RETAIL MARKETING I #3141 INDUSTRY SECTOR: Market, Sales and Services PATHWAY: Professional Sales

Transcription

1 RETAIL MARKETING I #3141 INDUSTRY SECTOR: Market, Sales and Services PATHWAY: Professional Sales DESCRIPTION: Retail Marketing is designed to prepare students for employment in the retail industry. Students will produce visual displays, conduct sales promotions, and generate successful advertising strategies by identifying product features and benefits. Based on industry standards, students will demonstrate skills in cash handling, customer relations, inventory control, stocking, risk management, and loss prevention. Students will receive instruction pertinent to employment. Worksite (Community Classroom) learning is an optional component of this course and is available to eligible students. Integrated throughout the course are Common Core State Standards and Career Technical Education Standards, which include safety, communication, technology, ethics, career planning and other employability skills INFORMATION: A. Pre-requisite: 16 years old or a 11 th /12 th grader B. Abilities Required: Click here to enter text. C. Dress Requirement and Grooming: as required by Industry Standards D. Students must master 75% of the certificate competencies to receive a certificate. E. Fee: Free to High School / Adults is fee based F. Course Length: 180 hours G. Textbook: None H. UC a-g Approved: No I. Industry Certification: None J. Sequencing to Include a Capstone: Not Applicable K. Community College Articulation: No L. Common Core Alignment: Yes M. Community Classroom: Yes N. Career Technical Student Organization: No O. Word Based Learning: Yes

2 Course Outline, p. 2 UNIT 1. COMMUNICATION SKILLS Students will learn business appropriate verbal and written communication skills Demonstrate positive verbal communication skills using appropriate vocabulary, demeanor, and vocal tone in the classroom and/or worksite. Read and interpret written information and directions. Practice various forms of written communication appropriate to the occupation Practice positive body language skills. Practice professional verbal skills for resolving a conflict. Demonstrate active listening skills including techniques for checking for understanding, and for obtaining clarification of directions Students will write essays on: Retail Store Observations; Team Player Definitions; Big Business vs. Small Business Marketing; and top 10 Employee Characteristics; and, create and present PowerPoint presentations on their CC store assignments. 2.0 Communications UNIT 2. INTERPERSONAL SKILLS

3 Students will participate in multiple group projects in the classroom at CC locations and learn professional interpersonal skills appropriate to the classroom or workplace settings. Demonstrate positive teamwork skills by contributing to a group effort. Practice the importance of diversity awareness and sensitivity in the workplace. Define sexual harassment in the workplace and identify the employee s role and responsibility. Practice participation skills. Identify different personality types and strategies for working effectively with each type. Practice business and social etiquette skills appropriate to the occupation Students will work in teams on a series of projects including: 7 Marketing Essentials; Concept Store Design; Product Catalogs; Hotel Concepts; and Seasonal Promotional Events to learn the fundamentals of teamwork in accomplishing defined goals. Students will learn and practice social etiquette and interpersonal skills daily at CC worksites. Communications 6.0 Health and Safety 8.0 Ethics and Legal Responsibilities

4 UNIT 3. EMPLOYABILITY SKILLS Students will learn how to complete the steps required to successfully obtain a job and the skills required to succeed as an employee. Demonstrate appropriate attendance and punctuality practices for the classroom and worksite if applicable. Prepare a resume, cover letter, and job application forms. Demonstrate interviewing techniques using appropriate tone and body language. Demonstrate appropriate dress and grooming standards in seeking employment and for the workplace. E. Identify strategies for employment retention. Analyze the impact of social networking on employability. Identify the need for continuing education, professional development, and professional growth in chosen field. Identify appropriate procedures for leaving a job. Identify sources of job information, including electronic sources. Review company policies and current trends in employee compatibility screening, drug screening, and background checks Students will complete multiple error-free Job Applications, Professional Resumes, write answers to typical Interview Questions, and participate in Mock Interviews in class with peers and with management at CC worksites. 3.0 Career Planning and Management

5 UNIT 4. PERSONAL AND OCCUPATIONAL SAFETY Students will learn and practice general workplace safety procedures. Demonstrate procedures to be followed in the case of emergencies. Discuss ways to report a potential safety hazard to a supervisor. Identify and discuss cyber ethics, cyber safety, and cyber security. Apply personal safety practices to and from the job Students will learn and practice workplace safety in classroom and daily at worksites. 6.0 Health and Safety UNIT 5. MARKETING FUNDAMENTALS AND TRENDS

6 Students will learn the essential elements of Marketing including: Distribution; Financing; marketing Information Management; Pricing; Product/Service management; Promotion; and Selling and incorporate these elements into practical, team-based projects. Students will learn how to determine trends, define and incorporate technology into Marketing projects. Identify industry-specific promotional and seasonal trends. Identify the impact of technology on the retail industry. Design and evaluate market research. Identify marketing mix decisions crucial to marketing in a global economy. Explain the use of focus groups in marketing Students will complete individual off-site Retail Store Observation Surveys (class field trip) to observe marketing efforts applied in real-world businesses and use the information collected to create team Concept Store Posters. Students will identify the 7 Elements of Marketing and use the information in teams to create 7 Elements posters. 2.0 Communications 4.0 Technology 5.0 Problem Solving and Critical Thinking 9.0 Leadership and Teamwork A1.0 A2.0 A4.0 A5.0 UNIT 6. CUSTOMER SERVICE AND SELLING SKILLS

7 Students will learn how to successfully interact with customers, meet customers needs and how to effectively close sales. Evaluate consumer buying decisions. Relate sales quotas to sales performance, identifying and setting personal and store goals. Demonstrate effective customer service skills. Demonstrate techniques for dealing with customer difficulties. Identify and describe the difference between ethical and unethical selling practices. Apply the steps involved in the selling process Students will learn customer service/selling skills in simulated practice in the classroom and will be trained in and practice selling and customer service daily at worksites. 2.0 Communications 5.0 Problem Solving and Critical Thinking 7.0 Responsibility and Flexibility 8.0 Ethics and Legal Responsibilities 9.0 Leadership and Teamwork A4.0 A6.0 A8.0

8 UNIT 7. PROMOTION, ADVERTISING AND DISPLAY Students will learn the various aspects of promotion, how to create a promotional plan and apply these principles to specific businesses and products. Coordinate merchandise placement. Select appropriate media Identify promotional concepts. Identify the elements of a promotional plan. Plan and execute display Students will learn the principles of promotion by individually designing Print Advertisements and Work Site Posters as well as team projects including: Product Catalogs; Hotel Concepts and Seasonal Promotional Events. Students will learn the principles of Store Display and practice techniques at worksites. 2.0 Communications 4.0 Technology 5.0 Problem Solving and Critical Thinking 9.0 Leadership and Teamwork 10.0 Technical Knowledge and Skills A7.0

9 UNIT 8. INVENTORY AND PRICING PROCEDURES Students will learn the procedures involved in store inventory including: shipping; receiving; pricing; labeling; and returns and how stores manage inventory through physical counts and technology. Identify purpose for inventory management and control. Identify incoming merchandise and invoices for display, accuracy, and completeness. Complete physical inventory and reports. Identify methods for handling damaged merchandise and returns. E. Process incoming stock. Explain different labeling and pricing procedures Calculate mark ups/mark downs. Describe price vs. value. Calculate multiple unit pricing. Calculate prices of units of measure Students will learn the principles of inventory and pricing by creating an inventory for their team concept stores and determining pricing strategies for their stores. Students will practice inventory control and pricing at worksites 2.0 Communications 5.0 Problem Solving and Critical Thinking 10.0 Technical Knowledge and Skills A8.0

10 UNIT 9. LOSS PREVENTION Students will learn the definition of Loss Prevention and the effects on the business, as well as means to control and minimize loss. Identify loss prevention, strategies to reduce loss, and the salesperson s role in reducing loss. Identify operational controls for reducing/eliminating internal/external theft. Explain the effects of loss prevention on the business and pricing. Identify legal considerations pertaining to theft Students will learn the principles of loss prevention by individually answering store loss scenario questions on a prepared worksheet. 8.0 Ethics and Legal Responsibilities A3.0 UNIT 10. CASH HANDLING PROCEDURES

11 Students will learn the skills and procedures for handling cash and credit in a retail environment. Demonstrate cash register operations procedures by completing ten (10) transactions. Demonstrate math skills in a retail environment i.e. counting change, markups. Register: post voids, paid outs, refunds, inventory control, etc. Describe how to recognize counterfeit currency. Balance and close a cash drawer. Set up and open a cash drawer. Identify alternative payment methods Students will learn the principles of handling cash by individually completing math equations requiring computation of specific change in customer transactions. Students will also learn the basics of cash and charge transactions through simulated customer purchase scenarios in the classroom. 5.0 Problem Solving and Critical Thinking 8.0 Ethics and Legal Responsibilities 10.0 Technical Knowledge and Skills B2.0: Analyze and evaluate legal, moral, and ethical issues affecting selling and sales management. B3.0: Analyze customer/client behavior in the selling process. B4.0: Understand the nature and scope of the functions associated with personal and business sales strategies, product knowledge, support activities, and management of selling techniques. B8.0: Access and use marketing information to enhance sales opportunities and activities. LS 9-10, : Acquire and use accurately general academic and domain-specific words and phrases, sufficient for reading, writing, speaking, and listening at the (career and college) readiness level, demonstrate independence in gathering vocabulary knowledge when considering a word or phrase important to comprehension or expression.