UX Guy. Educate Collaborate Innovate. User Experience & User Interface Design

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1 UX Guy Educate Collaborate Innovate User Experience & User Interface Design

2 Framing The Opportunity The entire initial project engagement process brings together all project stakeholders including product owners, business owners, developers and opinion holders. Framing The Opportunity Distilling the project statement of intent. Creating and / or rewriting the project brief or SOW. Pre-Session Inputs Project Discovery Collecting and learning from current product usage, data, technology, resource gathering, cross device implementation, content and internal processes. Detailing Current UX / UI / CX trends, product statistics, competitor trends, value propositions and user needs. Sign Off Collaboration in production of an agreed signed off project (SOW) Statement of Work, including sprint and production timelines, budget, testing, iteration cycles and go live deployment dates.

3 Stakeholder Workshops Workshops are conducted at the start of each project. Workshop sessions offer key product owners and project stakeholders the opportunity to collaborate and innovate with our UX team to focus on product ideation architecture design, key feature, user flows and test and validate MVP products on different devices in real time. Ultimately our workshop methodologies help project owners validate their product hypothesis. Agile Key Features Card Sorting Responsive Framework Personas Analytics Notifications Lean Strategy Product Iteration Valdiate Hypotheis Native VS Hybrid MVP User Types Device Context

4 Hypothesis Validation Multi Device Prototyping High-level MVP interactive clickable prototypes created for multi device strategy including responsive web, native Android & ios mobile / wearable apps and enterprise platforms. (MVP) Minimal Viable Product MVP creation can be created during stakeholder collaboration workshops. MVP can illustrate key features, user flows and user metric goals for validation quickly. Hypothesis Validation A prototype will help validate product assumptions and features hypothesis. Hypothesis creation can help prove product appeal and provide essential learning s for product direction.

5 Research Every project is unique and custom comprising of necessary research components for product storytelling and validation. Research can compromise of persona development, user research, customer development, competitor research, business goal alignment and analytical data fact-finding. Persona Development Selection and creation of key user demographic personas for review, testing and alignment to product / app features. Customer Development As part of the research process we can video interview users, test current product features with users, conduct user insight workshops and product focus groups. Competitor Research Active market competitor analysis, detailing apps, websites, platforms, features, user base, performance, device strategy and product key differentiators. Data / Analytics / Storytelling Current UX / UI / CX trends, product statistics, competitor trends, value propositions and user needs.

6 Information Architecture (IA) Information Architecture will be used at the initial Advantages Storage Product sitemap Creation Product Framework Outline Implementation (cloud) flow Platform diversification Server Navigation architecture outline (per device type) Deployment API / integration Phone Gap Server / storage architecture Cordova, Native Framework Hybrid Performance monetization reporting Bootstrap, Foundation, API Ionic App Navigation Menu Error Message Section Gesture

7 Wireframing Static wireframing is used during early stage ideation to help visually explore product user experience flows and features. Customer journey wireframes help key stakeholders, user experience design team and beta users test, iterate and validate product hypothesis. ios / android / angular.js navigation tap gestures orientation user context Detailing Current UX / UI / CX trends, product statistics, competitor trends, value propositions and user needs.

8 Interactive Prototypes Interactive user prototypes can be developed to test product features, usability, user experience, interface design and platform paradigms and testing. animate Advantages Live On Device user flows Focus on key features Available to test on any device Navigation tap Collaborate live with key stakeholders Live A/B / usability testing Accelerate user needs / understandings Live native / cross platform, (ios Android) / responsive / web app / wearable key feature flow Key Feature prototyping

9 (UI) User Interface Design User Interface Menu Username Here Help Notifications Settings Iconography Creation Colour Pallet Creation Add Dashboard Opportunities Colour Psychology Typography Wh o Is Online? Menu Search Link Link Search UI Guideline Development Interaction States Animation Error Message Design Notifications Design key feature flow Navigation Design Native OS Agnostic Design View

10 Interaction Design Interaction design elements are considered throughout the user experience process. These can include, button feedback, animation, sound, micro-interactions, progressive disclosure feature approaches that function holistically throughout the product design. progressive disclosure animate Menu Brand Skip Disclosure Descriptor Tool Tips micro interactions Logo Welcome sound Introductory Text, Onboard Your User Sign In Ok Sign Up icon affordances icon icon icon

11 Testing Testing is conducted continuously throughout the project lifecycle, right from the beginning. Usability testing is conducted to analyse user flows, user behaviour, analytical data, prototypes (MVPs), navigation, content copy and colour psychology right through to button size and gesture types per device (smartwatch, smartphone, tablet and desktop). Testing learning s is paramount in iterating and improving product features, experience and user satisfaction. A /B Testing A Sign Up Eye Tracking B Register Usability Reporting Usability Testing

12 Services Client Education Wireframing Client Collaboration Information Architecture Client UX Workshops Interactive Prototyping Digital Transformation Strategy User Experience Design User Interface Design User Research User Centered Design User Data Mining Interaction Design Persona Development Product Storytelling & Validation Enterprise (Multi Device) Platform Design Customer Experience Mapping Android App Design (Smartwatch / Smartphone / Tablet) ios Native App Design (Smartwatch / Smartphone / Tablet) Usability Testing Responsive Website Design & Build Usability Reporting ecommerce Responsive Website Design & Build A/B Testing Web App Responsive Design Eye Tracking Testing Dashboard Design

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