UMKC. Strategic Enrollment Management Plan

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1 UMKC Strategic Enrollment Management Plan

2 TABLE OF CONTENTS Introduction... 2 UMKC s Vision and Mission... 2 Strategic Planning Process... 2 Enrollment Management at UMKC... 3 Accomplishments Research and Data... 4 Accomplishments New Programs... 6 Accomplishments New Technology... 7 Accomplishments New Facilities... 7 Planning Assumptions... 9 Environmental Scan Market Position Non-Matriculant Student Research High School Graduation Projections UMKC Enrollment Trends Fall 2012 Student Profile Fall 2012 Student Profile Quality of the Freshman Class FTC Retention Trends FTC Retention Trends by Ethnicity FTC Graduation Rates FTC Graduation Rates by Ethnicity UMKC Peer Comparison First Time College Students Enrollment Goals Academic Unit Plans UMKC Enrollment Management Plan

3 INTRODUCTION The University of Missouri Kansas City (UMKC) is focused on improving students success, retention, and ultimately graduation. Our goal is to grow enrollment to 20,000 students and reach an 85% retention rate and 55% graduation rate by UMKC supports Governor Jay Nixon s priority for higher education, which is to increase the number of Missourians who have attained a degree. However, given the continual decline of State funding support over the past several years, it is critical to grow and manage our enrollment through effective recruitment and retention strategies. In addition, a robust, effective marketing campaign is a key component of all enrolment management efforts. UMKC S VISION AND MISSION Our Vision: to be a model urban research university characterized by signature graduate and professional programs; a dynamic undergraduate population; a highly diverse faculty, staff, and student body; and active engagement with the city and region. Our Mission: to lead in the life and health sciences; to deepen and expand strength in the visual and performing arts; to develop a professional workforce and collaborate in urban issues and education; and to create a vibrant learning and campus life experience. STRATEGIC PLANNING PROCESS UMKC recently completed its Strategic Plan process, during which the university community developed six overall goals that support our vision and mission: Goal 1: Place Student Success at the Center. To provide the optimal learning environment for all students: outstanding academic programs and experiences, seamless student support, and a vibrant campus community. Goal 2: Lead in life and health sciences. To attain national recognition for excellence in research, expand opportunities for clinical practitioner training and provide outstanding health care delivery. Goal 3: Advance urban engagement. To become a model urban university by fully engaging with the Kansas City community to enhance education, public health, the arts and economic development. UMKC Enrollment Management Plan

4 Goal 4: Excel in the visual and performing arts. To create excellent programs in visual and performing arts that are central to campus life and support Kansas City s initiatives in entrepreneurship, urban education and innovation. Goal 5: Embrace diversity. To celebrate diversity in all aspects of university life, creating inclusive environments, culturally competent citizens, and globally-oriented curricula and programs. Goal 6: Promote research and economic development. To produce world-class scholarship and creative activity, encourage entrepreneurship, foster innovation, increase technology transfer, and build relationships that create economic and workforce development. This enrollment management plan presents strategies designed to not only reach our enrollment, retention, and graduation goals, but also to help the University achieve the goals of its Strategic Plan, particularly Goals 1, 3, and 5. ENROLLMENT MANAGEMENT AT UMKC UMKC initiated its first strategic enrollment management plan in 2000, with an update issued in In the intervening years, UMKC has undergone changes in leadership and undertaken a strategic planning process that has now allowed us to move forward. Our plans take as inspiration Don Hossler s definition of enrollment management as an integrated systems approach that focuses on student enrollments from the time of their initial inquiry through graduation and post-graduation. An effective enrollment management system alters and improves the institution s frame of reference about itself and its prospective students, community members and business partners. In addition, UMKC found the following definition by Michael Dolence helpful in incorporating the uniqueness of each Academic Unit in the overall planning process: strategic enrollment management is a comprehensive process designed to achieve and maintain optimum recruitment, retention, and degree attainment of students where optimum is defined within the academic context of the institution. As such, SEM is an institution-wide process that embraces virtually every aspect of an institution s function and culture. UMKC s Strategic Enrollment Management Team (SEMT) was originally formed in 2002 to implement the University s Enrollment Management Plan. The team has since been an important forum for collaboration and supporting university-wide recruitment, marketing, and retention efforts. In 2007, UMKC formed a university-wide Undergraduate Retention Committee co-chaired by the Provost and the Vice Chancellor for Student Affairs and UMKC Enrollment Management Plan

