BOSTON NFPA CONFERENCE & EXPO MARKETING OPPORTUNITIES JUNE 2017 CONFERENCE & EXPO. Boston Convention and Exhibition Center

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1 JUNE 2017 BOSTON Boston Convention and Exhibition Center June 4 7 Sun Wed EXPO June 4 6 Sun Tue NFPA MARKETING OPPORTUNITIES

2 NFPA MARKETING OPPORTUNITIES NFPA.ORG/EXPO and LOW Cost Marketing Opportunities Marketing your participation is crucial to helping you have a successful NFPA Conference & Expo experience. We encourage you to take advantage of the various and LOW Cost options we ve made available to you to promote your participation. Promote your Participation - Get Rewarded! We are rewarding our exhibitors for promoting the NFPA Conference & Expo on their website and in targeted blasts. Unique URLs have been created for each exhibitor, which will track the number of visitors that register for the event from their marketing efforts. Contact your Account Executive to obtain your unique URL. How it works: Link your unique URL to a banner ad on your web site and/or a banner ad on a targeted blast to your customers/prospects. By utilizing these marketing opportunities, exhibitors are able to receive additional bonus points towards onsite space selection for C&E Each opportunity enables exhibitors to receive ONE additional point, giving them a chance to receive TWO additional points towards onsite space selection for C&E Exhibitors will need to send a screen shot of their website and/or a copy of the to Event Management, in order to receive their additional points. Banner Ads Download an NFPA Conference & Expo web banner to post on your web site and promote your exhibit space. Invite your Customers and Prospects Mail a Guest Invitation At, we provide a Guest Invitation for you to send to your mailing list, or let us do the mailing for you. HTML communication remains an essential part of your after marketing strategy let us customize an template for you to send to your database. For more information on mailing invitations or questions on customizing the HTML blast, contact our marketing team. On the following pages: Exhibitor Presentations Take advantage of this opportunity to promote your products to attendees in a theater setting. Networking Function & Meeting Requests Exhibitors are encouraged to make the most of their participation at the NFPA Conference & Expo. Fill out the Request for Networking Function or Meeting form to secure your meeting space. Product Showcase LOW Cost Consider this LOW Cost opportunity to feature your products and/or services in a high-traffic location near the expo hall entrance. FOR QUESTIONS REGARDING MARKETING OPPORTUNITIES, CONTACT: LAURA KOSKI LKOSKI@ROCEXHIBITIONS.COM

3 RAISE YOUR PROFILE AT THE 2017 EVENT Consider purchasing an entire display to illustrate your company s product(s). For $3,000 you will receive all four panels of a unit and we will feature your company logo on the display header. PRODUCT SHOWCASE Features: Product Showcase will be situated in hightraffic, can t miss location near the Expo Hall entrance Participating company s graphics will occupy one 1m panel (38 ¹ 8, in. W x in. H) Promotional content may include: company name, exhibit space number, company logo, product description, and photo of product. It s your design so be creative with it! Benefits: Generate interest in your product Drive traffic to your exhibit space Build awareness for your brand LOW Cost Price: $850 per panel $3,000 for all 4 ($400 in savings!) Product Showcase Agreement/Commitment: A 50% deposit of the total amount along with a completed Product Showcase contract must be received by ROC-NFPA, LLC to secure your Product Showcase panel. Final payment is due March 3, Beginning March 3, 2017, full payment must accompany completed contract. Due to the nature of the Product Showcase and the benefits received, cancellations are not accepted. No refunds will be provided and full payment is required. Product Showcase is subject to availability. Specs and submission guidelines will be confirmed after contract and payment are received. Questions? Contact Laura Koski at or lkoski@rocexhibitions.com Submit completed contract to Laura Koski at lkoski@rocexhibitions.com. Please reserve product showcase panel(s) for my company. Total Cost: Company Name: Exhibit Space #: Address: Address 2: City: State: Zip Code: Contact Name: Telephone: Fax: Web Site: Authorized Signature: Date:

4 CALL FOR EXHIBITOR PRESENTATIONS NFPA Conference & Expo organizers are now accepting proposals for exhibitor commercial presentations at the 2017 event. This is a great way to leverage your time and resources at NFPA C&E. Take advantage of this opportunity to promote your products to attendees in a Theater setting. Commercial Presentations are open to NFPA C&E exhibitors only The Exhibitor Presentation Theater will be located in the Expo Hall Sessions are limited to 30 minutes, during Expo hours only Space is limited and on a first-come, first-served basis The Exhibitor Presentation Theater is equipped with projector, screen, computer, podium and microphone To request a time slot, please complete the information below: Please type/print clearly Exhibiting Company Name: Exhibit Space #: Presenter Name: Title: If you will have a co-presenter for your topic, please list the name(s), affiliation and phone number. Name: Company: Name: Company: Title of Presentation: Description (50 words or less): Submitted by: Name: Title: Company: Tel: Fax: Website: Return form ASAP to: Laura Koski ROC-NFPA, LLC 1963 University Lane Lisle, IL Phone: Fax: lkoski@rocexhibitions.com Web Site: Upon receipt of this form, the contact will receive an confirmation with time slot assignment and additional details. Multiple company submissions may be denied to accommodate time slots for all.

5 REQUEST FOR NETWORKING FUNCTION OR MEETING Fax to: ROC-NFPA, LLC Or completed form to lkoski@rocexhibitions.com Upon approval your information will be forwarded to the hotel/venue you selected. You will be copied on the correspondence. ROC-NFPA, LLC encourages exhibitors to make the most out of their time at the event and offers the opportunity to use meeting space at C&E at no additional cost. Hold a networking function, sales meeting, distributor meeting or training with staff or clients. Only companies exhibiting at the event will be considered. The networking function and hours must be approved by ROC-NFPA, LLC before it is submitted to the hotel/venue of your choice. The hours must not interfere with the Expo hours or Conference activities. Expo hours are as follows: Sunday, June 4 2:30 pm - 6:30 pm Monday, June 5 10:30 am - 3:30 pm Tuesday, June 6 10:30 am - 2:30 pm Once your function is approved it will be sent to the hotel/venue you selected and a representative will contact you to assist in planning your function. Company Name: Exhibit Space #: Address: Address 2: City: State: Zip/Postal Code: Country: Tel: Fax: Web Site: Contact: Type of Function: (networking, meeting, training, etc.) Who will be attending? (staff, clients, prospects, etc.) Date preferred: Time preferred: Number of people attending: Room set: Audio Visual needs: (theater, classroom, hollow square, reception, etc.) Catering needs: Please check the location which you are interested in: n Meeting rooms are located in the Expo Hall These meeting rooms will be equipped with podium, microphone, screen and LCD projector. You will need to provide your own computer. Any additional audio visual can be ordered at your expense. Space is limited and based on availability. Length of time in meeting room may be restricted in order to accommodate other exhibitor s needs. Other Options: n One of the NFPA C&E Hotels n Restaurants and local Boston attractions or venues* * Note the Exhibitor is responsible for any costs associated with holding a meeting or function at this property or offsite location. Request received at ROC-NFPA, LLC: Request approved by: Date sent to hotel/venue:

6 JUNE 2017 BOSTON Boston Convention and Exhibition Center June 4 7 Sun Wed EXPO June 4 6 Sun Tue NFPA SPONSORSHIP OPPORTUNITIES

7 SPONSORSHIP OPPORTUNITIES Stand out from your competition by participating in the 2017 NFPA Conference & Expo Sponsorship Program. Sponsorship Benefits All Event Sponsors Receive the Following Benefits: Featured Logo Placement: NFPA On-Site Event Guide* Sponsorship page of official event web site broadcasts and direct mail campaigns* Sponsorship acknowledgment signage at the event General Session video loop Additionally: Enhanced company listing on the online exhibitor list and on the NFPA Conference & Expo mobile app One piece of collateral material in attendee tote bag (provided tote bags are sponsored) One piece of collateral material to be posted in the Virtual Tote Bag on Additional bonus point(s) towards exhibit space selection for NFPA C&E 2018 Right of first refusal for NFPA C&E 2018 Sponsorship detailed exposure report post-event *Subject to the date the sponsorship contract is received. Several promotional pieces are produced months in advance. Looking for an opportunity and don t see it listed? We d be thrilled to discuss your company s individual needs and customize the sponsorship that is right for you! Quick Facts: In 2015 when the event was in Chicago, our event sponsors reached: 2,553,493 fire & life safety professionals through campaigns 355,000 fire & life safety professionals through direct mail campaigns 31,550 visitors to the NFPA Conference blog, in which our sponsors were recognized An additional 5,993 impressions through the mobile app And much more! Contact us if you d like to learn more about the recognition and exposure our exhibitors receive when they participate in the Event Sponsorship program. Collateral material may only be inserted into tote bags providing they are sponsored. All tote bag inserts must be approved by event management.

