Tourism in Eastern Scotland 2011

Transcription

1 Tourism in Eastern 2011 Visit Tourism in Eastern 2011 Edinburgh & Lothians, Angus & Dundee, Perthshire and the Kingdom of Fife Factsheet Insight Department

2 Tourism in Eastern 2011 Contents Introduction... 3 Summary: EASTERN SCOTLAND... 4 GB Visitors to Eastern : Seasonality... 4 Transport Used... 4 Edinburgh & Lothians... 5 GB Tourists by Country of Residence... 5 Overseas Tourists by Country of Residence... 5 Duration of Trip... 6 Purpose of Trip... 7 Accommodation Occupancy... 8 Accommodation Used... 9 Top 5 Visitor Attractions... 9 Tourism-related Employment (2008)... 9 Angus & Dundee GB Tourists by Country of Residence Overseas Tourists by Country of Residence Duration of Trip Purpose of Trip Transport Used Accommodation Occupancy Accommodation Used Top 5 Visitor Attractions Tourism-related Employment (2008) Perthshire GB Tourists by Country of Residence Overseas Tourists by Country of Residence Duration of Trip Purpose of Trip Accommodation Occupancy Accommodation Used

3 Tourism in Eastern 2011 Top 5 Visitor Attractions Tourism-related Employment (2008) The Kingdom of Fife GB Tourists by Country of Residence Overseas Tourists by Country of Residence Duration of Trip Purpose of Trip Accommodation Occupancy Accommodation Used Top 5 Visitor Attractions Tourism-related Employment (2008) About the Data Introduction This report aims to provide a handy summary of statistics on tourism in Eastern. It gathers information from a suite of tourism monitors managed by the Insight Department, Visit, and other national statistics and commissioned research. Following a brief summary of data for Eastern, the report is divided into sections providing data for sub-regions: Edinburgh & Lothians Angus & Dundee Perthshire Kingdom of Fife Most of the statistics are produced from surveys. As a result, data at sub-region level is based on a relatively small sample size. This can increase error margins and therefore data should be treated with caution. Sources 1. Great Britain Tourism Survey (GBTS) International Passenger Survey (IPS) Scottish Accommodation Occupancy Survey Moffat Centre Visitor Attraction Monitor Annual Business Inquiry

4 Summary: EASTERN SCOTLAND Tourism in Eastern 2011 In 2011, GB residents took an estimated 4.6 million visits to Eastern, staying million nights and spending 952 million. Overseas visitors made 1.68 million trips, staying 7.83 million nights and spending 751 million. GB Visitors to Eastern : Seasonality GB Tourist Trips Edinburgh & Angus & Perthshire Kingdom of Eastern Lothians Dundee Fife Jan-Mar Apr-Jun Jul-Sep Oct-Dec Source: 1 Transport Used Overseas Tourists: Transport to 3% Tunnel 10% Sea 87% Air Source: 2 4

5 Edinburgh & Lothians Tourism in Eastern 2011 GB Tourists by Country of Residence Edinburgh Edinburgh & Lothians Trips Expenditure Trips Expenditure Trips Expenditure England Wales Total GB (m) ,018 Source: 1 Overseas Tourists by Country of Residence Edinburgh Lothian (except Edinburgh) Trips Expenditure Trips Expenditure Trips Expenditure USA Germany Ireland Spain France Australia Netherlands Italy Canada Norway Rest of the World Total (m) ,490 Source: 2 5

6 % of GB visitors Duration of Trip GB Tourists % by Trip Duration Tourism in Eastern % 70% 60% 50% 40% 30% 1-3 nights 4-7 nights 8+ nights 20% 10% 0% Edinburgh Edinburgh & Lothians Source: 1 GB and Overseas Tourists: Average Trip Duration Average trip duration Edinburgh Edinburgh & Lothians GB tourist Overseas tourist

7 Purpose of Trip Edinburgh & Lothians Tourism in Eastern % Other 18% Business 12% 3% GB tourist trips Holiday 11% VFR 19% overseas tourist trips 66% 65% Holiday VFR Business Other 4% Other 16% Business 13% VFR 18% 26% 3% overseas tourist trips 53% 67% Holiday GB tourist trips Holiday VFR Business Other 7

