NATIONAL ADVERTISING 2016

Transcription

1 NATIONAL ADVERTISING 2016

2 Dallas / Fort Worth / Arlington (DFW). We are the nation s 4th largest consumer market. With more than seven million people, DFW is the fourth largest consumer market in the nation. Only New York, Los Angeles, and Chicago are larger. Without the Fort Worth/Arlington side, DFW would fall out of the nation s Top 10 Markets. Dallas / Fort Worth / Arlington, (DFW s official name), is one major consumer market with two distinct media markets. In order to achieve a complete print buy, you must use both daily DFW newspapers the Fort Worth Star-Telegram and The Dallas Morning News to effectively cover both sides of the entire market. You can also make an effective and efficient DFW media buy by advertising in both the printed Star-Telegram and the companion DFW Online Network. Source: Scarborough, Multi-Market 2012 DFW one major market. two must-buys.

3 Dallas / Fort Worth / Arlington (DFW). One major market with two distinct media buys. With similar demographics across the nation s 4 th largest consumer market and distinct media loyalties, DFW is one major market and two must-buys in order to effectively and efficiently reach all of Dallas Fort Worth Arlington. The greater DFW market is home to more than 6 million people and is the 4 th largest consumer market in the US. behind only New York, Los Angeles and Chicago. Points of Reference: 1 DFW Airport 2 Dallas Cowboys and Texas Rangers 3 Dallas Stars and Dallas Mavericks Similar Demographics Across DFW Fort Worth/Arlington MD Dallas MD U.S.A. Median Age 34.5 years 34.1 years 37.5 years Any College 58% 61% 57% Married 61% 60% 58% Child(ren) in Home 52% 54% 46% Home Owners 65% 60% 65% Household Income 50, % 55% 49% Cost of Living Index But, Different Newspaper Loyalties Across DFW Fort Worth/Arlington MD Dallas MD Average-Issue Reach Fort Worth Star-Telegram 21% 30% 17% 27% 4% 5% 1% 3% Daily Sunday Daily Sunday Source: Scarborough. DFW Study (2013); Claritas (2013); ACCRA (2013) The Dallas Morning News Fort Worth Star-Telegram s DFW Online Network reaches all of DFW. (49% audience in Fort Worth/Arlington Metro and 51% in Dallas Metro) The Dallas Morning News Online Network is unbalanced: 18% Fort Worth/Arlington Metro, and 82% in Dallas Metro. DFW one major market. two must-buys.

4 Table of Contents Importance of Reaching All of the DFW Market 2-3 Audience 5 Commission & Cash Discount 6 Policy 6-7 Black & White Rates 7-8 Color Rates 8 Total Market Coverage (TMC), Ad Notes (Star Tabs), and Total Results 9-10 Special Ad Products 11 Direct Mail Programs 11 Special Services 11 Special Days, Pages & Features 11 Contract & Copy Regulations 11 Special Classifications/Political Ads 11 Mechanical Requirements 12 Star-Telegram Zoned Editions 13 Deadlines 14 Digital Ad Requirements 15 DFW Online Network Rates Application for Credit 18 Fort Worth Star-Telegram 808 Throckmorton Street, Fort Worth, TX Phone: (817) Fax: (817) Personnel President and Publisher...Gary Wortel Vice President/Advertising and Digital Media Craig Diebel National & Major Accounts.... James Burda Advertising Production Manager...Leticia Govea National Advertising Categories & Services Alcohol Financial/Energy Media Pharmaceutical Computer Food Miscellaneous Telecom e-commerce Local/DFW Travel Movie Studios Travel

5 Audience How America Uses Advertising Shoppers use a wide variety of media over the course of a week to aid in forming shopping decisions, but they have definite preferences for what media they use most of the time when they want to check advertising. Driven by the need for smarter shopping, the average adult used six media sources to aid their shopping decisions. Newspapers remain the medium used most (62% among all adults; 65% among women) and preferred by consumers for several reasons. Newspapers are named as the top media choice for the following attributes: primary medium to check ads, best for bringing attention to sales, most valuable in planning shopping, preferred for receiving advertising information, most believable and trustworthy, and has ads for stores regularly shopped. Altogether, some 81% of adult consumers say they have used newspaper advertising in various ways (including making a purchase, visiting a website, clipping coupons, gain ideas, try something new, etc.) in the past 30 days. Sixty-seven percent said they have used online services and information to research products, businesses or to make purchases. Audience - DFW DMA Weekdays (M-F) Avg. Issue Print 386,900 Avg. Issue Print + 7 Days Online 622,500 Cume 5 Issues print 683,400 Cume 5 Issues print + 30 Days Online 1,027,900 Sundays Avg. Issue Print 625,400 Avg. Issue Print + 7 Days Online 821,000 Cume 4 Issues print 896,900 Cume 4 Issues print + 30 Days Online 1,206,000 Past Week Print 7 Days 855,000 Net Print + 7 Days Online 1,030,100 Net Print + 30 Days Online 1,168,900 Online Only (DFW DMA) Past 7 Days, net 277,400 Past 30 Days, net 474,400 Circulation 12-month average ending March 31, 2012 Total Core Print Sunday: 230, ,965 Monday-Friday: 192, ,625 Friday: 150, ,040 Saturday: 270, ,348 *Total includes Branded Editions, and digital replicas, Core is S-T print-only. Quick Notes Star-Telegram Media Services is well positioned to help you effectively and efficiently communicate with consumers. Our family of products includes: The daily and Sunday Star-Telegram in print (traditional and innovative advertising) Star-Tabs, Polybags, Spadea, and Co-Op advertising programs Weekly and monthly Star-Telegram special sections Preprinted inserts and TMC products to saturate the market Sunday Select (yes!) to expand reach into high-value ZIPs Home-delivered, Spanish-language newspaper, La Estrella En Casa Weekly, intensely local community newspapers for the Arlington, Mansfield, Weatherford, Keller, Southlake, Colleyville, Grapevine, Roanoke/Trophy Club communities DFW.com entertainment section (weekly) for fun-loving folks DFW OT Sports Magazine for DFW sports enthusiasts. ipad and printed magazine (monthly) INDULGE luxury monthly magazine for the affluent lifestyle Expanded Dallas-Fort Worth Online Network: Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwvarsity.com, indulgedfw.com Integration with geo-, demo-, behavioral- and search-targeting, Cars.com, CareerBuilder.com, HomeFinder.com & others impresslocal combining the power of traditional digital media (search and display ads) and the latest in digital media (social targeting and reputation management) in an easy-touse package with management tools and detailed reporting. Marketing research services Knowledgeable, local, and professional sales staff Star-Telegram audience (net print Star-Telegram & DFW Online Network) continues to grow. A single day of print and online Star-Telegram delivers more impressions than a whole week of spots on any DFW radio or TV station. The 625,400 Star-Telegram readers from a single Sunday could fill DFW s Cowboys Stadium for all of their regular season home games, and still have tens of thousands of readers left tailgating out in Arlington. Our DFW Online Network attracts an average of 2.2 million unique visitors and 21.1 million page views each month. Sources: Scarborough (DFW Study 2013 R2-12); Alliance for Audited Media (AAM) Audit Report (March 31, 2012); 2013 NAA. Star-Telegram 2016 National Rates star-telegram.com/mediakit 5

