Doing marketing research today
|
|
- Moses Chambers
- 7 years ago
- Views:
Transcription
1 Doing marketing research today Silvia Rita Sedita 10/24/2015 Footer Text 1
2 Chapter 3 Collecting Information
3 Learning Objectives 1. What are the components of a modern marketing information system? 2. What are useful internal records for a marketing information system? 3. What makes up a marketing intelligence system?
4 What is a MIS? A MIS consists of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers 10/24/2015 Footer Text 4
5 Components of a Modern Marketing Information System (MIS) Internal company records Marketing intelligence activities Marketing research
6 Internal records The order-to-payment cycle Sales information systems Databases, data warehousing, data mining 10/24/2015 Footer Text 6
7 Marketing intelligence A marketing intelligence system is a set of procedures and sources that managers use to obtain everyday information about developments in the marketing environment 10/24/2015 Footer Text 7
8 Improving marketing intelligence Motivate sales force to report new developments Motivate intermediaries to pass along intelligence Hire external experts to collect intelligence Network internally and externally Set up a customer advisory panel Take advantage of government-related data Purchase information from outside research vendors Collect marketing intelligence on Internet
9 Marketing Intelligence on the internet Independent customer goods and service review forums Distributor or sales agent feedback sites Combo sites offering customer reviews and expert opinions Customer complaint sites Public blogs
10 From data to business intelligence Smart search of data Production and real time analysis of information Firm s knowledge base extension creation and integration of knowledge
11 Data: definition Information in raw or unorganized form (such as alphabets, numbers, or symbols) that refer to, or represent, conditions, ideas, or objects. Data is limitless and present everywhere in the universe. «Phisical» representation of an event The «30» as mark of 1342 candidate at the final exam of the ADVANCED MARKETING course; The time mr Mario Rossi punches the time clock for working at McDonald s Monday morning; The sale of a canned tuna at the supermarket.
12 Information: definition Data that is (1) accurate and timely, (2) specific and organized for a purpose, (3) presented within a context that gives it meaning and relevance, and (4) can lead to an increase in understanding and decrease in uncertainty. The percentage of candidates that receive a good mark at the ADVANCED MARKETING course in a specific year; The Mario Rossi s total amount of working hours during the last week; The weekly labour costs of a company; The weekly level of sales in a supermarket; A list of goods to be stored in.
13 Knowlegde: definition Human faculty resulting from interpreted information; understanding that germinates from combination of data, information, experience, and individual interpretation. ADVANCED MARKETING attendees will probably receive a good mark if they will attend all classes and if they ll do their best during the homework A new restaurant will be more likely successful if food is good and the price is reasonable A double click on a Windows icon will open up an application
14 Knowledge management Knowledge management includes all activities of data collection, transformation of data into information and the final strategic/operational decision making
15 The «value» of data A datum is a «unit of information», Which will become information when it succeeds in «changing our world perception»; Knowledge is the «transormation of information in value». Firms that are willing to use strategically data for building knolwedge processes need to learn to identify relevant information, and, most importantly, to know how to group it in an information system, in order to be transformed in value.
16 Let s think together Joan Smith is turning to Germany in search of sexy cities where to open a set of Feltrinelli bookstores. After a year of wandering between commercial areas outside the cities and vast malls, finding a new commercial space would not be a problem. But Feltrinelli does not want an anonymous site in an irrelevant location. Joan Smith scours the country to find unusual locations, such as an old church or an old cinema. In the last six months she has visited 70 cities
17 Joan s report I've been in many cosy cities where I had never been before. I thought of an attractive place where to shop, where people who live in the neighborhood are willing to reach. I looked at what kind of food is sold around and if there are nice shops and restaurants. I made sure of the presence of luxury jewelers, which are often a good indicator of the type of town, and I measure the competition. I tried to find, where possible, architecturally interesting buildings, that can be adapted to carry out a business.
18 DISCUSSION Joan Smith is visiting cities and collecting data to help management make decisions. How else could she get the data? Which knowledge she possesses, which does not nullifies the work of her journey? Could be this Knowledge codified and uploaded in a computer? If no decision would have been taken for a year, would be the information collected still useful?
