GET MORE OF WHAT YOU WANT OUT OF LIFE

Transcription

1 2016 MEDIA KIT

2 Canadian Online Publishing Awards Canadian Online Publishing Awards Gold 2015 Finalist 2015 GET MORE OF WHAT YOU WANT OUT OF LIFE Your best friends are the ones who set you up for success and that, above all else, is our mandate at Canadian Living. From recipes that answer the daily What for dinner? question to fashion and beauty tips to career and relationship advice to home decor to the latest health news, Canadian Living delivers information and stories that really matter to Canadian women, via our print magazine, interactive tablet edition and award-winning website. INSPIRING RELATABLE SOLUTION-ORIENTED

3 25% FOOD 20% BEAUTY / FASHION ARTICLES AND ADVICE FOR EVERY ASPECT OF CANADIAN WOMEN S LIVES 15% LIVING 20% HOME 20% HEALTH MEDIA KIT

4 A TRULY MULTIPLATFORM BRAND PRINT DIGITAL READERSHIP* WEB 3,295,000 W ,615, PRINCIPAL TARGET 13,737,607 22% / 78% HOUSEHOLD INCOME READERS READERS PER COPY (IND. 138) $83,062 CIRCULATION 460, ,190 $3.76 NEWSSTAND SALES USERS PER MONTH 44% 26% 30% ISSUES PER YEAR MAGAZINE COVER PRICE SUBSCRIBERS GEOGRAPHICAL SEGMENTATION 00 0, 4 3 8, 3 TOTAL FOOTPRINITP RSH READE 20.7% 15.3% ATL. 8.2% QUEBEC 4.7% INT. 0.3% 182,000 59, ,000 29,200 FANS FOLLOWERS 379,930 ONTARIO SOCIAL MEDIA FOLLOWERS IMPRESSIONS DEVICES RATIO MEN / WOMEN TOTAL COPIES SESSIONS PER MONTH 1,897, % PRAIRIES B.C. Sources: Vividata, Q4-2015, Total Canada 12+ / Circulation: AAM, December 2015 / Social Media: April 2016 / Digital: Google Analytics, annual average (April 1st, 2015-March 31st, 2016) / * Print version only. FOLLOWERS

5 READERSHIP PROFILE READERS (000) REACH (%) COMPOSITION (%) INDEX TOTAL SEX Male Female AGE Average age 52 y.o. W EDUCATION No diploma High School College University HOUSEHOLD INCOME Less than $25, $25,000 to $35, $35,000 to $50, $50,000 to $75, $75,000 to $100, More than $100, Average Household Income $83, EMPLOYMENT Full time Part time Unemployed DWELLING Own Rent HOUSEHOLD STATUS Married / Living together Single / Widowed / Divorced FAMILY Children under Children under RETIREMENT Retired Source: Vividata 2015 Q4, English Canada 12+ MEDIA KIT

6 2016 EDITORIAL PLANNING JANUARY SPECIAL ISSUE APRIL JUNE JULY SEPTEMBER NEW YEAR S REVELATIONS QUICK PREP DINNERS SPRING CLEANING SPECIAL SUMMER STARTS... NOW! MADE IN CANADA FEEL EMPOWERED _ Wedding season is here _ Our ultimate paint guide to refresh your home _ Plan a vacation in your own province _ Hit the road with homemade snacks from our Test Kitchen Closing Material On Sale Closing Material On Sale Closing Material On Sale SPECIAL ISSUE AUGUST OCTOBER FRESH SUMMER MEALS THE DO-ITYOURSELF ISSUE THE GRATITUDE ISSUE _ Guide to home decor you can make yourself _ Plan a delicious backyard party _ Find out what being thankful means to different Canadians _ Plan your family s Thanksgiving feast Closing Material On Sale Closing Material On Sale _ Our Test Kitchen s tastiest appetizers _ Plan a winter getaway Closing Material On Sale MARCH BEAUTIFUL FROM THE INSIDE OUT FEBRUARY LOVE YOURSELF _ Learn how to move ahead at work _ Lose your fear of wearing vibrant colour Closing Material On Sale SPECIAL 40TH ANNIVERSARY ISSUE! Party A N N I V E R SA RY CELEBRATION CAKE P. 132 _ Uncover the secrets to looking and feeling great _ The right foods to eat Closing Material On Sale _ How to turn your laundry room into a functional and beautiful space _ Easy step-by-step Easter feast Closing Material On Sale MAY THE MAKEOVER ISSUE _ How to renovate every aspect of your life _ Your cooking repertoire Closing Material On Sale Closing Material On Sale Easy Does It HEAD START HOLIDAY PREVIEW! up s& st s ew cu rri es & chilies veggies & gr ains 93 slow cooker recipes ro as so Favours Closing Material On Sale ts &r ibs pa RECIPES AND HOSTING IDEAS FOR YOUR NEXT FÊTE sta s, sa uces & meatball s eg gs WIN A CUL INARY ADV ENT URE TRIP TO MEX ICO! desse rts pagne! The not-so-secret ingredient: Cham an P. 119 guest editor! TV s Marilyn Denis is our re sausage pasta P. 20 o e FOR EVERYONE dm tomato WINTER COATS TVA PUBLICATIONS $6.99 DISPLAY UNTIL FEBRUARY 23, 2016 _ Build your confidence and feel in control of your health care _ Make the most of your small space

7 SPECIAL ISSUE HOLIDAY BAKING Closing Material On Sale NOVEMBER HOLIDAY PREVIEW ISSUE _ Tested-Till-Perfect recipes for the season s most coveted sweets _ Get a handle on your budget, before the big spending begins Closing Material On Sale SPECIAL ISSUE COMFORT FOOD Closing Material On Sale DECEMBER IT S CHRISTMAS! _ Here s everything you need for the holidays _ The hottest gifts for everyone on your list at every budget Closing Material On Sale MEDIA KIT

8 RATES NATIONAL EDITION 1 FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $52,905 $51,320 $49,730 DOUBLE PAGE $100,515 $97,505 $94,490 DOUBLE 1/2 PAGE $75,140 $72,885 $70,630 1/2 PAGE HORIZONTAL $39,545 $38,360 $37,175 1/3 PAGE VERTICAL $27,120 $26,305 $25,495 IFC SPREAD $128,080 $124,240 $120,400 IBC $62,020 $60,165 $58,310 OBC $70,630 $68,515 $66,390 WEB FORMATS (ROS) BANNER BIG BOX INTERSTITIAL AD CATFISH PRE-ROLL (15 SECONDS) PRE-ROLL (30 SECONDS) E-BLAST / E-FLYER (BRAND) $20 CPM $20 CPM $40 CPM $30 CPM $35 CPM $40 CPM $180 CPM NEWSLETTER 2 - FORMATS DOWNLOAD TECHNICAL SPECIFICATIONS HERE TABLET EDITION 3 STATIC AD $4,230 INTERACTIVE AD 4 $5, National rates are gross rates. 2. Please contact your sales representative for costing % off with purchase of all tablet editions. 4. Interactive creative and production costs extra. ONTARIO EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $33,780 $32,770 $31,755 DOUBLE PAGE $64,195 $62,265 $60,345 DOUBLE 1/2 PAGE $47,990 $46,555 $45,115 1/2 PAGE HORIZONTAL $25,250 $24,495 $23,740 1/3 PAGE VERTICAL $17,325 $16,805 $16,285 WESTERN EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $23,850 $23,130 $22,415 DOUBLE PAGE $45,310 $43,950 $42,590 DOUBLE 1/2 PAGE $33,870 $32,860 $31,840 1/2 PAGE HORIZONTAL $17,835 $17,295 $16,760 1/3 PAGE VERTICAL $12,230 $11,865 $11,495 EASTERN EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $41,835 $40,580 $39,325 DOUBLE PAGE $79,485 $77,100 $74,715 DOUBLE 1/2 PAGE $59,415 $57,630 $55,855 1/2 PAGE HORIZONTAL $31,275 $30,335 $29,400 1/3 PAGE VERTICAL $21,440 $20,805 $20,155 For nontraditional formats, please contact your sales representative.

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