Economic Relations between Austria and China

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1 Wiener Institut für Internationale Wirtschaftsvergleiche The Vienna Institute for International Economic Studies Economic Relations between Austria and China Wirtschaftsagentur Wien, By Waltraut Urban The Vienna Institute for International Economic Studies (wiiw)

2 2 Part 1: Trade Part 2 : Foreign direct investment Part 3: Tourism

3 3 Austrian trade relations with China

4 4 Austria s main trading partners, 2009 Total trade EU-27 Extra EU-27 1 Germany 2 Italy 3 Switzerland 4 Czech Rep. 5 France 6 USA 7 China PR 8 Hungary 9 UK 10 Netherlands Exports + Imports, EUR billion In % of total (% of extra-eu) (18.6) (12.3) 3.4 (12.1) Japan Source: Statistik Austria (4.3)

5 5 Austria s main sources of imports, 2009 Imports, EUR billion In % of total (of extra-eu) Total imports EU Extra EU Germany Italy Switzerland (21.4) 4 China (17.0) 5 Czech Rep France Netherlands USA Hungary Slovakia Japan Source: Statistik Austria (5.3)

6 6 Austria s main export markets and bilateral trade balances, 2009 Exports in bn euro In % of total (extra-eu) Trade balance in bn Total exports EU Extra EU Germany Italy Switzerland (16.0) USA (14.8) France Czech Rep UK Hungary Poland Russia (7.7) Slovenia China (7.4)

7 7 China s shares in Austrian trade, in % of total export shares import shares % %

8 Austria s trade balance with China, EUR million

9 9 EUR billion EU trade balance with China : EU-25, : EU : -128 EUR bn (US: USD bn = 161 EUR bn) Source: Eurostat.

10 10 China-Asia market shares in the EU-25, China Hong Kong, Taiwan, South Korea Asean South Asia Japan 40% 35% 30% 25% 20% 15% 10% 5% 0% Source: EU Commission, DG Trade.

11 11 Exchange rate yuan US dollar euro Yuan per 1 USD Yuan per 1 EUR USD per 1EUR (right scale) Feb/ 04 Jun/ 04 Oct/ 04 Feb/ 05 Jun/ 05 Oct/ 05 Feb/ 06 Jun/ 06 Oct/ 06 Feb/ 07 Jun/ 07 Oct/ 07 Feb/ 08 Jun/ 08 Oct/ 08 Feb/ 09 Jun/ 09 Oct/ 09 Feb/ 10 Jun/ Source: ECB, People s Bank of China.

12 12 Commodity structure of Austrian and of EU trade with China, 2008 SITC sections Shares in exports to China in % EU-27 Austria Shares in imports from China in % EU-27 Austria 0 Food and live animals Beverages and tobacco Crude materials inedible, exc fuel 3 Mineral fuels Chemicals Manuf. goods classif. chiefly by material Maschinery and transport equipment 8 Misc. manuf. articles Source: Eurostat and Statistik Austria, Serie 2.

13 13 Austrian companies in China Austrian companies involved in business with China > 70 have production facilities in China High-tech, specialized products for: - Automotive industry - Infrastructure, e.g. water supply - Environmental protection (waste treatment, water purification, - Energy efficiency Deficit in branded consumer goods: - important exception: Swarovski, Red Bull - Potential: ski equipment

14 14 Foreign direct investment between Austria and China

15 15 Direct investment between Austria and China, EUR mn 200 Austrian outward investment Austrian inward investment Source: Austrian National Bank (OeNB)

16 16 Austrian direct investment target countries, 2007 FDI stocks in EUR million Shares in total in % World Europe Central and eastern Europe America USA Africa Oceania Asien China (incl. Hong Kong) 102,584 92,510 51,113 5,428 3, ,119 3, (743) (0.7) Source: Austrian National Bank (OeNB).

17 17 Austrian investors in China Largest investor: AT&S (HDI-Microvia printed circuit boards); USD 500 million investment, 3300 employees Pioneers: AVL List (power-train systems, test-systems, R&D support), Doppelmayr (rope driven transport systems, e.g. chair lifts), Voith Paper (paper machines), Rosenbauer (fire fighting vehicles), Andritz (plants and equipment for steel industry; turbines, environment and processing equipment), Raiffeisen (bank), Schenker (logistics) Various SMEs in the field of extrusion technology, furnace engineering, parts and components

18 18 Focus on environmental technology Austria holds a good position in international sustainability ranking Environmental industries: 4.2% of GDP; exports to China worth around EUR 100 million* Since 2006: cooperation agreement between Austria and China - China: particularly interested in energy efficiency of buildings and environmentally friendly technologies in industry; waste treatment - Austria interested e.g. in photovoltaic technologies from China Other important fields: water supply and treatment, recycling for plastic and construction materials, filter technology, biomass, car bodies made from synthetic materials (Senoplat Klepsch & Co GmbH) * According to Michael Müller, head of the Advantage Austria Bureau, in charge of environmental technologies; guangzhou@advantageaustria.org.

19 19 Chinese investors in Austria Huawei Technologies Austria (telecommunication networks solutions) Xi an Aircraft Industry (group) Co. has recently bought 92% of Austrian FACC (small but fine supplier to the aerospace industry, e.g. Boeing) Many restaurants, shops etc.

20 20 Tourism

21 21 China Tourism Academy estimates that 54 million Chinese tourists will go abroad this year, up from 47 million in 2009 According to the United Nations World Tourism Organization, China will be the world s fourth largest source of outbound tourists by 2020, with 100 million overseas visits Quoted from China Daily, 29 March 2010.

22 22 Chinese tourists in Austria - untapped potential Number of overnight stays 300, , , , ,000 50, Source: Österreich Werbung.

23 23 Possible problems - EU visa: problems for individual travellers - Language difficulties - Relatively high prices (in comparison to Asia) - Different service mentality (in comparison to Asia) - Skiing: fierce competition from Asia, North America Existing potential - Single visa more easily available than in other EU countries - Cultural attractions - Clean environment - Service adjustment learning by doing - Various kinds of activities, such as hiking, rafting etc.

24 24 Thank you for your attention!

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