February 1999 A Biennial Report to the Kaiser Family Foundation

Transcription

1 February 1999 SEX ON TV: Content and Context A Biennial Report to the Kaiser Family Foundation Chart Pack

2 Chart 1 Of shows that contain sexual content, the percent that make any mention of the risks or responsibilities of sex... Mention risks or responsibilities 9% 91% Make NO mention of risks or responsibilities

3 Of all shows on TV, the percent that have scenes depicting or strongly implying sexual intercourse... Chart 2 Of all scenes depicting or strongly implying sexual intercourse, the percent that make any reference to sexual risks or responsibilities... Shows depicting or implying intercourse 100% 93% 7% 80% 60% 40% 20% All other TV shows 0% 0%

4 Chart 3 Relationships of characters engaged in sexual intercourse, depicted or implied, on TV... Had an established romantic relationship 53% 28% Knew each other, had no prior romantic relationship 8% 10% Just met Undetermined

5 Of all shows on TV, the percent with sexual content featuring teen characters... Chart 4 Shows that include sexual content featuring teen characters Of all shows with sexual content featuring teen characters, the percent that make any reference to sexual risks or responsibilities % 80% 92% 8% 60% 40% 20% 18% 0% All other shows

6 Chart 5 Percent of shows on TV that contain sexual content... All Shows Prime-time Shows Contain sexual content 56% 44% Contain sexual content 67% 33% No sexual content No sexual content Based on the composite week sample of programs (all programs except newscasts, sports or children s programs). Based on a three-week over-sample of broadcast network primetime programs.

7 Chart 6 Percent of shows that contain sexual content, by genre % 80% 85% 83% 78% 60% 40% 20% 0% Soap Operas Movies Talk Shows 58% Dramas 58% 56% News Magazines Sitcoms 23% Reality Shows

8 Methodology The study was conducted for the Foundation by Dr. Dale Kunkel of the University of California, Santa Barbara. It analyzes 1,351 shows, covering the full range of TV genres other than newscasts and sports events. The composite week sample was drawn from randomly selected programs broadcast between October 1997 and March Children s programs were analyzed independently of shows created for a general audience and are not reported on in this chart pack. The ten channels in the study represent all segments of the television industry including network and independent broadcast, basic and premium cable, and public broadcasting. The channels studied are ABC, CBS, Fox, HBO, Lifetime, NBC, TNT, PBS, and USA, and the independent station KTLA in Los Angeles (a WB affiliate). The scientific integrity of the content analysis data reported in this research is established by careful statistical monitoring of the inter-coder reliability for all judgments, which is presented in detail in the complete report. For a full explanation of the methods used in this study, please refer to the full report, publication # 1458, which is available for free online at: or by calling KFF.