5 Enrollment Management. This committee developed several recommendations for the University in terms of new research, new programs, and new technology to implement that would directly impact undergraduate student success and retention. The SEMT has recently been restructured to further focus the University s retention and student success efforts. UMKC s Responsibility Centered Budget Model, implemented in FY2009, is another development that has significant impact on enrollment management. The model is designed the give Academic Units more control over their finances. By ensuring the Units keep a substantial portion of the revenue they generate, the model encourages them to generate more enrollments and increase retention. Most recently, the University of Missouri System joined 23 other university systems nationwide to participate in the Access 2 Success (A2S) Initiative to increase access and graduation rates for low income students and underrepresented minority students. As part of this initiative, universities are committed to halving the gap in access and success between these targeted student populations and the undergraduate student population as a whole. The chancellor at UMKC is accountable to the UM System President for our progress. In preparation for the plan, it s worthwhile to review the University s accomplishments thus far in building the infrastructure to support our vision, mission, and goals, particularly in terms of collaboration and retention efforts. ACCOMPLISHMENTS RESEARCH AND DATA Institutional Research and Planning (IRAP). The IRAP Office collaborates closely with various offices across the university to provide the data and reports that assist in enrollment management planning. This important partnership has led to more effective use of data in developing strategies and assessments. One the ways the IRAP is providing accessible data to the campus is through the UMKC Dashboard a set of charts and graphs that provide customizable student data for the user. Exit Surveys. A recommendation from the Undergraduate Retention Committee, the Exit Survey requirement was implemented Fall 2007 for students who withdrew from all classes during the term. The results indicate the top reasons students were stopping out, which have remained consistent since implementation of the survey: Conflict between work and school Home responsibilities were too great Physical problems/illness (personal or family) UMKC Enrollment Management Plan

6 Not enough money for school Personal problems Student Satisfaction Inventory (SSI). A recommendation from the Undergraduate Retention Committee, the SSI was initially administered Spring The survey calculates the performance gap between how students rank their satisfaction with and the importance of certain areas. Items with a wide performance gap help focus our attention to areas students indicated were of high importance but were not satisfied with at UMKC. These issues help frame our approach to improving student support: Getting the run-around when seeking information Knowledge of where to go for personal, social, or academic assistance Knowledgeable and responsive academic advisors Adequate services to help students decide on a career Adequate academic support services Adequate and accessible computer labs Readily available tutoring services In the 2011 administration of the SSI, we found significant decreases in our performance gaps, which indicate the university is moving in the right direction. The biggest change was the increase in student satisfaction in the university student center clearly a result of the new Student Union, which opened in Fall 2010 and is described in more detail below. The biggest gap in student satisfaction is campus parking, which we are able to address with the replacement of an old parking structure in Fall Access 2 Success (A2S) Data. As part of the national A2S initiative, UMKC s Delivery Team reviewed student data providing several leading indicators of student success. Students are more likely to be successful and persist if they: Enroll in and successfully complete at least 12 hours per semester and 24 hours per year Successfully complete at least 80% of their hours Enroll in and successfully complete a college-level math and a college-level English course during their first year According to the data, students who complete these indicators are retained at higher rates than those who do not. However, A2S populations (Underrepresented Minority students and Low-Income students) are often less likely to complete the indicators. These trends are similar for both first-time college students as well as for transfer students. The A2S Delivery Team is charged with making recommendations to increase the number of students successfully completing the leading indicators and thereby halving the gaps in access and success rates. UMKC Enrollment Management Plan

