International Marketing Management

Transcription

1 International Marketing Management MIMM Ma ste rcattolica FACULTY OF ECONOMICS FACULTY OF PSYCHOLOGY a.y. 2016/ II edition Milan, September December 2017 First Level Specializing Master

2 Nowadays business contexts require analytical competencies and flexible decision making attitudes able to manage market diversity with lateral thinking approach. MIMM is an answer to these business needs, offering a set of strategical and operational skills able to interpret and face international context complexity. This is why the 2nd edition activates an extra educational path in collaboration with ICE, the Italian Trade Agency. ICE EXPORT LAB JUNIOR is a regulated program thanks to a special agreement between ICE and MIMM providing also 10 scholarships. WHO For 10 selected students who want to specialize in export manager. The students will be selected by ICE according to: Excellent English language Preferably a second language Passing the modules of the Master Motivation and aptitude to the role of junior export manager (assessed by professional experiences and individual interviews) Never having attended other courses organized by ICE benefiting from scholarships. WHAT The 10 students will be provided with: 175 hours of additional lessons together with simulations, group work, case studies and conference calls with ICE offices abroad. Teaching topics: digital marketing, communication and management; a collective study tour of 1 week at one of the markets selected by ICE; an internship in an Italian company. After this period of time, an additional internship of 2 months to be carried out at ICE international offices, preferably, in order to finalize a project for an Italian company. SCHOLARSHIP ICE EXPORT LAB JUNIOR will offer: a grant of 3,000 (gross) to cover part of the tuition fees of the MIMM program, which will be paid directly to the students at the end of the classroom phase; an additional scholarship of 3,000 (gross) directly paid to the students during the internship abroad; the round-trip airfare for the foreign destination agreed with ICE. WHEN MIMM and its didactic activities will end in April Immediately after, the selected students will be dedicated to the specific ICE EXPORT LAB JUNIOR program.

3 At a glance Main features Innovative approach due to the multidisciplinary design: the Faculty of Economics and the Faculty of Psychology do synergies to provide students with a set of skills aligned to the increasingly complex needs of companies and organizations that operate internationally. International perspective of the learning program that is entirely taught in English, and sees students coming from different international contexts. Learning paths that provide a strong integration between professors, managers and professionals making use of established teaching methods and of the most innovative methodologies that leverage to group projects, field experiences and learning laboratories. Development of a personal and professional network, in parallel with the opportunity to live an experience of cultural and personal growth in a campus and in a city full of opportunities and stimuli. Participants Profile Students graduated in Economics, Management or Psychology. Candidates with a different educational background can be admitted to MIMM after being evaluated by the program s Scientific Committee. Prerequisite for access to the program is a good knowledge of the English language (minimum B2). Further requirements: TOEFL ibt score equal to minimum 80, or IELTS score equal to minimum 6.0 or having attended a previous educational program entirely taught in English. Admission procedures Maximum number of candidates admitted: 30 The selection process is divided into two phases: evaluation of the application form and motivational interview. Tuition fee: to be paid in installments. Deadline for applications May 31 st first round July 20 th second round Scholarship 10 scholarships are given by ICE to the students selected for the ICE EXPORT LAB JUNIOR program. Course duration September December 2017 Full-time formula. Class lessons will take place from Monday afternoon to Friday morning. The attendance is compulsory. INFORMATION master.internationalmarketing@unicatt.it master.universitari@unicatt.it master.unicatt.it/mimm

