Gartner Research Update. Peter Sondergaard SVP, Global Research

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1 Gartner Research Update Peter Sondergaard SVP, Global Research 0

2 Strong Value Proposition Save Time Save Money Gain Resources Gain Confidence Right direction, right away Immediate shortlists on key initiatives Contract proposal reviews Best-practice budget benchmark Global perspective Best practice by vertical industry Strategic guidance Making the right decision Personal development Increased credibility

3 Analyst Coverage Expansion Asia 157 Latin America 18 Europe, Middle East, Africa 222 North America New Resources Increased Geographical Coverage 2

4 Analyst Coverage Expansion Asia 157 Latin America 18 Europe, Middle East, Africa 222 North America 552 Australia 46 China 14 Hong Kong 5 India 23 Japan 35 Korea 5 New Zealand 4 Singapore 17 Taiwan 8 3

5 Analyst Coverage Expansion Asia 157 Latin America 18 Europe, Middle East, Africa 222 North America 552 Austria 2 Belgium 2 Denmark 4 France 17 Germany 18 Ireland 2 Italy 16 Luxembourg 1 Netherlands 9 Norway 3 Portugal 2 Spain 5 Sweden 10 Switzerland 4 United Arab Emirates 5 United Kingdom 122 4

6 Analyst Coverage Expansion Asia 157 Latin America 18 Europe, Middle East, Africa 222 North America 552 Brazil 15 Mexico 3 5

7 Gartner for Marketing Leaders GARTNER FOR MARKETING LEADERS Copyright 2013, Inc. All rights reserved. 6

8 Gartner Digital Marketing Analysts Yvonne Genovese Managing VP Julie Hopkins Director Jennifer Polk Director Jennifer S. Beck Vice President and Gartner Fellow Martin Kihn Director Adam Sarner Vice President Richard Fouts Vice President Michael McGuire Vice President Jake Sorofman Vice President Andrew Frank Vice President and Distinguished Analyst Laura McLellan Vice President Allen Weiner Vice President 7

9 Analyst Experience Continues to be an area of strength Minimum 12 years of experience at time of hire 60% have 20+ years of industry experience 50% have a postgraduate degree 35% speak two or more languages 8

10 Vendor Briefing 2014 Scheduling Enhancements Gartner analysts attended over 16,000 briefings in the last 12 months Briefings were presented by over 3,400 distinct vendors New in Q Scheduling options will be sent to you with a live URL link - You can confirm the date and time knowing the analyst calendar is available - Selected times will be confirmed with an calendar invitation 9

11 Gartner Magic Quadrant Enhancements 2013 Deeper Insights to Serve the Unique Needs of Your Organization New Features Include: Interactive Experience Focus on Select Vendors Historical Year-Over-Year Comparisons Customized Evaluation Criteria Magic Quadrant Home Page and Search To learn more, visit Gartner.com Gartner Magic Quadrant Enhancements

12 What We re Learning From Clients & Analysts Magic Quadrant interactivity accelerates strategic technology decision making New levels of discussion Usage patterns & new insights 11

13 Guiding Our Focus Moving Forward Analyst Coverage Expansion Interactive MQ Usage Patterns Ongoing Research with Clients 12

14 2013 Content Highlights Special Reports Nexus of Forces Big Data Mobile CIO Trends Supply Chain Strategies Future of IT Sales Predicts Hybrid Cloud Security Cool Vendors Hype Cycles IT Market Clock Top 10 Strategic Technology Trends 13

15 Top Client Key Initiatives Cloud Computing Mobile Enterprise Strategy IT Strategic Planning Enterprise Architecture Program Data Center Modernization and Consolidation IT Cost Optimization Application Development IT Governance ITIL and Process Improvement Program and Portfolio Management Source: 2013 Gartner, Gartner.com Inc. and/or its affiliates. Data, All August rights reserved

16 Research Themes for 2014 The Nexus of Forces The Nexus of Forces: The Convergence of Information, Social Engagement, Mobility, and the Cloud - Engagement Initiatives: The Evolution of Social Computing - Advanced Analytics: the Evolution of Information 15

17 Research Themes for 2014 Digital Business Digital Business Opportunities Digital Production/Distribution/Operations Technologies Digital Leadership Roles 16

18 Special Reports Smart Machines and Digital Technologies Mobile Applications in Business Security Futures Every Budget Is an IT Budget: Implications on IT Strategy, Governance, Organization, and Operations 17

19 Gartner Technology Planner Unique RPE2 methodology provides over 25,000 server performance data points. More accurate than conventional estimation approaches, it also enables greater productivity. Exclusive database is a valued source of product information and includes 32,000+ server and storage sample configurations. Our database is updated daily. Analysis tools leverage this data to enable you to make smarter decisions faster, improve productivity and identify ways to reduce infrastructure costs. 18

20 Analysis tools deliver critical insight 1 Servers Launch comparisons with a single click. Benefit from having the industryleading database of server product information and sample configurations covering all major current and obsolete products dating back more than 25 years. Includes RPE2-driven insights into comparisons and performance. 3 IT Efficiency Analyze your server assets to quickly identify the least-efficient servers. Benchmark your installed servers against selected replacement options. Compare server efficiency and carbon footprint between data centers. 2 Storage Launch comparisons with a single click. Benefit from having the industryleading database of disk and tape storage product information and sample configurations covering all major current and obsolete products dating back more than 15 years. 4 Server Consolidation Analyze server consolidation scenarios and conduct what-if analysis. Quantify savings in the number of servers and the space, power and cooling they consume, as well as carbon emission reductions. Build a budget and business case for needed improvements.

21 Enhancing and Formalizing Our Understanding of Technology Market Forces New Suppliers Current Market Emerging Technologies Supply How to Sell How to Buy Evolving Market Future Market Demand Disruptors New Buyers 20

22 Addressing Your Strategic Initiatives What do my clients really want? What will my clients want tomorrow? Where and how can I grow faster? What changes are happening upstream/ downstream in the value chain? What s really driving this market? How should I message and position to communicate that differentiation? What are my competitors up to? How should I differentiate from my competitors? New technologies and dark horse competitors? 21

23 Structured Agendas to Address Your Strategic Initiatives Gartner Analytics Trends Forecast Forecast Analysis Market Trends Market Insight Emerging Markets Competitive Landscape SWOT Market Dynamics: The most important forces that drive this market Tech Go to Market Market Share Market Share Analysis Emerging Technologies 22

24 Translating Our Market Understanding Into Quantifiable Forecasts to Target Markets and Customer Segments Assumptions Market Model Forecast Data Market Dynamics Model (MDM) Influencing Factor Outputs Inputs Influencing Factor Influencing Factor Analysis 23

25 Strong Value Proposition Continued client support and research investment worldwide Continuous process improvement and content evolution Content focused on the issues most important to our end user and technology provider clients 24

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