7 ACCOMPLISHMENTS NEW PROGRAMS UFirst Early Alert System. A recommendation from the Undergraduate Retention Committee and included in the Strategic Plan, the UFirst Early Alert System was piloted Fall The intended outcomes of the system are to: Increase students self-awareness of challenges to their academic success Increase their awareness of support services available Increase the success and retention of these students Math and Science Tutoring. A recommendation from the Undergraduate Retention Committee, Academic Support and Mentoring (formerly called the Center for Academic Development) expanded its Math Resource Center to include tutoring for freshman biology and chemistry courses. MaST was piloted Spring 2008 and employs 20 student tutors. It has since expanded to include tutors for English and Political Science. Metro Rate Expansion. Starting Fall 2010, UMKC was approved to expand the Metro Rate (equivalent to in-state tuition) to undergraduate and graduate students residing in eleven total counties in Kansas: Atchison, Douglas, Franklin, Jackson, Jefferson, Johnson, Leavenworth, Miami, Osage, Shawnee, and Wyandotte. UMKC Advantage Grant. As part of the Access 2 Success Initiative, UMKC implemented a new need-based grant program designed to cover the gap between a student s gift aid and cost of tuition. Eligible students must be Pell-eligible, MO residents, and maintain full-time enrollment with a 2.5 GPA. The first year of implementation ( ), UMKC assisted 198 students with a grant, disbursing a total of $199,480. The program is funded through reinvestment of the Fall 2011 tuition increase into need-based aid. Math Course Redesign. Piloted Spring 2012, the newly designed Emporium Model for Math 110 provides a more hands-on learning experience where students take control of their own mastery of the subject. Classes meet every day either in the classroom or in the new Learning Resource Lab in the Miller Nichols Library. Overall goal is to reduce DFW and attrition rates in this key course, as well as the number of times it s repeated. UMKC Central. Opened in Fall 2012 as key component of the new Atterbury Student Success Center, UMKC Central provides a one-stop location for students to handle business related to domestic and international Admissions, Financial Aid, Records and Registration, and Cashiers. UMKC Central utilizes existing staff members who are crosstrained in the various functions. Focused on customer service, the overall goal is to reduce student run-around. UMKC Enrollment Management Plan

8 ACCOMPLISHMENTS NEW TECHNOLOGY Degree Audit Reports. This system was piloted Spring 2009 and gives students and their advisors the ability to monitor students progress towards a degree as well as run different scenarios for other degree programs. The goal of the system is to give students more tools for their degree progress and academic planning, which would free up their advising time to focus on developmental and career exploration. Major Maps. Also piloted Spring 2009, Major Maps provide current and prospective students with a four-year completion guide for each undergraduate major at UMKC. The Major Maps are accessible on-line along with degree information sheets, which provide students with a comprehensive overview of admission requirements, prerequisite courses, fast facts, student organizations, faculty information, and career opportunities related to that degree program. We are ready to begin Phase II of implementation to integrate the new General Education requirements and make further enhancements. Ad Astra Upgrade. Ad Astra is our classroom scheduling software. A review of the classroom inventory related to course scheduling has led to this upgrade, which will make planning for future growth more efficient and allow more effective use of our available classroom space. ACCOMPLISHMENTS NEW FACILITIES Oak Place Apartments. Opened Fall 2008, Oak Place Apartments offers independent living to 515 residents in 1-, 2-, and 4-bedroom fully-furnished units. Each bedroom has its own bathroom and the units share a common living area and full kitchen. UMKC has recently purchased the Apartments in order to ensure the best housing experience for our residents through quality student programming, superior customer services, and quick response to facilities-related issues. Herman and Dorothy Johnson Residence Hall. Opened Fall 2009, it is the first LEED Certified building on the UMKC campus. True to the legacy of its namesakes, this hall provides 329 residents with a service-oriented living community on campus. Durwood Soccer Stadium and Recreation Field. Opened Fall 2009, the complex features a fully lighted 850-seat stadium, synthetic turf recreational field, four-lane track, and locker rooms and offices for the Division I men s and women s soccer teams, track and field teams, and women s softball. The facility adds to the residential feeling UMKC Enrollment Management Plan