19 PRIMARY SECONDARY INFORMATION SOURCES INTERNAL EXTERNAL Data coming from marketing intelligence Data from marketing research Data from accounting systems Data from institutional public and private sources
20 Chapter 4 Conducting Marketing Research
21 Learning Objectives 1. What is the scope of marketing research? 2. What steps are involved in conducting good marketing research? 3. What is a sampling procedure? 4. Where is MIS going?
22 The Scope of marketing research Importance of marketing insights Generating insights (how and why we observe certain effects in the marketplace)
23 The Scope of marketing research American Marketing Association Marketing research is the function that links the consumer, customer, and public to the marketer through information information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
24 Marketing research expenditure 10/24/2015 Footer Text 24
25 The Scope of marketing research Who Does Marketing Research? Marketing departments in big firms Everyone at small firms Syndicated-service research firms Custom marketing research firms Specialty-line marketing research firms
26 Research conducted at small companies Tap employee creativity Engage students/prof essors Use Internet Tap partner expertise Check out rivals
27 Overcoming Barriers to the Use of Marketing Research Many companies still fail to use it sufficiently or correctly The Scope of marketing research
28 The Marketing Research Process
29
30 The problem Identification of the company problem (not trivial) Translation of the company problem in research questions Which are the useful information? Trade-off between generic and specific information Research brief production Object, Objective, Target, Timing
31 Research design Exploratory research For understanding the nature of a problem, which is translated in specific research objectives that can be tested through empirical cases (research hypotheses) Secondary data analysis, case studies, focus groups, experts panels Descriptive research Who? What? When? Where? How? Accurate description of a situation or a population of actors Cross-section or panel data analysis Primary data analysis (surveys) Causal research Cause-and-effect relationships Experimental models, statistical models
32 Methodology Information sources (data) Research method (qualitative, quantitative) Data collection tools (focus group, in depth F2F interviewes, questionnaires )
33 In depth interview Focus Group Observational research Face-to-face Run by professionals, the objective is to deepen specific issues A professional moderator professionista discusses together with 7-10 people for 1-2 hours. especially useful when it is difficult to artificially create the situation to be analysed Possible typologies: Clinical interview, semistructured interview. Group dynamics are observable, leave room to the emergence of new topics to be investigated e.g. Mistery shopping.
34 Mistery shopping? Mystery shoppers are enrolled in order to create real or simulated situations. Their objective is to evaluate behaviours, personnel ability to interact with customers In a retail shop could be analysed the appearance, the selling abilities of the personnel, and so forth. The purchase experience of the mystery shopper is recorded feature=player_detailpage&v=23olgjemijk
35
36 Structured questionnaires administered through F2F, phone, mail or via web interviewes These tools are different concerning: Costs, Quality and Quantity of collected information, Timing, Control of the respondent, Interaction
37 Let s think together Pros, cons? F2F Phone Mail Web
38 yer_detailpage&v=sqjrpzwthhc
39 What is sampling? The sampling procedure allows knowing one or more facts about a population, without analysing all its components Qualitative research: Limited samples, not statistically significant The focus is on collect useful information for the research process more than on generalizable results Quantitative research: The ojective is to extend, with a known error, results to the overall population.
