The Cigarette Market in Vietnam

Transcription

1 The Cigarette Market in Vietnam Product Code: CG0193MR Published Date: July 2015 Report Price: US$ 975 (Single Copy)

2 Synopsis Cigarettes in Vietnam report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Vietnam. This report is the result of ERC s extensive market research covering Cigarettes across Vietnam. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry. This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry. This report provides detailed data of the manufacturers operating in the Cigarettes industry in Vietnam. This report also provides market size of the Cigarettes industry in Vietnam along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data Summary The Cigarette Market in Vietnam is a new report by ERC that focuses on the extent to which Vietnam Cigarettes market has evolved in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies. Scope This report provides a comprehensive analysis of Cigarettes market in Vietnam It provides volume and per-capita consumption of cigarettes for 2013 and forecast figures for 2023 It provides value and volume break-up of the Cigarettes market at segment level. Reasons to Buy Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers The report provides the latest data on market dynamics in the Cigarettes industry across Vietnam, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.

3 1 Market Size Demand began to slow in 2012, growth rates of just 1.0% recorded to take the market to a level of XX billion pieces. According to Vietnam's Tobacco Association, the market grew by some 6.8% in 2013, with a believed reduction in the profile of the non-duty paid sector helping this increase. Forecasts for 2014 volumes are set to fall 5.6% to XX billion pieces with the impact of graphic images on sales and stronger contraband sales the two reasons behind the slump. Per capita intake is estimated at XXXX pieces on a duty paid basis in 2013, 53.7% above 2000 levels. Increased supply and availability, the popularity of cigarette smoking among males and improving economic conditions have helped boost consumption. Cigarette Consumption, Million Pieces % Annual Change Index 1990 = f

4 Population Millions Per Capita Consumption, Per Capita Consumption Pieces/Day Pieces/Week Pieces/Year % Change Index 1990 = f

5 2 Production and Trade Reduced domestic sales, in 2014 as a result of graphic warnings and the non-duty paid sector having an increased impact on the duty paid market, reduced output by 22.4% in Volumes were XX billion pieces yet still 362% above 1990 levels. Production of Cigarettes, Million Pieces % Annual Change Index 1990 = r 2010 r 2011 r 2012 r 2013 r 2014

6 Official Cigarette Imports, Million Pieces % Change Index 2004 =

7 Cigarette Exports to Vietnam, Million Pieces % Annual Change r

8 Methodology ERC s research methodology includes the following steps in order to ensure a robust research programme to deliver the highest quality market insights: Information Scanning Thorough investigation of all published sources worldwide to highlight gaps and decide means of obtaining information requirements. Economic Intelligence Gathering all relevant: Statistical data financial information Industrial data economic information Collection of Published Research A thorough search to identify and obtain relevant published material using: Media sources corporate literature Trade journals on-line services ERC databank national press Research institutes. In-Country Research Field research conducted in each country designed to: collect informed and up-to-date information from interviews to gauge attitudes, expectations and current market developments. monitor product and brand availability, prices and facings allocation through specially commissioned retail store checks.

9 In-House Research & Analysis Based on a solid knowledge of the current market scenario and years of experience in the area of global tobacco market research, further telephone interviews are carried out with leading manufacturers and industrial competitors. The result is first-hand knowledge of new product developments, user-ship patterns, new investments and inherent market trends. About ERC a division of Canadean Canadean is a full-service business information provider with in-house market research capabilities. We specialize in analysis across the Consumer Markets Value Chain, covering suppliers, producers, distribution, and consumers. Canadean s dedicated research and analysis teams consist of experienced professionals with an industry background in marketing, market research, consulting, and advanced statistical expertise. We offer valueadded market research, insight, and strategic analysis and our products help companies to make better, more informed, strategic and tactical sales, and marketing decisions. Canadean s areas of expertise include online research, qualitative and quantitative research, industry analysis, custom approaches, and actionable insights. In addition, Canadean has built a network of consultants and specialist researchers across more than 60 countries, each with in-depth industry experience and expertise enabling us to conduct unique and insightful research via our trusted business communities. ERC's analysts and researchers are thoroughly experienced within the tobacco industry, with over 30 years experience of researching this challenging area. Their knowledge and expertise of specific market drivers, industry developments as well as regulatory and operating constraints in tobacco industry, ensure that clients benefit completely from ERC's high standards of research methodology and industry insights. Disclaimer All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Canadean. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Canadean delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such, Canadean can accept no liability whatsoever for actions taken based on any information that may subsequently prove to be incorrect.

10 Related Reports The Cigarettes Market in Australia The Cigarettes Market in Bangladesh The Cigarettes Market in China The Cigarettes Market in Hong Kong The Cigarettes Market in India The Cigarettes Market in Japan The Cigarettes Market in North Korea The Cigarettes Market in Philippines The Cigarettes Market in South Korea The Cigarettes Market in Thailand

11 Table of Contents 1. Overview Market Size Market Structure Manufacturers& Brands Taxation& Retail Prices Taxation RetailPrices The SmokingPopulation Production& Trade Production Imports Exports Operating Constraints Advertising Restrictions Health Warnings Other Restrictions Company Profiles Prospects& Forecasts Appendix What is this Report About? Time Frame Product Category Coverage Methodology About ERC a division of Canadean Disclaimer... 50