Governing Social Networks in R&D SIG-III Meeting, 6&7 October 2011 Maritim proarte Hotel, Berlin

Transcription

1 46 rue Lauriston Paris Tel: +33 (0) Fax: +33 (0) Governing Social Networks in R&D SIG-III Meeting, 6&7 October 2011 Maritim proarte Hotel, Berlin EIRMA/ Summary Social Media is enabling a fast mass co-operation and it is allowing formerly hidden social structures to emerge. There is a potential to deliver a new category of information based on social interactions. This information can be used to inform operational processes, facilitate engagement with employees, customers, and business partners. The Social Networks are estimated to have more than billion users by year People use social networks in their private lives but organisations tend to fear them and to lock-down employee access to Social Networks. Everyone agrees that governing of Social Networks is necessary but how to do it without damaging the openness and the need for increased co-operation in the companies? Global R&D requires new networking capabilities but also a need to address intellectual property issues on common projects. Copyright and privacy laws vary from one country to another yet the communication is global. How to protect your organisation when sharing knowledge and information in this new environment? Issues Addressed < Technical; How companies organise and set up for the Social Media/Networking Tools? < How to enhance the responsibility and accountability of users as well as openness and how to enhance the quality of the information? < What are the users expectations (compatibility to smart phones) and how to consider users (people in the organisations) responsibilities and activities while choosing applications? < What are the legal boundaries (privacy laws, copyright) and how to address the possible issues related to IP Management on Global R&D projects in relation to usage of Social Networking tools? < Language and Cultural issues in Social Networking < How do you show the value of Social Networking Tools to the business leaders? Target Audience This meeting is targeting people from R&D Knowledge Management, Knowledge Management of Operations and Business Units as well as Managers and Team Leaders in a position to apply best knowledge management practices and initiatives in their organisations. Chairman Mr. John Otten, Head Knowledge & Library Services Department, Tata Steel Group 8 Online registration on EIRMA Website: Key themes Innovation Management Business strategy Research Asset People and Knowledge Public frameworks

2 PROGRAMME 12:00 Registration Thursday, 6 October :00 13:30 Light Lunch (Restaurant Galerie at ProArte ) 13:30 14:00 Welcome & Introduction by Chairman Brief summary from last meeting and Introduction to current topic Mr. John Otten, Head Knowledge & Library Services Department, Tata Steel 14:00 19:00 Governing Social Networking in R&D 14: How to build high performance knowledge networks In this presentation Jason MacLeod will challenge people to explode the myths surrounding knowledge networks. To think about their key goals both individually and as leaders within their organisation. Mr MacLeaod will share what he believes are some fundamental rules and structures required to create high performance people networks. Finally, he will outline how different networks operate and what behaviours are required to create a more systematic and integrated approach to knowledge management, organisation change and business model innovation. Dr. Jason MacLeod is an Organisation Design & Behavioural Change Expert working as part of the IBM Organisation & People Consulting Practice 15:10 15:40 Coffee Break 15:40 16:20 Discussion forum versus micro-blogging technology Today s organizations have myriad tools to choose from in supporting and enabling their online communities of practice (CoP). Shell has had online CoPs using discussion forum technology for14 years. But we are in a situation where many tools used externally for socializing and just staying connected are going viral throughout organizations. Shell has recently completed a pilot of a tool called Yammer which is a Twitter for the Enterprise type of tool. We have found that some of our formal communities that have thrived using discussion forums, once moved into Yammer, has seen even high levels of participation. So can Yammer be a replacement for traditional discussion board technology? Do different communities have different needs and can actually make use of a host of different tools to stay connected and share knowledge? What are the criteria for using a discussion forum versus a micro-blogging tool such as Yammer? Dr. Donna Hendrix, Knowledge Sharing Advisor in the Global KM Team for Projects and Technology, Shell 16:20 17:00 Case 3: Yammer Mr. James Evans, Yammer Inc. 17: Discussions

3 17:45 18:15 Carrousel: Group 1. Usage: which social media do you use (personal/ work)? Facebook, Yammer, Hyves, LinkedIn, etc. What are the pros and cons (user/ work)? Group 2. Expectations: what do you think that the users and management expect from this? What are the pros and cons for the users and management? Focus on the governing of social media Group 3. Value: how can you show the value of the use of these networking tools to business leaders? How can you sell this to upper management? 18:15 19:00 Reports from Carrousels 20:00 22:30 Dinner (Restaurant to be confirmed) 08:30 Start with Coffee/Tea 08:30 15:30 Legal boundaries for Social Networking Friday, 7 October :30 09:30 Case 4: IP Management and Trade Secrets and Copyright (Speaker TBC) 09:30 10:30 Case 5: Privacy laws (Speaker TBC) 10:30 11:00 Coffee Break 11:00 12:00 Driven by online social networking tools There has been a fundamental shift in the way we do business. Driven by online social networking tools such as YouTube, Facebook and Twitter, how we communicate with stakeholders and how we organise ourselves to produce those messages has changed forever. Euan Semple will examine what these changes mean for people in business, how they represent a new wave of exciting opportunities for 21st century organisations and what lies in store for managers and the role they will play in the future of work. Mr. Euan Semple, Founder and Director 12:00 13:00 Discussion 13:00 14:30 Lunch (Restaurant Galerie at ProArte ) 14:30 15:30 Knowledge capture 1. What is the most interesting learning for you, why? 2. Have you identified a key take away for application, which one? 3. What are the pending questions for you on the topic? 15:30 16:00 Wrapping-up and conclusion

4 PRACTICAL ARRANGEMENTS Venue & Maritim proarte Hotel Accommodation Friedrichstrasse Berlin Germany Tel: + 49 (0) EIRMA will book accommodation as required on behalf of participants. The rate for a single room is 149, breakfast and service included, to be paid directly to the hotel. Lunch Restaurant Galerie (13:30) Dinner Restaurant exact name and address to be communicated later Transportation From Berlin Tegel Airport: TXL bus to 'Unter den Linden/Friedrichstr.' (approx. 30 minutes) Single ticket zone A-B (Einzelfahrausweis): 2,30 From Schönefeld Airport: Airport Express Train (RB14 or RE7) to 'Berlin-Friedrichstr.' (approx. 30 minutes) Single Ticket zone A-B-C (Einzelfahrausweis): 3 From Berlin Hauptbahnhof (Main Train Station): S-Bahn to Friedrichstrasse (1 stop) Single Ticket Short Route (Kurzstrecke): 1,40 Registration Please register as soon as possible but certainly before 21 September The online registration form is available on the EIRMA Website. The meeting registration fee of 560 covers the cost of meeting facilities, refreshments, get-together dinner and lunch. Payments We prefer payment by bank transfers but can also accept credit card (Visa, MasterCard or American Express) and cheques provided this is at no cost to the Association. All delegates will receive confirmation letters and an invoice or receipt as appropriate. Cancellations Please give as much notice as possible if you are obliged to cancel. We will refund the registration fee for cancellations received 72 hours before the meeting. Unfortunately we have no control over the hotel s cancellation policy and you may be required to make full payment for cancelled rooms that remain unused. Names may be substituted at any time without charge.

5 REGISTRATION FORM Governing Social Networks in R&D SIG-III Meeting 6 & 7 October 2011, Maritim proarte Hotel, Berlin 8 Online registration available on EIRMA Website: Have you noticed the NEW on-line registration form? Simple and secure! However, if you have no or limited access to internet, you may return the form below as soon as possible to EIRMA - 46, rue Lauriston, Paris, France By fax: + 33 (0) or to altanguy eirma.asso.fr Title: (Prof./ Dr./ Mr./ Mrs.):.... First Name:.... Last Name:.... Position:... Company:..... Address: ZipCode:. City: Country:.... Tel:.. Cell: Assistant s . I will q / will not q attend the meeting on 6 th and 7 th October 2011 I will q / will not q require hotel accommodation for the night of 6 th October 2011 I will q / will not q require an additional hotel accommodation: night of (See Practical arrangements ) Event's fee: 560 The meeting registration fee covers the cost of meeting facilities, refreshments, dinner and lunches. To be paid by Card (Eurocard, master, Visa, Amex), Cheque or Bank Transfer. Mode of Payment qcard (Eurocard, master, Visa, Amex) Card Number: I I I I I I I I I I I I I I I I I I I I Exp. Date: / Security Code: I I I qcheque qbank Transfer Account N Crédit Industriel et Commercial - 34, avenue Marceau - F Paris Code Banque Code guichet Clé 46 - Domiciliation Paris Marceau IBAN: FR BIC: CMCIFRPP EIRMA, as an association, is not subject to VAT For any further information please contact Ms. Anne-Laure Tanguy, EIRMA Operations Team Tel (0) Fax: + 33 (0) altanguy eirma.asso.fr