40 population sample sampling YES NO Good results? inference
41 10/24/2015 Footer Text 41
42 Sampling can be Nonprobability sampling The difference between nonprobability and probability sampling is that nonprobability sampling does not involve random selection and probability sampling does. - quota sampling - purposive sampling - convenience sampling Probability sampling A probability sampling method utilizes some form of random selection. In order to have a random selection method, you must set up some process or procedure that assures that the different units in your population have equal probabilities of being chosen. - simple random sampling - stratified random sampling - cluster random sampling - multi-stage sampling
43 Random sampling Stratified sampling
44 Evolutionary trajectories of the MIS Point-of-sale (POS) scanner Heat mapping, based on monitoring of human heat Eye-tracking systems GIS & Geomarketing Social media & big data
45
46
47
48 Eye-tracking system - FB
49 GIS analysis
50 Foursquare
51
52 L Oréal Sentiment analysis
53 53
Research Design. Recap. Problem Formulation and Approach. Step 3: Specify the Research Design
Recap Step 1: Identify and define the Problem or Opportunity Step 2: Define the Marketing Problem Management Problem Focus on symptoms Action oriented Marketing Problems Focus on causes Data oriented Problem
More informationMARKETING RESEARCH AND MARKET INTELLIGENCE (MRM711S) FEEDBACK TUTORIAL LETTER SEMESTER `1 OF 2016. Dear Student
MARKETING RESEARCH AND MARKET INTELLIGENCE (MRM711S) FEEDBACK TUTORIAL LETTER SEMESTER `1 OF 2016 Dear Student Assignment 1 has been marked and this serves as feedback on the assignment. I have included
More informationTrier 4. Marketing Research MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS
Trier 4 Marketing Research MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS Marketing Information and Customer Insights Fresh and deep insights into customers needs and wants Difficult to obtain
More informationMARKETING INFORMATION SYSTEMS AND MARKET RESEARCH
TECHNICAL TEACHERS TRAINING INSTITUTE, BHOPAL Workshop on Marketing of Educational Institutes, Programmes and Services MARKETING INFORMATION SYSTEMS AND MARKET RESEARCH MARKETING INFORMATION SYSTEMS Marketing
More informationExploratory Research & Beyond
Exploratory Research & Beyond Session Objective Primary versus Secondary Primary : Qualitative versus Quantitative Research Types of Exploratory Research Dr. Paurav Shukla 2 A Comparison of Primary & Secondary
More informationTypes of Research. Strength of Research. Data Collection 9/13/2011
Market Research and Information Technology Principles of Marketing Chapter 5 1 Importance of Marketing Research Determine current consumer needs Shifts in attitudes and purchasing patterns Changes in the
More informationExploratory Research Design. Primary vs. Secondary data. Advantages and uses of SD
Exploratory Research Design Secondary Data Qualitative Research Survey & Observation Experiments Företagsakademin, Henriksgatan 7 FIN-20500 Åbo Primary vs. Secondary data Primary data: originated by the
More informationMKTG 680. Chapter 6 Global Information Systems and Market Research. Four topics to study. Information Technology for Global Marketing
MKTG 680 Chapter 6 Global Information Systems and Market Four topics to study Understand the importance of information technology and marketing information systems Utilize a framework for information scanning
More informationNON-PROBABILITY SAMPLING TECHNIQUES
NON-PROBABILITY SAMPLING TECHNIQUES PRESENTED BY Name: WINNIE MUGERA Reg No: L50/62004/2013 RESEARCH METHODS LDP 603 UNIVERSITY OF NAIROBI Date: APRIL 2013 SAMPLING Sampling is the use of a subset of the
More informationMarketing Research Core Body Knowledge (MRCBOK ) Learning Objectives
Fulfilling the core market research educational needs of individuals and companies worldwide Presented through a unique partnership between How to Contact Us: Phone: +1-706-542-3537 or 1-800-811-6640 (USA
More informationHow do I: Conduct Market Research?
How do I: Conduct Market Research? Think the business needs some market research and not sure how to go about it? This guide will help you quickly answer these, understand the task ahead, its key elements
More informationIntroduction to Marketing
Introduction to Marketing Theocharis Katranis Spring Semester 2013 1 Today s Lecture 1. We will explain the importance of information in gaining insights about the marketplace and customers. 2. We will
More informationChapter 2: Research Methodology
Chapter 2: Research Methodology 1. Type of Research 2. Sources of Data 3. Instruments for Data Collection 4. Research Methods 5. Sampling 6. Limitations of the Study 6 Chapter 2: Research Methodology Research
More informationBusiness Intelligence and Decision Support Systems
Chapter 12 Business Intelligence and Decision Support Systems Information Technology For Management 7 th Edition Turban & Volonino Based on lecture slides by L. Beaubien, Providence College John Wiley
More informationStrengthening the decision making process with data intelligence in publishing industry CONTEC 2014 Frankfurt Germany - October 7 th 2014
Strengthening the decision making process with data intelligence in publishing industry CONTEC 2014 Frankfurt Germany - October 7 th 2014 Vincenzo Russi Chief Digital Officer Messaggerie Italiane SpA Digital
More informationManaging Marketing Information. Chapter 4
Managing Marketing Information Chapter 4 Marketing Info. System Marketing Information System (MIS) Consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed,
More informationBusiness Statistics: Chapter 2: Data Quiz A
CHAPTER 2 Quiz A Business Statistics, 2nd ed. 2-1 Business Statistics: Chapter 2: Data Quiz A Name 1. The mission of the Pew Internet & Life Project is to explore the impact of the Internet on families,
More informationNon-random/non-probability sampling designs in quantitative research
206 RESEARCH MET HODOLOGY Non-random/non-probability sampling designs in quantitative research N on-probability sampling designs do not follow the theory of probability in the choice of elements from the
More informationGuided Reading 9 th Edition. informed consent, protection from harm, deception, confidentiality, and anonymity.
Guided Reading Educational Research: Competencies for Analysis and Applications 9th Edition EDFS 635: Educational Research Chapter 1: Introduction to Educational Research 1. List and briefly describe the
More informationEmployer Brand Analytics
Employer Brand Analytics 101 Introduction Developing an effective employer brand is the foundation of an effective recruitment strategy. Your employer brand is your reputation, and if you don t define
More informationDescriptive Methods Ch. 6 and 7
Descriptive Methods Ch. 6 and 7 Purpose of Descriptive Research Purely descriptive research describes the characteristics or behaviors of a given population in a systematic and accurate fashion. Correlational
More informationSampling. COUN 695 Experimental Design
Sampling COUN 695 Experimental Design Principles of Sampling Procedures are different for quantitative and qualitative research Sampling in quantitative research focuses on representativeness Sampling
More informationResearch design and methods Part II. Dr Brian van Wyk POST-GRADUATE ENROLMENT AND THROUGHPUT
Research design and methods Part II Dr Brian van Wyk POST-GRADUATE ENROLMENT AND THROUGHPUT From last week Research methodology Quantitative vs. Qualitative vs. Participatory/action research Research methods
More informationHow do we know what we know?
Research Methods Family in the News Can you identify some main debates (controversies) for your topic? Do you think the authors positions in these debates (i.e., their values) affect their presentation
More informationInsight for Informed Decisions
Insight for Informed Decisions NORC at the University of Chicago is an independent research institution that delivers reliable data and rigorous analysis to guide critical programmatic, business, and policy
More informationGfK 2016 Tech Trends 2016
1 Contents 1 2 3 Evolving behavior today s connected consumers Driving you forward 10 tech trends for 2016 Growth from knowledge turning research into smart business decisions 2 Evolving behavior today
More informationUsing Choice-Based Market Segmentation to Improve Your Marketing Strategy
Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Dr. Bruce Isaacson, President of MMR Strategy Group Dominique Romanowski, Vice President of MMR Strategy Group 16501 Ventura Boulevard,
More informationBSBMKG408B Conduct market research
BSBMKG408B Conduct market research Revision Number: 1 BSBMKG408B Conduct market research Modification History Not applicable. Unit Descriptor Unit descriptor This unit describes the performance outcomes,
More informationCustomer Experience Management
Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction
More informationNarrowcasting in Public Spaces The Outlook For Digital Signage
Narrowcasting in Public Spaces The Outlook For Digital Signage CAPt CAP VENTURES Introduction - Narrowcasting In Public Spaces, Defined In indoor and outdoor settings, networked digital/electronic signs
More information05/10/2015. Chapter 3 - Marketing Research. Marketing Project Plan
Chapter 3 - Marketing Research Copyright 2013 Pearson Canada Inc. Marketing Project Plan How do we begin the project? Identify product What do we need? We need to gather information We also need to do
More informationFind New Customers and Markets by Analyzing Mobile Network Operator Data
SAP Brief SAP Mobile Services SAP Consumer Insight 365 Objectives Find New Customers and Markets by Analyzing Mobile Network Operator Data Mobile data a paradigm shift in connected consumer analytics Mobile
More informationStakeholder Engagement Working Group
Stakeholder Engagement Working Group Stakeholder Engagement: Planning and Budget Resource December 2015 Purpose: This resource was developed as part of the Society of Practitioners of Health Impact Assessment
More informationMaster of Science in Management
Programme Syllabus for Master of Science in Management 120 higher education credits Second Cycle Established by the Faculty Board of the School of Business, Economics and Law, University of Gothenburg,
More informationIntroduction... 3. Qualitative Data Collection Methods... 7 In depth interviews... 7 Observation methods... 8 Document review... 8 Focus groups...
