ZAMBEZI MAGIC COMMISSIONING BRIEF: ORIGINAL FILMS OCTOBER 2015

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1 ZAMBEZI MAGIC COMMISSIONING BRIEF: ORIGINAL FILMS OCTOBER ZAMBEZI MAGIC COMMISIONG BRIEF : NOVEMBER 2015

2 CONTENTS 1. Introduction Channel objectives Positioning Statement Brand Values and Attributes Content Mix 2. Target Market 3. Commissioning Objectives and Guidelines Submission Process Submission Timelines 4. Original Films Brief Original Film: 12 x 80min 5. Proposal Submission Form 2 ZAMBEZI MAGIC COMMISIONG BRIEF : NOVEMBER 2015

3 INTRODUCTION Zambezi Magic (Channel 160 on DStv), is an authentic Southern African Entertainment Channel, specifically targeted at DStv Compact subscribers. CHANNEL OBJECTIVES To create distinctive Southern African entertainment programs To showcase and create homegrown stars Strategic industry development To create a well differentiated channel POSITIONING STATEMENT Sharing our stories Home to Southern African TV entertainment - aimed at the DStv Compact subscriber base. BRAND VALUES & ATTRIBUTES Hyper local Regional resonance Entertaining and informative Authentic, provocative and aspirational Classy, intelligent, sassy Fun and adventurous Humble and light-hearted Celebrates diversity CONTENT MIX The Channel s content mix comprises of the best regional: Feature films Zambezi Magic Original Films Talk, variety & music shows Soap and Drama Reality shows Comedy Sitcoms Lifestyle Documentary 3 ZAMBEZI MAGIC COMMISIONG BRIEF : NOVEMBER 2015

4 TARGET MARKET WHO ARE WE TALKING TO? SADC DStv Compact subscribers and non-subscribers LSM: 4-8 Adults WHAT ARE THEY LOOKING FOR? Entertainment Information Enlightenment Education and upskilling Resonance and Authenticity Global Exposure HOW DO WE ENGAGE WITH THEM? Ordinary people who are trying to make a success of their lives They are urban, they live in townships, compounds, high and low density areas and suburbs A thinking man or woman with a startup family They are young at heart They are driven to succeed Their lives are about constant upskilling They commute or drive to work each day and evening They are of the UPGRADE generation, ambitious and aspirational Global exposure is important as it broadens their views Stories that they can identify and engage with, that are authentic and resonate with who they are Entertaining content that allows them to kick back, relax and enjoy Programmes that are thought-provoking, will enrich their lives, broaden their perspectives and provide the inspiration they need to climb their career and social ladder Local content that expands their worldview We invite them on our journey and take part in theirs TARGET MARKET INSIGHTS I am proud of my country and where I come from. I want my country to be successful and I want to play my part. I celebrate the diversity, and I speak multiple languages including English. I work for the boss, want to be the boss, I am the boss. I live in with 4/5 others in the house (my family/friends) I am connected to the net and can t live without my cell phone/s I subscribe to Dstv because I want entertainment, soccer, movies, I love my soapies and dramas 4 ZAMBEZI MAGIC COMMISIONG BRIEF : NOVEMBER 2015

5 COMMISSIONING OBJECTIVES & GUIDELINES SUBMISSION PROCESS Our objective in commissioning independently produced programming is to ensure the creation of the most compelling and relevant content for our audiences in respective target markets, and to encourage the development of the independent production sector. PROPOSALS IN WRITING In order for a script proposal to be considered and evaluated, ALL documents requested and information required, without exception, must be provided by the deadline. Failure to give all the necessary information and documents or the furnishing of any false or misleading statement will disqualify the proposal from being considered. You need to submit your script in writing. No telephonic pitches or pitch meetings will be held with writers/producers/directors without prior submission of a written proposal to the address below. All scripts must be mailed to the Zambezi Magic Commissioning Editor at the following address:- Zambezi Magic Original Film Productions M-Net Magic Centre 137 Bram Fischer Drive R4andburg Website: PROPOSAL SUBMISSION FORM Please ensure that the attached proposal submission form is signed and attached with your submission. COSTS All costs incurred in the preparation and submission of programming proposals must be borne by the proposer. Under no circumstances will M-NET or Zambezi Magic be liable for meeting any of these costs. 5 ZAMBEZI MAGIC COMMISIONG BRIEF : NOVEMBER 2015