9 of the university, providing students with an enhanced intramurals program and other recreational activities. Student Union. Opened Fall 2010, the new Student Union was designed and built for students, who voted for a fee referendum to support its construction and operation. The Union features student organization spaces, student government chambers, rooftop terrace, movie theater, retail food court, university bookstore, and office space for Multicultural Student Affairs and the Office of Student Involvement. The facility was recently certified LEED-Gold, making it the only building in the University of Missouri System to achieve this status. Miller Nichols Library Renovations and Expansion. The library has undergone extensive renovations including new commons areas, study spaces, reference area, computer lab, new café, Learning Resource Lab, and presentation theater. To accommodate these renovations, the library expanded its holding capacity by building an extension for an automated retrieval system robot, which opened Fall Phase two of the expansion includes large classrooms and study spaces, due to be completed Fall Cherry Street Parking Structure. The new structure opened Fall 2012 and doubles the number of parking spaces of the old structure, which was well past its lifespan. The new structure also houses the UMKC Police Department Headquarters, bringing them nearer to the residential core of campus. Atterbury Student Success Center. Opened Fall 2012, the mission of the Atterbury Student Success Center is to provide high-quality, integrated, and responsive services that promote students academic and personal success in support of our retention and graduation goals. The Center will provide for a more collaborative and effective delivery of academic advising, tutoring, career counseling, and other services to meet the diverse needs of our students now and in the future. UMKC Enrollment Management Plan

10 PLANNING ASSUMPTIONS In developing the strategies for this plan, we must take into consideration various planning assumptions that impact our campus community. These assumptions include: Continual decline of state financial support. State support has continued to decline (currently, state revenue accounts for 23.2% of the UMKC budget) causing an increased reliance on tuition and fees. Change in Student Demographics. According to statistical modeling completed by Dr. Steven Murdock, former director of the U.S. Census Bureau, population demographics for the Kansas City Metropolitan Area will change from 2000 to 2040 (assuming same migration rates as in ): Total white population will have increased by 4.1% Total black population will have increased by 60.3% Total Hispanic population will have increased by 839.2% By 2030, Missouri and Kansas will be 50/50 states: 50% will be people of color. We are already seeing these demographics reflected in our enrollment. For Fall 2012, Underrepresented Minority (URM) students (defined as American Indian, Asian, African American, Hispanic, and Multiple Race) made up 27.6% of our on-campus student population (of students whose ethnicity is known). However, for Fall 2012, URM students represented 43.8% of our first-time college students. Increase in Pell-eligible students. There has been a significant increase in students eligible to receive Pell Grants. From AY2007 to AY2012, the number of UMKC students receiving Pell Grants has increased 67.9%; the amount of grant funds received has increased 139.9%. 2008: 2,358 students received $6,337,611 in Pell Grants 2009: 2,421 students received $7,504,368 in Pell Grants 2010: 3,108 students received $11,946,685 in Pell Grants 2011: 3,609 students received $14,049,187 in Pell Grants 2012: 3,874 students received $14,349,347 in Pell Grants Currently, for AY12-13, $14,527,708 in Pell Grants has been accepted by 3,743 students ($14,058,809 disbursed) UMKC Enrollment Management Plan

