MEDIA PACK. Summer Media Pack Spring V1.2

Transcription

1 MEDIA PACK Summer 2016 Media Pack Spring V1.2

2 Welcome BEYOND BESPOKE is the ultimate guide to the most exceptional brands, companies and individuals that make Britain great. Whether you are looking for a couturier to create that special dress, a connoisseur who ll be able to inform your thirst for wines, or specialist art advice to expand your private collection, no stone has been left unturned to bring you the very best products and services from the world of British luxury. Beyond Bespoke is proud to curate and champion only the very best of British luxury. We work on a membership basis, carefully selecting the finest companies to feature. As a result, our membership base is a highly desirable gallery, both online and in print. We currently promote members including Bentley Motors, Camper & Nicholsons, Harrods.com and Paul Smith. Lucie Lewis Founder & CEO 2

3 BEYOND-BESPOKE.COM Our Audience 72% female 28% male 1. UK 2. USA 3. Russia 4. Australia 5. Spain 6. France top ten countries 7. India 8. China 9. Germany 10. Trinidad & Tobago The Home of British Luxury BEYOND-BESPOKE.COM - Our digital lifestyle magazine, delivers the very latest from the world of British luxury by some of the country s leading writers and columnists. Our categories include House, Real Estate, Speed, Style, Jewels, Wellness, Feast, Culture, Family and Office. Exclusive content is generated daily, including articles, competitions and features. Our editorial direction has a strong focus on our members and spending opportunities for our readers. majority of users aged % sessions London-based most popular categories House Real Estate Style Wellness 3 Audience Statistics: June 2016 / Google Analytics

4 STATISTICS Beyond Bespoke Newsletter 65% visits from desktop 35% visits from 56,000+ social media followers 14,000+ sessions 10,000+ unique users mobile/tablet 3 pages per session 43,000 page views We currently rank second in Google search results for British Luxury 1:46 minutes per session 19,000+ database 17% average open rate 2% average click rate mailed out weekly 4 Statistics: July 2016 / Google Analytics / Mailchimp

5 Camper & Nicholsons has come to view Beyond Bespoke as an essential partner in helping to leverage our great British brand heritage, and help us connect with like-minded companies who share a similar client base. Kurt Fraser Director of Marketing, Camper & Nicholsons Beyond Bespoke s proactive attitude is incredibly refreshing and the team are constantly on hand to offer advice, put us in touch with new contacts and help promote our products and brand. Over the two years we ve been members we have met some amazing new people and been involved in several incredible events, whilst picking up some great business along the way! Austen Kopley MD, Barnard & Westwood Beyond-bespoke.com is my favourite luxury site it makes you want to dive into it and experience everything. This is escapism at its very best, and it is my destination for beautiful concepts to feed the soul with. Kate Shapland Beauty Editor, Legology

6 BEYOND-BESPOKE.COM Advertising Opportunities MPU BEYOND-BESPOKE.COM offers several key advertising opportunities across the Homepage, Categories page and site-wide article insertion. HOMEPAGE Links through to your website MPU BANNER DOUBLE MPU Live on the website for a maximum of four weeks Artwork to be designed and provided by you (an additional design charge is available if you would like us to create it) HOMEPAGE ADVERTISING SITES BANNER MPU - single: MPU - double: Banner - Desktop: Banner - Tablet: Banner - Mobile: 250x300px 250x600px 1260x506px 1023x422px 748x408px 6

7 BEYOND-BESPOKE.COM Advertising Opportunities MPU CATEGORY PAGES Placed across nine of our categories (not including Real Estate) Links through to your website Live on the website for a maximum of four weeks Artwork to be designed and provided by you (an additional design charge is available if you would like us to create it) CATEGORY MPU INSERTION MPU - single: MPU - double: 250x300px 250x600px DOUBLE MPU 7

8 BEYOND-BESPOKE.COM Advertising Opportunities ARTICLE PAGES -Placed on all articles across the website -Links through to your website -Live on the website for a maximum of four weeks -Artwork to be designed and provided by you (an additional design charge is available if you would like us to create it) MPU ARTICLE MPU INSERTION MPU - single: MPU - double: 250x300px 250x600px 8

9 WEEKLY NEWSLETTER Advertising Opportunities Every week BEYOND BESPOKE sends out a weekly newsletter, featuring our pick of articles, products and competitions from that week. There are two key advertising sites available in the newsletter: a banner advert and a single or double MPU. We also offer the service of a dedicated Solus , tailored specifically for your business and sent out to our readers. Please see the Rate Card and contact us for further details ADVERTISING SITES BANNER Banner Advert: MPU - single: MPU - double: 600x90px 300x250px 600x250px MPU 9

