The Top 10 Consumer Electronics Manufacturers: Global Industry Outlook and Key Player Strategies, Performance and SWOT Analysis

Transcription

1 Brochure More information from The Top 10 Consumer Electronics Manufacturers: Global Industry Outlook and Key Player Strategies, Performance and SWOT Analysis Description: The $6,800bn global consumer electronics industry is witnessing transformational growth. The mantra of the industry today is convergence - whether of technologies or products or markets. Digitalization, miniaturization and mobility are driving this change. Further, intense competition is leading to commoditization of the industry, pressurizing margins. The industry today stands at the crossroads - where it must decide whether it will innovate to survive or search for alternative avenues of growth. For instance, faced with an onslaught from South Korean giants, companies such as Apple are reshaping the industry demand curve with disruptive innovations. On the other hand, many of the struggling Japanese firms are shifting to energy, environment and infrastructure businesses. This report explores the following domains: - Televisions; - Computing; - Mobile phones; - Other consumer electronic goods. This report provides an overview of the global consumer electronics industry in terms of market size (based on value), key drivers and resistors, industry trends, and the competitive positioning of the major players. It includes profiles of the top 10 companies in the industry and also involves a brief write-up on another 10 players in the industry. The major companies in the global consumer electronics industry were assessed on the following parameters: - Each company's growth strategies; - Key partnerships and alliances formed by these companies. Key Features This report provides an in-depth analysis of: - Market size of consumer electronics industry. - Market size and forecasts for televisions and sub-segments such as digital TV, IPTV, LCD, 3D, etc. - Market size and forecast for computing and sub-segments such as netbooks, desktops, etc. - Market size and forecast for mobile phones and sub-segments such as wi-fi, smartphones, etc. - Market size and forecasts for other consumer electronic goods such as music, video gaming and consoles. - Trends and drivers that are transforming the industry. - Competitive analysis of the top 10 players - An analysis of the top 10 players financial performances, strategies and SWOT. - Short profiles of the other top 10 companies including financial metrics, strategies and SWOT. Key Benefits - Learn from the strategies of the global consumer electronic manufacturers to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face. - Benchmark your performance against the leading consumer electronic companies by comprehending their strategies. - Understand the major issues affecting the global consumer electronics market.

2 - Predict the key growth areas in the global consumer electronics market arising from the change in customer's preferences and global recession. Key findings - The global consumer electronics market was valued at approximately $681bn in 2009, a decrease of 1.7% over Further the industry grew at a CAGR of 8.4% during The authors anticipate that the market size of the global consumer electronics market will remain flat at $681bn in 2010, owing to the weakness in the global economy. - Against the backdrop of the global recession, cost competitiveness, technological innovations and emerging markets are the key drivers of the industry's transformational growth. The emergence of South Korean giants - Samsung and LG - as market leaders is commoditizing the industry. - The fall-out of this fierce competition is companies such as Sony are struggling to gain a foothold in the industry, while other Japanese rivals are diversifying into new growth areas such as environment, energy and infrastructure in order to survive. On the other end of the spectrum we have Apple, which by leveraging on its disruptive innovations is able to earn supernormal profits, reinforcing the necessity of innovation. - Even in the core hardware industry, in response to the declining margins technological companies are shifting to services and software. Several small M&A deals are facilitating this transition to emerging technologies such as smartphones and specialized software such as business analytics. - Further, the onset of the global recession is challenging the traditional business model of selling premium priced products to developed markets. The trends now is scaling down many of the features of standard models and sell no-frills products at affordable prices to the low and middle income segments of emerging markets. Key questions answered by this report - What was and will be the market size of the global consumer electronics industry during ? - What are the trends and drivers in the global consumer electronics industry? - Who are the major players in the market? - What are the survival strategies adopted by the consumer electronics companies against the backdrop of global recession, commoditization and intense competition? - What are the strengths and weaknesses of the top 10 players in the global consumer electronics industry? Contents: Executive summary The consumer electronics industry outlook Samsung Hewlett-Packard (HP) Sony LG Toshiba Nokia Panasonic Apple Microsoft Dell The top companies Chapter 1 Introduction What is this report about? Who is this report for? Methodology Chapter 2 The consumer electronics industry outlook

3 Introduction Market dynamics Global consumer electronics market size by value Geographic segmentation of the industry Global TV market Global TV market shares Global TV shipments by technology Global digital TV market by platform Global LCD TV shipments Global sales of Internet enabled TV sets Global 3D TV shipments Global computing market Global computing market size Global netbook market size Global mobile phone market Global mobile handset revenues Global mobile phone shipments Wi-Fi phone shipments Smartphone shipments by region Global mobile cloud computing subscribers Other consumer electronics goods Global digital (online and mobile) music market Global video gaming market size Global console shipments Market drivers and resistors Cost competitiveness is crucial for survival Declining margins compelling companies to shift to services and software Blurring boundaries result in new rivalries, reduce costs and prices, benefiting consumers Shift to other industries is being facilitated by small M&A deals Cost reduction strategy drives lean manufacturing and outsourcing of production Technological innovations drive growth Convergence between hardware, applications and services becoming crucial for competitiveness Cloud computing and virtualization emerging as the new growth engines Emerging markets offer substantial business opportunity Emerging markets are the new growth engines against the backdrop of the global recession Control over critical inputs is becoming critical for market leadership Competitive landscape The top 20 consumer electronics manufacturers Key trends shaping the consumer electronics market Smart devices are reshaping the industry demand curve Consumer demand for mobility spurs the growth of wireless devices Emerging technologies are future business drivers Rise of other Asian rivals signals the end of Japanese supremacy Growing government requirements drives green business Intense competition compelling companies to pursue low price strategy Strategic alliances aimed at overcoming intense competition Chapter 3 Samsung Pursuing aggressive investment strategy to sustain market dominance Emergence as a major supplier of critical components to institutional buyers Price-cutting strategy to increase market share Digital sashimi strategy creates competitive advantage Diverting focus from hardware to content and software Emerging markets offer huge business potential Chapter 4 Hewlett-Packard (HP)

4 Emerging as a full-fledged technology company by pursuing inorganic growth Leveraging on cloud computing to drive profits Revamping printing business to offset losses Emerging markets offer huge business opportunity Optimizing supply chains to reduce costs Chapter 5 Sony Revamping organizational structure to improve profitability and competitiveness Focusing on core hardware businesses to regain leadership Cost reduction strategy to improve margins Tapping the business potential of emerging markets Attempts to reduce reliance on Samsung for components Leveraging on core competency in content Chapter 6 LG Blue ocean management strategy targets emerging markets to increase revenues Addressing the key issue of content competence Outsourcing production to reduce costs Local responsiveness strategy Chapter 7 Toshiba Divestiture of unprofitable handset business to Fujitsu Targeting emerging markets to boost revenues Shifting away from the underperforming consumer electronics segment Shifting from highly leveraged consumer electronics to new growth areas Chapter 8 Nokia Countering rivals' strength in content by developing a mobile eco system Aggressively fighting the competition by launching new smartphone models Strong presence in China and India helps sustain global handset leadership M&A deals and strategic alliances strengthen core handset business Chapter 9 Panasonic

5 Reorganization aims at shifting from low-margin electronics to high growth areas Low-price strategy targets emerging markets Emerging technologies target developed markets Chapter 10 Apple Reshaping the industry demand curve with disruptive innovations Closed applications eco system enhances user experience, reinforcing loyalty Migrating to cloud computing platform to overcome rivals Planned obsolescence of product cycles to sustain profits Increased M&A activity Targeting niche segments such as small businesses and schools Chapter 11 Microsoft Converting the disruptive threat of cloud computing into an opportunity Overcoming common rivals through strategic alliances Focused R&D efforts in key growth areas Playing catch-up in the smartphone market Video games and consoles drive growth Positive growth despite setbacks Chapter 12 Dell Diversifying into services to offset losses in hardware through M&A deals Focusing on small and medium businesses to grow revenues Revamping distribution strategy to overcome declining computer sales Boosting declining computer sales through strategic initiatives Legal challenges Expanding into emerging technologies such as cloud computing and virtualization Emerging markets fuel growth Cost reduction aims at outsourcing production from high cost to low cost facilities Chapter 13 The top companies Introduction 11: Acer 12: Sharp 13: Lenovo 14: Canon 15: Hitachi 16: Epson

6 17: Philips 18: TCL 19: Nikon 20: Pioneer Table of figures Figure 1: Global consumer electronics market size ($bn), Figure 2: Regional consumer electronics market share (%), 2010 Figure 3: Global TV market share by company (%) based on Q4'09 revenues Figure 4: Share of global TV shipments by technology (%), Q4'09 Figure 5: Global digital TV market by platform (households, %), Figure 6: Global LCD TV shipments (m), Figure 7: Global sales of Internet enabled TV sets (m), Figure 8: Global 3DTV shipments (m), Figure 9: Global computing market share (%), Figure 10: Global netbook market size, (units shipped, m) Figure 11: Global mobile handset market size ($bn), Figure 12: Total global mobile phone shipments (m), Figure 13: Smartphone shipments by region (%), Figure 14: Global digital (online and mobile) music market (%), Figure 15: Global video gaming market size ($bn), Figure 16: Global console shipments (%), Figure 17: Comparative analysis of top 10 consumer electronics manufacturers Figure 18: Samsung financial performance ($m), Figure 19: Samsung Figure 20: HP financial performance ($m), Figure 21: HP Figure 22: Sony financial performance ($m), Figure 23: Sony Figure 24: LG financial performance ($m), Figure 25: LG Figure 26: Toshiba financial performance ($m), Figure 27: Toshiba Figure 28: Nokia financial performance ($m), Figure 29: Nokia Figure 30: Panasonic financial performance ($m), Figure 31: Panasonic Figure 32: Apple financial performance ($m), Figure 33: Apple Figure 34: Microsoft financial performance ($m), Figure 35: Microsoft Figure 36: Dell financial performance ($m), Figure 37: Dell Table of tables Table 1: Global consumer electronics market size ($bn), Table 2: Global TV shipments by technology ('000s), Q4'09 Table 3: Global digital TV market by platform (households, m), Table 4: Global LCD TV shipments (m), Table 5: Global sales of Internet enabled TV sets (m), Table 6: Global 3DTV shipments (m), Table 7: Global computing market ($bn), Table 8: Global netbook market size (units shipped, m), Table 9: Global mobile handset market size ($bn), Table 10: Total global mobile phone shipments (m), Table 11: Wi-Fi phone shipments (m), Table 12: Smartphone shipments by region (m), 2009 and 2014 Ordering: Order Online -

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