Influence Marketing. Bas van den Beld Iran August

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1 Influence Marketing Bas van den Beld Iran August

2 2

3 Bas van den Beld EuroAds 2012 One sheet about me Blogger, trainer, speaker Search & social strategist (KLM, Heineken) Founder Stateofsearch.com Historian

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10 95% of our thoughts, emo?ons, and learning occur without our conscious awareness Gerald Zaltman, Harvard Professor

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12 We rely on people around us for our choices

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19 Is it?

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22 Word- of- mouth is responsible for 20%- 50% of purchases (Source: Keller Fay Group) 22

23 Only 7% of word- of- mouth marke?ng happens online, most starts online though (Source: Keller Fay Group) 23

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28 Based on 3 Types of Authority Celebrities Expert Influentials Social Network 28

29 Celebri?es 29

30 Authori?es some?mes feel like best friends

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34 But celebri?es don t necessarily make us buy...

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36 The Expert Influen?als 36

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40 People with many connec?ons are not necessarily more influen?al 40

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43 Our social network 43

44 Source: Grouped by Paul Adams 44

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48 We Want What Others Have

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54 We trust friends on different topics 54

55 People like to share feelings

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58 Build marke?ng campaigns that grow social bonds

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65 Talker Potential Client Client 65

66 Segregate by social network structure

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68 Ensure the content is something people chat about offline

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71 Create content which resonates with small groups of friends

72 And remember... 72

73 Everyone is an influencer

74 Thank you Have Bas speak or train at your event or company or consult? Get in touch! twitter.com/basvandenbeld facebook.com/stateofsearch linkedin.com/basvandenbeld

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