1 Table of Contents Introduction... 3 Quantitative Data Collection Methods... 4 Interviews... 4 Telephone interviews... 5 Face to face interviews... 5 Computer Assisted Personal Interviewing (CAPI)...
More informationCase 2: Do Gucci Catalogs Stack Up in Direct Marketing?
Case 2: Do Gucci Catalogs Stack Up in Direct Marketing? CHAPTER 1 1) Marketing research involves the identification, collection, analysis and dissemination of information. Explain how each of these phases
More informationMarket research. Chapter 4 Market research. The objectives of market research
Market research Businesses regard having an understanding of the market place as a major priority. This is because of the following factors: the expense of launching new products; the importance of maintaining
More informationExisting Analytical Market Assessment Tools - Definitions
Existing Analytical Market Assessment Tools - Definitions November, 2003 This list of market assessment tools was prepared by Development Alternatives Inc. (DAI) as an internal working document to support
More informationSurvey Research: Choice of Instrument, Sample. Lynda Burton, ScD Johns Hopkins University
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike License. Your use of this material constitutes acceptance of that license and the conditions of use of materials on this
More informationMarketing Dept. to guide a study towards its objectives) marketing problems / research objectives? expected, but is not sure about the reasons.
0Marketing Research 1 Marketing Dept 2Research Design 3Framework or plan for a study as a guide to collect and analyze data (Detailed blueprint to guide a study towards its objectives) 4Basic question:
More informationIntegrating Social Media Insights to drive growth
Integrating to drive growth Contents 1 Why social media matters 3 2 Finding insights from social media 8 3 TNS 13 4 Integrating 22 5 Case study: Driving growth by maximising online sales channels 26 6
More information2. Choose the location and format for focus groups or interviews
Steps for Conducting Focus Groups or Individual In-depth Interviews 1. Plan the study Plan your study with the input of your strategy team, stakeholders, and research experts so that collaboratively you
More informationConsumer Barometer. Country Report France
Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior
More informationSpring 2010. Understanding International B2B Research for Printing and Imaging Markets. 4 Key Components. Introduction
Topic: International B2B Research Understanding International B2B Research for Printing and Imaging Markets 4 Key Components Introduction iprint is produced by Business Advantage, a B2B research, business
More informationTOOL D14 Monitoring and evaluation: a framework
TOOL D14 Monitoring and evaluation: a framework 159 TOOL D14 Monitoring and evaluation: a framework TOOL D14 For: About: Purpose: Use: Resource: Commissioners in primary care trusts (PCTs) and local authorities
More informationEFL LEARNERS PERCEPTIONS OF USING LMS
EFL LEARNERS PERCEPTIONS OF USING LMS Assist. Prof. Napaporn Srichanyachon Language Institute, Bangkok University gaynapaporn@hotmail.com ABSTRACT The purpose of this study is to present the views, attitudes,
More informationIT FOR BUSINESS AND FINANCE. BUSINESS PROCESSES and INFORMATION SYSTEMS
IT FOR BUSINESS AND FINANCE BUSINESS PROCESSES and INFORMATION SYSTEMS SYSTEM (definition) A group of interacting, interrelated, or interdependent elements forming a complex whole presenting the following
More informationBig Data: Key Concepts The three Vs
Big Data: Key Concepts The three Vs Big data in general has context in three Vs: Sheer quantity of data Speed with which data is produced, processed, and digested Diversity of sources inside and outside.
More informationMarket Research: 8 Sure-Fire Ways to Make Sure Your Business, Product or Service Idea is Successful from the Start!
