MANGO MARKET DEVELOPMENT INDEX REPORT

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1 MANGO MARKET DEVELOPMENT INDEX REPORT

2 UNDERSTANDING THE MARKET INDEX The Mango Market Development Index is designed to measure and compare mango performance relative to population by region and market The index system allows for easy comparisons The national/total U.S. index is 100 An index greater than 120 represents a significant aboveaverage mango performance these are show in blue throughout the report An index less than 80 represents a significant belowaverage mango performance these are shown in red throughout the report An index between 81 and 119 represents mango performance that is comparable to the U.S. average these are shown in black throughout the report

3 2015 MANGO INDEX BY SUB-REGIONS 136 Pacific Blue = Index > 120 Red = Index < Mountain 77 West North Central 115 West South Central 66 East North Central 56 East South Central 93 Mid- Atlantic South Atlantic 107 New England 124

4 REGIONAL MANGO INDEX SUMMARY The Pacific sub-region led all sub-regions for mangos, indexing 136 (up 6 index points compared to 2014) Opportunities for growth include the West North Central (index of 77), East North Central (index of 66) and East South Central (index of 56) sub-regions, as each indexed below 80 Mango Sub-category Development Index by Sub-Region Market 2015 Index Pacific Sub-region 136 New England Sub-region 124 West South Central Sub-region 115 Mountain Sub-region 108 South Atlantic Sub-region 107 Mid Atlantic Sub-region 93 West North Central Sub-region 77 East North Central Sub-region 66 East South Central Sub-region 56 Blue = Index > 120 Red = Index < 80

5 REGIONAL MANGO INDEX CHANGE In 2015, four of the nine sub-regions showed an increase in the mango performance index compared to 2014 Growth was largest in the West South Central sub-region (11 point increase) and the Pacific sub-region(6 point increase) The New England and Mid Atlantic sub-regions declined the most showing a 16 point decrease and an 8 point decrease respectively Market 2015 Index 2014 Index Change Pacific Sub-region New England Sub-region West South Central Sub-region Mountain Sub-region South Atlantic Sub-region Mid Atlantic Sub-region West North Central Sub-region East North Central Sub-region East South Central Sub-region

6 NIELSEN TOTAL U.S. SCANTRACK MARKETS Seattle (96) Portland (80) Salt Lake City - Boise (108) Denver (106) Omaha Des Moines Minneapolis (102) St. Louis Indianapolis (58) (60) Milwaukee (62) Chicago (100) Detroit (61) Grand Rapids (72) Cincinnati (48) Buffalo-Rochester (91) Columbus (64) Cleveland (64) Syracuse (85) Pittsburgh (61) Albany (102) San Francisco (155) Sacramento (118) Los Angeles (170) Blue = Index > 120 Red = Index < 80 San Diego (141) Las Vegas (123) Phoenix (111) West Texas (146) Oklahoma City - Tulsa Dallas (136) Houston (175) Little Rock (67) Kansas City (71) Memphis (50) New Orleans Mobile (84) Tampa (122) Miami (141) Boston (131) Hartford, New Haven (126) New York (105) Philadelphia(107) Baltimore (113) Washington D.C. (142) Richmond-Norfolk (89) Louisville (58) Raleigh-Durham(85) Charlotte (75) Greenville (52) Nashville (64) Atlanta (102) Birmingham (55) Jacksonville (118) Orlando (146)

7 MANGO INDEX BY MARKET Blue = Index > 120 Red = Index < 80 Index by 49 ScanTrack Markets Market 2015 Index Market 2015 Index Market 2015 Index Total U.S. 100 Total U.S. 100 Total U.S. 100 Houston 175 Jacksonville 118 Charlotte 75 Los Angeles 170 Sacramento 118 Grand Rapids 72 San Francisco 155 Baltimore 113 Kansas City 71 Orlando 146 Phoenix 111 Little Rock 67 West Texas 146 Salt Lake City-Boise 108 Cleveland 64 Washington DC 142 Philadelphia 107 Columbus 64 Miami 141 Denver 106 Nashville 64 San Diego 141 New York 105 Milwaukee 62 Dallas 136 Albany 102 Detroit 61 Boston 131 Atlanta 102 Pittsburgh 61 Hartford-New Haven 126 Minneapolis 102 St Louis 60 Las Vegas 123 Chicago 100 Indianapolis 58 Tampa 122 Seattle 96 Louisville 58 Buffalo-Rochester 91 Birmingham 55 Richmond-Norfolk 89 Greenville 52 Raleigh-Durham 85 Memphis 50 Syracuse 85 Cincinnati 48 New Orleans-Mobile 84 Portland OR 80