8 GB Tourists: Main Mode of Transport Tourism in Eastern % 60% 50% 40% 30% 20% East Edinburgh Edinburgh & East Central 10% 0% Train Regular bus/coach Plane Car Organised coach Other Source: 1 Accommodation Occupancy Edinburgh & Lothians Lowlands Edinburgh & East Central Hotel Room Guesthouse/B&B Selfcatering unit Hostel bed 8 Caravan & camping pitch Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average for region Annual average for all Source: 3

9 Accommodation Used Tourism in Eastern 2011 GB tourist nights Overseas tourist nights Edinburgh Edinburgh Edinburgh Lothians* & Lothians Hotel/guest house 40% 34% Friends/relatives 39% 36% B&B 5% 6% Self-catering 7% 6% Camping/caravanning 5% 15% Other 4% 3% *4 year average used due small sample size Top 5 Visitor Attractions National Museum of Edinburgh Castle Scottish National Gallery St Giles' Cathedral Royal Botanic Garden Edinburgh 0 200, , , ,000 1,000,000 1,200,000 1,400,000 1,600,000 Visitors in 2011 Source: 4 Tourism-related Employment (2008) Tourism-related employment % of total tourism-related employment in Edinburgh East Lothian West Lothian Source: 5 9

10 Angus & Dundee Tourism in Eastern 2011 GB Tourists by Country of Residence Angus & Dundee Trips Expenditure Trips Expenditure England 29% 39% % 60% Wales 1% 1% 2 5 Total GB (m) ,018 Source: 1 Overseas Tourists by Country of Residence Angus & Dundee Trips Expenditure Trips Expenditure Ireland USA Germany Spain Belgium Sweden Denmark Italy Poland Australia Rest of the World Total (m) ,494 Source: 2 10

11 % of GB visitors Duration of Trip GB Tourists % by Trip Duration Tourism in Eastern % 70% 60% 50% 40% 30% 1-3 nights 4-7 nights 8+ nights 20% 10% 0% Angus & Dundee Source:1 GB and Overseas Tourists: Average Trip Duration Average trip duration Angus & Dundee GB tourist Overseas tourist

12 Tourism in Eastern 2011 Purpose of Trip Angus & Dundee 6% Other 13% Business 20% VFR 32% 14% 2% overseas tourist trips 51% 61% Holiday GB tourist trips Holiday VFR Business Other 4% Other 16% Business 3% GB tourist trips 13% VFR 18% overseas tourist trips 53% Holiday VFR Business 26% Other 67% Holiday 12

13 Transport Used GB Tourists: Main Mode of Transport Tourism in Eastern % 80% 70% 60% 50% 40% 30% East Tayside 20% 10% 0% Train Regular bus/coach Plane Car Organised coach Other Source: 1 Accommodation Occupancy Hotel Room Angus & Dundee Tayside Guesthouse/B&B Self-catering unit Hostel bed Caravan & camping pitch Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average for region Annual average 39 for all Source:

14 Accommodation Used Tourism in Eastern 2011 GB tourist nights Overseas tourist nights Angus & Angus & Dundee Dundee Hotel/guest house 19% Friends/relatives 52% B&B 3% Self-catering 7% Camping/caravanning 13% Other 7% Top 5 Visitor Attractions Monikie Country Park, Dundee Forfar Loch Country Park, Forfar The McManus: Dundee's Art Gallery & Museum Crombie Country Park, Broughty Ferry Dundee Contemporary Arts 0 100, , , ,000 Visitors in 2011 Source: 4 Tourism-related Employment (2008) Tourism-related employment % of total tourism-related employment in Dundee city Angus Source: 5 14

15 Tourism in Eastern 2011 Perthshire GB Tourists by Country of Residence Perthshire Trips Expenditure Trips Expenditure England Wales Total GB (m) ,018 Source: 1 Overseas Tourists by Country of Residence Perthshire trips % spend % trips % Expenditure Germany USA Italy Australia Sweden Poland Belgium Ireland Netherlands Canada Rest of the World Total (m) ,494 Source: 2 15

16 % of GB visitors Duration of Trip GB Tourists % by Trip Duration Tourism in Eastern % 60% 50% 40% 30% 1-3 nights 4-7 nights 8+ nights 20% 10% 0% Perthshire Source: 1 GB & Overseas Tourists: Average Trip Duration Average trip duration Perthshire GB tourist Overseas tourist

17 Tourism in Eastern 2011 Purpose of Trip Perthshire 9% Business 3% Other 1% 1% GB tourist trips 10% VFR 35% overseas tourist trips 62% Holiday VFR Business Other 77% Holiday 4% Other 16% Business 18% 3% GB tourist trips 13% VFR overseas tourist trips 53% Holiday VFR Business 26% Other 67% Holiday 17