6 Policy - General Provisions A. RATE INCREASES The Star-Telegram reserves the right to revise advertising rates at any time. All contracts are accepted subject to this revision. Contracts must be completed within one (1) year from date of signing. Representatives of the Star-Telegram are not authorized to make any deviations from these published rates and regulations, orally or in writing. B. ADVERTISING GUIDELINES The Star-Telegram reserves the right to reject or revise any copy for any reason deemed material by the Publisher. In all cases, the advertiser assumes liability for the content of all advertising copy printed and agrees to hold the Star-Telegram blameless from all claims arising therefrom. In the event the advertiser has prepaid for advertising which is later rejected or cancelled by the Star-Telegram, the sole liability for such action by the Star-Telegram shall be a refund of the unused portion of the prepayment for such cancelled advertising. Advertiser shall not be entitled to any refund or credit for prepaid advertising which is cancelled by the advertiser after the first day of publication of the advertisement. The Star-Telegram reserves the right to review any advertising set to resemble news matter. Any advertising submitted in this style must, at a minimum, follow this criteria for consideration for publication: Continuous border around entire ad that includes advertorial style copy. PAID ADVERTISEMENT in all capital letters prominently featured at the top of the ad in at least 8 point bold type. These words must appear once for every two-column widths of the ad. Fonts in Guardian Sans, Quiosco, or Zocalo typefaces may not be used. Ad may not use a news style byline or dateline. Free standing inserts which resemble editorial content, published by the Star-Telegram, are subject to review. The Star-Telegram reserves the right to accept or reject the insert. Advance copies should be received three weeks prior to insertion date for review. Any material submitted for publication that contains multiple advertisers that are not under the same ownership should be received three weeks prior to distribution for approval. The Star-Telegram reserves the right to refuse any material that, in its opinion, contains advertising space that was sold by a third party or at a brokered rate. All advertising of a drug or medical nature must adhere to the drug and medical standards of the Publisher and must be received in sufficient time before publication for consideration by the Publisher. Advertisers warrant to the Star-Telegram that publication of any advertisement, including any photograph contained therein, shall not infringe upon any copyright held by another person. C. ERROR RESPONSIBILITY The Star-Telegram cannot assume responsibility for errors in advertisements, unless Advertising Graphic Services fails to correct errors clearly marked by the advertiser on proofs returned to the newspaper within deadline requirements, and then the Star-Telegram s liability for an error shall be limited to the portion of the advertisement affected by the error, and in no event shall such liability exceed the advertisement in which the error occurs. Notice of errors must be given in time for correction before additional insertions are made. All errors in advertisements (claims for error adjustment) must be reported to the Star-Telegram within 30 days of publication. The Star-Telegram reserves the right to adjust only those errors reported within this specific period. No allowance will be made for errors that do not materially affect the value of the advertisement. On multiple insertion ads, credit for errors will be allowed on the first insertion only. In the event of non-publication of copy furnished, no liability shall exist on the part of the Star-Telegram, except that no charge shall be made therefore. Billing discrepancies must be resolved within the calendar year the error occurred. D. COLOR AND INSERT CAPACITY At certain times of the year, the company may reach its capacity to handle color advertising and preprinted inserts. The earlier reservations are submitted for these two areas, the less likely problems will occur. In the event that capacity is reached, advertiser requests for color and preprinted inserts will be filled on a priority basis. E. PRINTING MATERIALS The Star-Telegram cannot be responsible for printing material left with publisher for more than 30 days after publication unless instructions to return at advertiser s expense are furnished with the order. F. BILLED SPACE REQUIREMENTS Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2 deep will be billed at 11 inches. NOTE: Individual zone buys can not be combined to create same distribution as full-run buy. Full-run distribution will be billed as a full-run buy and not separate individual zone buys. G. ADVERTISER RESPONSIBILITY Advertiser and/or advertising agencies will assume liability for all content, including text and illustrations, and also assume responsibility for any claims arising therefrom made against the publisher. H. KEY NUMBERS AND COUPON EXPIRATIONS The Publisher is not responsible for key numbers or coupon expiration dates to be set in ad copy unless written instructions are received from advertiser prior to deadline. I. ACCEPTANCE Forwarding of an order is construed as acceptance of all rates and conditions under which advertising space is sold by the Publisher. J. AD POSITION The Star-Telegram will attempt to honor all position requests but, we cannot guarantee that your ad will be on a particular page or in a specific section except as defined below. An advertisement of 27 or larger can be guaranteed placement within a specific section for an additional 7.50 per column inch. Guaranteed full run positions must be approved 5 days in advance by the Retail Advertising Director. K. DOUBLE TRUCK REQUIREMENTS Double truck ads are 12 1/2 columns wide and billed at total inches. (Gutter is charged as 1/2 column.) L. TERMS OF PAYMENT Unless credit approval has been granted all advertising is pre-pay required. If credit terms generated by an approved credit application exist, invoices are net 21 from billing and considered delinquent at 30 days from billing. Delinquent accounts are subject to suspension of credit privileges without notice: suspension or cancellation of advertising, products and/or services; or termination of this contract. Advertiser agrees to indemnify Publisher for all expenses incurred in connection with all collection amounts payable under this contract including collection fees, attorney s fees and court costs. M. CONTRACTUAL DISAGREEMENTS Advertiser and Publisher agree that any contractual disagreements shall be governed by the laws of the state of Texas and any litigation arising out of the agreement shall be pursued in the venue of Tarrant County, Texas. N. HOLIDAY QUANTITIES AND RATES On the following days inserts and Star Tabs will increase to Sunday quantities: New Year s Day (01/01), Valentine s Shopping Day (02/13), Teacher Appreciation Day (05/06), Independence Day (07/04), Veteran s Day (11/11), Thanksgiving Day (11/27), Black Friday Special Shopping Day (11/28), Christmas Day (12/25) and After Christmas Special Shopping Day (12/26). On the following days Star Tabs will increase to Sunday quantities: Martin Luther King, Jr. Day (01/20), Day After Super Bowl (02/03), President s Day (02/17), NCAA March Madness (03/17), Memorial Day (05/26), Labor Day (09/01), Child Health Day (10/06) and Columbus Day (10/13). Days are all Mondays and inserts are not available on this day. On the following days inserts and ROP ads will be billed at Sunday rates: New Year s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas. O. PREPRINT BUNDLING DAYS On certain days, typically major holidays, the Star-Telegram requires bundling of various products for preprint advertisements. Thanksgiving Day preprint advertisers must run full-run Star-Telegram, La Estrella En Casa (Special Edition delivered Thanksgiving Day) and Sunday Select (Special Edition delivered Thanksgiving Day). Christmas Day preprint advertisers must run full-run Star-Telegram and Sunday Select. P. SPECIAL REQUESTS Special requests can be billed additional premium, up to 25% of ad cost. Q. EARLY SUNDAY EDITION DISPLAY ADS Sunday display advertising does not appear in the Early Sunday editions delivered on Saturday. 6 Star-Telegram 2016 National Rates star-telegram.com/mediakit

7 R. COMMISSION AND CASH DISCOUNT Payment for general advertising is due by the 20th of the month following insertion of ads with approved credit. No cash discount is allowed. Agency commission of 15% is available to all recognized advertising agencies, when rate is quoted gross. S. TERMS OF PAYMENT For your convenience, a credit application is provided in the back of this rate card. Please allow the Credit Department up to five (5) business days after receipt of a signed credit application to review the information and make necessary inquiries. Until a charge privilege has been granted, advertising will be accepted on a CASH WITH ORDER basis only. All credit account advertising statements are due and payable net 21 days from billing. If payment of any statement or statements has not been made as provided above, the Publisher may, at his option, without waiving any other rights, withhold all advertising until all past due payments are made. Any advertising agency establishing credit and placing advertising with The Star-Telegram shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to sequential liability contained on insertion orders from the agency shall be subject to conditions stated under The Star-Telegram Credit Policy, which will be provided upon request. Should the advertising agency not wish to be held liable for payment, the advertising agency s client must present credit information. That information will be processed for credit extension as defined above. T. POLITICAL ADVERTISING All political advertising subject to regulations set forth by Federal Law and/or Texas Law. Cash with copy required. U. ALCOHOLIC BEVERAGE ADVERTISING Alcoholic beverage advertising accepted; however, coupons are prohibited by Texas liquor laws. V. SEQUENTIAL LIABILITY Any advertising agency establishing credit and placing advertising with the Fort Worth Star-Telegram shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to sequential liability contained on insertion orders from the agency shall be subject to conditions stated under the Fort Worth Star-Telegram Credit Policy, which will be provided upon request. Black and White Rates A. Open Rates (Commissionable) Daily (gross) Sunday (gross) % pick-up discount available off of Open National and Newsplan rates when advertiser runs same ad within calendar week, beginning on Sunday. Discount taken off of weekday ad and limited to one pick-up discount per full price ad. 2. Rates above apply to advertising within the following categories: Communications, Cruise Lines, Travel, Financial, Airlines, Pharmaceutical, Automotive, Alcohol, Tobacco, Media, Food, High-Technology, 800# Advertising, Energy Companies, Attorneys, Legal Notices, Political Advertising, Seminars, Trade Shows, and Medical Research Studies. 3. All copy measuring more than 18 inches in depth will be charged as full column. A full page is billable at 126 column inches. For tabloid, all copy measuring more than 9 1/2 inches in depth will be charged as a full column (11 inches). Full page tabloid is billable at 60 column inches. 4. Gutter charged as one-half column. (ROP and tabloid). 1. Newsplan Bulk Lineage Contract Rates (Gross) Pages Daily Sunday Col. Inches , , , , ,104 Contract Rate Regulations To earn discounts, a representative of the advertiser must sign and return a Star-Telegram contract to the Publisher prior to first run date. Contracts are not back-dated, but become effective upon Star-Telegram s receipt of the agreement signed by both parties. Discounts apply to ROP space in newspaper. Publisher reserves the right to change current open rate, and therefore, current effective rate. Agreement is non-cancellable. If advertiser does not fulfill terms of agreement, all space used is rebilled to actual rate earned at time space was run. When advertiser reaches the contract level, all ads will automatically bill at the next level. Star-Telegram 2016 National Rates star-telegram.com/mediakit 7

8 2. Packaged Goods Rate (Daily & Sunday) A national packaged goods rate is available to national food manufacturers and marketers. Coupons are accepted. 2-page (258 inches) and 6-page (774 inches) contracts are available within 12 months. Contracts must be signed prior to first run date. OPEN per column inch gross 2-page Contract per column inch gross 6-page Contract per column inch gross 3. Regional Hotel and Tourism Rate (Daily & Sunday) Available to hotels and tourism promotion agencies in: New Mexico, Oklahoma, Arkansas, Mississippi, Missouri, Colorado, Arizona, and Louisiana, and to selected key destination cities from DFW International Airport. May be billed net to individual properties. OPEN per column inch net 3-time contract per column inch net 6-time contract per column inch net 13-time contract per column inch net 26-time contract per column inch net 48-time contract per column inch net 4. Texas Tourism Rate (Daily & Sunday) Available to hotels and tourism promotion agencies within the state of Texas. OPEN per column inch net 3-time contract per column inch net 6-time contract per column inch net 13-time contract per column inch net 26-time contract per column inch net 48-time contract per column inch net 5. Wholesale Travel Rate (Daily & Sunday) Available to designated travel brokers. OPEN per column inch net 75, per column inch net 150, per column inch net 250, per column inch net 350, per column inch net 450, per column inch net 6. Local Travel Agent Rate (Daily & Sunday) Available to local travel agents in the Dallas/Fort Worth metroplex and is billable net. Frequency contracts are available during a 12- month period. Contract must be signed prior to first run date. OPEN per column inch net 6-time contract per column inch net 13-time contract per column inch net 26-time contract per column inch net 48-time contract per column inch net 7. General Co-op Rate Available to advertisers with dealer groups in the Dallas/Fort Worth DMA Sunday-Saturday per column inch gross 25% pick-up discount available when advertiser runs same ad within calendar week. Discount taken off second ad. 8. Charity Rate All advertising copy must be for a non-profit, charitable, or religious organization and appear without any commercialized signatures. Ad must include information of charitable mission and its benefactors. Restrictions may apply. All rates are gross Daily Sunday Open B. Special Holiday Rate On the following days inserts will increase to Sunday quantities: New Year s Day (01/01), Valentine s Shopping Day (02/12), Teacher Appreciation Day (05/07), Independence Day (07/04), Thanksgiving Day (11/28), Black Friday Special Shopping Day (11/29), Christmas Eve (12/24), Christmas Day (12/25), After Christmas Special Shopping Day (12/26). On the following days inserts and ROP ads will be billed at Sunday rates: New Year s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas. C. Preprinted Inserts (Gross CPM) Tab Pgs. Full 190-Full PREPRINTS FREQUENCY DISCOUNT 10x 3% discount 20x 6% discount 30x 10% discount 44x 15% discount D. Color Rates and Data ROP Color Rates (Gross) Black & one color... 2, Black & two color... 4, Black & three colors... 4, Full or spot color available Daily and Sunday. Reservations Ten (10) days in advance. Printing material Five (5) days in advance. Cancellation Three (3) days before publication. Two (2) progressive proofs must be furnished with all colors. 8 Star-Telegram 2016 National Rates star-telegram.com/mediakit