6 SUBMISSION TIMELINES The closing date for the submission is 30 th November Upon Zambezi Magic receipt of submissions, the following timetable will apply to solicited proposals, unless specified otherwise in the brief: Stage/timeframe in commissioning process Interval between submission deadline and acknowledgement Interval between acknowledgement and initial response, which may include an invitation to pitch the story Interval between pitch and commissioning decision Interval between commissioning decision and commencement of contractual negotiations Maximum number of business days 30 days 30 days 30 days 20 days 6 ZAMBEZI MAGIC COMMISIONG BRIEF : NOVEMBER 2015

7 ORIGINAL FILMS Genre Duration Submission Date Content Zambezi Magic Original Films are budget original, feel good, highly entertaining films that capture the heart and soul of the ordinary viewers, profiling their everyday achievements and challenges, hopes and despairs, their dreams and way of life. Original Films will make you laugh and cry in the same breath but leave you feeling good about yourself and the people around you at the end of the film. The Original Films strand aims to entertain the whole family with suitable themes such as family drama, love, relationship, work, lifestyle, coming of age, growing old, culture and tradition. 12 x 80 minute FILMS 30 th NOVEMBER :00 CAT Zambezi Magic, the home of Southern African Original Films, is requesting proposals for the commission of 12 x 80 minute films. Zambezi Magic would like to commission 12 films. The story should focus on themes of culture, traditions, love, relationships, wealth, reflections on life and lifestyles in each respective country, city, rural area or neighborhood. The films can be told in English as well as in indigenous languages provided the movie is subtitled in English. English is not a must. Be true and authentic to the characters and the settings of the film. Zambezi Magic wants to commission highly entertaining stories that will engage and excite our target audience, leaving them wanting more of the same. Target Market This property will fall in early prime time and therefore must constitute family viewing. Zambezi Magic s target market represent the full spectrum of age groups. Deliverables A pitch document that includes : Title, tagline and logline i.e. one paragraph summary Complete professional movie script Synopsis and treatment no more than 2 pages Character bible, world of story no more than 1 page Proposal submission form Budget $1000 per script $ per film production (including development) NB: If the scripts do not meet our requirements we reserve the right NOT to commission any scripts/proposals submitted. Of those chosen scripts we reserve the right NOT to go into production at any stage of the process for whatever reason. 7 ZAMBEZI MAGIC COMMISIONG BRIEF : NOVEMBER 2015

8 ZAMBEZI MAGIC - PROPOSAL SUBMISSION FORM BRIEF NAME WORKING TITLE SYNOPSIS GENRE LOGLINE FORMAT DESCRIPTION: FULL NAME OF COMPANY/SCRIPTWRITER CONTACT DETAILS Company Name (if applicable) : Tel #: Cell #: COMPANY REGISTRATION NUMBER: POSTAL ADDRESS: FULL NAME AND PASSPORT NUMBER OF INDIVIDUAL SCRIPTWRITER/S: Name: PASSPORT NO.: Name PASSPORT NO.: COMPANY VAT NUMBER: PHYSICAL ADDRESS: CONTACT PERSON Name Position Tel # Cell # I agree that nothing in the commissioning brief shall be interpreted as an agreement by Electronic Media Network Limited ( M- Net ) to produce any programme based on the proposal submitted. Should M-Net decide in its sole discretion to commission a programme based on any of the proposals submitted, such commissioning shall be subject to you concluding a commissioning agreement with M-Net. I warrant that I own all rights (including intellectual property rights) in the proposal or any other document/material submitted to M-Net pursuant to the commissioning brief. Furthermore, I agree not to submit to any other person for consideration any proposal that I have submitted to M-Net for a period of 2 months from the date such proposal was submitted. In this regard I undertake to inform M-Net at the time of submission if any of the proposal being submitted has been submitted to any third party, and I agree that in such event M-Net shall have a right to decide whether or not to accept and/or consider my proposal. I hereby indemnify M-Net and all the companies forming part of the Naspers Limited group of companies against any loss or damage arising from breach of the representations, warranties and undertakings made in the two preceding paragraphs above or made at any time in connection with the submission of a proposal pursuant to the M-Net commissioning brief. I have read the contents of the M-Net commissioning brief and I agree to be bound by the terms and conditions contained therein: Name: Signature: Date: 8 ZAMBEZI MAGIC COMMISIONG BRIEF : NOVEMBER 2015

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