18 Tourism in Eastern 2011 Accommodation Occupancy Hotel Room Perthshire Tayside Guesthouse/B&B Caravan & camping pitch Hostel bed Caravan & camping pitch Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average for region Annual average for all Source: 3 Accommodation Used GB tourist nights Overseas tourist nights Perthshire Perthshire Hotel/guest house 36% Friends/relatives 25% B&B 3% Self-catering 18% Camping/caravanning 17% Other 1%

19 Top 5 Visitor Attractions Tourism in Eastern 2011 Queens' View Visitor Centre, Pitlochry Scone Palace, Perth The Birnam Institute The Famous Grouse Experience, Crieff Perth Museum & Art Gallery 0 20,000 40,000 60,000 80, , , , ,000 Visitors in 2011 Source: 4 Tourism-related Employment (2008) Tourism-related employment % of total tourism-related employment in Perth & Kinross Source: 5 19

20 The Kingdom of Fife GB Tourists by Country of Residence Tourism in Eastern 2011 Fife Trips Expenditure Trips Expenditure England Wales Total GB (m) ,018 Source: 1 Overseas Tourists by Country of Residence Kingdom of Fife Trips Spend Trips Spend USA Canada Germany Switzerland Italy Spain Sweden Norway Finland Australia Rest of the World Total (m) ,494 20

21 % of GB visitors Duration of Trip GB Tourists % by Trip Duration Tourism in Eastern % 60% 50% 40% 30% 1-3 nights 4-7 nights 8+ nights 20% 10% 0% Fife Source: 1 GB & Overseas Tourists: Average Trip Duration Average trip duration Fife GB tourist Overseas tourist

22 Tourism in Eastern 2011 Purpose of Trip Kingdom of Fife 15% Other 10% 5% GB tourist trips 12% Business 32% overseas tourist trips 53% 54% Holiday Holiday VFR Business Other 19% VFR 4% Other 16% Business 13% VFR 18% 26% 3% overseas tourist trips 53% 67% Holiday GB tourist trips Holiday VFR Business Other 22

23 Tourism in Eastern 2011 Accommodation Occupancy Hotel Room Fife Edinburgh & East Central Guesthouse/B&B Caravan & camping pitch Hostel bed Caravan & camping pitch Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average for region Annual average for all Source: 3 Accommodation Used GB tourist nights Overseas tourist nights Fife Fife Hotel/guest house 13% Friends/relatives 26% B&B 2% Self-catering 6% Camping/caravanning 23% Other 29%

24 Top 5 Visitor Attractions Tourism in Eastern 2011 Lochore Meadows Country Park, by Lochgelly Scottish Fisheries Museum, Anstruther St Andrews Museum, St Andrews Abbot House Heritage Centre & Gardens, Dunfermline British Golf Museum, St Andrews Source: , , , , , , ,000 Visitors in 2011 Tourism-related Employment (2008) Tourism-related employment % of total tourism-related employment in Fife Source: 5 24

25 Tourism in Eastern 2011 About the Data Statistics From 2011, domestic tourism data is compiled for GB (, England and Wales) in the Great Britain Tourism Survey. Previously UK data included Northern Ireland. Percentage figures may not add up to 100% due to rounding and, as with all surveys, the data at sublevels, based on relatively small sample sizes, are less reliable. Definitions A tourist trip is defined as a stay of one or more nights away from home for holidays, visits to friends and relatives, business/conference trips or any other purposes except such activities as boarding education or semi-permanent employment. Tourist Bednights are those spent away from home using any type of accommodation, or in transit, on a tourist trip. Tourist Expenditure is spending incurred whilst away from home on a tourist trip and on advance payments for elements of such trips. Holiday includes domestic (GB) trips staying with friends or relatives (VFR) that are mainly for holiday purposes. VFR includes all Visiting Friends and Relatives trips that are not mainly for Holiday purposes. 25

26 Tourism in Eastern 2011 Disclaimer Visit has published this report in good faith to update stakeholders on its activity. Visit has taken all reasonable steps to confirm the information in the publication is correct. However, Visit does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any errors or omissions. Some data is provisional and subject to change with the final release of information from third parties. Latest data can be obtained direct from the listed sources. For more on Scottish tourism statistics please refer to: Contact us Insight Department Visit Ocean Point One 94 Ocean Drive Edinburgh EH6 6JH T: