The DeSales University MBA Program

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1 The mission of the University is to provide men and women with quality higher education according to the philosophy of Christian humanism as developed by Saint Francis de Sales and his spiritual heirs. The University imparts knowledge about, and develops talents for personal, familial, and societal living. The University enriches the human community and enhances the dignity of the individual through its educational endeavors. In its work, the University fosters a vital and respectful dialogue between Roman Catholic faith The DeSales University MBA Program provides an opportunity-rich environment for the education and personal growth of working professionals. With its triple focus on executive skills, ethical decision-making, and globalization, our program attracts broad-minded individuals who find the program specially designed to accommodate their otherwise demanding schedules. These individuals actively engage the program s innovative curriculum and thrive under the personal attention of its administrators and instructors. The world has changed it s getting flatter, smaller, and intensely competitive. Ours is a program on the move and instantly adaptive to change. We search for new opportunities to enhance the quality of your education and its accessibility. The DeSales MBA Program was one of the first in Pennsylvania to offer a completely online MBA education and we now offer six of our concentrations online. We believe the best view of the business landscape is from the summit. Whatever the trend, whatever the innovation, our goal is always to plant the first flag there. I invite you to explore the DeSales MBA Program. Compare it with other programs. If you re a professional fueled by intellectual curiosity and a drive to succeed, I m confident you ll like what DeSales has to offer. Sincerely, and human culture. Mohamed A.S. Latib, Ph.D. Director, MBA Program Vice President for Program and Strategic Development MBA-EXCEL 1

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3 The DeSales University MBA equips students with the capabilities to solve real business problems and make positive impacts at work and in society. Fr. Bernard F. O Connor, OSFS President, DeSales University MBA ADVANTAGES 3 MBA PROFESSOR PROFILES 4 MBA STUDENTS-AT-A-GLANCE 5 MBA NETWORK 6 MBA ONLINE 8 SPECIAL COURSE OFFERINGS9 MBA OVERVIEW 11 MBA PROGRAM13 AREAS OF CONCENTRATION14 COURSE DESCRIPTIONS16 TO GET STARTED 24

4 Real-World IMPACT JULIE FUIMANO, MBA, BSN, RN Personal & Career Coach Nurturing Your Success, Malvern, PA DeSales MBA Alumni 02 Fortunately I had just completed the requirements for my MBA at DeSales as I was laid-off again for the third time. Life does throw us curve balls, doesn t it? I chose to approach this as an opportunity to catapult myself to the next level in my life and five months later, I started my own company in executive coaching. I completed an accredited training program to develop my skills as a professional coach, and today I am the President of the Philadelphia Chapter of the International Coach Federation. The DeSales MBA program gave me the confidence and the tools I need to run a successful business. After four years, Nurturing Your Success Inc. is a successful executive coaching firm dedicated to developing powerful leadership capabilities in leaders and managers.we provide coaching, group facilitation, workshops, and powerful presentations, as well as written publications including an e-newsletter and my new book, The Journey Called YOU: A Roadmap to Self-Discovery and Acceptance. 2 Having a good foundation is essential in order to achieve greater levels of success. My MBA education at DeSales has been instrumental in my success. As a coach, I have learned that greatness doesn t just happen; it needs to be cultivated and nurtured through consistent and focused effort.we all need the right support to get us where we want to go. DeSales was the right support for me. THE DESALES UNIVERSITY MBA PROGRAM

5 MBA Advantages The DeSales MBA Program provides you with more than theories and tools for a successful career. It provides you opportunities to discuss and apply what you have learned. If you join the DeSales MBA Program, you will find: > Incomparable personal attention from your advisor and your professors. > Small classes that promote interactive learning. > An admission policy that lets you enter the program in January, April, July, or August. > Tuition Deferment until you are reimbursed by your employer. > Opportunity to network with hundreds of other professionals. FOCUSED. FLEXIBLE. FAST. FOCUSED on Executive Skills Development, Ethics, and Globalization. With the guidance of your personal DeSales MBA Advisor, you will focus on learning the skills demanded for success in multiple business environments from corporate management to individual enterprise. As the region s leading Catholic university, an emphasis on business ethics ranks highly among the values of this unique MBA Program.We are also in tune with the flattening global business scene.you will have numerous opportunities to interact with students in other parts of the world.we prepare you for leadership in a changing world. FLEXIBLE and Multiple Locations: We offer our MBA program in four locations and online which opens up the program to a diverse group of students. These locations are: our main campus in Center Valley, Easton Area Campus, Lansdale Campus, and a location at Lehigh Valley Hospital for our MBA for physicians and MSN/MBA programs. DeSales Online MBA is uniquely structured with a combination of ultra-engaging synchronous and asynchronous teaching tools.these new technologies combine with the live online presence of DeSales educators ensure a stimulating and rewarding educational experience. FAST: Accelerated Sessions and Multiple Start Dates. To help students attain their goal of an MBA degree more quickly, DeSales University offers an accelerated schedule of three 12-week terms and one 6-week term in the summer. Fall session begins the week before Labor Day and ends just before Thanksgiving.Winter session begins right after the New Year and continues until late March. Spring session begins in early April and ends in late June. Classes meet once a week. The six-week summer session, when classes meet twice a week, starts in early July and ends in mid-august. Personal Attention Paid to All Students: Our administrative staff and professors are dedicated to making the learning experience a very personal one for the students. When you begin your MBA journey, you are assigned an advisor who will guide you through the application process.your advisor will also work with you throughout your studies to develop the course selection that best fits your schedule. Tuition Deferment: Another innovative way DeSales makes the MBA program accessible to you is the Tuition Deferment policy. Most universities expect payment up front, before you even begin a class. Here at DeSales, if you have company reimbursement for your class, you don t pay us until they pay you it s that simple MBA-EXCEL 3

6 Dr. Christopher Cocozza Associate Professor of Accounting. Dr. Cocozza is an attorney with a JD from Fordham University School of Law and an LLM in taxation from New York University School of Law. He has a B.S. in Accounting from Fordham University College of Business Administration and is a licensed CPA. He has several years of industry experience, and has worked for prestigious firms including Deloitte and Touche and the Lexis Publishing Group. Dr. Cocozza s publications include papers in the areas of taxation and retirement planning in America which have appeared in The Pennsylvania CPA Journal and The Journal of Financial Planning. He is also an academic editor of the Becker CPA Review Regulation textbook. Dr. Cocozza has received numerous grants based on his innovative use of technology in the classroom. Dr. Tahereh Alavi Hojjat Dr. Hojjat earned her Ph.D. in Economics and Business from Lehigh University in Bethlehem, Pennsylvania. She teaches Economics and Finance courses in the MBA Program. Dr. Hojjat s research areas include Women and Economic Development and Money and Economic Activities. She has completed and published several articles in both domestic and international journals. She is a recipient of the Teaching Excellence Award presented by the Eastern Council of Business School and Programs (ECBSP). She received a grant from the Center for Advancing Partnership in Education (CAPE) for collaborative faculty project. Dr. Hojjat currently serves on the board of directors and she is treasurer at the Bethlehem YWCA and she is ex-officio member of the board of directors of the Pennsylvania Economic Association. 4 THE DESALES UNIVERSITY MBA PROGRAM

7 DeSales University MBA Students At-a-Glance Student age range is early 20s to mid-50s Average age of students is 37 Average completion time for the program is 3.8 years Student body is 53% female and 47% male 60% non-business undergraduates Join more than 600 professionals Middle and senior managers Attorneys Human resource professionals Project leaders Marketing representatives Teachers Allied health care professionals Early career professionals Physicians Accountants Entrepreneurs Nurses Programmers Engineers Consultants Administrators Companies represented by our student body: ADIS International Aetna Agere Air Products & Chemicals Aircraft Landing Systems Albert Einstein Healthcare Network Allied Signal Inc. Amtrak AT&T Aventis Pharmaceuticals B. Braun Binney & Smith, Inc. BOC Gas Capital Blue Cross Chrysler Financial CIGNA Group Insurance Citizens Bank Cognis Corp. Commerce Bank Continental Press Day-Timers, Inc. Deborah Heart & Lung Center Drexel Book Engineering Dun & Bradstreet DuPont Pharmaceuticals Easton Hospital Essroc Cement Fleet Boston Financial Fuller Co. General Electric GMAC Mortgage Good Shepherd Guardian Harleysville Insurance Co. HealthAmerica Hershey Foods Corp. Holy Spirit Hospital Highmark IBM Ingersoll Rand Marketing Services Johnson & Johnson Just Born KidsPeace National Centers, Inc. Knowledge Planet Kraft Foods Lehigh Cement Lehigh Valley Hospital Lockheed Martin Lucent M&M/ Mars Mack Trucks Mallinckrodt Medical Merck & Co. Merrill Lynch Metropolitan Life Insurance Co. Motorola BCS Moyer Packing Co. National Fraud Center, Inc. Nestle Novartis Pharmaceuticals Olympus PPL Peco Energy Pepsi Cola Co. Perdue Farms, Inc. Philadelphia Police Department Phillips CSI Pinnacle Health System PMA Insurance Group PNC Bank Price Waterhouse Coopers Prudential Insurance Co. Quest Diagnostics Rodale Press Rohm & Haas Sacred Heart Hospital Sanofi-Pasteur Seimens Moore Smithkline Beecham Pharmaceuticals Sodexho Special People in Northeast, Inc. Spirax Sarco, Inc. Teva Pharmaceuticals The Hartford The Princeton Review Towers Perrin Travel Impressions LTD UGI U.S. Navy Unisys Corp. Verizon Victaulic Visiting Nurse Association of Greater Philadelphia MBA-EXCEL 5

8 Bringing the world DeSales University is committed to exposing students and the greater Lehigh Valley community to understand other nations and create a single global community. Our efforts to achieve this goal Our students have had the opportunity to visit companies, interact with government and corporate Peru, and Romania. The view from the global summit is exciting, and we have planted our flag! Real-World NETWORK EL550 INTERNATIONAL BUSINESS: SOUTH AMERICA 6 As a graduate from DeSales University MBA program in 1996, my educational experiences and sense of community with the program faculty continues still today. In August 2006, I had the privilege of attending an MBA course in Peru. As an active observer of the current MBA students taking a course on globalization, I was overwhelmed by the commitment of the faculty as they guided the MBA students on a journey of knowledge not just of the economy but the culture, the people and the heart of Peru that few Americans experience.the MBA experience goes far beyond the classroom and far beyond graduation for that I am grateful. THE DESALES UNIVERSITY MBA PROGRAM JANET BIEDRON, MBA Graduate CEO, Kindred Hospital New Jersey-Rahway

9 together Our academic partners include: India Indian Institute of Social Welfare and Business Management Romania Romanian-American University Peru Universidad Peruana De Ciencias Aplicadas to the growing globalization of business. We seek to create cross-cultural learning communities have already begun through partnerships with other academic institutions and global corporations. leaders, and experience diverse cultures in India, Nepal, Belgium, France, Germany, Netherlands, DeSales MBA in Romania DeSales University partners with Romanian-American University to offer an opportunity-rich MBA in Project Management The DeSales MBA Program develops global business leaders. Highlights: 12 course program Program can be completed in 24 months Earn Project Management Professional (PMP) Certification ( Personal attention Real-World Experience Cross cultural virtual teams Collaboration with students in U.S. and other countries Experienced and dedicated faculty from the U.S. and Romania Program taught in English Challenge Your World DeSales University Master of Business Administration 2755 Station Avenue Center Valley, PA USA Romanian-American University Universitatea Romano-Americana Bd.EXPOZITIEI Nr.1B Sector 1 Bucuresti Get Started! MBA-EXCEL 7

10 Real-World OPTION MBA Online Who has time for an MBA? Now you do! No matter where you live or what your schedule is you can earn a DeSales MBA completely online. The DeSales University MBA Program continues its commitment to stay at the forefront of technology in business by offering courses completely online. Using Blackboard, the worldwide web, and a PC or laptop, you have the flexibility to take courses at home or at any other location in the world! Class structures differ with instructors and courses, but generally involve a combination of online chat sessions, internet research, independent reading and projects. Also, don t be surprised if you find yourself in a class conducting projects in collaboration with MBA students in other parts of the world. DeSales has developed partnerships with many international institutions including universities in Peru, India, Botswana, and Romania. Students and instructors value the knowledge gained from our global partners. CONCENTRATIONS The following concentrations can be completed online without ever having to visit any of the university s campuses. 1 Health Care Systems Management 2 International Sport Management 3 Management 4 Marketing 5 Project Management 6 Self-Design We have been delivering online courses for many years and are currently using Blackboard as our online course-management tool. Blackboard allows students to easily access their course wherever Internet connectivity is available. Blackboard provides online resources, enhances collaboration and interactivity among instructors and students. As an online student, you will be assigned an advisor who will guide you through your MBA journey. You will be learning from the same instructors that teach on the various campuses, using the same curriculum and the same textbooks. The same work is required by the online students, the difference is the convenience of being able to take a class from any location. Instructors have the ability to customize their course content and delivery. Blackboard also can be used to augment traditional classes.we have recently added an audio platform so that faculty and students can converse with each other over the internet. With the use of this technology, the instructor and students will actually talk to each other, bringing the learning experience much closer to that of the in-class experience. Depending on your background, it is possible to complete the program in as little as 18 months. And, when you complete your MBA, it is our hope that you can come to the Center Valley campus and take part in the graduation ceremony with your entire graduating class. When I learned that the program could be done completely online I was sold. I needed a program that allowed for flexibility and accessibility via online. My schedule does not run 9-5 so, with the web program, I know that if I get tied up at work until class time all I need to do is log on, and I am ready to go. I believe continuing education is key and I enjoy the fact that I never have to choose which is more important, my job or class. With this program, I have the best of both worlds. JENNIFER DOUGHERTY-GALLAGHER, Online MBA Student, Ancillary Contractor, Tampa Market, Tampa, Florida Get Started! 8 THE DESALES UNIVERSITY MBA PROGRAM

11 TECHNOLOGY INITIATIVES IN THE MBA PROGRAM The MBA Program at DeSales University utilizes many technological initiatives for teaching and learning. Our goal is to stay abreast of the latest advances in distributed learning and, in some areas, lead the way with implementation of new technology, including design, delivery methods, applications, and hardware. The MBA program makes use of videoconferencing for several of its courses. Videoconferencing gives students the option of synchronous learning and the ability to interact with the instructor as well as with other students. Our distance-learning suite also includes satellite downlink capabilities. We currently have videoconference equipment on the main campus, and at our Easton Area and Lansdale campuses. We strive to keep faculty updated on the latest in technology for teaching. We provide Faculty Development Workshops on an ongoing basis.these workshops include a wide variety of technology topics and methods for teaching with technology. Faculty and students can keep up with technology use at DeSales by using the resources and links found on the Technology Web site ( Library technology applications include wireless LAN access within the library and Web access to the library databases for off-campus students.the library also has accessibility workstations for students with sensory impairment.this equipment includes screen readers and voice recognition software. The MBA Program prides itself on providing its students with easy access to course content through the use of distributed learning technology. Our goal is to provide a quality education in a method that best suits the needs of a busy professional. Through the use of technology research, evaluation and assessment of student needs, technical support, training, and implementation of technology where appropriate, we plan to maintain our leadership role in delivering the quality education that students demand. SPECIAL COURSE OFFERINGS The MBA Program periodically offers special courses to address current topics. MG 510 Special Topics Business Process Management This Business Process Management course will provide you with an understanding of the central role of enterprise-wide business process management in achieving sustainable performance improvement. An integral part of the course is preparation of a comprehensive process management implementation plan for your company. AC 520 Fraud Examination Occupational fraud and abuse is a widespread problem that affects practically every organization, regardless of size, location or industry. According to its 2004 Report to the Nation, the Association of Certified Fraud Examiners estimates six percent of revenues or $660 billion is lost annually in the USA to occupational fraud and abuse.this course will identify the three major areas of occupational fraud: asset misappropriation, corruption and fraudulent statements and offer ways for you to prevent and detect occupational fraud in your organization. MG 510A Seminar in Management Consulting Skills This Course is for managers and professionals who wish to increase their effectiveness on the job, have their advice used more often, and build their value to the organization and to themselves. MG 510 Seminar in Management Leadership, Integrity and Emotional Intelligence The course will prepare students to be more capable leaders in an age of dramatic changes such as genetic engineering and global warming, a time of increasingly serious shortages in water and oil reserves, increasing population pressures on food supplies and land availability all of which demand a greater intellectual, emotional and ethical sophistication. This course will explore the impact of these realities and the demands of leadership performance, clarity of thought, and personal responsibility. MK 510 Top Line Growth: The Revenue Imperative in any Organization Learning the importance of a revenue generating process, how to measure, evaluate and improve performance.the organizational structure is critical to meet the customer needs and this course will also address how to organize for profitable success. Topics will include sales effectiveness, deployment, effective sales channels, compensation and evaluation of sales programs. This course is designed for all managers who have an interest in motivation, measurement and effective revenue generation for the organization MBA-EXCEL 9

12 Real-World LEARNING The DeSales University MBA Program developed my managerial skills to a level that has provided me with confidence in myself and my abilities to survive and succeed in a constantly changing, highly competitive environment. RICH JENNINGS Vice President, Director of Sales & Business Development KNBT Wealth Management Group The firsthand experience of the faculty, the flexibility of the program, and the way I can manage my pace toward the degree are the most motivating factors about the DeSales MBA Program. ALI SALARI Current International MBA Student The DeSales MBA program is positioning their graduates to excel in an increasingly globally diverse marketplace by offering a robust selection of international study options. I gained a tremendous amount of insight from the Summer 06 trip to Peru. BRAD STILES MBA Student 07 The MBA program at DeSales University provides a core educational experience suited for today s professional. Supported by highly qualified faculty and staff, the program provides a global perspective consonant with today s world of international business. The DeSales MSN/MBA program was just the program I was looking for. It fit my needs as a working adult. I have learned more about myself than I could have ever imagined.the course of study was a perfect match for my career. The university has much to be proud of an excellent educational program and an ability to advance the individual to greater heights of achievement. MAUREEN MACNAIR MBA Student SHELLY MULÉ, ACCESS and MBA Student MBA AT THE TAJ MAHAL 10 THE DESALES UNIVERSITY MBA PROGRAM

13 MBA Overview The MBA Program is designed to prepare students for leadership positions in the management of business enterprises, government agencies, health care organizations, or not-for-profit organizations. Distinguishing characteristics of the Program are its emphasis on executive skills development, its general management orientation, its aim of integrating skills and values, its explicit attempt to link theory and practice, and its underlying sensitivity to the Christian-Humanist history and traditions of the University. The intent of the Program is to provide students with the foundations for socially useful and professionally rewarding careers in a globalized and flattening world. The training of narrow, technical specialists is not a primary goal; the development of corporate and community leaders is. LEARNING OUTCOMES The MBA Program is intended to provide students with a sophisticated level of understanding of the basic functional areas of business, as well as an appreciation of the role of business in our pluralistic society and the global community in which it exists. The ethical dimension of personal and corporate behavior and decision-making will be stressed throughout the Program. More specifically, students will: 1 gain an understanding of organizations as complex systems which function within a broader social, political, and economic environment; 2 attain an ability to comprehend the forces at work and to operate within a dynamic, economic, technological, social, legal, and political environment, one increasingly global in scope; 3 receive a balanced exposure to theory and practice which will foster an enhanced capability to conceptualize, synthesize, and integrate diverse inputs of both quantitative and qualitative data; 4 develop a heightened sensitivity to the subjective, value-laden, ethical dimensions of executive behavior and decision-making within the context of the Christian-Humanist traditions of the University; 5 cultivate a greater sensitivity to the complexity and importance of human resource management, and an enhancement of personal leadership skills; 6 acquire a theoretically sound yet operationally useful understanding of the various functions of business management, from an integrated, systems perspective; 7 consummate an action-oriented, graduate level grasp of an area of professional specialization; 8 complete a graduate level competency in the use of analytical tools and techniques necessary for effective decision-making and problem-solving in complex organizations; and 9 recognize a desire to move beyond mere problem-solving toward the capability to become creative opportunity-seekers in a dynamically changing and increasingly interdependent world MBA-EXCEL 11

14 Graduate Level Foundation Courses Prerequisite Foundation Courses Applicants who have not successfully completed undergraduate courses equivalent to those listed in the Undergraduate Foundation Courses section must fulfill this requirement by any, or a combination, of the following options: Completion of the equivalent undergraduate courses Undergraduate level CLEP examination which is described in the University s Bulletin of Information Credit by Examination Completion of Graduate Level Foundation Courses described in this brochure Prerequisite Foundation Course requirements should be satisfied prior to pursuing graduate level Core, Concentration, or Elective courses. This ensures an adequate academic background, which is assumed in these advanced courses. Prior academic course work to satisfy the Undergraduate Foundation Course requirements should normally have been completed within the seven years preceding the date of acceptance into the Program, with course grades of C or better. Each course should be the equivalent of at least three credit hours of academic work. Undergraduate Foundation Courses Undergraduate Foundation Courses are listed below: EC 109 Macroeconomic Principles EC 110 Microeconomic Principles MK 201 Principles of Marketing FN 220 Money and Banking FN 441 Financial Management MG 201 Principles of Management As an alternative to completing the Undergraduate Foundation Course requirements, students may elect to complete the corresponding Graduate Level Foundation Course(s) from the list below: FD 501 Essentials of Economics FD 502 Management and Marketing Principles FD 503 Accounting for Decision Makers FD 504 Managerial Finance OR FD 505 Foundations of Business Accelerated combination of all Foundation Courses. Must have approval of MBA Director to take this course. These courses facilitate accelerated coverage of prerequisite subject matter.the pace is rapid, and significant preparation outside of class is expected. Candidates for the MBA for Physicians and MBA/MSN programs may substitute the above listed foundation courses by completing FD 505 Foundations in Business.The foundation course is offered in an accelerated 16-week session covering six modules: Management, Marketing, Macroeconomics, Microeconomics, Accounting, and Finance.The course requires a substantial amount of independent study. Completion of any of the above listed courses (FD 501-FD 505) does not reduce or substitute the MBA graduation requirements. Grades earned in these courses will not be computed in the graduate GPA. Information about the equivalency between Undergraduate Foundation Courses and Graduate Level Foundation Courses is available through the MBA office. Computer Literacy The University expects all incoming students to be computerliterate, which is defined as being familiar with and capable of using basic word processing, spreadsheets, database software, and the Internet. Applicants lacking this background should acquire it by completing relevant coursework at the University or by some approved alternative. AB 217 AB 219 Financial Accounting Managerial Accounting Transfer Policy Normally, regular students may transfer a maximum of six graduate credits into the MBA Program.Transfer credits are acceptable for courses completed so long as the following provisions are met: The courses must have received a minimum grade of B at an accredited institution within seven years of acceptance into the program, they must be compatible with the MBA curriculum, and they must be approved by the Program Director. Additional transfer credits must be approved by the Dean of Graduate Studies, upon the recommendation of the Program Director and the MBA Graduate Committee on Admissions and Academic Standards. 12 THE DESALES UNIVERSITY MBA PROGRAM

15 PROGRAM OF STUDY In addition to developing an understanding of the sophisticated nature and inter-relationship among the basic functional areas of business, the MBA Program will emphasize executive skills development in the following primary areas: > Leadership > > Self-awareness Communications > > Decision-Making > Analysis and Synthesis Critical Thinking The Program will utilize a holistic and strategic approach in dealing with organizational problems. Thus, functional areas of business will be considered in the context of the organizational whole, while maintaining an external and global perspective and providing a multi-stakeholder approach rather than a single-interest advocacy approach. Furthermore, a strategic, long-run perspective will be stressed rather than a short-run, tactical view. A balance between cognitive and effective learning will be sought in individual courses as well as throughout the program. The entire Program will give primacy to matters of ethics and values, as well as to a concern for the rights and responsibilities of business organizations within the context of the broader society of which they are a part. Program Structure Beyond the required Prerequisite Foundation Courses, the basic MBA Program structure consists of four building blocks as shown below: Core Courses Concentration Courses Elective Course (not applicable for HCSM, CIS, International Sport Management, Project Management, and Self Design) Capstone Integrating Course Core Courses CR 501 Financial and Managerial Accounting CR 502 Quantitative Methods for Business or CR 508 Business Computing CR 503 Business and Society CR 504 Marketing Management CR 505 Organization Management CR 506 Financial Management CR 507 Executive Skills Development Normally, a minimum of five Core Courses should be completed prior to taking Elective or Concentration courses. Capstone Integrating Course CR 510 Policy and Strategy This course must be completed by all students with a minimum B grade to graduate. This course must be taken as the last or second-to-last course before graduation. Electives In addition to required courses and in order to provide meaningful options, added breadth, greater diversity, and positive enrichment a variety of elective courses will be scheduled as demand requires and resources permit. Any Concentration Course can be used as an elective MBA-EXCEL 13

16 AREAS OF CONCENTRATION Students may select one of nine specified Areas of Concentration from those below: 1 Accounting 2 Computer Information Systems 3 Finance 4 Health Care Systems Management 5 International Sport Management 6 Management 7 Marketing 8 Project Management 9 Self-Design Finance Concentration Accounting Concentration Successful completion of a minimum of three courses and one elective is required. AC 501 Corporate Financial Reporting AC 502 Auditing Concepts and Practices AC 503 Advanced Financial Accounting Topics AC 504 Federal Income Taxation: Concepts and Applications AC 505 International Accounting AC 510 Seminar in Accounting AC 520 Special Topics in Accounting Computer Information Systems (CIS) Concentration Successful completion of four courses is required.the following two courses are required by all students: IT 525 IT 565 IT Security Electronic Commerce Two additional courses are to be selected from the menu of IT offerings available in the MSIS Program. Approval from the MBA Director is required prior to registering for these courses. In addition to the four courses, students must take CR 508 Business Computing as part of their core requirements. Successful completion of a minimum of three courses and one elective is required. FN 502 Financial Markets and Institutions is a required course for the Finance Concentration for any student who has not taken a Money and Banking course at the undergraduate level. AC 501 FN 501 FN 502 FN 503 FN 504 FN 510 FN 520 Corporate Financial Reporting Investment and Portfolio Management Financial Markets and Institutions Risk Management and Insurance International Financial Management Seminar in Finance Special Topics in Finance Health Care Systems Management (HCSM) Concentration Successful completion of a minimum of four courses is required. HC 501 HC 502 HC 503 HC 504 HC 505 HC 506 HC 507 HC 508 Foundations of Health Care Systems Fiscal Issues in Health Systems Management Legal Aspects of Health Systems Management Issues in Quality Management for Health Care Systems Principles and Strategies for Managed Health Care Community Health Assessment and Planning Contemporary Issues in Health Care Policy Management of Information and Communication Technologies in Health Care Systems 14 THE DESALES UNIVERSITY MBA PROGRAM

17 International Sport Management Concentration Successful completion of a minimum of four courses is required. SS 520 International Sport and Event Planning SS 530 International Sports Sponsorship and Promotion SS 540 Legal Aspects of Sports Studies SS 550 International Sport Management Institute SS 600 Special Topics in International Sport Management Management Concentration Successful completion of a minimum of three courses and one elective is required. MG 501 Management of Human Resources MG 502 Organizational Analysis and Design MG 503 Entrepreneurship MG 504 Managerial Decision-Making MG 505 International Management MG 510 Seminar in Management MG 520 Special Topics in Management MBA Program for Physicians Through cooperation with Lehigh Valley Hospital, DeSales University has designed an MBA program to minimize time away from home and office for the physician and other health care professionals who know mastering business skills is required to navigate and work in today s health care industry successfully. The accelerated prerequisite course, Foundations in Business, along with the opportunity to take classes on site at Lehigh Valley Hospital, provides physicians with the flexibility they need to earn their MBA. The MBA in Health Care Systems Management Program consists of 39 credit hours of study (13 courses). Non-physicians who have graduate or professional degrees may be eligible for admission. Students have the option to take Core and Concentration courses at any other DeSales University campus locations. Marketing Concentration Successful completion of a minimum of three courses and one elective is required. MK 501 Buyer Behavior MK 502 Advanced Marketing Strategy MK 503 Marketing Research and Analysis MK 504 Marketing Simulation MK 505 International Marketing MK 510 Seminar in Marketing MK 520 Special Topics in Marketing Project Management Concentration Successful completion of a minimum of four courses is required. PM 501 Project Management Essentials PM 502 Initiating Projects PM 506 Scope and Cost Management PM 507 Risk Management PM 508 Contract Management PM 509 Integrating Quality into your Project Methodologies PM 510 Advanced Project Management & PMP Certification Exam Preparation (Required) Self-Design Concentration A student may construct a group of four graduate courses (from those offered by the University) aimed at achieving some worthwhile academic and/or professional objective.this option will be particularly useful to those students who prefer to pursue breadth and diversity in their program of study. MSN/MBA Program The DeSales University MSN/MBA Program is designed to provide working nurses who currently have their BSN or RN the opportunity to enhance their business skills and education base to respond successfully to the challenges of health care management. The program is the first of its kind in the Lehigh Valley.This dual degree provides a well-rounded knowledge of both the clinical and business sides of nursing; therefore, it opens more options for your career. Students will take the standard MBA Foundation and Core courses as well as those in the nursing degree program.the program consists of 58 credit hours (18 courses) and can be completed within three years of full-time study MBA-EXCEL 15

18 MBA GRADUATE LEVEL FOUNDATION COURSES FD 501 Essentials of Economics This course will cover the basic concepts of macroeconomics, microeconomics, and money and banking.topics include: supply and demand, national income accounting, international trade policy, critical economic indicators, price elasticity, market structures, monetary and fiscal policy, theories of interest rate determination, globalization of monetary policy, foreign exchange markets, and budget deficits and public debt. FD 502 Management and Marketing Principles The management portion of this course will cover the history and evolution of management theory as well as long-range planning, organization design, management style, organizational communication systems, motivation/rewards, and problemsolving. Emphasis will be on developing a systemic, holistic perspective.the marketing portion of this course will examine the basic functions of marketing (i.e., the marketing mix, market research, product analysis, and promotional communications) as they relate to the exchange factor in satisfying consumer needs and wants. FD 503 Accounting for Decision Makers This course presents accounting as an information development and communication function that supports decision-making by managers, owners, creditors, and others.topics include: the conceptual framework of financial accounting, statements of financial position, income and cash flows, asset and liability measurement, concepts of income, the accounting process, taxation, cost classifications, determining the cost of products and services, cost-volume-profit analysis, and budgeting. FD 504 Managerial Finance This course will examine basic financial management issues faced by business decision makers and will build the essential analytical skills necessary for dealing with such problems.topical coverage will include present value, cost of capital, capital budgeting, capital asset management, fundamentals of portfolio management, and capital asset pricing. Prerequisite: FD 501 and FD 503. FD 505 Foundations in Business The course consists of six modules: Management, Marketing, Macroeconomics, Microeconomics, Accounting, and Finance covering the materials in FD 501-FD 504 in an accelerated 16-week session. Successful completion of the course requires a significant amount of independent study. Eligible students only. C O U R S E D E S C R I P T I O N S CORE COURSES CR 501 Financial and Managerial Accounting Development of an advanced level understanding of the preparation, analysis, and utilization of financial statements and reports by means of an examination of accounting theory concepts and practices. Interpretation and application of accounting data for internal planning, reporting, control, and decision-making will be stressed. CR 502 Quantitative Methods for Business Development of an understanding of and the capability to apply basic quantitative techniques commonly used in business analysis and decision-making. Both the power and limitations of such analytical tools and techniques will be examined, along with an appreciation of the conditions under which the use of such quantitative approaches is most appropriate.the perspective of the manager/user will be stressed. Computer software is normally employed. (This course can be taken as an alternative to CR 508 Business Computing). CR 503 Business and Society An exploration of the rights, responsibilities, problems, and opportunities facing the business manager operating within a system in which the demands and expectations of the social, political, and legal subsystems often compete or conflict with purely economic factors normally affecting internal managerial decision-making and behavior of a firm. Issues of ethics and values, as they operate in an increasingly pluralistic society, will be stressed.the concept of corporate responsibility to stakeholders will be examined in some depth.the course will explore alternative responses to the question, To whom is the corporation responsible, and for what? CR 504 Marketing Management An understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment.a key element of the course will include the relationship of the marketing mix to strategic planning. CR 505 Organization Management An examination of the concepts of organizational efficiency and effectiveness, which introduces non-economic variables into the total management equation.this course will stress organization structure and process as key determinants of organizational survival and success. Emphasis will be on affective dimensions, which view the organization as an economic socio-technical system.the roles, responsibilities, and contributions of the general manager will be emphasized. 16 THE DESALES UNIVERSITY MBA PROGRAM

19 MBA CR 506 Financial Management Development of an understanding of current theory and practice relating to alternative approaches to meeting the financial needs of the firm. Analysis and planning, from a managerial perspective, will be stressed.there will be an emphasis on the development of decision-making criteria in dealing with topics such as financial planning, working capital, capital budgeting, and debt management. Prerequisite: CR 501. CR 507 Executive Skills Development This is an eclectic course aimed at developing a deep understanding of selected topics which contribute to personal and career development and effectiveness.the course will examine the interrelatedness between cognitive and affective aspects of executive behavior and managerial decision-making. Depending upon student needs, course coverage would include some combination of topics, such as individual self-analysis of leadership style, communications skills, personal goals and values, and interpersonal skills.team-building, negotiation skills, conflict management, and small-group dynamics also may be treated. Prerequisite: CR 505 CR 508 Business Computing This course will focus on advanced features and integrated Excel spreadsheet applications and database development using Access to solve business problems. Macro designed concepts, web page document creation using HTML, and an overview of computer systems architecture, computer systems analysis and design, and communications and networking will also be covered. (This course can be taken as an alternative to CR Quantitative Methods.) CR 510 Policy and Strategy This is a required Capstone Course which should be taken as (or near) the final course in all Concentrations. An integral part of the course will be preparation of a comprehensive, written case analysis or a significant project or research report.the perspective is a holistic one which views the organization as a total system, comprised of internal, specialized subsystems and interacting with an external, dynamic environment. The emphasis will be on the development, implementation, and analysis of organization policies and strategies which influence a firm s survival and success in an increasingly competitive world. The role of the general manager (versus the functional specialist) will be stressed. Prerequisite: Successful completion of all Core and Concentration courses. C O U R S E D E S C R I P T I O N S AREAS OF CONCENTRATION COURSES ACCOUNTING AC 501 Corporate Financial Reporting An examination of accounting valuation and reporting practices as promulgated by the Financial Accounting Standards Board (FASB) and the Securities and Exchange Commission (SEC). Current issues will be emphasized. Prerequisite: CR 501 or 12-credit hours of undergraduate accounting. AC 502 Auditing Concepts and Practices A conceptual examination of the audit process with appropriate linkages to the applied aspects of the discipline. Using readings, case studies, and authoritative issuances of regulatory bodies, attention will be given to auditing principles and practices against a background of concern for the auditor s legal liability, ethics, and potential for fraud. Prerequisite: CR 501 or 12-credit hours of undergraduate accounting. AC 503 Advanced Financial Accounting Topics An examination of the accounting implications of partnerships, governmental and not-for-profit organizations, other complex corporate groupings, and multi-national reporting. Prerequisite: AC 501 and either 12-credit hours of undergraduate accounting or CR 501. AC 504 Federal Income Taxation: Concepts and Applications A survey of current federal tax law, policy, and implementation. Emphasis will be on application of the current Internal Revenue Code and key tax cases to business operations. Prerequisite: AC 501 and either 12-credit hours of undergraduate accounting or CR 501. AC 505 International Accounting An examination of worldwide accounting principles and reporting practices. Comparative study of accounting practices with reference to International Accounting Standards. Special attention will be given to the problems facing the multi-national corporation in regards to such issues as inventory methods, currency translation, consolidations, transfer pricing, taxes, and treaties. Prerequisite: CR MBA-EXCEL 17

20 MBA AC 510 Seminar in Accounting An in-depth exploration of a topical aspect of accounting. A conceptual examination of basic issues involved in determining income and fairly presenting an organization s financial position. The impacts of regulatory agencies on the accounting standardsetting process would be an illustrative topic to be treated in some depth in this seminar. Prerequisite: CR 501. AC 502 and CR 506 recommended. AC 520 Special Topics in Accounting A course tailored to special interests of students and faculty may be offered when demand warrants. Prerequisite: Instructor s permission. COMPUTER INFORMATION SYSTEMS Contact MSIS Department for detailed descriptions. FINANCE C O U R S E D E S C R I P T I O N S FN 504 International Financial Management An analysis of the structure and function of international money and capital markets with special attention on the operation of foreign exchange markets, export/import finance, comparative analysis of international financial institutions, Euromarkets, and risk management in this dynamic environment.the primary perspective will be the application of the preceding issues to the multi-national enterprise. Prerequisite: CR 501 and CR 506. FN 502 recommended. FN 510 Seminar in Finance An in-depth study of advanced topics in finance with a balance of both theoretical and applied perspectives.the theory of financial markets and other topics not addressed in-depth in other courses would be an illustrative focus for this seminar. Prerequisite: AC 501 and CR 506. FN 520 Special Topics in Finance A course tailored to special interests of students and faculty may be offered when demand warrants. Prerequisite: Instructor s permission. FN 501 Investment and Portfolio Management With balanced attention to both theory and contemporary practice, this course will deal with the characteristics of individual securities and portfolios, as well as strategy and models for establishing portfolios to meet various objectives. Evaluating performance against stated criteria will be discussed.the impact of government regulations and other external environmental factors will be considered. Implications of modern portfolio theory on financial management practices will be an integrating theme. Prerequisite: CR 501, CR 502, and CR 506. FN 502 Financial Markets and Institutions An examination of the sectoral supply and demand for funds, interest rate determination and forecasting, the role of the Federal Reserve System, the impact of government regulation and deregulation, and current topics in the financial system. Prerequisite: Instructor s permission. FN 503 Risk Management and Insurance An introductory survey course covering essential principles, practices, and basic legal aspects of insurance and risk management from the perspective of the individual, the finance manager, and the government. An analysis of the attributes of various alternative types of insurance contracts from a risk management perspective will be a central theme.the alternative of self-insurance will be examined. Prerequisite: CR 501. CR 506 recommended. HEALTH CARE SYSTEMS MANAGEMENT HC 501 Foundations of Health Care Systems This course is designed to serve as a foundation course for the health systems management program. It is organized to provide a comprehensive overview of the U.S. health care system.the first section of the course presents a descriptive analysis of the continuum of health care services, from primary care to longterm care. Emphasis will be given to the organization of health services and the delivery of services within these systems. The second part of this course concentrates on the changes in the health services system and associated issues in the management of health care systems.topics of discussion include changes in the organization and structure of health services and concomitant strategies for managing a changing health care system.topics include standards and guidelines for the accreditation of health care organizations, as well as specific quality assessment, management, and performance indicators. HC 502 Fiscal Issues in Health Systems Management This course presents the theoretical and applied aspects of health care finance.the course first examines specific economic theories and issues related to the financing and delivery of health care services.topics include: determinants for medical care demand, issues in the supply of health care services, production theory, determinants of costs for health care services, public and private health insurance, competition in health care markets, and the political economy of health care services. 18 THE DESALES UNIVERSITY MBA PROGRAM