American Swimming Coaches Association

Transcription

1 American Swimming Coaches Association 2011 media kit Achieving results in today s segmented and fast-paced world presents new challenges to businesses especially when it comes to reaching swimming coaches and aquatics professionals! Connect to a network of swimming community leaders through the American Swimming Coaches Association and gain exposure to the aquatics community at large! The American Swimming Coaches Association (ASCA) is the only organization that brings together swimming professionals to collaborate and inspire one another. Through relevant information, comprehensive training, and targeted networking, ASCA helps those in the aquatics industry deepen their expertise, elevate their careers, and ultimately, achieve better results. With our central theme of "leadership, education and certification," we provide a professional umbrella for synthesizing ideas and information from throughout the swimming community into a coherent direction for action. By partnering with ASCA, you can easily reach a specific audience and grow your business with a tailored and integrated advertising program online, in print and in person. Such a trusted marketing resource offers unparalleled opportunities for you as an advertiser. Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients, ASCA provides you with a wealth of advertising opportunities to reach your intended audience.

2 Solutions in Print Professional publications for 7,200+ qualified subscribers. ASCA s print circulation targets key industry professionals with purchasing power and authority. pertinent to the technical training of athletes and the day-to-day management of a successful swimming program. Intriguing columns and features written by top coaching professionals make the ASCA Newsletter a must-read for coaches, athletes, American Swimming Magazine American Swimming Magazine, ASCA s flagship publication, is the place parents and swimming enthusiasts world-wide. Published 12 times per year. swimming coaches turn to for specialized information and resources they can t find anywhere else. Since 1958, American Swimming Magazine delivers focused and insightful articles on coaching philosophy, stroke training, sample workouts and much more. American Swimming Magazine is recognized by all swimming coaches including high school, college, YMCA, masters, water polo, summer league and USA Club coaches as the leading voice for the profession. Published 6 times per year. Swim Club News Swim Club News is an educational resource for USA Swimming clubs. Newsletter content promotes professional situations for coaches, explores improvements in club functions and offers strategies for building and maintaining the continued effectiveness of a program. This unique publication is geared towards swim club boards and provides need-to-know information for operating a stable and effective swim club. Feature articles promote management strategies for ASCA Newsletter The ASCA Newsletter is the go-to source for the latest in industry news and trends. Since 1986, the ASCA Newsletter provides the swimming community with thought provoking and cutting edge information that is successful clubs programs and highlight services which are available for their use. Delivered 4 times per year to nearly 3,000 club presidents, Swim Club News makes one full-size color page of advertising available to an exclusive issue sponsor.

3 ASCA s website, SwimmingCoach.org, is the premier online resource for swimming coaches and instructors worldwide. The site offers a wealth of advertising opportunities to put your company s message front and center with coaches at every level and across all disciplines. There are multiple placement packages to make sure you reach the audience you are looking for! ASCA e-newsletter ASCA s e-news, the resource to turn to for today s most relevant news, trends and techniques, is on any swimming professional s must-read list. More than 9,000 subscribers learn about the latest breaking news, trends and research culled from the best news sources available. View additional information here, or contact Colby Horton at chorton@multibriefs.com for pricing and availability. membership blast is the outlet you are looking for. Website Ads SwimmingCoach.org ads, available in 12-month packages, are placed in timed buy sequence to ensure maximum exposure for your message. Additionally, our online display advertising program includes the posting of your link/logo on our website link library page, special distribution via our Facebook page to fans and friends, opportunities to distribute blasts to our membership at discounted rates, and opportunities to contribute articles/feature columns on our coaches blog. Choose from a wide variety of broad and targeted positioning to fit your marketing plan and budget. ASCA Membership Blasts Get directly to the inbox of ASCA members, nearly 8,000 strong, representing the leaders and decisionmakers in the swimming coach community. Our marketing team will work with you to design content and feel to get your personalized message across to the audience you seek. If an immediate response is what you seek, a

4 Content Area Exposure Leaderboard, banner and skyscraper advertising opportunities for long term display are available with various digital outlets. Job Service Page (online) ASCA s Job Service Page, with more than 20,000 viewers per month, is the number one resource for anyone actively seeking or simply perusing employment within the aquatics industry. Posts represent a wide variety of titles and opportunities for the swimming community at large. WSCA Home Page (online) The World Swimming Coaches Association represents membership within 62 nations worldwide and receives over 90,000 views per year. WSCA serves as an organized voice for bringing the diverse swimming community together. Swim America Home Page (separate destination website) SwimAmerica operates hundreds of professional learn-to-swim programs in the United States and around the world. SwimAmerica lessons teach all the swim skills a child needs to be safe in and around the water for a lifetime. The SwimAmerica.org site reaches parents, swim school providers and lesson instructors, with individual views exceeding 200,000 annually. Additional value is available for SwimAmerica sponsorship through distribution via the SwimAmerica Facebook page to fans and friends. The Journal of Swimming Research (online) The Journal of Swimming Research is an online publication published annually by the American Swimming Coaches Association and is the only peer reviewed, refereed swimming journal in the world. It contains technical swimming research and practical applications on a variety of topics such as lactate testing, psychology, pool specifications and sports medicine. ASCA s Swimming Research is a widely respected journal and a great way to connect with professionals and academics in a highly focused environment. Swim Parent Newsletter ( ) This subscription-based, electronic newsletter goes to 300 coaches who then forward the content to their parents, athletes and team enthusiasts thus providing exposure to more than 40,000 viewers each week. Bottom banner space is available to one exclusive advertiser on an annual basis. Technology Solutions to Provide Real Value Pricing for online advertising varies by option. We offer a variety of pricing and plans to help you realize your marketing goals and fit your budget.

5 Swimming leaders across all sectors of the swimming and aquatics community count on ASCA for their ongoing education and professional development. Through a wide range of clinics, online courses, certification opportunities and resources, ASCA provides these individuals with the information and resources they need for success. With a presence at these clinics and/or within continuing education publications, you can showcase your services and even connect face to face with your target audience is the 43rd continuous year of the greatest coaches clinic in the world, conducted by the American Swimming Coaches Association. The World Clinic is a one-of-a-kind experience, providing the best coaching education in the world, social events and the most exciting and complete exhibit hall for aquatic products and services across all disciplines. With more than 1,500 attendees each year, contacts and leads gained at this clinic are considered vital to effective business with swim coaches and swim teams around the world. International attendance and domestic attendance are constantly rising, with over 30 nations represented, as well as all the leading American club and university teams and high school teams. ASCA offers a variety of opportunities, from exhibit booths to sponsorships of receptions, speakers, conference packet stuffers and much more. You can also work with ASCA to develop co-branded programs and sponsorship collaborations. More information on advertising and marketing opportunities in conjunction with our 2011 World Clinic can be found here. Customized Marketing & Sponsorship Opportunities Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients, ASCA is the place to do it! We ll help you develop a program tailored to your unique marketing needs online, in print and in person. ASCA is an unparalleled resource to help you get the results you want! World Clinic Yearbook ASCA Certification Courses ASCA Continuing Education Classes Masters Swimming Coach Courses Disability Coach Courses Membership mailing lists Membership lists Internship/Fellows Programs Editorial feature articles Specialized Product Distributions Megan Pittman Director of Marketing & Advertising 5101 NW 21 st Avenue Suite 200 Fort Lauderdale, FL (ph) marketing@swimmingcoach.org

6 2011 WEBSITE RATES & PROGRAM INFORMATION Section Ads Available Pixels Annually Home Page Banner Ad 468 x 60 $1, /2 Skyscraper 160 x 290 $1, Job Service Page Banner Ad 468 x 60 $1, Skyscraper 160 x 600 $1, Resources Section Page Banner Ad 468 x 60 $1, Skyscraper 160 x 600 $1, Event Pages Banner Ad 468 x 60 $1, /2 Skyscraper 160 x 290 $ General Landing Pages Banner Ad 468 x 60 $1, /2 Skycraper 160 x 290 $ Ads appear in timed sequence display to ensure maximum exposure to your message. Multi-position/section placement ads subject to discount. Value Added Components for our Online Marketing Partners Our online display advertising program includes: posting of your logo/link on our website link library page; special distribution via our Facebook page to fans and friends; opportunities to distribute blasts to our membership at a discounted rate; opportunities to contribute articles/feature columns on our blog. Ad Display Requirments Technical Requirements Formats: GIF/JPEG Weight Limits: GIF/JPEG 20K Animation 15-second limit URL to link ad must be provided at time of submission Flash Ads Initial download of the file must be under 30K Additional weight cannot exceed (polite download) Video 1.2mb Other rich media 160k Animation 15-second limit 18 tps (frames per second) max Audio must be user initiated and must be able to turn off 2011 WEB RATES updated Feb 2011: mbp

7 2011 AD RATES & PROGRAM INFORMATION Ad Rates Per Insertion and Frequency American Swimming Magazine (6 x annually) 3x 6x Premium Positions Back Cover $3, $6, IFC/IBC/Center $3, $6, Interior Positions $3, $6, Full Page $3, $5, /2 Page $1, $2, /4 Page $1, $2, ASCA Newsletter (12 x annually) black & white only 3x 6x 12x Full Page Interior $2, $4, $7, /2 Page $1, $2, $3, /4 Page $ $1, $2, Ad Dimensions & Specifications Ad Dimensions width height Full Page Trim Size 8.375" " Full Page Bleed 8.625" 11.25" Full Page Safe Area 7.625" " Full Page Non-Bleed 7.25" 9.75" 1/2 Page - horizontal 7.25" 4.75" 1/2 Page - vertical 3.5" 9.75" 1/4 page - standard 3.5" 4.75" AD MATERIALS American Swimming Magazine and Swim Club News 300 dpi, CMYK color ASCA Newsletter 100/110 linescreen, B/W only File Type.pdf,.jpg,.tif, ad files only PAYMENT TERMS Ad payments, for initial ad publication each year, are due at the time of ad space reservation. VISA/MC/AMEX/Discover accepted. Subsequent ad publications will be invoiced and are due on or before the 1st of the month prior to publication date RATES updated FEB 2011: mbp

8 2011 PUBLICATION DEADLINES American Swimming Magazine ASCA Newsletter Issue Ad Space Ad Copy Issue Ad Space Ad Copy 1 November 1 December 1 1 November 15 December 15 2 January 1 February 1 2 December 15 January 15 3 March 1 April 1 3 January 15 February 15 4 May 1 June 1 4 February 15 March 15 5 July 1 August 1 5 March 15 April 15 6 September 1 October 1 6 April 15 May 15 7 May 15 June 15 Swim Club News 8 June 15 July 15 Issue Ad Space Ad Copy 9 July 15 August 15 1 February 1 March 1 10 August 15 September 15 2 May 1 June 1 11 September 15 October 15 3 August 1 September 1 12 October 15 November 15 4 November 1 December 1