WYNDHAM HOTELS AND RESORTS A PROUD MEMBER OF THE WYNDHAM HOTEL GROUP

Transcription

1 WYNDHAM HOTELS AND RESORTS A PROUD MEMBER OF THE WYNDHAM HOTEL GROUP

2 WYNDHAM HOTELS AND RESORTS Wyndham Hotels and Resorts is an upscale, full-service brand with properties located in key business and vacation destinations across the world. It offers the comfort and amenities you would expect in a world-class hotel, including beautifully appointed public areas, thoughtfully detailed guestrooms and distinct dining options. Business locations feature flexible meeting space for large and small meetings, as well as business and fitness centers. Many resorts offer golf, tennis, beautiful beaches, spas and more. Wyndham Grand Orlando Resort, Bonnet Creek All Wyndham hotels are either franchised by the company or managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner Wyndham Hotels and Resorts, LLC. All rights reserved. 3

3 WYNDHAM PORTFOLIO Wyndham Grand Collection is the crown jewel of the Wyndham family. Situated in spectacular resort and urban destinations, each Wyndham Grand provides a one-of-a-kind experience with compelling local flavor. Guestrooms are comfortable and refined, dining experiences are crafted by master chefs and artfully appointed lounges and public areas invite you to linger. For social and business functions, flexible meeting spaces, elegant halls and sophisticated entertainment and presentation capabilities ensure a memorable and successful event. WYNDHAM BRAND PILLARS Personalized Service We form mutually beneficial partnerships with developers to bring the right properties into the right markets. We support you with the resources you need to be successful, from our high-touch property openings process to our sophisticated ongoing operations, marketing and sales programs. Flexibility In 2011, the Wyndham Central Channels and Global Sales Organization combined to contribute in excess of 55%* of Wyndham Hotels and Resorts Gross Rooms Revenue. Wyndham Hotels and Resorts benefits from the power of Wyndham Hotel Group, one of the world s largest hotel companies** with more than 7,200 hotels on six continents. Our resources position us for continued success: Dynamic brand website, mobile site and mobile application Wyndham Hotels and Resorts is an upscale, full-service brand with properties located in key business and vacation destinations across the world. It offers the comfort and amenities you would expect in a world-class hotel, including beautifully appointed public areas, thoughtfully detailed guestrooms and distinct dining options. Business locations feature flexible meeting space for large and small meetings, as well as business and fitness centers. Many resorts offer golf, tennis, beautiful beaches, spas and more. The Wyndham brand is designed to focus on the standards, service programs and philosophies that consumers expect and will pay for, and the best practices for driving revenue to your property. The goal of the brand s standards is to add value to your consumer s experience and to your bottom line. Performance Our number one priority is to drive revenue to your property. Powerful marketing programs Guest loyalty program, Wyndham Rewards Pre-opening and operational support A results-driven Global Sales Organization Access to capital to invest in continued growth Industry-leading operations, sales, and revenue management teams Professionally trained call centers *From the 2012 Franchise Disclosure Document ** Based on number of hotels Wyndham Garden offers tasteful, intimate hotels with comfortable guestrooms and thoughtful amenities. Perfectly situated in convenient business, airport and suburban locations, each hotel provides a worry-free stay, including relaxing public areas and casual dining options. Flexible meeting spaces can accommodate a wide range of functions, from business events to social gatherings. Wyndham Cleveland at Playhouse Square Wyndham Grand Rio Mar Beach Resort & Spa 4 5

4 THE WYNDHAM ADVANTAGE Wyndham Hotels and Resorts is an essential part of Wyndham Hotel Group, a part of the Wyndham Worldwide family of companies, which encompasses more than 7,200 hotels and more than 618,100 rooms on six continents. Wyndham Hotel Group s diverse array of hotel brands are positioned in virtually every market segment, all supported by the strength and resources of the company. Development, Planning and Construction We offer assistance customized to your project s needs with services ranging from architectural expertise to procurement services. For new construction projects and conversions, our expert Development Planning and Construction team will guide you through the project with brand essence and architectural consultation. Pre-Opening Support We are committed to delivering results at every stage of your Wyndham experience by offering resources, programs and tools to help your property reach its full potential. Graves 601 Hotel Wyndham Grand Property Opening and Integration Our Property Openings team will work closely with each property management team to facilitate all pre-opening needs, including reviewing standards and quality requirements, insurance, brand identification and Property Management Systems requirements. They will serve as a liaison during the opening and integration process to the various support departments throughout Wyndham Hotel Group. Ongoing Operational Support Wyndham prides itself on relationships established between owners and operators and the brand support team. As part of the Wyndham Hotel Group, you will immediately gain access to the following resources and support to increase your hotel performance: Director of Operations and Support (DOS) A dedicated DOS will collaborate with property management and ownership on-site to ensure that properties are best utilizing the tools, systems and resources offered by Wyndham Hotel Group for the purpose of maximizing hotel performance and brand contribution. Parc 55 Wyndham San Francisco Union Square Operations Support Desk Properties can access a toll free help desk to provide immediate assistance for ongoing operational questions and issues. Revenue Management We offer a variety of Revenue Management services tailored to your property s size, market and management approach with the goal of optimizing demand patterns to increase revenue for your hotel. Tier 1: All Wyndham properties participate in our Tier 1 Revenue Management Service. This foundational level of support ensures that all hotels are adhering to Revenue Management best practices, such as compliance with brand programs and optimal placement of hotel rate offers across all channels. Tier 2: Properties are also offered an optional full-service centralized Revenue Management support program which includes strategic demand planning, competitive rate positioning, inventory management across all channels, reporting, Global Sales analysis, managing third party relationships and distribution. Procurement - Services: Strategic Sourcing Strategic Sourcing is committed to lowering your costs while providing higher-quality products for an enhanced guest experience. We do this by leveraging the combined purchasing power of Wyndham Worldwide, which includes Wyndham Hotel Group, Wyndham Vacation Ownership and Wyndham Exchange and Rentals. Through WynSource, our online purchasing tool, you can easily purchase operating supplies and equipment and effectively track spending. Quality Assurance A combination of QA touch points, including physical inspections and online consumer surveys, provides you with a view of guest expectation and level of satisfaction. MyPortal - Wyndham Hotel Group Intranet Available online 24 hours a day, 7 days a week, MyPortal is your single point of access for information and communications for operating your property, including the latest brand information, reports, standards, quality insurance information and resource tools. 6 7