4 We believe in the value of multidisciplinarity in our education. This is why the Faculty of Economics and the Faculty of Psychology have given origin to the Master in International Marketing Management - MIMM. The goal is to provide a set of competencies necessary to work in organizations that have to understand and manage the complexity of international markets and customers. Annalisa Tunisini Professor of Marketing, MIMM Director Flexible analytical and decisional skills, able to understand and manage the diversity and dynamism of markets with creative and lateral thinking, are necessary to face the increasingly complex business contexts. The Master MIMM creates open culture and capabilities flexible to changes. Albino Claudio Bosio Professor of Consumer and Marketing Psychology, MIMM Co-Director Learning outcomes MIMM aims at virtuously integrating the management and marketing disciplines with the psychological-organizational ones and will enable abilities necessary to: analyze the international markets; assume managerial, commercial and marketing responsibilities; operate in international contexts with an open-minded and flexible approach. Class profile The target audience is primarily made up of students graduated in Economics, Management or Psychology. Candidates with a different educational background can be admitted to MIMM after being evaluated by the program s Scientific Committee. Prerequisite: a good knowledge of the English language (minimum B2) Career opportunities Students will acquire competencies and skills suitable for marketing management positions in both national and international businesses and organizations, as well as, analytical roles (supporting the decision making process) thanks to the multidisciplinary approach of the program. Participants will be exposed to the fundamentals needed to launch and direct their career as: Marketing Manager, Brand and Communication Manager, Country Manager, Export Manager, International Sales Manager, International Marketing Researcher, International Analyst. Academic Year 2015/2016 Country of Origin Educational Background

5 Curriculum overview COURSE STRUCTURE Course Hours Period Soft Skills Sept Sept Propaedeutic Economics courses* Propaedeutic Psychology courses* Oct. - Nov Core courses 260 Nov Apr Field Projects 250 Jan. - Apr Stage and final report 500 May - Dec ICE EXPORT LAB JUNIOR*** 175 April - May 2017 * Those courses should be considered mandatory only for students coming from Faculties other than Economics ** Those courses should be considered mandatory only for students coming from Faculties other than Psychology *** Program dedicated to 10 students selected by ICE according to the procedures reported on the web page PROPAEDEUTIC COURSES CFU PROPAEDEUTIC ECONOMICS COURSES* 10 Fundamentals of business management Principles of marketing 5 PROPAEDEUTIC PSYCHOLOGY COURSES** 10 Fundamentals of social sciences and psychology for marketing Principles of applied social research Methodology CORE COURSES 32 Introduction to internationalisation 4 Understanding international markets 4 Consumer behaviour 4 International marketing research 4 Marketing strategies in an international setting Evaluating companies and markets for action Managing the international marketing mix Managing psychology in an intercultural context FIELD PROJECTS AND SEMINARS STAGE AND FINAL REPORT 12 TOTALE 60 ICE EXPORT LAB JUNIOR*** 10

6 Internship and field projects Internship and field projects complement and complete the training objectives of the MIMM. They are opportunities for learning and training with companies, being characterized by a strong synergy between theory and practice. Field projects Commissioned by a company/organization and coordinated by a company representative and an academic tutor, they help enhancing teamwork skills and problem solving. Consulting projects launched during the a.y. 2015/16: Abarth: Creation and coordination of the first community of owners, collectors and enthusiasts of Abarth cars. Assirm: Strategic advice to support Assirm repositioning and associational marketing. Cortilia: Internationalization and business model development entering in new markets, such as: Germany, Austria and Switzerland. Fraccaro Spumadoro S.p.A.: Fraccaro internationalization entering in new markets, such as: the American bakery market. SCM Group: Solid Wood for Housing: Global Market Research and Trend Analysis Internship It takes place at companies and organizations in Italy or abroad and lasts minimum 3 months (full time commitment). The internship search is supervised and managed by the Scientific Direction and the Didactic Coordination of MIMM, who oversee and ensure consistency and relevance of the internship contents with respect to the specialization areas of the Master. It relies on the administrative support by the Stage & Placement service of the University.

7 Scientific Direction Annalisa Tunisini, Director, Università Cattolica del Sacro Cuore Albino Claudio Bosio, Co-Director, Università Cattolica del Sacro Cuore Renato Fiocca, Università Cattolica del Sacro Cuore Ivan Snehota, Università della Svizzera Italiana (CH) Edoardo Lozza, Università Cattolica del Sacro Cuore; President, ICE - Italian Trade Agency Program Coordinators Alessandra Tzannis, Università Cattolica del Sacro Cuore (alessandra.tzannis@unicatt.it) Serena Barello, Università Cattolica del Sacro Cuore (serena.barello@unicatt.it) Stage Coordinator Federica Basilio, Università Cattolica del Sacro Cuore (federica.basilio@unicatt.it)

8 ICE Export Lab Junior In partnership with