11 Responsibility Centered Budget Model. The University Budget Committee was formed in 2006 and initially charged by then Chancellor Bailey with designing a form of Responsibility Center Budgeting for UMKC that minimally: gives academic units significantly more control over their finances; encourages them to generate new revenue for themselves and for the institution; and ensures that they keep a significant portion of the revenue that they generate. Phase-in of the budget model subsequently recommended by the Committee began in FY The Committee, chaired by Provost Hackett, is currently charged by Chancellor Morton with continuing to make recommendations as the budget model is fully implemented, and with advising the Chancellor on resource allocation matters generally and on specific budget-related issues that arise from time to time. This budget model has brought greater attention and focus on the issues of enrollment management across the university. Focus on Retention and Student Success. It is seen as our moral duty as well as the fulfillment of the promise we make to students attending UMKC to assist them in reaching their educational goals. A greater emphasis has been placed on retaining the students who choose UMKC and examining institutional barriers to their ability to persist and graduate. Aggressive but attainable goals have been set to move UMKC forward in this area. Kansas institutions offering a metro rate to students in Missouri. We pioneered this concept in 2002 and since that time, many institutions have copied this strategy. Additionally, many universities located some distance from Kansas City have opened campuses here (Pittsburg State University, Emporia State University, Northwest Missouri State University, to name a few). These conditions make the KC metro area a more saturated market offering students many more options and increasing the challenges for UMKC. Enhanced Marketing. Since January 2012, UMKC s Division of Marketing and Communications has new leadership and a focused marketing strategy. This will pay dividends for the university as this has been lacking for many years. Housing on the Volker Campus. The housing stock on the Volker Campus has increased dramatically in the last eight years, from one 40-year old facility that housed 330 students to 3 new facilities that house over 1,400 students. We are fortunate to have reached capacity in these facilities over the past couple of years and our task will be to continue to generate the demand for housing. However, if our undergraduate enrollment is to reach the levels projected and required to secure our fiscal foundation at UMKC, additional undergraduate housing on the Volker Campus will be needed. There are no plans for this housing at this time and the landlocked nature of our campus makes this unlikely in the foreseeable future. UMKC Enrollment Management Plan

12 Housing on the Hospital Hill Campus. UMKC is currently exploring a housing project on the Hospital Hill Campus. This apartment complex may provide some students currently living on the Volker Campus the opportunity to be closer to their programs of study which may, in turn, provide additional opportunities for new students to live on the Volker Campus. Growth in Online course and degree offerings. UMKC has been expanding the number of courses and degrees available in an online format. The University of Missouri System has also invested in online education and between the two collaborative efforts, UMKC s enrollment will grow without the need for a corresponding growth in bricks and mortar. However, support services must stay nimble and flexible to be able to provide excellent service to our students in a virtual environment. Procurement of a Customer Relationship Management (CRM) System. There is a need for a CRM to support university-wide recruitment efforts and put us in a better position to reach the enrollment goals set forth by the Chancellor as well as our Deans. A CRM can allow for more efficient and effective communication with prospective students and lead to greater yield of admitted students. UMKC Enrollment Management Plan

13 ENVIRONMENTAL SCAN This section contains a review of UMKC s market position in the State of Missouri and in the counties that comprise the Kansas City Metropolitan area (KS: Atchison, Douglas, Franklin, Jackson, Jefferson, Johnson, Leavenworth, Miami, Osage, Shawnee, Wyandotte; MO: Cass, Clay, Jackson, Platte), research on students who did not enroll, and a review of the graduation projections for high schools in Missouri and Kansas. Finally, this section includes UMKC enrollment trends, Fall 2012 student profile, retention trends, and graduation rates. MARKET POSITION Of the total 2012 high school cohort of ACT test-takers in Missouri, UMKC ranked as the 5 th institution of choice with 2,792 students sending their scores. Of these, UMKC yielded 397 students. Of the other institutions receiving students scores, UMKC yielded the number of students indicated by the red columns in the charts below. Top 10 Institutions Sent ACT Scores by MO Test-Takers and Yield, 2012 (49,222 test takers, average score: 21.6) MU MO State UCM SE MO State UMKC NW MO State Truman MO S&T SLU Lindenwood Source: 2012 ACT, Inc. EIS UMKC Enrollment Management Plan

