Thomas Heatherwick with Marzorati Ronchetti Matteo Ragni with Camparisoda Lorenzo Palmeri with Lavazza A Modo Mio E. Cimini and W. Monici with Lumina Vincenzo De Cotiis with Rossana D. Di Lauro and M. Della Foglia with DO.IT Design Outlet Italiano Portico del Richini Dror Benshetrit with Terra Moretti Simone Micheli with ICE Italian Institute for Foreign Trade Press Room Simone Micheli with Visionnaire Thanks to Sharp Aquos with INTERNI for 10 years Arpa Industriale, Baraclit, Bose, Cipriano Costruzioni, Color Kinetics Japan, Energy Resources, iguzzini, Martinelli Luce, Serralunga LA RINASCENTE MUTANT VITRINES Piazza Duomo, Milano The Università degli Studi of Milan Established in 1924, today Milan University is made up of nine Faculties with more than 140 study programmes between first and second level, 20 doctorate schools and 66 specializing schools. It is the only Italian university to be part of LERU (League of European Research Universities). Among the most recent realizations there is Centro APICE (Archives of word, image and editorial communication), where are preserved book funds of great value for the studies on the history of printing and publishing, whose national epicentre is Milan. L Ospedale Maggiore, now the State University of Milan This monumental hospital building, popularly called Ca Granda (great house) by the inhabitants of Milan, was established in 1456 by Francesco Sforza, Duke of Milan, and his wife Bianca Maria to gather in one large building the many small hospitals that had been built in various parts of the city. The project was assigned to Tuscany born Antonio Averlino, called Filarete ( ), who described it in detail in his famous Treaty of Architecture, and envisaged the construction of two large four-sided buildings separated by a large main courtyard, surrounded by a four-sided portico on two floors. Two-floor porticoes also surrounded the four minor courtyards in which each four-sided building was divided, like a cross. The project of the building (surface area of 43,000 square metres) was carried out in various stages, following bequests and donations, but especially the popular contribution of a special jubilee called the Day of Pardon and celebrated on the 25 March of each odd year with a generous distribution of indulgences. The first stage of the works, followed by Filarete (ground floor) until his death in 1469, continued with Milan born Guiniforte Solari (second floor) and then with Giovanni Antonio Amadeo. The second stage of the works began in 1624 (17th century). The main courtyard, inherited by Filarete, was finished based on the designs of Giovanni Battista Pessina, soon supported by Francesco Maria Richini, Fabio Mangone and Giovanni Battista Crespi. The baroque front and the church of SS. Annunziata were built. On the front along Via Festa del Perdono Richini re-utilized the windows with two lancets and on the inside presented again the stone decorations made by Giovanni Antonio Amadeo which had belonged to the portico wing that had been demolished to build the new large courtyard. The third stage included the years from 1797 to 1804, during which the three internal courtyards of the second quadrilateral were built and the left part of the wide façade was completed. The hospital functions were then passed onto the halls of nearby Policlinico and, in 1939, to the Niguarda Hospital; so that the Ca Granda was adapted to become the headquarters of the Dean s office of the State University. The left wing (late 1700s) features a sober Neoclassical design. The front (283 metres long) is marked by three volumes that precede the two side quadrilaterals and the main courtyard in between. The right wing (15th century) is fully covered by red brick and consists of the portico built by Filarete which stands on a tall base, and of the upper floor built by Solari, pierced by elegant windows with two lancets, underlined by a continuous fascia with rich earthenware decorations. The main body (17th century), follows on the design of the 15th-century building and features the grand Baroque gate by Richini, flanked by niches with the statues of Saint Charles and Saint Ambrose. The grand main courtyard is surrounded by a four-sided portico, on top of which stands the ethereal open gallery. In the side of the courtyard opposite the entrance there is the small church of SS. Annunziata, built in the 17th century by architects Richini, Pessina and Mangone. The four small courtyards of the Filarete building in the right wing were long ago restored. The first, built by Solari in 1467 and called in the past the grocery, is a four-sided portico with an open gallery on top standing on elegant marble columns. It is followed by a second courtyard called the women s Baths (1473), and by a third courtyard, called the Giazzeria (Ice-House) (1468). The last of the four small courtyards is called the Woodshed. The current situation is the result of the significant restoration started in 1953 on the project of architects Piero Portaluppi and Liliana Grassi. 3

4 INSTALLATIONS Cortile del 700 Zaha Hadid Architects with Lea Ceramiche - lighting Artemide Cortile della Farmacia Ingo Maurer for Enel Cortile dei Bagni Gwenael Nicolas with Deborah Milano Loggiato Est Michele De Lucchi with Corpo Nazionale Vigili del Fuoco and Riva 1920 Cortile D Onore Mario Botta with Gvm, Mapei and Riva 1920 Richard Meier with Italcementi and Styl-Comp Group Snøhetta with CarraraMarmotec - Franchi Umberto Marmi, Gemeg, Il Fiorino, Italmarble di Pocai, Sam, Savema, MT&S, Up Group Anders Warming with MINI Lighting installation Jacopo Foggini with Nice Hall Aula Magna Giulio Iacchetti with Moleskine DESIGN ISLANDS Cortile D Onore Carlo Colombo with Arflex, Compagnia del Verde and Stratex Ron Gilad with De Castelli and Flos Diego Grandi with Rosenthal and Sambonet Setsu and Shinobu Ito with Art_Container Nendo with Lema Massimo Pierattelli with Arval Sybarite with Marzorati Ronchetti Scaloni d Onore Francesco Lucchese-Caldia Cube with Marmi e Graniti d Italia Sicilmarmi Loggiato Ovest Pedro Campos Costa with Amorim Isolamentos Thomas Heatherwick with Marzorati Ronchetti Matteo Ragni with Camparisoda Lorenzo Palmeri with Lavazza A Modo Mio E. Cimini and W. Monici with Lumina Vincenzo De Cotiis with Rossana D. Di Lauro and M. Della Foglia with DO.IT Design Outlet Italiano Portico del Richini Dror Benshetrit with Terra Moretti Simone Micheli with ICE Italian Institute for Foreign Trade Press Room Simone Micheli with Visionnaire Thanks to Sharp Aquos with INTERNI for 10 years Arpa Industriale, Baraclit, Bose, Cipriano Costruzioni, Color Kinetics Japan, Energy Resources, iguzzini, Martinelli Luce, Serralunga LA RINASCENTE MUTANT VITRINES Piazza Duomo, Milano Entrace of Università degli Studi di Milano - Via Festa del Perdono, 7 Entrace Portico of Cortile d Onore - Scalone d onore Loggiato Ovest - Section of Loggiato Ovest 1 st floor- Loggiato Ovest 4

5 INSTALLATIONS Cortile del 700 Zaha Hadid Architects with Lea Ceramiche - lighting Artemide Cortile della Farmacia Ingo Maurer for Enel Cortile dei Bagni Gwenael Nicolas with Deborah Milano Loggiato Est Michele De Lucchi with Corpo Nazionale Vigili del Fuoco and Riva 1920 Cortile D Onore Mario Botta with Gvm, Mapei and Riva 1920 Richard Meier with Italcementi and Styl-Comp Group Snøhetta with CarraraMarmotec - Franchi Umberto Marmi, Gemeg, Il Fiorino, Italmarble di Pocai, Sam, Savema, MT&S, Up Group Anders Warming with MINI Lighting installation Jacopo Foggini with Nice Hall Aula Magna Giulio Iacchetti with Moleskine DESIGN ISLANDS Cortile D Onore Carlo Colombo with Arflex, Compagnia del Verde and Stratex Ron Gilad with De Castelli and Flos Diego Grandi with Rosenthal and Sambonet Setsu and Shinobu Ito with Art_Container Nendo with Lema Massimo Pierattelli with Arval Sybarite with Marzorati Ronchetti Scaloni d Onore Francesco Lucchese-Caldia Cube with Marmi e Graniti d Italia Sicilmarmi Loggiato Ovest Pedro Campos Costa with Amorim Isolamentos Thomas Heatherwick with Marzorati Ronchetti Matteo Ragni with Camparisoda Lorenzo Palmeri with Lavazza A Modo Mio E. Cimini and W. Monici with Lumina Vincenzo De Cotiis with Rossana D. Di Lauro and M. Della Foglia with DO.IT Design Outlet Italiano Portico del Richini Dror Benshetrit with Terra Moretti Simone Micheli with ICE Italian Institute for Foreign Trade Press Room Simone Micheli with Visionnaire Thanks to Sharp Aquos with INTERNI for 10 years Arpa Industriale, Baraclit, Bose, Cipriano Costruzioni, Color Kinetics Japan, Energy Resources, iguzzini, Martinelli Luce, Serralunga LA RINASCENTE MUTANT VITRINES Piazza Duomo, Milano Cortile d Onore Cortile del 700 Cortile della Farmacia Cortile dei Bagni Portico del Richini (internal view) 5

