Translating the Open Water Drowning Prevention Guidelines into Action using Social Media Linda Quan MD
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1 Translating the Open Water Drowning Prevention Guidelines into Action using Social Media Linda Quan MD World Conference on Drowning, Potsdam October, 2013
2 Consensus based guidelines to prevent open water recreation drowning L Quan (USA), University of Washington School of Medicine and Seattle Children's Hospital K Moran (New Zealand), University of Auckland E Bennett (USA), Seattle Children s Hospital
3 Background Organizations around the world provide different drowning messages. A concise and consistent set of prevention messages is needed. Development of drowning prevention guidelines began at workshop at Drowning Prevention Coalition, Seattle workshop at WCD, Porto, Portugal formation of a Task Force of international experts in drowning prevention
4 The 18 Member International Task Force Co-Chairs: L Quan (USA), University of Washington School of Medicine and Seattle Children's Hospital K Moran (New Zealand), University of Auckland E Bennett (USA), Seattle Children s Hospital Members: S Beerman (Canada), J Bierens (Netherlands), BC Brewster (USA), J Connelly (Ireland), N Farmer (Australia), R Franklin (Australia), P George (Australia), J Kania (Kenya), B Matthews (Australia), A Rahman (Bangladesh), R Stallman (Norway), T Stanley (New Zealand), D Szpilman (Brazil), RMK Tan (Singapore), M Tipton (UK), Secretariat: M Tansik (USA)
5 Methods used to develop the Guidelines Addressed questions: What hazards? supervision?, skills? technologies Created a list of guidelines for two groups: Keep Yourself Safe and Keep Others Safe. Prioritized the guidelines using a modified Delphi technique that consisted of two rounds of ranking the messages. Combined and to obtain >80% approval of the wording of the final messages.
6 Results: 8 Final Guidelines for Keep Yourself Safe 1. Learn swimming and water safety survival skills. 2. Always swim with others. 3. Obey all safety signs and warning flags. 4. Never go in the water after drinking alcohol. 5. Know how and when to use a life jacket. 6. Swim in areas with lifeguards. 7. Know the water and weather conditions before getting in the water. 8. Always enter shallow and unknown water feet first.
7 Initial efforts to meet our Objectives Objectives Raise awareness among professionals/organizations Raise awareness among the general public/individuals Communication planning tool Developed strategies, tactics, timeline and who was responsible for implementing Input provided by task force members Task force member participation was voluntary
8 Dissemination Plan Tool kit for members: Unique logo Flyer with guidelines News release Poster Powerpoint presentation Guidelines with rationale Summary of project and list of task force members Letter that could be customized
9 Dissemination by Task Force members Presentations and posters at conferences 2 papers published in peer reviewed journals 3 abstract/poster presentations Multiple oral presentations at national/international meetings (Norway, UK, Australia
10 Adaptation of OWDPG Translations: news release and/or guidelines translated into Dutch, Japanese, Portuguese, and Spanish
11 Adaptation of OWDPG Task force members and their organizations
12 Adaptation of OWDPG
13
14 Dissemination: Adoption by organizations
15 Dissemination through Educational workshops and clinics
16 Dissemination to general public
17 Dessimination of OWDPG posted on websites
18 Dissemination: Social media
19 Evaluation: OWDPG on Seattle Children s Hospital s website. (2011) 445 Web visitors from 66 countries: Argentina, Australia, Austria, Bangladesh, Barbados, Belgium, Bermuda, Brazil, Bulgaria, Canada, Chile, China, Czech Republic, Denmark, Estonia, Fiji, Finland, France, Georgia, Germany, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Ireland, Israel, Italy, Japan, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Malaysia, Maldives, Malta, Mexico, Netherlands, New Zealand, Norway, Pakistan, Papua New Guinea, Peru, Philippines, Poland, Portugal, Puerto Rico, Saudi Arabia, Serbia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States
20 More is better! Dissemination is as critical as the messages themselves
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