exelate Media Kit January 2015

Transcription

1 exelate Media Kit January 2015 White Paper January 2015

2 Mission Statement exelate is the leading provider of data technology powering the digital marketing ecosystem. We re working to educate and empower marketers at a time when customer data fluency is the most important competitive advantage. About exelate the customer data cloud exelate s customer data cloud helps marketers navigate complex customer journeys and pathto-purchase decisions across all devices and formats actionable information previously accessible only to technology giants and large media holders. The new offering is an integrated evolution of exelate s rich data assets, massive technology infrastructure, and industry-leading measurement solutions exelate delivers the industry s only unified consumer profiles, powering personalization across display, mobile, audio, video, offline, social and smart TV through connected identities. A major breakthrough in unified cross-platform marketing, exelate enables marketers to engage individuals and households with personalized messages to drive performance, at scale. In addition to targeting consumers more accurately, exelate s solutions measure in realtime which campaigns and channels are most effective, allowing for optimization of marketers spend their campaign resources. White Paper January

3 Products The exelate customer data cloud is comprised of the following components: exelate DMP Manages and activates first and third party data for enhanced customer profiles, industryleading audience modelling, and highly accurate targeting across more than 125 platforms. exelate data marketplace The largest pool of third-party online data, composed of premium demographic, interest, and intent data from the most trusted names in online and offline data, including Nielsen, MasterCard Advisors, Experian, IXI and many more. exelate analytics A suite of proprietary customer insight and closed-loop measurement tools. Enables brands to better understand customer engagement in realtime, and track digital marketing impact to offline sales. White Paper January

4 Our Numbers 15 Trillion Audience Segments 23 Million Signals 5 Billion Uniques 125 Marketing Platforms 3.4 Trillion Monthly Segments Processed 15 Trillion Audience Segments Processes 23 Million Signals per Minute 5 Billion Monthly Unique Devices and Users Integrated with over 125 Marketing Platforms Updates 3.4 Trillion Segments per Month Our History exelate was founded in 2007 driven by the vision that data would be the most valuable asset that marketers could leverage to better connect with prospects and current customers. This vision has proven itself out with the ascent of data-driven programmatic media buying as the dominant marketing force in the digital ecosystem. Subsequently, exelate has established itself as a leader in the booming marketing technology space based on its highly scalable first-party data management platform, exclusive relationships with the world s largest enterprise data providers, and pioneering analytics solutions which leverage both creating closed-loop measurement and proprietary, actionable, insights. exelate s massive infrastructure has positioned it as one of a few companies, including Google, Facebook, Yahoo and Amazon, who can offer the advanced data science and technology needed to process over 30B data calls between buyers and sellers every day. As a member of the NAI, IAB, truste, Council for Accountable Advertising and Evidon s Open Data Partnership, exelate has been a leader in privacy compliant advertising practices. exelate s explosive revenue growth has helped it become one of the most recognized leaders in marketing technology. The company has been named a Deloitte Technology Fast 500 Winner, one of Forbes 100 Most Promising Companies in America, an Always On Global Media leader ( ) and one of Inc. s Fastest Growing Companies in America. exelate is backed by some of the top names in Venture Funding including Carmel Ventures, Menlo Ventures, Trident Capital and New Spring Growth Capital. The Company has raised $32M to date, most recently closing a $12M C round in September White Paper January

5 Leadership Team Mark Zagorski CEO Elad Efraim CTO/Co-Founder Damian Garbaccio Chief Strategy Officer Julie Ginches Chief Marketing Officer Doug Campbell SVP Operations Our Offices Headquarters 7 West 22nd Street, 9th Floor New York, NY sales@exelate.com Global Locations Chicago Los Angeles Israel Paris London Hamburg Media Contact Julie Ginches CMO, exelate julieg@exelate.com White Paper January

6 Smart data. Smart technology. Smarter marketing outcomes. exlate.com New York Chicago Cleveland London Paris Israel