9 Full run & zoned preprint distribution is available Sunday, Wednesday, Thursday, Friday. and Saturday. It is requested that advertiser secure latest gross press run figures from newspaper to insure full circulation. Advertisers can earn rate discounts by signing a frequency contract for a minimum of 10 inserts. No discounts can be earned with an open contract. Call for quote on 60 or more pages. Rates apply to Daily & Sunday. Retail or local advertisers appearing within a national preprint will be surcharged as a 42 column inch ad at the applicable retail rate plus color charge. See Section 4 Policy for conditions. Minimum order 15,000 daily, one zone Sunday. Zoned insert info upon request. Card inserts should be printed on 70 lb. or heavier stock. Size accepted: Minimum 4-3/4 x 7 ; Maximum 10 x 12. Sections to be shipped on disposable skids, F.O.B. to the 3900 Plano Parkway, Plano, TX Sections are due ten (12) days before publication. Total Market Coverage packages available. TMC Rates for Preprint Inserts TMC rates apply to Wednesday non-subscriber shared-mail insert distribution. TMC rates may also apply to the subscriber carrier distributed portion if distributed in combination with Wednesday non-subscribers and only when the non-subscriberportion is 25% or more of the total distribution quantity. All rates are net. All TMC rates are subject to postal increase. The correct table to use for TMC pricing is determined by the day the subscriber (home delivery) insert is scheduled. A Wednesday Home Delivery insert schedule would use the Daily TMC table while a Sunday Home Delivery schedule would use the Sunday TMC table. Investment Level OPEN 2,500 3,450 Level D 4,700 6,400 8,800 12,000 15,600 Level C 20,000 26,000 34,000 44,000 56,000 Level B 72,000 93, ,000 Daily TMC (by weight) Sunday TMC (by weight) Up to.29 oz oz oz oz Up to.29 oz oz oz oz , , , , ,000 Level A Note: 150K plus subtract 1.0%, 300K plus subtract 2.0% 150K plus subtract 1.5%, 300K plus subtract 3.0% Ad Notes (Star Tabs) Make Your Message stick with Ad Notes (Star Tabs) self adhesive ads from the Star-Telegram. It goes right on the FRONT PAGE! Your 3 x 3 adhesive ad will be placed at the top of the front page or on select special sections. Choose from multiple shapes and colors. All rates include printing and distribution. Placement Availability Distribution Front Page Monday-Sunday Full Run or By Zone Rates: Include printing and distribution. Ad Notes (Star Tabs): 3 x 3, Image Area: x Colors 50, , , , , ,000 1 color color color color color process Rates are gross. Minimum order of 50, cancellation fee, 300 per copy change fee. Deadlines: New Art - copy due 12 working days from application date Digital files - copy due 11 working days from application date (no proof) Star-Telegram 2016 National Rates star-telegram.com/mediakit 9

10 Total Results Rates are per thousand and include printing and delivery for 70 lb. stock, up to 4/4. Frequency is based on the number of press runs in a year. Quantities are based on a single press run, which can be delivered over multiple dates with a per date minimum of 15, /2 x 11 (non-bleed) 8 3/8 x 10 7/8 (bleed) Quantity 2X 4X 8X 12X 35, , , , , , , x 11 (non-bleed) 5 1/4 x 10 7/8 (bleed) 5 1/2 x 8 1/2 (non-bleed) 5 3/8 x 8 3/8 (bleed) Quantity 2X 4X 8X 12X Quantity 2X 4X 8X 12X 35, , , , , , , , , , , , , , Call TMC Manager for larger quantities. One fold on 8 1/2 x 11 add: 5.50 per thousand. Photography available at additional cost. Black plate changes add: per plate. TMC Packages count toward fulfillment of pre-print contracts. 10 Star-Telegram 2016 National Rates star-telegram.com/mediakit

11 Special Ad Products A. FINANCIAL PAGE ISLAND POSITION B. TRAVEL STRIP C. SPORTS & BUSINESS PAGE STRIP Bottom of most pages 6 col. x 3 inches. Limited availability/exclusive advertising on page. D. POLYBAG ADVERTISING & SAMPLING E. SPECIAL BUSINESS REPORTS F. LA ESTRELLA EN CASA La Estrella En Casa has served the Dallas/Fort Worth Hispanic community since La Estrella En Casa provides the ONLY homedelivered weekly Spanish-language broadsheet newspaper in Dallas/ Fort Worth for the Hispanic consumer. La Estrella En Casa is delivered to approximately 125,000 homes each week in two convenient ROP zones and 6 FSI zones. Color Rates: Spot color: ad price +15% Process color: ad price +30% Minimum 1/4 page ad (31.5 col. inches) ROP per column inch Available in either 1-zone buys (Dallas zone or Fort Worth zone) or 2-zone buys (both Dallas & Fort Worth) # Zones 1 2 Open Preprints per 1000 circulation 6 Zones available - 4 in Dallas, 2 in Fort Worth. Minimum pre-print distribution quantity is 15, x x Pick-Up Rate 1 Zone Zones G. DFW OT IPAD APP AND PRINT SPORTS MAGAZINE DFW OT is an engaging interactive sports magazine app (monthly) dedicated to DFW sports. Engage DFW sports enthusiasts with your interactive message. H. SUNDAY SELECT (YES!) Sunday Select (Yes!) is a weekly shopping publication that expands your local footprint with 90,000 opt-in non-subscribing households across key ZIPs in the area. I. SKY BOX & DOG EAR ADS J. COLOR COMICS (SUNDAY) K. THEMED PAGES L. AD NOTES (STAR TABS) Direct Mail Programs Special Services Photography Special Days/Pages/Features Food Section...Wednesday Work & Money (Business Section)...Daily-Sat.-Sun. Weekend Guide...Friday Travel Section (Special Sections Calendar available)... Sunday TV Listing Page...Daily-Sat.-Sun. TV Supplement (TV Star)...Saturday #Zones Size FSI SS 4-12 tab tab tab 40+ tab Open x Open x Open x per 4pgs + 5 per 4pgs + 5 per 4pgs Contract and Copy Regulations A. See Section 5 (Contracts). B. See Section 4 (Copy). C. Clients using master contracts covering subsidiary companies and multiple products must arrange all contracts to run on the same fiscal year basis. (Contracts will all start on the same date.) Polybags/Plastic Bags * Distribution Only Full Run 54 Part Run 60 Distribution Only- Sample Bags ** Full Run 112 Part Run 114 Bag Size Requirements Mon-Sat x20 Sunday - 10 x21 *Rates are for distribution only, ask your account executive for printing rates **All sample bags must be pre-approved Special Classification/Political Rates Political advertising for candidates, referendums, and issues of a national or statewide nature or originating outside of Tarrant County qualify for open general rate of daily and Sunday gross and commissionable to standing agencies. Cash with copy. Subject to approval. Print & Deliver SS, 1/2 sheet - 75# 4/0 4/4 8.5 x x Ad Notes (Star Tabs) 0-8 Colors 3-5 zones 70 cpm 6 zones 58 cpm Star-Telegram 2016 National Rates star-telegram.com/mediakit 11

12 Additional Rates/Mechanical Requirements Additional Rates A. SPECIAL SERVICES Digital PDF Black & White Process Color Additional charges may apply for transfer media. B. PHOTOGRAPHY A complete range of photographic services are available, including products, people, store displays, architecturals, fashion, etc. on location or in-studio. Contact your Account Executive for more information. 1. These services are available to advertisers only. 2. Photo charges are to offset our cost of creating photographs for advertisers whose ads appear in our publications. Photography Rates: Location Studio Single photograph (1 hour) Additional shots at same time 25 ea. 25 ea. Photo series (half day - 4 hours) Photo series (full day - 8 hours) All photos taken by our staff are considered Copyright, Star-Telegram. If you desire use of these photos either for personal use or commercial use in other publications other than the Fort Worth Star-Telegram the following rates and policy applies. Charges according to the following price list will be billed to your account: Electronic Files (CD Only) Prints for Web Use Credit must read: (photographer s name), Copyright, Star-Telegram In order to fill your request for a reprint of published pictures taken by a Star-Telegram advertising photographer, we must have a tearsheet or proof sheet of the picture taken and date of publication. C. MULTIMEDIA AD FILES Clients may purchase the ad files created by the Star-Telegram Multimedia Design Team for use on other websites. These services are available to advertisers only. Creative Charge per hour Minimum of one hour required on all multimedia ads. This charge covers all copyrights for ads created by Star-Telegram Multi-Media Design. Mechanical Requirements A. PRINTING REQUIREMENTS Creative and production services for ad materials are available through the Advertising Graphic Services department, or through the website: star-telegram.com/mediakit Printing Process: Offset, 85-line screen All halftones should be created with a round or square screen for best reproduction. B. STANDARD PAGE SIZES All dimensions are same as printed size - 100% paste-up sizes. 44 web width. Picas Inches 1 column... 9p columns... 19p columns... 29p columns... 39p columns... 49p columns... 59p7.68p Doubletruck add 6p (1 ) for gutter. Full width Doubletruck = 125p3.36 ( ) Page depth...125p1.2 (20.85 ) Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2 deep will be billed at 11 inches. C. TABLOID PAGE SIZES Picas Inches 1 column... 9p columns... 19p columns... 29p columns... 39p columns... 49p columns... 59p7.68p Doubletruck add 6p (1 ) for gutter. Full width Doubletruck = 125p3.36 ( ) Page depth...59p7.68p (9.94 ) Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2 deep will be billed at 11 inches. D. SPADEA Page 1 (outside front) wide by high Note: masthead runs across top 2.5 of spadea front and thus the shortened image height. Page 2 (inside front) wide by high Page 3 (inside back) wide by high Page 4 (outside back) wide by high All pages are process color. Materials should be in a four page format; do not combine pages 2 and 3 into one ad unit. 12 Star-Telegram 2016 National Rates star-telegram.com/mediakit

13 Star-Telegram Advertising Deadlines (All Times Central Standard time) Effective Star-Telegram 2016 National Rates star-telegram.com/mediakit

14 Digital Ad Requirements effective 10/25/11 DEADLINE The deadline for submitting digital files to the Star-Telegram is the Digital Copy deadline as indicated in the Star-Telegram Rate Book. The Star-Telegram assumes NO responsibility for files submitted late, incomplete, or incorrectly. TECHNICAL SPECS For newsprint or our 50/80 paper stock: 85 linescreen Pages output to 1016 dpi imagesetter Recommended values for toning are: Highlights, 0%-3%; Shadows, 80%; Midtones, 30% Maximum recommended ink density percentages: Cyan, 68; Magenta, 60; Yellow, 60; Black, % press dot 50% dot For other paper stocks, please contact your Star-Telegram Account Executive or Ad Design Team. DESIGN REQUIREMENTS DO NOT use black defined to contain other inks (rich black). One ad per file. Ads should be built to the correct publication size. Extraneous information, boxes, etc., should be removed from the document and pasteboard. Color images must be CMYK tiffs or eps s with binary compression. Rescreened halftones must be 100% to avoid moire. Use other +/- 20%. Artwork not meeting this requirement should be resized in its native application or rescanned. For newsprint, resolution is pixels/inch. For coated stocks, resolution is 300 pixels/inch. Colors should be defined as process (not spot). Use specific typefaces; do not adjust fonts in style menu. 10 point minimum size for reverse type. Avoid reversing condensed and italic fonts. 1 point minimum border size. Avoid hairline borders. FILE DELIVERY (follow the instructions for file upload on the site) Star-Telegram FTP Site Hostname: ftp.star-telegram.com Username: adservice Password: ads AdSend (Site ID TXFOR) Other internet-based ad delivery services: Fastchannel - fastchannel.com AdTransit - adtransit.com Both offer easy registration, low-cost ad transmission, reliable delivery, and other benefits. Instructions are available at the web sites. CD Include hard copy proof of ad and printout of media contents - extra/unneeded ads, art, fonts, etc. should be removed. Media should be labeled with Advertiser Name, Insertion Date, and Star-Telegram Account Executive s name. FILE FORMATS Adobe Acrobat PDF Preferred - (Acrobat 5.0/pdf 1.4 level compatibility) Ensure pdf is not password-protected and other security permissions are not enabled. Some pre-loaded Distiller job options may not create a suitable pdf. For more info contact (817) Type I fonts recommended, and all fonts MUST BE EMBEDDED. Other File Types: Macintosh Format Only: QuarkXPress up to 7.x InDesign up to CS5* Illustrator CS4* eps (outline fonts) Photoshop CS4* eps (recommended for art only) EPS files created from other programs require approval from Digital Services. * NOTE: for all Adobe Applications the option to set Implement Overprinting must be selected. If it is not selected the Star- Telegram assumes NO responsibility if the ad publishes incorrectly. NAMING CONVENTIONS Use the advertiser name (or abbreviation), the insertion date, and the file extension for document names. (Example: an ad for AllStar Pizza for May 1st: allstar0501.pdf) When sending a file other than a pdf include: An art folder containing all images used A font folder containing all printer and screen fonts used. No sublevel folders. CONTACTS If you have specific questions or need to send a test file contact your Star-Telegram Account Executive or contact Ad Production at (817) Star-Telegram 2016 National Rates star-telegram.com/mediakit 14

15 DFW Online Network: Base Rates & Add-Ons Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwvarsity.com, Yahoo! Local and DFW Local Community Sites DFW Online Network BASE OPEN RATE CPM (RON) Ad size: 40k.gif or.swf Leaderboard 728x90 Rectangle 300x250 Floorboard 972x110 Premium Ad Positions * Mobile 300x50 ipad App 728x Targeting Options/Audience Add-ons To Customize Your Online Campaign ADD L Star-Telegram Digital Network CPM PER TARGET Run of Channel (News, Sports) +1 Run of Channel (Business, Ent., Life, Travel, Other) +2 Star-Telegram Homepage Rotation +10 GEO +1 Mom2MomDFW.com +10 DFWvarsity.com +2 DFW.com +2 Targeting Audience Add-Ons Customize your online campaign by selecting options to target a specific audience. Add each selected target to the base RON rate. Targeting options include site specific, content channel, geographic zone, behavior and more. Example Target CPM Base Open Rate Leaderboard 10 + Targeted Add-On GEO +1 + Targeted Add-On Retargeting +2 Total CPM =13 DFW Digital Network Behavior (Contextual or Category) +10 Retargeting (Search or Site) +2 GEO, Age, Gender, Income +1 Creative Upgrades or Expandable +3 Star-Telegram.com MAIN HOMEPAGE DAILY FIXED Leaderboard Top Rectangle Premium Ads * Takeover CP, Top Rec & Wallpaper Combination N.A. 2,800 3,500 5,800 * Premium ad positions require 500 minimum. Premium ad positions include: Floating Flash or Expandable Top Rectangle, Corner Peel, Floorboard, Click-to-Expand Pencil, Tower Ads (300x600) and Interstitials. Quick Guide to Online Ad Specs Dimensions to commonly used ad units: Leaderboard 728x90 pixels, Rectangle 300x250 pixels, Mobile 320x50 pixels, Tower 300x600 pixels Border: All ads require at least a 1 pixel border Filetypes: JPG, PNG, GIF, SWF, or third party ad tags accepted Animations: Maximum of 15 seconds and 3 loops Sound: Must be initiated by user 15 For more information about online ad specs and additional ad sizes, formats and options, please visit bit.ly/16ctjfh or contact your account executive prior to submission of your ad. Star-Telegram 2016 National Rates star-telegram.com/mediakit

16 DFW Online Network: Additional Products Includes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwvarsity.com, Yahoo! Local and DFW Local Community Sites Community Sites COMMUNITY SITES 10,000 Ad Impressions Monthly ROS Leaderboard 10,000 Ad Impressions Monthly ROS Rectangle Weekly ROS Expandable Rectangle * Weekly ROS Corner Peel * Weekly ROS Floorboard * Weekly ROS Page Break Interstitial * Weekly ROS Tower * Ad Position ROS ROS Premium Premium Premium Premium Premium Sites Include: Arlington Citizen-Journal, Colleyville Courier, Grapevine Courier, Keller Citizen, Mansfield News-Mirror, Southlake Journal, Times-Register, Weatherford Telegram. Premium ad positions will run weekly across the designated community site s homepage and section fronts. Add 100 additional per page to the above rate for any fixed page positioning. E-Blasts, E-Newsletters, impress LOCAL E-Blast - Targeted Ads Opt-In Counts CPM Up to 39, ,000 or more 65 (1,500 minimum) E-newsletter Sponsor Sent Weekly Ad Size: 300 x 250 News Headlines 250 Sports Update 400 Business 350 Weekend Guide 400 Mom2Mom 250 impress LOCAL Yahoo! & Google Optimized Program Highly Targeted Program. Optimization and Mangement of Behavioral, Retargeting and Search Campaigns Call for counts Call for details Creative Upgrades: Expandable Panel Or Video Animation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user. Applies to all ads; flash, rich media or.gif. DFW OT Sports Magazine App Interactive to engage DFW s sports enthusiasts. Ask for a demo and details. impress LOCAL impress LOCAL combines the power of search and display ads with social targeting and reputation management tools in a customizable and local digital marketing platform. Contact Us to see an Extreme Targeting online campaign customized to reach your target and maximize your marketing plan. Sheree Brockway sbrockway@star-telegram.com Star-Telegram 2016 National Rates star-telegram.com/mediakit 16

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