5 DELIVERING VALUE Innovative sales and marketing initiatives target all key market segments, driving revenue and fortifying brand awareness and loyalty. Brand Marketing Dedicated to the development and execution of innovative marketing initiatives, incorporating brand strategy, consumer research, creative messaging and media planning to drive revenue and strengthen brand awareness and loyalty. B2B campaigns target key market segments including business transient, leisure transient, travel agents, corporate meetings and group transient. Property Marketing Resources Properties may access resources and tools to cultivate brand affiliation and best showcase the hotel. The Wyndham Marketing Resource Center houses standard and customizable brand collateral templates including ads, brochures, and on-property marketing and sales materials. Professional photography services enhance online and offline marketing. Global E-Commerce The Global E-Commerce team drives revenue to proprietary channels through national online marketing campaigns. Dynamic brand websites and mobile sites are optimized to maximize revenue and online retailing strategies. Wyndham Garden at Palmas del Mar will provide strategic global relationship management with distribution partners and property support services like training on rate and content displays. Call Centers and Customer Service Wyndham Hotel Group has highly trained professionals, located in six call centers around the world, who are responsible for selling room nights through voice reservations and ensuring a great service experience. Field Sales The Wyndham brand sales team is available to consult on sales best practices, propertyspecific selling strategies and local market competitive positioning. Global Sales our Global Sales Organization. We welcome property participation in regional sales missions and department conference calls to promote teamwork with our valued properties. The Global Sales team delivers revenue-building support in the following segments: Group meetings, incentive, conferences, and exhibition (MICE), corporate, association and group inside sales Travel - travel management companies (TMC), consortia, tour and wholesale Corporate Transient business travel and relocations Specialty Markets transportation, sports, diversity, government, member benefits and tour and travel Search engine optimization service to maximize traffic to your property s page on Wyndham.com Count On Me! Count on Me! is a way of life in the Wyndham Hotels and Resorts brand. Our service centered program pillars focus on being responsive, being respectful and delivering a great experience, which combine to create unforgettable stays and exceptional service for our guests and employees. RightStart Brand Immersion RightStart training provides essential training for owners, general managers and key property associates. The total immersion program covers: Executive overviews on leadership, operations, marketing, and sales strategy In-depth training sessions including revenue management, global sales, operations, electronic distribution, sales and marketing Wyndham Rewards Wyndham Rewards is the company s guest loyalty program designed to increase guest frequency and retention. The point-based earning system offers extensive redemption options like free night stays, gift cards, airline tickets and merchandise. It is the largest loyalty program in the lodging industry, based on the number of participating hotels, with more than 7 million active members globally. Electronic Distribution The Electronic Distribution team optimizes property participation in third-party electronic channels that drive business to your hotel. They Our Global Sales Organization acts as an extension of your property s sales team, focused on building relationships that deliver business to your property. Hotels can submit offers to be included on Salesport, an online tool used by Hotel Galvez & Spa, A Wyndham Grand Hotel 8 9

6 THE EXPERTISE OF THE WYNDHAM MANAGEMENT COMPANY The Wyndham Management Company is comprised of industry veterans and senior leaders with a history of delivering industry-leading results to managed properties. The team partners with hotel owners to achieve both revenue and profit objectives. Management Company Offerings Strategic oversight of operations, sales and marketing, revenue management, human resources and accounting Technology and resources that cover all aspects of hotel operations Regular business intelligence and reporting about the property s performance Guest satisfaction monitoring, associate training, and organizational development programs that enable our Count On Me! service culture A full suite of support services such as: Associate Health Insurance plans, Workers Compensation, Property Liability and Casualty Insurance, Risk Management services, Payroll Management and Data Security Comprehensive suite of revenue management support, channel management, rate loading and RFP management Property positioning and sales analysis that drive the annual business plan Full human resources support: talent acquisition, compensation and benefits programs, learning and development, workforce planning and performance management All Wyndham hotels are either franchised by the company or managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner Wyndham Hotels and Resorts, LLC. All rights reserved. Wyndham Grand London Chelsea Harbour 10

7 FOR DEVELOPMENT OPPORTUNITIES, CONTACT US TODAY: whgdevelopment.com 2013 Wyndham Hotel Group, LLC. All rights reserved. Offering by prospectus only. This advertisement is not an offer. An offering can only be made by a prospectus first filed with the Department of Law of the State of New York. Such a filing does not constitute approval by the Department of Law. Wyndham Hotel Group, LLC, 22 Sylvan Way, Parsippany, NJ 07054,