8 SPONSORSHIP OPPORTUNITIES Stand out from your competition by participating in the 2017 NFPA Conference & Expo Sponsorship Program. Platinum Level Opportunities Platinum Level sponsors receive 3 additional bonus points towards exhibit space selection for NFPA C&E General Session Investment: $20,000 An engaging general session will be held on Sunday, June 4. The general session agenda includes a welcome from the NFPA Board of Directors, Chair s Remarks, President s Report, Nominating Committee Report, Awards, and a special presentation by an entertainer or keynote speaker. A pre-general session will be sent out to all registered attendees inviting them to the general session, your company logo will be placed on jumbo screens during the general session and you will be acknowledged during the introduction of the entertainer or keynote speaker. Opening Night Reception Investment: $20,000 Exclusive Sponsor/$10,000 Co-Sponsor The Expo will kick-off with this opening night reception in the Expo Hall with refreshments, appetizers and a networking opportunity. The reception is a highlight of the week and is a sponsorship opportunity that you don t want to miss out on! Attendee Tote Bags Investment: $17,000 Distributed to attendees as they arrive at the 2017 NFPA Conference & Expo, the bags contain the official event guide and other conference materials. Your logo will be featured on the outside of the bag, along with the official conference logo and will be seen by all attendees throughout the week s events. Registration Confirmations Investment: $12,000 Put your company s brand in front of the attendee before any other exhibitor! By sponsoring the registration confirmations, your company logo will be featured on each confirmation sent to Conference & Expo registrants. All registrants also receive a 2nd and final confirmation just before the date of the event. That is 2 opportunities to capture the attendee prior to them arriving in Las Vegas for the 2017 NFPA Conference & Expo! Looking for an opportunity and don t see it listed? We d be thrilled to discuss your company s individual needs and customize the sponsorship that is right for you! Daily Cash Prize Drawing Investment: $10,000 Add excitement and traffic to your exhibit space with this opportunity! Each attendee will receive an enter-to-win form with questions customized by your company that will be dropped off at your exhibit space where the ballot box will be located. A high value prize will be awarded to a qualified attendee on each day of the event and a representative of your company will be up on stage to help pick the winner! Collateral material may only be inserted into tote bags providing they are sponsored. All tote bag inserts must be approved by event management.

9 SPONSORSHIP OPPORTUNITIES Stand out from your competition by participating in the 2017 NFPA Conference & Expo Sponsorship Program. Gold Level Opportunities Gold Level sponsors receive 2 additional bonus points towards exhibit space selection for NFPA C&E Attendee Badge Holders Investment: $9,000 This is the opportunity to have thousands of walking billboards on the Expo floor! All attendees will receive their credentials in a badge holder upon arrival to the Conference & Expo, Attendee Pen Investment: $6,500 Put your company s name in the hands of every attendee with this sponsorship. Your company name and logo will be displayed on the attendee pen. These pens will be used by Conference & Expo attendees throughout the week s events and beyond! Conference at a Glance Investment: $6,000 Conference registrants will often refer to this handy foldout mini-program. When not in use, the mini-program is conveniently positioned in the badge holder with your company logo strategically designed to show at the top. Attendee Notepad Investment: $5,500 This note pad will be given out to all attendees. It will be a handy item for attendees to use during the Conference & Expo. Your company logo will be placed on the front of the notepad for all to see. You may also choose to upgrade the notepad at your cost. (Subject to approval by Event Management.) Pin Patrol Investment: $5,000 Drive traffic to your exhibit space by sponsoring the Pin Patrol! All attendees interested in winning $50 cash each hour of the Expo hours will be required to stop by your exhibit space to pick up a conference pin. Take this opportunity to scan their badge and gain a valuable lead! Looking for an opportunity and don t see it listed? We d be thrilled to discuss your company s individual needs and customize the sponsorship that is right for you! Collateral material may only be inserted into tote bags providing they are sponsored. All tote bag inserts must be approved by event management.