6 \C5;70 \C5;210 \C5;70 \C5;210 Patronage INSTALLATIONS Cortile del 700 Zaha Hadid Architects with Lea Ceramiche - lighting Artemide Cortile della Farmacia Ingo Maurer for Enel Cortile dei Bagni Gwenael Nicolas with Deborah Milano Loggiato Est Michele De Lucchi with Corpo Nazionale Vigili del Fuoco and Riva 1920 Cortile D Onore Mario Botta with Gvm, Mapei and Riva 1920 Richard Meier with Italcementi and Styl-Comp Group Snøhetta with CarraraMarmotec - Franchi Umberto Marmi, Gemeg, Il Fiorino, Italmarble di Pocai, Sam, Savema, MT&S, Up Group Anders Warming with MINI Lighting installation Jacopo Foggini with Nice Hall Aula Magna Giulio Iacchetti with Moleskine DESIGN ISLANDS Cortile D Onore Carlo Colombo with Arflex, Compagnia del Verde and Stratex Ron Gilad with De Castelli and Flos Diego Grandi with Rosenthal and Sambonet Setsu and Shinobu Ito with Art_Container Nendo with Lema Massimo Pierattelli with Arval Sybarite with Marzorati Ronchetti Scaloni d Onore Francesco Lucchese-Caldia Cube with Marmi e Graniti d Italia Sicilmarmi Loggiato Ovest Pedro Campos Costa with Amorim Isolamentos Thomas Heatherwick with Marzorati Ronchetti Matteo Ragni with Camparisoda Lorenzo Palmeri with Lavazza A Modo Mio E. Cimini and W. Monici with Lumina Vincenzo De Cotiis with Rossana D. Di Lauro and M. Della Foglia with DO.IT Design Outlet Italiano Portico del Richini Dror Benshetrit with Terra Moretti Simone Micheli with ICE Italian Institute for Foreign Trade Press Room Simone Micheli with Visionnaire Thanks to Sharp Aquos with INTERNI for 10 years Arpa Industriale, Baraclit, Bose, Cipriano Costruzioni, Color Kinetics Japan, Energy Resources, iguzzini, Martinelli Luce, Serralunga via Festa del Perdono, 7 Portico largo Richini \C5;90 \C5;210 Dror Benshetrit \C5;70 \C5;70 \C5;210 \C5;210 Loggiato ovest 1 piano Setsu e Shinobu Ito Anders Warming Aula Magna Diego Grandi Cortile Farmacia Gwenael Nicolas Cortile Bagni Press Room Ingo Maurer XX Ron Gilad Snøhetta Giulio Iacchetti Richard Meier Cortile d Onore \C30;SERVOSCALA Carlo Colombo Jacopo Foggini Zaha Hadid Architects Massimo Pierattelli Cortile del 700 Sybarite Mario Botta Cortile Ghiacciaia Cortile Legnaia 1 piano Loggiato est Michele De Lucchi \C104;50 \C104;75 via Francesco Sforza LA RINASCENTE MUTANT VITRINES Piazza Duomo, Milano Portico San Nazaro Largo Richini 6

7 INSTALLATIONS CORTILE DEL 700 Twirl by ZAHA HADID ARCHITECTS with LEA CERAMICHE - lighting ARTEMIDE CORTILE DELLA FARMACIA Ablaze - Sentimento (s)travolgente by INGO MAURER for ENEL CORTILE DEI BAGNI Suspended Colors by GWENAEL NICOLAS with DEBORAH MILANO LOGGIATO EST Pensando L Aquila by MICHELE DE LUCCHI with CORPO NAZIONALE VIGILI DEL FUOCO and RIVA 1920 CORTILE D ONORE Stanza by MARIO BOTTA with GVM, MAPEI e RIVA 1920 Mutated Panels by RICHARD MEIER with ITALCEMENTI and STYL-COMP GROUP Zero by SNØHETTA in collaboration with Paolo Armenise and Silvia Nerbi with CARRARAMARMOTEC - Franchi Umberto Marmi, Gemeg, Il Fiorino, Italmarble di Pocai, Sam, Savema, MT&S, Up Group MINI Sintesi by ANDERS WARMING with MINI LIGHTING INSTALLATION Plasteroid by JACOPO FOGGINI with NICE HALL AULA MAGNA Scriba by GIULIO IACCHETTI with MOLESKINE LA RINASCENTE MUTANT VITRINES PIAZZA DUOMO, MILAN projects by ZAHA HADID RICHARD MEIER GWENAEL NICOLAS DIEGO GRANDI SETSU and SHINOBU ITO SNØHETTA MARIO BOTTA INGO MAURER 7

8 ZAHA HADID, founder of Zaha Hadid Architects, was awarded the Pritzker Architecture Prize (considered to be the Nobel Prize of architecture) in 2004 and is internationally known for both her theoretical and academic work. Each of her dynamic and innovative projects builds on over thirty years of revolutionary exploration and research in the interrelated fields of urbanism, architecture and design. Working with senior office partner Patrik Schumacher, Hadid s interest lies in the rigorous interface between architecture, landscape and geology, as her practice integrates natural topography and human-made systems, leading to experimentation with cutting-edge technologies. Such a process often results in unexpected and dynamic architectural forms. The Guangzhou Opera House, the first project Ph. Steve Double realised in China; the MAXXI:National Museum of 21st Century Arts in Rome, Italy, the BMW Central Building in Leipzig, Germany and the Phaeno Science Center in Wolfsburg, Germany are excellent demonstrations of Hadid s quest for complex, fluid space. Previous fundamental buildings such as the Rosenthal Center for Contemporary Art in Cincinnati, Ohio, have also been hailed as architecture that transforms our vision of the future with new spatial concepts and bold, visionary forms. Currently Hadid is working on a multitude of projects worldwide including: the London Aquatics Centre for the 2012 Olympic Games; high-speed train stations in Naples and Durango; the CMA CGM Headquarters tower in Marseille; masterplan and tower for Citylife in Milan, as well as major master-planning projects in Beijing, Bilbao, Istanbul and Singapore. Zaha Hadid s work of the past 30 years was the subject of critically-acclaimed retrospective exhibitions at New York s Solomon R. Guggenheim Museum in 2006, London s Design Museum in 2007 and the Palazzo della Ragione, Padua, Italy in Her recently completed projects include the MAXXI Museum in Rome; the innovative Nordpark Railway Stations in Innsbruck, Austria; Mobile Art for Chanel in Hong Kong, Tokyo, New York and Paris; the new Zaragoza Bridge in Spain and the Burnham Pavilion in Chicago. 8

9 Twirl by ZAHA HADID ARCHITECTS with LEA CERAMICHE lighting Artemide Concept This project is a contemporary interpretation of the architecture of the 18thcentury courtyard of the State University of Milan, translated and transformed from rigid Cartesian geometries into the linear fluidity of dynamic space. Adapting to the natural contours of the courtyard and the forces that converge towards its center, the project emphasizes the slope of the arches, creating a powerful vortex of spatial distortion that favors dialogue with the surrounding colonnade. The development of the complex three-dimensional curved geometries of the installation, starting with the flat ceramic tiles, adds another level of complexity to the whole. Visitors are encouraged to explore the sculptural sensibility and formal dynamic of different elements in which the balanced relationship between solids and voids expresses the project solution. Each individual piece can be interpreted not only as a whole, but also as a captured fragment of a magnetic field. A certain margin of strangeness introduces a stimulus that has evolved between latent force and physical material. Project The project consists of laminated stoneware sheets (Slimtech by Lea Ceramiche), 1 meter wide, cut at various heights, up to 2 metres. The edges follow the elegant flow of the geometry that corresponds to an overall tiled surface of 800 m2. Each panel is composed of two overlapping layers of ultra-thin tiles of 3 mm. For the installation 7 different color codes have been used, creating shadings from white to black. Seen from the side, the various colors give rise to constant changes of appearance, taking advantage of the changes in the daylight and the nature of the curvature. The installation transforms the courtyard into a space that constantly alters its form and color, depending on multiple perspectives. The platform realigns the deformed grid of the colonnade to the pixelated floor tiles and underscores the shadow of the vertical tiles. Lea Ceramiche Excellence, innovation, enthusiasm, aesthetics, competency and reliability: these are the founding values of Lea Ceramiche, the Fiorano Modenese-based company which designs and produces floor and wall ceramics for all kinds of settings. The company s ability to innovate lies in its continuous experimentation, which leads to the development of cutting-edge production systems and technologies and allows Lea Ceramiche to supply its customers with a wide range of high quality products which lie at the top end of the market in terms of excellent technical performance and design qualities. Slimtech is one example of this: the revolutionary laminated stoneware, just 3 mm thick and extra-sized at 1 x 3 metres, suited for uses which until now have not been accessible to traditional ceramics and protagonist of the installation by Zaha Hadid for Interni Mutant Architecture & Design Lea Ceramiche is part of Panariagroup Industrie Ceramiche, a leading international ceramics group quoted in the Star segment of the Italian stock exchange, which also owns the brands Panaria, Cotto d Este, Fiordo, Blustyle, Margres, Love Tiles and Florida Tile. Artemide A series of fluorescent tubes (Algoritmo lamps specially produced by Artemide, designed by Carlotta De Bevilacqua) spread light from the center toward the edges of the site to the colonnade, lighting the existing architecture and forming a link between the rigid Cartesian setting and the linear fluidity of the installation. 9

10 Cortile del 700 installation Twirl (30 x 30 x h 2 m) project by ZAHA HADID ARCHITECTS with LEA CERAMICHE - lighting ARTEMIDE 10

11 INGO MAURER, is a lighting designer and entrepreneur in the lighting sector, since 1966 he has run company, based in Munich, to produce and market his designs. The first of which was Bulb, inserted into the MoMA design collection as early as At the 1984 Euroluce, Maurer presented the pioneering low-voltage lighting system YaYaHo, then advanced, it consists of low-voltage cables with a variety of movable halogen elements. Maurer s best-known designs include the winged light bulb Lucellino (1992), Porca Miseria (1994) and Zettel z (1997). Since the mid-1990s Maurer has been exploiting the aesthetic effects of LEDs and printed circuit boards, with which he creates a range of smaller and larger objects. In 1989 the Fondation Cartier pour l Art Contemporain staged the exhibition Ingo Maurer: Lumière Hasard Réflexion. Since then his designs - whether oneoff commissions or lamps from his ordinary collection - have been shown all over the world in many exhibitions, e.g. Ingo Maurer - Light - Reaching for the Moon by the Vitra Design Museum and Provoking Magic: Lighting of Ingo Maurer, at the Cooper-Hewitt National Design Museum in New York. In 2010, the Bauhaus Archiv Berlin showed a representative selection of his works. In 1990, Maurer began to plan installations and lighting for public and private clients, in addition to making lamps for his firm, Ingo Maurer GmbH. Some examples of these special commissions are the giant lampshades for the Westfriedhof underground station in Munich; the lighting for the interior of the Kruisherenhotel in Maastricht, Netherlands, and the Atomium in Brussels; a large light object for the the Rockhal in Luxembourg, and the lighting and color design for another subway station in Munich. He also received commissions to design exhibitions and fashion shows, including an installation for Issey Miyake (1999) and the exhibition Rêves des Diamants for Chanel. Maurer lives and works in Munich. In 2008 he opened a 700 sqm showroom at 47 Kaiserstrasse, Munich, in a former production and warehouse facility, in the same building as his office and studio space. In 2010 Ingo Maurer received the Design Award of the Federal Republic of Germany. 11

12 Ablaze - Sentimento (s)travolgente by INGO MAURER with Axel Schmid for ENEL Concept Fire is a mode of radical change arouses amazement and excitement for its mobile light. The idea comes from the desire to demonstrate, in slow motion, the gradual transformation of a burning building: the initial dream is then transformed into perception of change, mutation. The installation Ablaze - sentimento (s)travolgente thus references the transformation of buildings and the emotional power of fire and light, in a more abstract way: a cabin, the archetype of the edifice, not perfectly square, already distorted. A cable is needed to stabilize its structure. The contrast between the interior and the exterior is striking: rough and black on the outside, lit up by an intense red color inside, with the contrast of a bright green opening in the floor. A spherical object hangs from the ceiling, moving slowly, floating in space and reflecting what is around it. The human being that dwells in the house in the project is very demanding, and exists with the emotion and passion for new technologies. Project The installation inside the Farmacia courtyard is a small house with elementary forms: the cabin in flames, built with blackened wooden boards, is placed on a wooden platform at the center of the courtyard. Slightly inclined and attached to a lateral steel cable, the construction seems like it is about to fall. The fire is represented symbolically by the bright red paint inside, while a reflecting pendulum creates dynamism, reverberating with the flames-light. At the center of the floor a recessed geometric opening, painted green, enriches the chromatic shadings and reflections. A hidden smoke machine completes the theatrical effect and brings out the impact of the light in the overall composition. The installation in the Cortile della Farmacia will be accompanied by Cajun and Zydeco music. Enel Enel is an international group active in the production and distribution of electricity and gas in 40 countries on four continents. Among Europe s listed utility companies, Enel is the second largest by installed capacity and one of the leaders in terms of shareholder numbers, with some 1.2 million investors. Enel generates 289 TWh/year of electricity using a balanced mix of energy resources. The generation plants have a total capacity of 94,869 MW, of which more than a third powered by renewable resources; use of the latter is increasing constantly, especially in North, Central and South America. The Enel Group distributes energy over 1.7 million km of power lines. Enel sells electricity to 57.2 million customers and gas to 4 million households and enterprises. Enel s shareholders include Italy s Ministry for the Economy and Finance, which holds 13.88% directly and another 17.36% through Cassa Depositi e Prestiti, leading international investment funds, insurance companies, pension funds and ethical funds, as well as 1.2 million small investors. 12

13 Ph. Tom Vack Cortile della Farmacia installation Ablaze - Sentimento (s)travolgente (3 x 4,6 x h 4,2 m) project by INGO MAURER for ENEL 13

14 GWENAEL NICOLAS, was born in 1966 in Brittany. He took a Masters in Industrial Design at the Royal College of Art in London. In 1991 he moved to Tokyo, where he worked with Water Studio (Cassina ixc.) and Issey Miyake on interior design projects (Pleats Please Shops) and packaging design (Le Feu d Issey). In 1998 he founded the Studio Curiosity with the backing of Reiko Miyamoto. He has worked on many projects of varying levels of complexity and size: architecture, interior and product design. He has collaborated with many international brands including Nissan, Lexus, Docomo, Louis Vuitton, Kanebo, Nintendo, Agape. His work, especially certain conceptual installations, has attracted international attention. Just to name a few works: D-Day at the Centre Pompidou in Paris, Light-Light in Tokyo Wonder (Milan 2008), Tokyo Fiber (Milan 2009) and the Lexus museum in Tokyo (2009). Recent projects include: Sparks for Swarovski Crystal Palace during the Salone 2010 in Milan, and the new packaging of the Aura fragrance by Swarovski. He describes himself as a choreographer of spaces and his works focus on the art of encounter. Knowing does not necessarily imply understanding. Information can be shared, but experience has to be encountered to be fully understood. After impressionism, minimalism, modernism and other isms we are now in the era of experientialism. His style stands out for its luminous transparency, glamourous forms and emotional nuances. After having received many prizes for his architectural and product designs, Gwenael was recently chosen for the Ku/Kan Prize 2009, the most prestigious Japanese Interior Design prize, awarded to a foreign designer for the first time. 14

15 Suspended Colors by GWENAEL NICOLAS with DEBORAH MILANO lighting Color Kinetics Japan Concept Mutant architecture: spaces in which the parts are in constant evolution or movement, with an as yet indefinite final configuration. Like a cocoon from which a butterfly is hatched, mutant architectures are spaces in transition, hybrid compositions of elements. Suspended Colors lets the observer interpret space in a different way. The installation seems to be suspended, like a jellyfish floating in water; the space defined by the fibers is in constant motion, and comes to life when it is touched by a breeze or a visitor. Movement and speed are the catalysts of mutant architecture: perspectives turn into trajectories. The installation is conceived to be crossed on foot, to give the impression of being alive, in perpetual motion, interacting with natural elements and the audience. The spiral space is surrounded by an expanse of fibers, entities in movement, ready to be transformed into new mutant architectures. The iconic lipstick of Deborah Milano, Light Creator, is used to create a magical colored garden. Project Suspended Colors is a spiral corridor composed of a series of 80 fibers, 14 meters in length, and lit with RGB Led s. The spiral has a diameter of 25 meters and is 7 meters high. Every section of the fibers has been designed to generate a natural curve and to limit the stress on the tensile structure. The fibers extend from the central base where they are joined together. The tension of each fiber is balanced out by that of all the others, and the result is a light object that seems to defy the force of gravity. The tension permits the external perimeter to bounce lightly from one side to the other. At the four corners of the courtyard four groups of 1000 packaged units of Light Creator, the lipstick by Deborah Milano (design Mario Trimarchi), create zones of mutable color on the lawn. Deborah Group The company has been in the beauty business for four generations and, for over a century, it has worked to create a clear idea of democratic beauty. Today, it is an international group that can meet the needs of all women because of the variety and versatility of its product range and because it covers just about every sector of the cosmetics market, including make-up, skincare, healthcare and fragrances. Currently, the Group has a presence in 50 countries, including a widespread network across Europe that is headed by the Group s own companies in Italy (Deborah Italia) and Spain (Deborah Iberica). Created in the 1960s, Deborah Milano is the Group s Italian brand and a market leader in the make-up sector. Over the years, this brand has built its image and gained market respect through the quality of its products. The cornerstone of this quality is its research and an ability to communicate with women with simplicity. Since the beginning, Deborah Milano has made Italian spirit and character central to its brand, with these elements being synonymous globally with style, fashion and design. Since 2000 the Company has chosen and pursued a well-defined design strategy that has given the brand its current personality and, by making the packaging easily identifiable, the products have become modern icons. Since 2008, the commitment to design has developed, in terms of communication, through Deborah Milano having its own projects at Milan Design Week. In these projects, worldfamous designers interpret, with real sensitivity, small make-up design objects, turning them into architectural structures. Suspended Colors, designed by Nicolas Gwenael, comes from this idea of evolution and transformation applied to Light Creator, Deborah Milano s iconic lipstick that, since 2003, has represented a perfect match of design and make up, proposed every year in limited editions. 15

16 Cortile dei Bagni installation Suspended Colors (Ø 25 x h 7 m) project by GWENAEL NICOLAS with DEBORAH MILANO 16

17 MICHELE DE LUCCHI was born in 1951 in Ferrara and graduated in architecture in Florence. During the period of radical and experimental architecture he was a prominent figure in movements like Cavart, Alchymia and Memphis. De Lucchi has designed lamps and furniture for the most known Italian and European companies. For Olivetti he has been Director of Design from 1992 to 2002 and he developed experimental projects for Compaq Computers, Philips, Siemens and Vitra and he elaborated various personal theories on the evolution of the workplace. He designed and restored buildings in Japan for NTT, in Germany for Deutsche Bank, in Switzerland for Novartis, and in Italy for Enel, Olivetti, Piaggio, Poste Italiane, Telecom Italia. In 1999 he has been appointed to renovate some of Ph. Giovanni Gastel ENEL s (the Italian Electricity Company) power plants. For Deutsche Bank, Deutsche Bundesbahn, Enel, Poste Italine, Telecom Italia, Hera, Intesa Sanpaolo he has collaborated to the evolution of the corporate image, introducing technical and aesthetic innovation into the working environments. He has taken care of numerous art and design exhibitions and has planned buildings for museums as Triennale di Milano, Palazzo delle Esposizioni di Roma and Neues Museum Berlin. In the last years he developed many architectural projects for private and public clients in Georgia, as Ministry of Internal Affairs and the Bridge of Peace in Tbilisi, recently unveiled. His professional work has always gone side-by-side with a personal exploration of architecture, design, technology and crafts. In 1990 he founded Produzione Privata, a small-scale company concern through which Michele De Lucchi designs products that are made using artisan techniques and crafts. Since 2004 he has been sculpturing little wooden houses with the chain saw to create the essentiality of the architectural style. His Studio, amdl S.r.l., has its offices in Milan and Rome. In 2003 the Centre Georges Pompidou in Paris has acquired a considerable number of his works. Selections of his products are exhibited in the most important design Museums in Europe, United States and Japan. In 2000 he was appointed Officer of Italian Republic by President Ciampi, for services to design and architecture. In 2001 he has been nominated Professor at the Design and Art Faculty at the University in Venice. In 2006 he received the Honorary Doctorate from Kingston University, for his contribution to living quality. In 2008 he has been nominated Professor at the Design Faculty of the Politecnico of Milan and Member of the Accademia Nazionale di San Luca in Rome. In 2009 he received the Golden Fleece Order and in 2010 the Presidential Order of Excellency by President of Georgia, Mikheil Saakashvili. 17

18 Loggiato Est installation Pensando L Aquila (5,5 x 3 m) project by MICHELE DE LUCCHI with CORPO NAZIONALE VIGILI DEL FUOCO and RIVA

19 Pensando L Aquila by MICHELE DE LUCCHI with Philippe Nigro with CORPO NAZIONALE VIGILI DEL FUOCO and RIVA 1920 Concept I don t know if any way exists to express the dismay I feel when I think about L Aquila. I see everything at a halt, people deprived of their everyday life, a city that is but a pale recollection of the city that was there before. When I visited L Aquila after the earthquake, walking through the destroyed streets, in that stunned silence, I saw traces of beauty. Amidst the cracks in historical buildings, the firemen had built structures in salvaged wood that were inserted in a perfectly harmonious way. The surprise of finding such delicacy in a work created in an emergency situation deserved narration. The most humble wood, that of the worksite, the rugged wood that passed from person to person, was used to create very beautiful compositions, solid supports, but also decorations to admire. With that same wood the firemen use in emergencies, I have designed decorative structures for the arches of the Università degli Studi in Milan, a perfect work of architecture that is part of the city s heritage, something we all see every day and thus run the risk of not seeing at all. Two teams of firemen will make the structures I have designed under the arches of the western Loggiato. Their work, considered only technical, will be observed for the first time, with amazement, in Milan as well. Project The arches of the Loggiato will be decorated with wooden structures. These elements are based on the support structures that firemen build to sustain damaged edifices, depending on the type of damage to be countered, using the manual of provisional works for post-earthquake intervention. Interpreting the decorative specificity of these works of architectural shoring, Michele De Lucchi designs an installation that translates the sense of destruction into beauty. False shoring structures have been developed with the collaboration of the engineer Claudio Modena, to be built by firemen for Design Week in Milan. The material is the wood used for scaffolding, supplied by Riva Riva 1920 Creating furniture that challenges time and respects nature. Riva 1920 has been producing furniture for three generations. Maurizio and Davide Riva are currently leading the company, started off by granfather Nino Romano in 1920 and carried on by their father Mario Riva. In the past 20 years, the company was committed to producing furniture with only and exclusively natural materials and complements, allowing a low environmental impact. Riva 1920 inaugurates in 2001 the Museum of Wood, to hand over and not forget that wood is a renewable resource, but it is not infinite. Culture, design and social sensitivity have become a key feature of Riva 1920 s activities. Special Project were born out of this marriage between woodwork and geniality, such as the project aimed at re-utilizing Venetian Briccole, the millenary New Zealand Kauri wood, and the project Ground Zero, to remember the history of 11 September through design masters. 19

20 THE NATIONAL DEPARTMENT OF FIRE BRIGADES 700,000 emergency rescue operations per year. 700,000 responses that firemen provide in real time to citizens, making the fire brigades a clear point of reference for safety and security: the latest polls indicate that 98% of Italians are fully satisfied with the operations of their local firemen. Training, ability, experience and use of technology are the key terms of today s firefighting, and factors that emerged clearly during the operations to help the population of Abruzzo following the earthquake on 6 April Immediately after the quake at 3:32 the rescue system of the National Department, which represents a model of reference all over the world, was automatically activated. The national operations center of the Viminale immediately responded, sending operative divisions to Abruzzo, with the proper equipment, from all the Italian provinces: after less than 48 hours over 2700 firemen and over 1200 vehicles were already at the site. The mission took place in three phases. After the initial emergency phase, almost entirely devoted to rescuing persons trapped under the rubble, saving hundreds of lives, and after the second phase of assistance to the population, in the third phase, together with the supply of basic needs, an important operation of assessment of the damage to structures was undertaken, leading to the reinforcement of dangerously damaged buildings. For this phase the teams made use of a fundamental resource, namely the over 1000 engineers, architects, geometers and experts who make the fire brigades the largest technical structure of its kind in Italy, who worked on the design of the provisional support structures for the damaged buildings. The work of installation, done in total safety by the fire brigade personnel, was coordinated and directed by the technical staff, in collaboration with experts on cultural heritage when the buildings in question were of historic value. Until today over 250,000 interventions have been completed in the three phases. The 700,000 operations done every year also have another positive result, namely the accumulation of an indispensable store of experiences that enrich the already great knowledge of the firemen in the field of safety and prevention. From analysis of accidents, the national department issues and modifies standards and operative procedures, leading to better security for the whole country. It is no coincidence that Italy, among the countries of the European Community, is the one with the lowest rate of deaths caused by fires. Thanks to the model of fire prevention implemented by the National Department of Fire Brigades, the number of deaths each year amounts to 2 persons for every one million inhabitants. As demonstrated by the report of the EU Fire Safety Network, operating under the aegis of the European Commission, the average in the 19 member countries is equal to 10.7/ million. More highly industrialized countries like Germany, France and England report figures of between 5 and 7 persons per million. Each year 200,000 projects are examined and inspections are made by the National Department of Fire Brigades to certify compliance with fire prevention standards of industrial and commercial facilities, crafts workshops, heating plants, tall buildings (over 24 meters) and, more generally, of activities with a risk of fire and/or high concentrations of human presence. Then there are the theater performances, musical concerts, sports events in stadiums, trade fairs: in this sector alone the Department provides 50,000 service interventions each year, as its personnel ensures the safety of the participants in case of fire, and coordination of emergency and evacuation services in case of accidents. 20

21 MARIO BOTTA, after a period of apprenticeship in Lugano, attended art high school in Milan and continued his studies at the Istituto Universitario d Architettura of Venice, taking a degree in 1969 under the guidance of Carlo Scarpa and Giuseppe Mazzariol. During the period in Venice he had a chance to meet and work with Le Corbusier and Louis I. Kahn. In 1970 he opened his own studio in Lugano, and since then he has also been active as a teacher, conducting lectures, seminars and courses at architecture schools in Europe, Asia, the United States and Latin America. In 1976 he was a visiting professor at the Lausanne Polytechnic and in 1987 at the Yale School of Architecture in New Haven, USA. Since 1983 he has been a professor of the Scuole Politecniche Svizzere, and from 1982 Ph. Beat Pfändler to 1987 he was a member of the Swiss Federal Commission of Fine Arts. Starting with single-family homes in Canton Ticino, his work has branched out to cover all building typologies: schools, banks, office buildings, libraries, museums and religious buildings. Over the last few years he has been one of the founders of the newarchitecture Academy of Mendrisio, where he still teaches, and was the director for the academic year of 2002/03. His work has received many important international honors (including the Merit Award for Excellence in Design by the AIA for the Museum of Modern Art of San Francisco), and many exhibitions on his research have been organized. In September 2010 the MART Museum of Trent and Rovereto commemorated 50 years of his activity as an architect with a major retrospective. His most important works include: the theater and cultural center of Chambéry; the media library of Villeurbanne; the SF MoMA Museum of Modern Art of San Francisco; the Cathedral of the Resurrection at Evry; the Jean Tinguely Museum in Basel; the Cymbalista Synagogue and Jewish Heritage Center in Tel Aviv; the municipal library of Dortmund; the Dürrenmatt Center at Neuchâtel; the MART Museum of Modern and Contemporary Art of Trent and Rovereto; the Kyobo tower and the Leeum Museum in Seoul; the office buildings of Tata Consultancy Services in New Delhi and Hyderabad; the Fondation Bodmer museum and library in Cologny; the Church of Pope John XXIII at Seriate; the restructuring of Teatro alla Scala in Milan; the Church of the Holy Visage in Turin; the Tschuggen Berg Oase wellness center in Arosa; the Château Faugères winery at Saint-Emilion; the Bechtler Museum in Charlotte; the church of Santa Maria Nuova at Terranuova Bracciolini, the subway stations of Naples, the museum of architecture in Mendrisio. 21

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