14 Top 10 Institutions Sent ACT Scores by Test-Takers in the Kansas City, MO Metropolitan Counties and Yield, 2012 (9,330 test-takers, average score: 21.5) Source: 2012 ACT, Inc. EIS Top 10 Institutions Sent ACT Scores by Test-Takers in the Kansas City MO and KS Metropolitan Counties and Yield, 2012 (19,677 test takers, average score: 22.1) Source: 2012 ACT, Inc. EIS UMKC Enrollment Management Plan

15 NON-MATRICULANT STUDENT RESEARCH UMKC engaged Maguire & Associates to survey our admitted freshmen about their college decision why they chose UMKC or why they chose to attend elsewhere. Why Students Decided to Attend UMKC: o Strong program in field of study o Distance from home o Awarded good financial aid package o Value of education (quality and cost) o Level of academic challenge Why Students Decided to Enroll Elsewhere: o Financial aid was better o It was the school I believed to be the best value o Chose it for its program of study UMKC reviewed the National Student Clearinghouse to determine where students who had been admitted to UMKC chose to enroll instead. 1,289 First-Time College students were admitted for Fall 2012 but did not enroll at UMKC. Of the 910 students who could be matched with the National Student Clearinghouse data (students who were not matched were not enrolled at any school): o 80% chose to enroll at another 4-year institution. The top five 4-year institutions are: MU (110 students), KU (50), MO State (46), UCM (41), and Kansas State (33). o 20% chose to enroll at another 2-year institution. The top five 2-year institutions are: Metropolitan Community College (73 students), St. Louis CC (28), KCKCC (24), JCCC (20), and Moberly Area CC (7). 705 Transfer students were admitted for Fall 2012 but did not enroll at UMKC. Of the 386 students who could be matched: o 58% chose to enroll at another 4-year institution. The top five 4-year institutions are: MO State (17 students), MU (16), UCM (16), KU (13), and Park (9). o 42% chose to enroll at another 2-year institution. The top five 2-year institutions are: Metropolitan Community College (78 students), JCCC (50), KCKCC (7), Ozarks CC (4), and St. Charles CC (3). UMKC Enrollment Management Plan

16 Additionally, UMKC reviewed the National Student Clearinghouse to determine where students who left UMKC decided to attend. 371 First-Time College students attended Fall 2011 but did not return to UMKC for Fall Of the 178 students who could be matched with the National Student Clearinghouse data (students who were not matched were not enrolled at any school): o 54% chose to enroll at another 4-year institution. The top 4-year institutions are: Missouri State (10 students), MU (9), Northwest MO State (6), UMSL (6), Kansas State (5), KU (5). o 46% chose to enroll at another 2-year institution. The top 2-year institutions are: Metropolitan Community College (43 students), St. Louis Community College (13), JCCC (8), KCKCC (3), and Ozarks CC (3). 450 Transfer students attended Fall 2011 but did not return to UMKC for Fall Of the 152 students who could be matched: o 56% chose to enroll at another 4-year institution. The top 4-year institutions are: MU (6 students), UCM (5), Park University (5), and, at a tie with 3 students each: KU, MidAmerica Nazarene, Rockhurst, and Graceland. o 44% chose to enroll at another 2-year institution. The top 2-year institutions are: Metropolitan Community College (34), JCCC (17), KCKCC (6), and Ozarks CC (2). UMKC contacted freshmen who were enrolled for Fall 2011 and who were eligible to return but did not enroll for Fall Of the who were enrolled FS11 but did not return for FS12, 53% were either academically or financially ineligible to return. Of the 47% who were contacted, some common reasons given for not returning were: Homesick and wanted to be closer to home Financial reasons and transferred to a community college or to move back home Transferred to experience big college campus life Changed schools because of major Wanted to take a year off and work UMKC Enrollment Management Plan