10 SPONSORSHIP OPPORTUNITIES Stand out from your competition by participating in the 2017 NFPA Conference & Expo Sponsorship Program. Silver Level Opportunities Silver Level sponsors receive 1 additional bonus point towards exhibit space selection for NFPA C&E Charging Stations Investment: $4,000 Place your branded artwork on this great option as attendees charge up for the day. These stations provide a great area of extended brand coverage while attendees charge at one of the 6 charging stations kiosks in the Expo Hall. (Artwork to be provided print-ready by the sponsor) Exhibitor Locator Investment: $2,500 Imagine your company s logo being viewed constantly by thousands of NFPA Conference & Expo attendees searching the Exhibitor Locator sign boards located in two high traffic areas. These large sign boards allow attendees to search for exhibitors alphabetically. Aisle Banners Investment: $2,500 each What better way to increase your visibility than to have your name and exhibit space number high above the Expo Hall for all attendees to see. Prominently displayed aisle banners create an exciting visual marker for attendees as they navigate the show. C&E Café Investment: $2,500 Put your brand in front of the attendees visiting the C&E Café. Your logo will be featured on signage through the café, including large 22 x 28 signs and lunch table signage. Looking for an opportunity and don t see it listed? We d be thrilled to discuss your company s individual needs and customize the sponsorship that is right for you! Collateral material may only be inserted into tote bags providing they are sponsored. All tote bag inserts must be approved by event management.

11 As you develop your marketing plan for 2017, consider the powerful sponsorships the NFPA Conference & Expo makes available. EVENT SPONSORSHIP CONTRACT Sponsorship Opportunities: Platinum Level: n General Session - $20,000 n Opening Night Reception n $20,000 Exclusive, n $10,000 Co-Sponsor n Attendee Tote Bags - $17,000 n Registration Confirmations - $12,000 n Daily Cash Prize Drawing - $10,000 Gold Level: n Attendee Badge Holders - $9,000 n Attendee Pen - $6,500 n Conference at a Glance - $6,000 n Attendee Notepad - $5,500 n Pin Patrol - $5,000 Silver Level: n Charging Stations - $4,000 n Exhibitor Locator - $2,500 n Aisle Banners - $2,500 each Aisle Banner: n C&E Cafe - $2,500 Your idea! Looking for an opportunity and you don t see it listed? We d be thrilled to discuss your company s individual needs and customize a sponsorship that is right for you. For more information on the NFPA Conference & Expo, please visit: Sponsor Agreement/Commitment: To secure your sponsorship a 50% deposit of the sponsorship amount must be received by ROC-NFPA, LLC along with the completed sponsorship contract. Final payment must be received by March 3, Sponsorships purchased after March 3, 2017 require payment in full at confirmation. Due to the nature of sponsorships and the benefits received, sponsorship cancellations are not accepted. No refunds will be provided and full payment is required. Company Name: Exhibit Space #: Address: Address 2: City: State: Zip Code: Contact Name: Telephone: Fax: Web Site: Authorized Signature: Date: (Please indicate your preferred method of payment.) Check enclosed for $ (please make check payable to: ROC-NFPA, LLC) Please charge my credit card $ l VISA l MasterCard l American Express Exhibitor authorizes ROC Exhibitions, Inc. to charge this credit card for the balance due on March 3, Without an initial and date the payment will NOT be processed. Initial & Date Credit Card # CCV Code Expiration date Name of cardholder (please print ) Credit Card Authorization Signature: Credit card billing address: Same as above (If different, fill in below.) Address: City: State: Zip: Country: ROC-NFPA, LLC Signature: Date: Mail contract and deposit to ROC-NFPA, LLC 1963 University Lane Lisle, IL Phone: Fax: