MOISTURIZERS EYE TREATMENTS LIPID RECOVERY 9/16/2013 1

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1 MOISTURIZERS EYE TREATMENTS LIPID RECOVERY 9/16/2013 1

2 PRODUCTS MOISTURIZER ULTRA LITE FACIAL MOISTURIZER MILD FACIAL MOISTURIZER INTENSIFIED FACIAL MOISTURIZER EYE TREATMENT BRITE EYES ULTRA GENTLE EYE CREAM ULTRA LITE EYE CREME PRO-C VITA HYDRATOR EYE CREME TRI-COMPLEX EYE CREME LIPID RECOVERY PRO-C LIPID RECOVERY SERUM PRO-C LIPID RECOVERY CREME 9/16/2013 2

3 ULTRA LITE FACIAL MOISTURIZER MOISTURIZERS FOR OILY, ACNE-PRONE SKIN, AND VERY SENSITIVE SKIN CONDITIONS OIL-FREE MILD FACIAL MOISTURIZER FOR NORMAL, COMBINATION, AND OILY SKIN TYPES INTENSIFIED FACIAL MOISTURIZER FOR DRY AND MATURE SKIN 9/16/2013 3

4 EYE TREATMENTS BRITE EYES FOR DARK CIRCLES ARNICA, EMU OIL, & VITAMIN E ULTRA GENTLE EYE CREAM HYDRATES THE SKIN UNDER THE EYES ULTRA LITE EYE CREME REFINES LINES AND IMPROVES TEXTURE CONTAINS GLYCOLIC ACID 9/16/2013 4

5 EYE TREATMENTS PRO-C VITA HYDRATOR EYE CREME IMPROVES PUFFINESS WHILE FIGHTING OXIDATION MOISTURIZES TRI-COMPLEX EYE CREME RETINOL COMPLEXAND COQ10 HELPS PUFFINESS, FINE LINES, DARK CIRCLES, ETC 9/16/2013 5

6 LIPID RECOVERY THIS IS THE MOST MISUNDERSTOOD PORTION OF ANTI- AGING TREATMENTS LIPIDS ARE A VERY SELECT GROUP OF FUNCTIONAL FATS FOUND IN THE SKIN THEY ARE THE HEART AND SOUL OF THE COMPLEX DYNAMICS RELATING TO SKIN MOISTURE AND MOISTURE PROTECTION 9/16/2013 6

7 LIPIDS IN THE SKIN LIPIDS MIGRATE FROM THE DERMIS DURING THE EXFOLIATION CYCLE THEY CREATE THE STRATUM CORNEUM THE STRATUM CORNEUM PERFORMS 3 CRITICAL FUNCTIONS: KEEPS MOISTURE IN KEEPS MOISTURE OUT KEEPS BACTERIA OUT THE STRATUM CORNEUM IS THE MOST NEGLECTED AND MOST ABUSED AREA OF THE EPIDERMIS 9/16/2013 7

8 ANTI-AGING SKINCARE PROCEDURES UNDERMINE THE STRATUM CORNEUM MICRODERMABRASION REMOVES THE STRATUM CORNEUM AND CAN GO TO PINPOINT BLEEDING (BELOW THE DERMIS) DEEP CHEMICAL PEELS CREATE EXCESSIVE DRYNESS AND EXFOLIATION THAT TAKES AWAY PART OF THE STRATUM CORNEUM LASER RESURFACING VAPORIZES THE ENTIRE EPIDERMIS AND DERMIS 9/16/2013 8

9 ANTI-AGING SKINCARE PROCEDURES UNDERMINE THE STRATUM CORNEUM IT TAKES A FULL EXFOLIATION CYCLE TO REBUILD THE STRATUM CORNEUM IF YOU PERFORM THESE PROCEDURES, ESPECIALLY DEEP CHEMICAL PEELS OR MICRODERMABRASION MORE OFTEN THAN ONCE EVERY 3 4 WEEKS, YOU NEVER ALLOW THE STRATUM CORNEUM TO HEAL 9/16/2013 9

10 HOW LIPIDS DEVELOP CELL FORMATION BEGINS IN THE DERMIS WITH INTERCELLULAR SUBSTANCES PROVIDING NOURISHMENT. THERE ARE 19 SUBSTANCES THAT BEGIN THEIR LIFE CYCLE IN THE DERMIS AND CREATE LIPID ENHANCEMENT IN THE SKIN. THE MOST COMMON OF THESE SUBSTANCES INCLUDE: MUCOPOLYSACCARIDES GLYCOSAMINOGLYCANS (GAGS), WHICH CONTAIN RNA & DNA HYALURONIC ACID 9/16/

11 HOW LIPIDS DEVELOP DURING THE NORMAL SKIN CYCLE THESE CELLS MIGRATE TO THE EPIDERMIS. SOME DIE OFF SOME MERGE RESULTING IN A VERY SPECIFIC CONCENTRATION OF LIPIDS 9/16/

12 THE END RESULT IS THE STRATUM CORNEUM CERAMIDES SPHINGOLIPIDS GLYCOSPHINGOLIPIDS, WHICH PROHIBIT THE BREAKDOWN OF CONNECTIVE TISSUE CHOLESTEROL ESSENTIAL FATTY ACIDS 9/16/

13 HOW LIPIDS WORK THIS GROUP BECOMES HIGHLY FUNCTIONAL AND SERVES SEVERAL SIGNIFICANT ACTIONS NEEDED IN THE SKIN: MAINTAINS THE INTEGRITY OF THE STRATUM CORNEUM BY PREVENTING TRANSEPIDERMAL WATER LOSS (TEWL) MEDIATES MOISTURE PERMEABILITY REGULATES HYDRATION AND ELECTROLYTES 9/16/

14 NATURAL MOISTURIZER FACTOR (NMF) WE KNOW THAT LIPIDS DO NOT WORK AS WELL WITHOUT ANTIOXIDANTS THE TWO GO HAND-IN-HAND AND TOGETHER THEY ARE UNIQUE AND SYNERGISTIC. THESE ARE ESSENTIAL ELEMENTS TO THE SKIN S NATURAL MOISTURIZING FACTOR WITHOUT ANY ONE OF THE KEY CRITICAL LIPIDS, WE LOSE THE INTEGRITY OF THE PROTECTIVE BARRIER THEIR OVERALL FUNCTION IS CRITICAL TO HEALTHY SKIN 9/16/

15 LIPID RECOVERY REDUCES REDNESS AND INFLAMMATION, CALMS, MOISTURIZES AND REINFORCES SKIN WHICH HAS BEEN ADVERSELY AFFECTED BY PEELS, FACIALS, WAXING, AND/OR HARSH ENVIRONMENT ALL INGREDIENTS ARE CONTAINED IN A NONIRRITATING, SKIN TOLERANT POLYMER MATRIX WHICH IS DERIVED FROM CHEMICALLY MODIFIED SILICONES THE MATRIX PROVIDES A BARRIER TO TRAP MOISTURE IN THE STRATUM CORNEUM FIGHTS FREE RADICAL DAMAGE DIMINISHES FINES LINES 9/16/

16 LIPID RECOVERY KEY FEATURES ESSENTIAL FATTY ACIDS THAT MAINTAIN THE BARRIER PROTECTIVE SYSTEM OF THE SKIN CERAMIDES AND SPHINGOLIPIDS EXCELLENT FOR POST-OP WORKS SYNERGISTICALLY WHEN USED TOGETHER PRO-C LIPID RECOVERY CREME 12.5% VITAMIN C 4% VITAMIN E APPLY BEFORE SERUM PRO-C LIPID RECOVERY SERUM 11% VITAMIN C 4% VITAMIN E APPLY AFTER CREME WHILE SLIGHTLY MOIST 9/16/

17 WHEN IS THE BEST TIME TO USE THIS? FOLLOWING ANY TREATMENT THAT CREATES A BREAKDOWN OR DESTRUCTION OF THE STRATUM CORNEUM OVER USE OF TOPICAL TREATMENTS THAT CAUSE DRYNESS MICRODERMABRASION DEEP CHEMICAL PEELS: TCA, PHENOL, JESSNER LASER RESURFACING ANY TIME ANY ONE WANTS A SUPERIOR LONG-LASTING MOISTURIZER 9/16/

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19 SELLING TIPS MOST PEOPLE WOULD BENEFIT FROM USING AN EYE TREATMENT LIPID RECOVERY PRODUCTS CAN BE USED AS AN EVERYDAY MOISTURIZER WITH THE BENEFIT OF ANTIOXIDANTS LIPID RECOVERY PRODUCTS SHOULD BE AN ESSENTIAL PRODUCT FOR POST-OP RECOVERY MOISTURIZERS AND LIPID RECOVERY PRODUCTS ARE A GOOD FIXATIVE FOR MAKEUP 9/16/