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1 Papercraft Portfolio MEDIA PACK

2 COMBINED REACH AND TOTALS 13 issues per annum average issue sales: 37, issues per annum average issue sales: 19, issues per annum average issue sales: 23,334 Print 79,965 Subscribers 19,371 Newsletter 84,447 Social media 192,743 followers on Facebook, Twitter and Pintrest Online 37,277 Unique users and 251,354 Page impressions per month Source: ABC Combined print and digital sales Jan-Dac 2013

3 OUR MAGAZINES Cardmaking and Papercraft is the UK s number one cardmaking magazine. It caters for all card makers no matter what their level of experience, inspiring them with 100 s of trendsetting ideas to make from cards to paper crafts such as gift boxes, table decorations, wall art and lots more. Cardmaking and papercraft offers the best and latest techniques, essential step-by-step projects from top experts, celebrity columnists and top tips on the hottest craft products to buy. All this and a fantastic free gift every issue, plus four bonus patterned papers. Launched in 2004 with the aim to provide creative ideas for every card maker, from beginners to experts. Our readers are passionate about card making and avid fans of the latest craft products and tools on the market. We showcase a wide range of project, styles and techniques to ensure there s something for everyone in each issue. Over ten years from its launch, the magazine brand has grown to cater for today s crafter with a multi-platform approach. While maintaining a loyal print readership, the magazine also now enjoys a rapidly growing online audience through its website, digital editions, social media and YouTube channels. Quick Cards Made Easy is the must-read magazine for card making beginners, offering step-by-step tutorials and projects, expert advice and hundreds of quick and easy ideas for every budget. Whether readers are completely new to the hobby or looking to expand their skills with more advanced makes, our on-trend designs are sure to excite and inspire. Each issue is packed with the best new crafting products, the cutest characters, exclusive competitions and reader offers. The magazine also comes with a high-quality free gift and eight beautiful bonus papers, making it an essential package for anyone with a passion for card making.

4 OUR READERS 69% 49% WORK (38% FULL TIME) MARRIED OR LIVING TOGETHER OWN THEIR OWN HOME (5% OUTRIGHT) 83% 96% FEMALE MEDIAN AGE 50 29% HAVE CHILDREN UNDER 18 Source: ABC Combined print and digital sales Jan-Dac 2013

5 TECHNOLOGY, CHARITY, MOTORING AND HOLIDAYS TECHNOLOGY OWNED Computer/laptop 93% own, 1% intend to buy Printer 93% own, 2% intend to buy Camera 88% own, 2% intend to buy Scanner 85% own, 3% intend to buy Smart phone 41% own, 10% intend to buy Kindle 29% own, 10% intend to buy ipad 18% own, 15% intend to buy Other tablet 10% own, 8% intend to buy CHARITY IN THE LAST YEAR Average charity donation 120 (131% higher than the average) Favourite charities to support Medical 55% Children 36% Pets 34% Wildlife 23% Armed Forces 27% MOTORING HABITS Average number of cars: % have two cars in the household 54% have family cars 15% have city cars 17% are looking at getting a new car in the next 0-3 years Average spend: 10,090 (21% more than the average) HOLIDAYS IN THE LAST YEAR 54% have taken a UK short break Average number of UK short breaks: 2 34% have taken a longer UK holiday Average number of longer UK holidays: 1 12% have taken an overseas short break Average number of overseas short breaks:1 36% have taken a longer overseas holiday Average number of longer overseas holidays:1 Source: ABC Combined print and digital sales Jan-Dac 2013

6 ADVERTISING OPTIONS Online Branding but with the added bonus of a direct, trackable response. Social Media Showcase your products through our Facebook and Twitter newsfeeds, Pintrest boards and online blogs Display The perfect way to introduce papercrafters to your brand and products.

7 INS176 KYk]``aU_YYjYfmYŶcfhhcgidd`mh\]gZfYY[]Zh"<ckYjYf k\yfykywubbchayyhxyaubx kyfygyfjyh\yf][\hhcgidd`mubu`hyfbuh]jy[]zhcz equivalent quality and value. Registered charity no All photographs National Trust Images. Front (clockwise): Blickling Estate, Norfolk/John Millar; Glendurgan Megan Taylor; Back: Wicken Fen National Nature Reserve, Cambridgeshire/John Millar; Incentive/National Trust. Sponsorship A more subtle and effective branding which aligns your business with ours in the eyes of the consumer. Classified A unique boutique showcasing your wares in a month long market place! Inserts Be it a business card or your annual catalogue, inserts allow your message to literally fall into our reader s laps. Freepost RTCC-EAST-AGBJ National Trust PO Box 574 Rotherham S63 3FH Reply today and join for less than 12p a day. 3 months free free membership 12 months for the When price you of 9 pay when by you Direct Debit pay by Direct Debit Plus free National Plus Trust free binoculars National Perfect Trust for when binoculars you re out and about visiting parks, gardens, countryside or coastline How many places will you discover with National Trust membership? 3 months free See inside for details Explore over 500 special places, as often as you like

8 Advertorial Advertorials are the perfect way to educate our readers about your brand and product in a way which flows naturally with editorial content. Solus Newsletter Your news ed directly to our readers with our full endorsement any day of any month! Newsletter We have a dedicated audience who want our content delivered directly to their inbox, the highest open rate in the industry (of over 40%) and you are welcome to engage with them.

9 RATES 37,478 Circulation SINGLE 3 SERIES 6 SERIES 9 SERIES 13 SERIES Premium Full page Half page Quarter page Cardmakingandpapercraft.com 23,419 unique users per month 148,962 page impressions per month Banner advertising cost 10 per thousand im[ressions MPU advertising cost 8 per thousand impressions 23,334 Circulation SINGLE 3 SERIES 6 SERIES 9 SERIES 13 SERIES Premium Full page Half page Quarter page Papercraftinspirations.com 13,443 unique users per month 80,321 page impressions per month Banner advertising cost 10 per thousand impressions MPU advertising cost 8 per thousand impressions 19,153 Circulation SINGLE 3 SERIES 6 SERIES 9 SERIES 13 SERIES Premium Full page Half page Quarter page Newsletters Papercraft inspirations 21,414 subscribers Cardmaking and Papercraft 63,398 subscribers Quick cards 63,398 subscribers Newsletter Banner advertising cost = 12 + vat per thousand

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