General Information & Sponsorship Details PRESENTS THE 7TH ANNUAL. Sponsorship QuerieS Nicole Gordillo Schimpf

Transcription

1 THE LOS ANGELES BREWERS GUILD PRESENTS THE 7TH ANNUAL JUNE 20TH 20TH THRU 28TH 2015 JUNE - 28TH 2015 General Information & Sponsorship Details Sponsorship QuerieS Nicole Gordillo Schimpf NICOLE@TAPANDCHEER.COM MEDIA QuerieS Frances Michelle Lopez FRANCES@GOLDENROAD.LA

2 Welcome to Los Angeles Beer Week Founded in 2009 by a group of dedicated beer enthusiasts and community members, LA Beer Week is a celebration of the rapidly growing, high quality craft beer scene in Los Angeles County. It is a vibrant collection of over 150 events organized and hosted by over two hundred breweries, restaurants, bars, and retail stores in the region. Now in its seventh year, LA Beer Week is produced by the Los Angeles County Brewers Guild, a nonprofit organization with a growing membership of over 30 breweries, dedicated to fostering the culture of craft beer in Los Angeles. Over 100 Events in 2014 KICKOFF FESTIVAL IN EPOSITION PARK (3,000+ PEOPLE) MEETING OF THE GUILDS BATTLE OF THE BANDS MEET THE BREWERS BEER BRUNCHES BEER DINNERS BEER & DESSERT PAIRINGS VINTAGE ALE TASTINGS HOME BREWING CLASSES BEER & CHEESE PAIRINGS SPECIAL FUNDRAISERS EDUCATIONAL LECTURES BREWERY TOURS COLLABORATIONS 1

3 LA Brewers Beer Week Kickoff Festival This year s festivities will kick off with an opening celebration hosted by LA Beer Week s Presenting Sponsor, The Los Angeles Brewers Guild. This grand celebration will feature over 70 breweries, live music and entertainment, a wide selection of food trucks, educational panel discussions, a VIP private tented area and more. The anticipated sellout event will be held on Saturday, June 20, 2015 at LA s famed Exposition Park, home to The Coliseum and Sports arena, worldclass museums and recreational areas Participating Breweries 200+ Beers 3,000 Attendees 2

4 Sponsorship Opportunities LA Beer Week sponsorship offers a wide variety of opportunities for showcasing your company through significant tourism and visibility to the public, media, and food and beverage industry leaders. Sponsors receive local and national recognition via our website, social media, kickoff and closing events, media partners, posters, and other printed materials. Your sponsorship contributes to the spirit, creativity, and entrepreneurship of the local and national craft beer community. Sponsorships help fund the production, marketing, design and promotional costs of this one-of-a-kind week in Los Angeles. Our sponsors are our heroes! Benefit packages can be customized to exceed your marketing goals, vision and needs. 3

5 LA Beer Week Website The website is the main portal to hundreds of events that will take place throughout the Greater Los Angeles Area. Visitors to the website find detailed information about events, discover new venues, get directions, lodging suggestions, and follow the LABW social media. Here are some statistics from LA Beer Week 2014: Total Page Views Event Submissions Unique Visitors Event Hosts User Accounts Average Time on Site 184, , :15 Media Promotion LA Beer Week media coverage extends far and wide via print and online resources. Media sources feature LA Beer Week in pre and post event coverage that reaches thousands of people across the Los Angeles region and beyond. Below is just a sample of what we did in BEER PAPER LA (Print) Avg. Circulation: 15, page mini Guide, Front Page of September Issue, Themed Content, full page color ad. WEST COASTER SOCAL (Print) Avg. Circ. 20,000 Full page Advertorial & Full Page Color Ad YELP LA (Web) Newsletter Highlight (2.1million subscribers) CULTURE COLLIDE (Web) Newsletter Highlight (138k subscribers) N O T A B L E P R M E N T I O N S (click publication name to view placement) : LA Times LA Weekly Los Angeles Magazine Thrillist Los Angeles LAist Brewbound Eater LA Food GPS NBC LA 4

6 Social Media LA Beer Week utilizes a variety of social media platforms and marketing channels to promote events and feature sponsors. The data below demonstrates the level of engagement, exposure and reach as well as social media achievements made by the LA Brewer s Guild upon taking over the Week in mid Facebook/LAbeerweek Total Likes: 5,584 30% Organic Growth from ,358 Avg. # of People Reached Daily (Organic) Demographics: 42% Women 57% Men 26% in the Age Group (largest) Total Followers: 4,172 25% Follower Growth from 2013 Total Followers: 1, % Growth from 2013! Hashtag Performance #LABW6 (1400 photos) compared to #LABW5 (470 photos). ~+300% #labeerweek (2485 photos; 1,000 photos from 2014) #LAbeer (6,637 photos) 400% growth from Mailchimp / Total number of s subscribed following 2014 LA Beer Week: 1099! Number of s sent in 2014: 3 Average Open Rate: 61% (industry avg. 27%) 5

7 Printed Materials & Merchandise A large amount of printed LA Beer Week promotional material gets dispersed to venues throughout Los Angeles County. Posters, postcards, coasters and window stickers are placed in high traffic locations to build awareness and drive traffic to the LA Beer Week website. 6

8 Levels and Benefits Benefit packages can be customized to exceed your marketing goals, vision, and needs. Taster : List your event for $15/event --this will include an ed Guide on how to put on an LA Beer Week Event Das Boot Proper Pint Tulip Half Pour Standard Event Listing Featured Event Listing Premium Placement Full Page Linked logo on Guild website for 1 year Linked logo on LABW website Mention in LABW Blasts 10 dedicated 4 dedicated 2 dedicated 1 dedicated Mention in Facebook updates 10 posts 4 posts 2 posts 1 post Staff Blogger Will Cover Featured Event Logo placement on signage around event Logo placement on stage banner Logo placement on VIP Tent banner Opportunity to host a branded booth Opportunity to host a panel discussion Thanked publicly Electronic Media Ad space in BPLA s Guilde to LA Beer Week Mention in Twitter updates $10,000 tweets $2,000 tweets $750 $250 1/2 Page tweets tweet Kickoff Festival 7

9 Kickoff Festival Complimentary VIP tickets Das Boot Proper Pint Tulip 10 tickets 6 tickets 2 tickets $10,000 $2,000 $750 Half Pour $250 Logo on Kickoff Glassware Logo placement on site map Unlimited event posts on website Featured event post on website Logo on posters distributed to event venues Logo on coasters distributed to venues Logo on Event Held Here exterior vinyls Logo on other printed materials as appropriate Name listed on limited bottles of LABG Unity Beer - ±400 case equivlents distriuted by Stone Thanked publicly LABW Presence LABW Official POS Package poster, coasters, window cling, etc. LABW Tshirts Media Mention in press releases Mentioned on radio Mentioned in all advertising 8

10 Past Sponsors SPONSORS Beer Belly Binary M Inc. Crazy Harry s Bar Drakes Brewing Company Golden Road Brewing Lucky Baldwins British Pub and Cafe Story Tavern Turning Fork Gastropub Untappd West Coaster Widmer Brothers SPONSORS Wally s Wine and Spirits K&L Wine Merchants The Oaks Gourmet Market Red Carpet Wine Co-Opportunity Contacts Sponsorship QuerieS MEDIA QuerieS Nicole Gordillo Schimpf Frances Michelle Lopez NICOLE@TAPANDCHEER.COM FRANCES@GOLDENROAD.LA