2016 DIGITAL OPPORTUNITIES. AmericanTelemed.org / ATA Telemedicine News Brief / ATA Resource Center & Buyer s Guide

Transcription

1 2016 DIGITAL OPPORTUNITIES AmericanTelemed.org / ATA Telemedicine News Brief / ATA Resource Center & Buyer s Guide

2 ABOUT ATA & Member Profile The American Telemedicine Association is a membership association that promotes professional, ethical and equitable improvement in health care delivery through telecommunications and other information technologies. Established in 1993, the association s membership includes a wide variety of practitioners, healthcare institutions, companies and other institutions all with an interest in telemedicine. The mission of the ATA is to educate and engage government, payers and the public about telemedicine by providing reputable information, fostering collaboration, promoting research and innovation, developing policies and standards, and creating consumer awareness and support. ATA is the world s largest membership association for the telemedicine, telehealth and mhealth industry. 9,000 INDIVIDUALS 171 INSTITUTIONS ATA Members include: Clinicians and Medical Practitioners Healthcare Administrators Healthcare Policy Analysts Government and Military Health Officials Researchers and Academics Medical Equipment Vendors Outsourced Clinical Service Providers Health IT Engineers Healthcare Consultants Students FACT: Telemedicine is a $27 billion industry set to grow to more than $34 billion by ATA 2016 Digital Opportunities

3 WEBSITE AmericanTelemed.org Homepage and Sitewide Banner Advertising Increase your exposure with homepage and run-of-site banner advertising on AmericanTelemed.org. Metrics Page views for the ATA website have increased significantly over the past year to more than 1.5 million a record high. Avg. Unique Visitors/Month: 25,700 Avg. Page Views/Month: 127,800 Avg. Session Duration: 3 minutes (Source: Google Analytics June May 2015) Website Rates + Specs Ad Unit Size (px) Monthly Rate Medium Rectangle (Homepage) 300 x 250 $1,000 Lower Leaderboard (Interior) 728 x 90 $1,500 Rectangle (Interior) 180 x 150 $600 JPG and GIF files accepted, 40 KB max. 3

4 E-NEWSLETTER ATA Telemedicine News Brief New Look, Expanded Coverage A Put your brand in front of more than 61,000 telemedicine professionals every week with the industry s must-read e-newsletter: ATA Telemedicine News Brief. B In addition to ATA news, every issue of the Telemedicine News Brief will provide readers with essential industry news, breaking policy updates and best practices curated from more than 12,000 news sources. D C News Brief Rates + Specs Ad Unit Size (px) Rate/Issue* A. Premium Leaderboard 728 x 90 $425 B. Standard Leaderboard 580 x 70 $380 C. Premium Banner 468 x 60 $340 D. Premium Skyscraper 120 x 600 $ x text $335 F. Standard Skyscraper 120 x 600 $295 G. Featured Company 125 x text $ x 60 $295 E. Product Showcase H. Standard Banner E F G G F H *Minimum buy of four (4) weekly issues required. JPG and GIF files accepted, 40 KB max. / 4 ATA 2016 Digital Opportunities Ask about custom content opportunities!

5 RESOURCE CENTER & BUYER S GUIDE TelemedicineResourceCenter.org The Largest Online Resource Guide for the Telemedicine Industry Relaunching January 2016, the new ATA Resource Center & Buyer s Guide will feature a robust supplier directory and a wealth of industry information, including white papers, case studies and the latest news headlines. A B Choose to advertise on the homepage or the categories of your choice. Rates start at just $600/year, making the ATA Resource Center an affordable and easy way to generate leads for your company. Key opportunities include: Premium & custom content positions Exclusive category sponsorships Featured video, and much more! E D C Homepage Rates + Specs Ad Unit Size (px) Annual Rate Peel Back Ad* 510 x 510 $7,500 A. Premium Leaderboard 970 x 90 $5,460 B. Medium Rectangle #1 300 x 250 $4,020 F Homepage C. Medium Rectangle #2 300 x 250 $3,540 Medium Rectangle #3 300 x 250 $3,300 Medium Rectangle #4 300 x 250 $3,060 D. White Paper/Case Study Call for specs $3,540 E. Product Showcase 120 x 300 $1,596 F. Featured Video Call for specs $3,780 *JPG and GIF files accepted, except for the peel back ad which requires a PNG or animated PNG file. 40 KB max for all ads. 5

6 RESOURCE CENTER & BUYER S GUIDE TelemedicineResourceCenter.org Category Page Rates + Specs Ad Unit Size (px) Annual Rate per Category A. Standard Leaderboard 728 x 90 $3,060 B. Medium Rectangle #1 300 x 250 $2,700 A B C. Medium Rectangle #2 300 x 250 $2,460 Medium Rectangle #3 300 x 250 $2,200 Medium Rectangle #4 300 x 250 $1,980 D. Priority Listing 200 x 100 logo $1,500 E. Enhanced Listing 200 x 100 logo $600 D E C Category Page JPG and GIF files accepted, 40 KB max. Priority Listing ($1,500 per category/year) Priority listings appear on a special landing page before users are prompted to view enhanced and standard listings. Sponsorship includes priority listing designation, company logo, corporate description, website link, contact address and document uploads. Enhanced Listing ($600 per category/year) Enhanced listings appear before standard listings and include a company logo, corporate description, website link, contact address and document uploads. Standard Listing (Free) ATA members can list their companies in the categories of their choice. Includes company name, address and phone number. 6 ATA 2016 Digital Opportunities

7 ATA Advertising Sales The Townsend Group 2025 M Street NW, Suite 800 Washington, DC Fax: ATA Headquarters The American Telemedicine Association 1100 Connecticut Ave NW, Suite 540 Washington, DC Phone: Fax: info@americantelemed.org