Market Research: 8 Sure-Fire Ways to Make Sure Your Business, Product or Service Idea is Do you have a business, product, or service idea that you want to put to the test? Inside you ll learn how to: Figure
More informationOutsourcing Survey March 2012
Outsourcing Survey March 2012 Table of Contents Section Page Overview Executive Summary Outsourcing Practices Classification Appendix 3 9 11 22 30 2 OVERVIEW Background The Center for Measurable Marketing
More informationMarketing Research. Marketing Chair Faculty of Management
Marketing Research Krzysztof Cybulski, Ph. D. Marketing Chair Faculty of Management Warsaw University Warsaw, 2006 14.03.06 1 Contents: 1.The Essence & Role of Marketing Research - Alternative Sources
More informationMath 9 Unit 9 Probability and Statistics Practice Test
Name: Class: _ Date: _ ID: A Math 9 Unit 9 Probability and Statistics Practice Test Multiple Choice Identify the choice that best completes the statement or answers the question. 1. Leila arrives at the
More informationWriting Your PG Research Project Proposal
Writing Your PG Research Project Proposal Typically, most research project proposals will contain the following elements: The proposed title of your research project An outline of the scope and rationale
More informationCore Curriculum Syllabus. August 5, 2011
August 5, 2011 Table of Contents INTRODUCTION... 1 CORE CURRICULUM... 2 MODULE DESCRIPTIONS... 3 101-Introduction to Marketing Research... 3 102-Ethical Issues and Privacy in Marketing Research... 5 201-Marketing
More informationRunning surveys and consultations
Running surveys and consultations Susannah Wintersgill, Public Affairs Annette Cunningham & Rob Markham, Estates Tuesday 9 June 2015 Contents Five key stages of planning a survey Questionnaire design:
More informationMCQ-Contemporary Marketing Research
MCQ-Contemporary Marketing Research 1) Which form of data below can usually be obtained more quickly and at a lower cost than the others? a) Primary b) Survey research c) Experimental research d) Secondary
More informationMSCA 31000 Introduction to Statistical Concepts
MSCA 31000 Introduction to Statistical Concepts This course provides general exposure to basic statistical concepts that are necessary for students to understand the content presented in more advanced
More informationAsking the "tough questions" in choosing a partner to conduct Customer Experience Measurement and Management (CEM) programs for Your Company
Asking the "tough questions" in choosing a partner to conduct Customer Experience Measurement and Management (CEM) programs for Your Company A whitepaper by John Glazier Steve Bernstein http://www.waypointgroup.org
More informationGuide to Market Research and Analysis
The Orangeville & Area Small Business Enterprise Centre (SBEC) 87 Broadway, Orangeville ON L9W 1K1 519-941-0440 Ext. 2286 or 2291 sbec@orangeville.ca www.orangevillebusiness.ca Supported by its Partners:
More informationAssessing Research Protocols: Primary Data Collection By: Maude Laberge, PhD
Assessing Research Protocols: Primary Data Collection By: Maude Laberge, PhD Definition Data collection refers to the process in which researchers prepare and collect data required. The data can be gathered
More informationUnderstanding client experience in a changing marketplace An adviser proposition for client research. April 2013
Understanding client experience in a changing marketplace An adviser proposition for client research April 2013 Contents A new industry landscape Retaining and acquiring clients in the new landscape The
More information9-1 CASE STUDY. Wine Horizons. Case Study 1
Case Study 1 CASE STUDY was a medium-sized New York State winery that emphasized sparkling wines. The company was not known to the public as a producer of good-quality domestic champagne because all of
More informationPre-experimental Designs for Description. Y520 Strategies for Educational Inquiry
Pre-experimental Designs for Description Y520 Strategies for Educational Inquiry Pre-experimental designs-1 Research Methodology Is concerned with how the design is implemented and how the research is
More informationMarket Research Methodology
Market Research Methodology JANUARY 12, 2008 MARKET RESEARCH ANALYST Market Research Basics Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors
More informationMODULE TITLE: Foundations of Marketing
SCHOOL OF ARTS, SOCIAL SCIENCES AND MANAGEMENT DIVISION OF BUSINESS, ENTERPRISE AND MANAGEMENT LEVEL 1 DIET 1 MODULE CODE: B1072 MODULE TITLE: Foundations of Marketing DATE: 16/12/2014 WRITING TIME: 2
More informationMARKETING RESEARCH AND MARKET INTELLIGENCE
MARKETING RESEARCH AND MARKET INTELLIGENCE Course Objectives Upon completion of this unit you will be able to: Evaluate the applicability of the marketing research process to any marketing and market related
More informationMRS Diploma in Market & Social Research Practice Full Syllabus & Assessment Guidelines
MRS Diploma in Market & Social Research Practice Full Syllabus & Assessment Guidelines Effective from June 2012 Assessment With members in more than 60 countries, MRS is the world s leading authority on
More informationPrepared by the Policy, Performance and Quality Assurance Unit (Adults) Tamsin White
Principles of Good Research & Research Proposal Guidee Prepared by the Policy, Performance and Quality Assurance Unit (Adults) Tamsin White March 2006 Principles of Good Research All research is different
More informationNAPCS Product List for NAICS 54191: Marketing Research and Public Opinion Polling
NAPCS List for NAICS 54191: Marketing Research and Public Opinion Polling 1 2 3 4 5 6 7 8 9 54191 1 Marketing research and public opinion polling services Gathering, analyzing, and interpreting information
More informationEFFECTIVELY COUNSELING GRADUATING STUDENTS
EFFECTIVELY COUNSELING GRADUATING STUDENTS Executive Summary Introduction Are graduating students prepared to enter the job market and succeed in their first jobs? How are students utilizing college career
More informationhrpa.ca/ac2016 #HRPA2016 Recruiting in a Competitive Market 1
hrpa.ca/ac2016 #HRPA2016 Recruiting in a Competitive Market 1 MAURA DYER 15 YEARS Online Senior Director of Talent Acquisition, Rogers Facilitating the recruitment, engagement, and development of top talent
More informationBTEC UNIT Seventeen: Marketing Intelligence. Unit Code: K/601/0955
BTEC UNIT Seventeen: Marketing Intelligence Unit Code: K/601/0955 Issues and methods relating to the use of primary Market research is a systematic, objective collection and analysis of data about your
More informationEVALUATION METHODS TIP SHEET
EVALUATION METHODS TIP SHEET QUANTITATIVE METHODS: Quantitative data collection methods consist of counts or frequencies, rates or percentages, or other statistics that document the actual existence or
More informationDepartment of Management Information Systems Terry College of Business The University of Georgia. Major Assessment Plan (As of June 1, 2003)
Department of Management Information Systems Terry College of Business The University of Georgia Major Assessment Plan (As of June 1, 2003) Note to Readers: The MIS Faculty takes seriously our challenge
More informationChapter 2 Quantitative, Qualitative, and Mixed Research
1 Chapter 2 Quantitative, Qualitative, and Mixed Research This chapter is our introduction to the three research methodology paradigms. A paradigm is a perspective based on a set of assumptions, concepts,
More informationCHAPTER III RESEARCH METHODS
CHAPTER III RESEARCH METHODS 3.1. Introduction Advertising management has become a prominent organizational activity in public and private corporate houses in India and abroad. Advertising is practiced
More informationOnline Accounting Software CUSTOMER SERVICE GUIDE
Online Accounting Software CUSTOMER SERVICE GUIDE Why you need to think about customer service Without customers you don t have a business it s as simple as that. Good customer service is absolutely essential
More information2016 MARKETING HIRING TRENDS:
2016 MARKETING HIRING TRENDS: THE SPREAD OF STRATEGIC DIGITAL MARKETING ACROSS BUSINESS FUNCTIONS 2016 MARKETING HIRING TRENDS: THE SPREAD OF STRATEGIC DIGITAL MARKETING ACROSS BUSINESS FUNCTIONS THE MOVE
More informationDon t Kill the Analyst Just Yet
Don t Kill the Analyst Just Yet How Ipsos Loyalty applies text analytics GAME CHANGERS Don t Kill the Analyst Just Yet Text Analytics clocks in as the #4 emerging methods priority for market researchers
More informationEssentials of Marketing Research
Essentials of Marketing Second Edition Joseph F. Hair, Jr. Kennesaw State University Mary F. Wolfinbarger California State University-Long Beach David J. Ortinau University of South Florida Robert P. Bush
More informationMarketing Intelligence
Unit 17: Marketing Intelligence Unit code: K/601/0955 QCF level: 4 Credit value: 15 credits Aim The aim of this unit is to enable learners to understand the purchase decision-making process and how marketing
More informationMaths Mastery in Primary Schools
Maths Mastery in Primary Schools Institute of Education, University of London John Jerrim Evaluation Summary Age range Year 7 Number of pupils c. 10,000 Number of schools 50 Design Primary Outcome Randomised
More informationShopper Marketing Excellence: Marketing effectively at the POS
Excellence: effectively at the POS Barcelona, September 2009 This document was prepared by Advisium Group staff. The distribution / quotation of this document is allowed but always referring to Advisium
More informationUSC Marshall School. MKT 512: MARKETING AND CONSUMER RESEARCH Professor Dina Mayzlin Spring 2013
Office: Hoffman Hall, Room 619 E mail: mayzlin@marshall.usc.edu Office Hours: Mon, Wed 11 12:00 Administrative Assistant: Ruth Joya rsantiag@marshall.usc.edu Course Description USC Marshall School MKT
More informationCollaborative CRM Workshop. 02 Partner Alignment & Project Objectives
Collaborative CRM Workshop 02 Partner Alignment & Project Objectives 1 Collaborative CRM 2005 02 Partner Alignment & Project Objectives Copyright ECR Europe 2005. All rights reserved. Version 7.0 June
More informationAverage producers can easily increase their production in a larger office with more market share.