8 MANGO INDEX BY MARKET These markets indexed extremely high: Houston (West South Central sub-region) = 175 (+21 from 2014) Los Angeles (Pacific sub-region) = 170 (+4 from 2014) San Francisco (Pacific sub-region) = 155 (+19 from 2014) Orlando (South Atlantic sub-region) = 146 (+16 from 2014) West Texas (West South Central sub-region) = 146 (+3 from 2014) Washington, DC (Mid Atlantic sub-region) = 142 (-4 from 2014) Miami (South Atlantic sub-region) = 141 (+7 from 2014) San Diego (Pacific sub-region) = 141 (+9 from 2014) The indexes in Houston, San Francisco, Orlando, Dallas, San Diego, Tampa, Kansas City, Salt Lake City-Boise, and New Orleans-Mobile increased 8 percentage points or more from 2014 to 2015

9 MANGO INDEX BY MARKET These markets indexed extremely low, demonstrating growth opportunities: Indianapolis (East North Central sub-region) = 58 (-1 from 2014) Louisville (East South Central sub-region) = 58 (-4 from 2014) Birmingham (East South Central sub-region) = 55 (-1 from 2014) Greenville (South Atlantic sub-region) = 52 (-1 from 2014) Memphis (East South Central sub-region) = 50 (+1 from 2014) Cincinnati (East North Central sub-region) = 48 (-7 from 2014) The indexes in Baltimore, Philadelphia, Buffalo-Rochester, New York, Nashville, Denver, Albany, Pittsburgh, Hartford-New Haven, Las Vegas, and Boston decreased 8 percentage points or more from 2014 to 2015

10 MANGO INDEX CHANGE BY MARKET Indexes in 18 of the 49 ScanTrack markets increased from 2014 to 2015 Market 2015 Index 2014 Index Pt Change Market 2015 Index 2014 Index Pt Change Houston Chicago Los Angeles Seattle San Francisco Buffalo-Rochester Orlando Richmond-Norfolk West Texas Raleigh-Durham Washington DC Syracuse San Diego New Orleans-Mobile Miami Portland OR Dallas Charlotte Boston Grand Rapids Hartford-New Haven Kansas City Las Vegas Little Rock Tampa Columbus Jacksonville Cleveland Sacramento Nashville Baltimore Milwaukee Phoenix Detroit Salt Lake City-Boise Pittsburgh Philadelphia St Louis Denver Indianapolis New York Louisville Minneapolis Birmingham Atlanta Greenville Albany Memphis Cincinnati

11 MANGO INDEX CHANGE BY MARKET 18 markets showed an increase in growth and two markets had no change from the prior year Houston had the greatest increase (21 points), reaching an index of 175 and demonstrating an opportunity for continued growth in a developed area 29 markets showed declines in growth, with five markets declining more than 10 points Albany, Pittsburgh, Hartford-New Haven, Las Vegas, and Boston Boston had the greatest decrease at 15 points, but remains an above-average market at 131

12 METHODOLOGY & DEFINITIONS Data and analysis is provided by Nielsen Perishables Group using its proprietary FreshFacts data set as well as U.S. census population data to achieve development indexing The 2015 index time period was 52 weeks ending 12/26/2015; the 2014 index time period was 52 weeks ending 12/27/2014 Nielsen Perishables Group compiled category index figures for 49 out of the 52 ScanTrack Markets. Oklahoma City-Tulsa, Omaha, and Des Moines did not meet an adequate level of ACV coverage and therefore were not included Category Development Index (CDI) is the relationship between unit sales of the population of an area for all products in the category CDI Calculation = (Geography Category Sales / Geography Population) / (National Category Sales / National Population)

13 METHODOLOGY & DEFINITIONS Unit of Measure for CDI Nielsen Perishables Group reports CDI based on dollars only, as volume units of measure may vary across perishables categories Geographies Available for CDI Nielsen Perishables Group currently collects population data by county This allows Nielsen Perishables Group to compute a population estimate for any geographical area that is built up from counties, such as ScanTrack markets

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