10 THE LITTLE BOOK OF LUXURY Our printed biannual, THE LITTLE BOOK OF LUXURY showcases each of our members and partners. This is distributed via: 5* Hotels and Spas Private Member s Clubs Prestigious Retailers Our Family Office Network Executive Transport Services Events Independent Schools and Educational Institutions Corporates 50,000 copies per annum 125,000 * readership THE LITTLE BOOK OF LUXURY ADVERTISING SITES Inside Front Cover: Inside Back Cover: Single page, throughout the book: Double-page Spread: 120x172mm 120x172mm 120x172mm 240x172mm 10 *Based on each copy being seen by an average of 2.5 readers

11 Beyond Bespoke introduced us to a strategic brand partnership instantly after taking time to understand our core objectives for this unique British event. Beyond Bespoke are the unparalleled source for British luxury and valuable partners to have. Beyond Bespoke have been great supporters of McLaren Automotive, introducing clients for VIP tours of the McLaren Technology Centre, and covering recent launches in the online magazine. We believe there is real synergy between our companies and look forward to building on our working relationship in the future. Beyond Bespoke is a unique partner in its promotion of such a diverse range of British luxury brands and services. Both The Little Book and beyond-bespoke.com are environments in which we feel comfortable advertising our higher-end collections. Fleur Cooper Lillingston George Farquhar McLaren Automotive Paul Smith Ltd Britain s foremost designer

12 RATE CARD Advertising Format Single Cost (excl. VAT) One-month Tenancy (excl. VAT) Annual Membership of Beyond Bespoke beyond-bespoke.com Homepage MPU 300x250px Homepage MPU 300x600px Homepage banner - 1,750-2,250 Category MPU (site-wide) 300x250px Category MPU (site-wide) 300x600px Article MPU (site-wide) 300x250px Article MPU (site-wide) 300x600px Sponsored Feature Weekly Newsletter Banner Advert 600x90px 325 p/week 675 MPU 300x250px 250 p/week 525 MPU 600x250px 475 p/week 700 Solus 750 p/week - The Little Book of Luxury Full page colour, run of book Double page spread 1,520 - Inside back cover 1,200 - Inside front cover double page spread 2,400 - Beyond Bespoke creative costs for design assistance Sponsorship Packages The Little Book of Luxury beyond-bespoke.com Homepage Events For further enquiries, please contact Emily Ridler: emily@beyond-bespoke.com Sponsorship packages are bespoke and will be costed on request 12

13 BEYOND-BESPOKE.COM Meet the contributors Clare Foster - Gardens Clare Foster is Garden Editor at House & Garden magazine and a freelance journalist who has written for The Guardian, The Sunday Times and the Daily Express, among other publications. After starting her career in book publishing, she spent nine years at Gardens Illustrated magazine, latterly as Editor. Simon Hills - Men s Style A former deputy editor of GQ, Simon Hills is associate editor of The Times Magazine and columnist. Simon covers men s style for Beyond Bespoke. Claire Bowman - Travel Claire Bowman is Head of Editorial and Press at Beyond Bespoke. She formerly edited the Spa pages of Body & Soul, a section of The Times devoted to health, travel and well-being. She has worked on The Times, Marie Claire and the Daily Mail s YOU magazine. Chris Bucknall - Motoring Chris Bucknall is a writer, publisher, motoring event organiser and all-round petrolhead, having inherited his love of cars from his father, who owned, raced and crashed some of the finest cars of the 1950s and 60s. Nini Khatiblou - Fashion Nini Khatiblou is a Fashion Stylist with over five years experience at Good Housekeeping and InStyle UK. Over the years, she has worked with some of the industy s top photographers, including Greg Lotus, Peter Wetsh and Kai Z Feng for fashion. Emma Bannister - Beauty Emma s background is in women s magazines working for Condé Nast s W magazine and then as Beauty Director of Marie Claire UK. She is the author of international bestseller Marie Claire Real Beauty. She currently works as a Creative Director and Producer writing and shooting images for global beauty brands. Joanna Weinberg - Food Joanna Weinberg has written cookery columns for The Times, Red and currently Condé Nast Traveller. She has written two cookbooks, How to Feed Your Friends with Relish and Cooking for Real Life, published by Bloomsbury, and runs Kitchen Table Cookery at The Talbot Inn, Somerset. Jo Denbury - Interiors Jo Denbury is a freelance interiors writer. She was formerly associate editor of Telegraph Magazine with responsibility for the home section, and features director at Elle Decoration. 13

14 Mayfair London W1 +44 (0) Cheap Street Sherborne, Dorset DT9 3PU Copyright Beyond Bespoke Design Ltd 2016 Registered Office: York House, 6 Coldharbour Business Park, Sherborne, Dorset DT9 4JW Registered in England and Wales No VAT Registration No Directors L C Lewis: J Rivett-Carnac