17 HIGH SCHOOL GRADUATION PROJECTIONS A review of the Missouri Department of Elementary and Secondary Education s High School Graduate Analysis shows that the percentage of high school graduates who intend to enroll in a 2-year school has increased while the percentage of graduates intending to enroll in a 4-year school has decreased MO graduates = 61,860 o 38.8% intend to enroll at a 4-year school o 26.9% intend to enroll at a 2-year school 2012 MO graduates = 62,965 (1.8% increase) o 36.6% intend to enroll at a 4-year school o 32.0% intend to enroll at a 2-year school Studies show that the number of high school graduates in the Midwest is projected to decrease 6.8% between For Missouri the projection is -4.4% and Kansas remains steady at +0.3%. However, the diversity of high school graduates is increasing. The charts below show the projections of Missouri and Kansas high school graduates overall and by ethnicity. UMKC Enrollment Management Plan

18 MO High School Graduation Projections 68,000 66,000 64,000 62,000 60,000 6,435 5,970 6,198 6,059 5,857 5,756 5,388 5,304 5,055 4,859 5,283 MO Private MO Public 58,000 56,000 54,000 52,000 61,471 60,432 58,259 58,286 60,215 59,918 60,703 60,317 59,736 60,297 60,977 50, (67,906) 2012 (66,401) 2013 (64,456) 2014 (64,344) 2015 (66,071) 2016 (65,674) 2017 (66,091) 2018 (65,621) 2019 (64,791) 2020 (65,156) 2021 (66,261) Source: 2012 data from the Western Interstate Commission for Higher Education MO Public HS Graduates by Ethnicity 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 3% 16% 15% 14% 79% 78% 77% (actual) 3% 4% 5% American Indian / Alaska Native Asian/Pacific Islander Black, Non-Hispanic Hispanic White Source: 2012 data from the Western Interstate Commission for Higher Education UMKC Enrollment Management Plan

19 KS High School Graduation Projections 36,000 35,000 34,000 33,000 32,000 31,000 2,132 2,058 2,066 2,085 2,159 2,131 2,082 2,065 2,058 2,002 2,072 KS Private KS Public 30,000 29,000 30,428 30,231 29,897 29,850 30,954 31,394 32,013 32,314 32,235 33,000 33,032 28,000 27, (32,560) 2012 (32,289) 2013 (31,963) 2014 (31,935) 2015 (33,113) 2016 (33,525) 2017 (34,095) 2018 (34,378) 2019 (34,293) 2020 (35,003) 2021 (35,104) Source: 2012 data from the Western Interstate Commission for Higher Education KS Public HS Graduates by Ethnicity 100% 90% 80% 70% 8% 9% 3% 4% 7% 7% 13% 15% American Indian / Alaska Native Asian/Pacific Islander 60% 50% 40% 30% 79% 76% 73% Black, Non-Hispanic Hispanic 20% 10% White 0% (actual) Source: 2012 data from the Western Interstate Commission for Higher Education UMKC Enrollment Management Plan

20 UMKC ENROLLMENT TRENDS UMKC experienced an overall 8.9% increase in total headcount enrollment over the past five years. Excluding dual enrolled high school students, our 5-year overall enrollment increase is 12.4%, our Undergraduate enrollment increased 21%, Graduate (non-professional) enrollment has decreased 3.6%, and Professional enrollment has increased 11.3%. 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 1,396 1,394 1,861 1,366 1,864 1,603 1,623 1,638 1,661 1,723 1,548 1,569 3,776 3,697 3,670 3,797 3,806 3,656 7,244 7,671 8,032 8,467 8,740 8,765 Dual Credit High School Doctoral-Professional Graduate (non-prof) Undergraduate - Fall 2007 (14,462) Fall 2008 (14,499) Fall 2009 (14,818) Fall 2010 (15,277) Fall 2011 (15,492) Fall 2012 (16,019) FTC Yield Rates Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012 Inquired 16,875 students 14,479 students 15,937 students 17,685 students 19,449 students Applied 3, % 3, % 4, % 4, % 4, % Accepted 2, % 2, % 3, % 3, % 3, % Enrolled 1, % 1, % 1, % 1, % 1, % Transfer Yield Rates Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012 Inquired 3,239 students 3,272 students 4,065 students 4,003 students 5,343 students Applied 2, % 2, % 3, % 2, % 3, % Accepted 1, % 1, % 2, % 2, % 2, % Enrolled 1, % 1, % 1, % 1, % 1, % UMKC Enrollment Management Plan

21 FALL 2012 STUDENT PROFILE Enrollment by Academic Unit College of Arts & Sciences Conservatory of Music & Dance School of Biological Sciences Bloch School of Management School of Computing and Engineering School of Dentistry School of Education School of Graduate Studies School of Law School of Medicine School of Nursing School of Pharmacy University College On-Campus Dual Credit High School Enrollment by Level For Fall 2012, 12% of UMKC students are enrolled at the dual credit high school level, 55% are at the oncampus undergraduate level, 23% are enrolled at the graduate level, and 11% at the doctoral-professional level. Excluding dual credit high school students, 62% are undergraduate, 26% are graduate, and 12% are doctoral-professional. Undergraduate 55% Graduate 23% Doctoral- Prof 11% Dual Credit High School 12% UMKC Enrollment Management Plan

22 Ethnicity For Fall 2012, Underrepresented Minority (URM) students (defined as American Indian, Asian, African American, Hispanic, and Multiple Race) made up 27.6% of our on-campus student population (of students whose ethnicity is known). White 65% Non-Resident International 7% American Indian 0% Native Hawaiian/ Pacific Islander 0% Multiple Race/ Ethnicity 2% Hispanic/ Latino 5% African American 13% Asian 7% For Fall 2012, Underrepresented Minority (URM) students made up 43.8% of our first-time college students (of students whose ethnicity is known). White 52% American Indian 0% Non-Resident International 4% Asian 8% Native Hawaiian / Pacific Islander 0% Multiple Race / Ethnicity 7% Hispanic/Latino 7% African American 22% UMKC Enrollment Management Plan

23 Geographic Origin Missouri 65% When we exclude Dual Credit High School students, Missouri residents represent 65% of the student population. Another 19% are from Kansas, 10% from other states, and 6% came to UMKC directly from a foreign country. Kansas 19% International 6% Other States 10% Kansas Metro Counties In Fall 2002, UMKC instituted the Metro Rate undergraduate students residing in certain Kansas counties were charged the same rate as Missouri residents. In Fall 2010, the Metro Rate was expanded to include undergraduate and non-professional graduate students in eleven total Kansas counties. Since 2007, enrollment of students from these counties has increased 80%. County Fall 2007 Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012 Atchison Douglas Franklin Jackson Jefferson Johnson Leavenworth Miami Osage Shawnee Wyandotte Total 1,196 1,258 1,339 1,927 2,092 2,150 UMKC Enrollment Management Plan

24 Top High Schools A total of 1,101 first-time, full-time, degree-seeking students were enrolled for Fall The chart below shows the top feeder high schools for Fall Blue Springs Lee's Summit West Lincoln College Prep Liberty Saint Pius X Blue Springs South Sumner Academy Shawnee Mission East Lee's Summit Ruskin Transfer Institutions The majority of UMKC s new undergraduates transfer from other institutions. There were a total of 1,471 new undergraduate transfer students for Fall Of these, 797 transferred from other Missouri institutions and 674 transferred from other states and countries. The chart below shows the top feeder transfer institutions. JCCC MCC-Penn Valley MCC-Longview MCC-Maple Woods KCKCC MU KU (main campus) MCC-Blue River Univ Central MO MO State UMKC Enrollment Management Plan

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