The 10 Keys to Successfully Recruiting Experienced Agents by Judy LaDeur Understand whom you are hiring. Don t make the mistake of only wanting the best agents or those from offices above you in market
More informationThe Information Economy The Role of Marketing Research and Customer Information in Decision Making
The Information Economy The Role of Marketing Research and Customer Information in Decision Making The Information Economy The Role of Marketing Research and Customer Information in Decision Making 2 What
More informationTHE ROLE OF MARKET RESEARCH IN THE MODERN SHOPPING CENTRE
THE ROLE OF MARKET RESEARCH IN THE MODERN SHOPPING CENTRE BACKGROUND Historically, shopping centre developers focused on two areas; capital cost and rental return. There was no real interest in the shopper
More informationHow To Collect Data From A Large Group
Section 2: Ten Tools for Applying Sociology CHAPTER 2.6: DATA COLLECTION METHODS QUICK START: In this chapter, you will learn The basics of data collection methods. To know when to use quantitative and/or
More informationEMA Services for IT Professionals
Get (and Keep) Your Business-Critical IT Initiatives on Track with EMA Today s IT leaders are under pressure to improve IT service quality and align IT with the business all while containing or even reducing
More informationCustomer Market Research Primer
Customer Market Research Primer This factsheet acts as a primer to the basic concepts of Market Research and how a business or individual could do their own research. Market research is an effective way
More informationChapter 1. Introduction and early phases of marketing research. MARKETING RESEARCH (chapter 1)-A
Marketing Research Chapter 1 Introduction and early phases of marketing research 2 Chapter Outline 3 1) Overview 2) Definition of Marketing Research 3) A Classification of Marketing Research 4) Marketing
More informationMarket Research. Module 2. Driving Revenue with an Optimal Marketing Strategy Solutions. Advancing Your Success.
Market Research Module 2 Driving Revenue with an Optimal Marketing Strategy Solutions Advancing Your Success. The Roles and Steps in Market Research 2 The scientific process of planning, collecting and
More informationResearch Proposal Guidelines
Department of Marketing Management MCOM & DCOM DEGREES Research Proposal Guidelines Compiled by Dr Roberts-Lombard A. RESEARCH PROPOSAL STRUCTURE 1. Introduction and Background to the research 2. Statement
More informationReflection Report International Semester
Reflection Report International Semester Studying abroad at KTH Royal Institute of Technology Stockholm 18-01-2011 Chapter 1: Personal Information Name and surname: Arts, Rick G. B. E-mail address: Department:
More informationPlan for Executing Senior Manager Focus Groups Regarding the Independent Review of the Defense Civilian Intelligence Personnel System
Plan for Executing Senior Manager Focus Groups Regarding the Independent Review of the Defense Civilian Intelligence Personnel System February 18, 2010 Background The National Academy of Public Administration
More informationDr. Grieger & Cie. Market Research
Dr. Grieger & Cie. Market Research Quantitative Research Qualitative Research Fieldwork Services Mystery Shopping Germany Austria Switzerland Management Summary We are a market research firm for quantitative
More informationMalhotra, N. K. (2010). Marketing research: An applied orientation (6th ed.). Upper Saddle River, NJ: Prentice Hall.
Course Syllabus Course Description Introduction to the marketing research process. Exploration of the many ways that marketing researchers gather information and utilize technology and the Internet in
More informationSite-Driven Service Innovation of POS Systems
Site-Driven Service Innovation of POS Systems Taku Ando Systems for distribution, finance, and other sectors of the economy (so-called BtoBtoC products and services) must deliver value from the different
More information