tm digital hub TRINITY MIRROR DIGITAL HUB Guidelines Trinity Mirror plc

Transcription

1 TRINITY MIRROR DIGITAL HUB Guidelines Trinity Mirror plc

2 Standard In-page units Standard In-page units Leaderboard MPU Super MPU Initial dimensions (WxH) 728 x x x 600 Max load 40KB 40KB 40KB Format JPEG/GIF JPEG/GIF JPEG/GIF Looping limit No No No Creative lead time 3 working days 3 working days 3 working days Standard In-page units Wide Skyscraper Billboard Sponsorship bar Initial dimensions (WxH) 160 x x 250/970x x 42 Max load 40KB 60KB 40KB Format JPEG/GIF JPEG/GIF JPEG/GIF Looping limit No No No Creative lead time 3 working days 3 working days 3 working days Audio should be user initiated with the default state being muted. Video must include Play and Pause. Audio must be user initiated but may contain a volume control (initially at zero volume) in place of a mute/un-mute control The Trinity Mirror clicktag function variable is clicktag It may be implemented using AS2 or AS3. Further details may be found at or on request. Flash need to be version 10.1 or lower. Trinity Mirror plc page 2

3 In-page rich media In-page rich media Leaderboard MPU Initial dimensions (WxH) 728 x x 250 Max initial load 40KB 40KB Max subsequent polite load 100KB 100KB Max user initiated streaming load for creative files 2.2MB 2.2MB Subsequent max user Unlimited for Unlimited for initiated streaming file size. streaming video streaming video Max animation length 15s 15s Max frame rate 25 fps 25 fps Recommended frame rate 15 fps 15 fps Max CPU utilisation (burstable < 2s) 25% (50%) 25% (50%) Creative lead time 3 working days 3 working days In-page rich media Wide Skyscraper Billboard Double MPU Initial dimensions (WxH) 160 x x x 600 Max initial load 40KB 60KB 40KB Max subsequent polite load 100KB 100KB 100KB Max user initiated streaming load for creative files 2.2MB 2.2MB 2.2MB Subsequent max user Unlimited for Unlimited for Unlimited for initiated streaming file size. streaming video streaming video streaming video Max animation length 15s 15s 15s Max frame rate 25 fps 25 fps 25 fps Recommended frame rate 15 fps 15 fps 15 fps Max CPU utilisation (burstable < 2s) 25% (50%) 25% (50%) 25% (50%) Creative lead time 3 working days 3 working days 3 working days Audio should be user initiated with the default state being muted. Video must include Play and Pause. Audio must be user initiated but may contain a volume control (initially at zero volume) in place of a mute/un-mute control The Trinity Mirror clicktag function variable is clicktag It may be implemented using AS2 or AS3. Further details may be found at or on request. Flash need to be version 10.1 or lower. Trinity Mirror plc page 3

4 In-page expandable In-page expandable Leaderboard MPU Wide Skyscraper Initial dimensions (WxH) 728x90 300x x600 Max expandable (WxH) 728x x x600 Direction of expansion Down Left, down Left Max initial load 40KB 40KB 40KB Max subsequent polite load 100KB 100KB 100KB Max user initiated streaming load for creative files 2.2MB 2.2MB 2.2MB Subsequent max user Unlimited for Unlimited for Unlimited for initiated streaming file size. streaming video streaming video streaming video Max animation length 15s 15s 15s Max frame rate 25 fps 25 fps 25 fps Recommended frame rate 15 fps 15 fps 15 fps Hot spot Not to exceed 25% of collapsed unit size. Only initiated when cursor rests on hotspot for at least one second. Max CPU utilisation (burstable < 2s) 25% (50%) 25% (50%) 25% (50%) Creative lead time 3 working days 3 working days 3 working days Expansion of expanding units must be user initiated. Expanding ads require a clearly visible Close X button, top right, in a font size between 8pt and 16pt. Where an advertisement appears in it s own browser window the close functionality will be provided by it s own browser window. Audio should be user initiated with the default state being muted. Video must include Play and Pause. Audio must be user initiated but may contain a volume control (initially at zero volume) in place of a mute/un-mute control Trinity Mirror plc page 4

5 Standard In-page video In-page video Leaderboard MPU Initial dimensions (WxH) 728 x x 250 File loaded Max initial load 40KB 40KB Max subsequent polite load 100KB 100KB Max user initiated streaming load 2.2MB 2.2MB Max animation length 15s 15s Max frame rate 25 fps 25 fps Recommended frame rate 15 fps 15 fps Hot spot Not to exceed 25% of unit size. Only initiated when cursor rests on hotspot for at least one second. Max CPU utilisation (burstable < 2s) 25% (50%) 25% (50%) Creative lead time 3 working days 3 working days In-page video Wide Skyscraper Billboard Initial dimensions (WxH) 160 x x250 File loaded Max initial load 40KB 60KB Max subsequent polite load 100KB 1MB Max user initiated streaming load 2.2MB 2.2MB Max animation length 15s 15s Max frame rate 25 fps 25 fps Recommended frame rate 15 fps 15 fps Hot spot Not to exceed 25% of unit size. Only initiated when cursor rests on hotspot for at least one second. Max CPU utilisation (burstable < 2s) 25% (50%) 25% (50%) Creative lead time 3 working days 3 working days Audio should be user initiated with the default state being muted. Video must include Play and Pause. Audio must be user initiated but may contain a volume control (initially at zero volume) in place of a mute/un-mute control For optimal performance animation and video at 15 fps is recommended but rates up to and not exceeding 25 fps will be accepted. Trinity Mirror plc page 5

6 Standard In-page video In-page video Leaderboard MPU Streaming Max initial load 40KB 40KB Max subsequent polite load 100KB 100KB Subsequent max user Unlimited for Unlimited for initiated streaming file size. streaming video streaming video Max animation length 15s 15s Max frame rate 25 fps 25 fps Recommended frame rate 15 fps 15 fps Hot spot Not to exceed 25% of unit size. Only initiated when cursor rests on hotspot for at least one second. Max CPU utilisation (burstable < 2s) 25% (50%) 25% (50%) Creative lead time 3 working days 3 working days In-page video Wide Skyscraper Billboard Streaming Max initial load 40KB 60KB Max subsequent polite load 100KB 1MB Subsequent max user Unlimited for Unlimited for initiated streaming file size. streaming video streaming video Max animation length 15s 15s Max frame rate 25 fps 25 fps Recommended frame rate 15 fps 15 fps Hot spot Not to exceed 25% of unit size. Only initiated when cursor rests on hotspot for at least one second. Max CPU utilisation (burstable < 2s) 25% (50%) 25% (50%) Creative lead time 3 working days 3 working days Audio should be user initiated with the default state being muted. Video must include Play and Pause. Audio must be user initiated but may contain a volume control (initially at zero volume) in place of a mute/un-mute control For optimal performance animation and video at 15 fps is recommended but rates up to and not exceeding 25 fps will be accepted. Trinity Mirror plc page 6

7 Reskins Static Takeovers - Static Fireplace Gutter Components Wallpaper (required) 1900w x 1600 h 1900w x 1600h MPU (required) 300 x x 250 Bottom Leaderboard (optional) 728 x 90 (40KB Max load) 728 x 90 (40KB Max load) Background colour (outside creative area) Can be specified Can be specified Central exclusion zone (page content) 970px wide 970px wide Clickable zones Left, top & right Left & right Clickable area top 1900 x 100 N/A Clickable area left (if viewport allows) Up to 465px Up to 465px Clickable area right (if viewport allows) Up to 465px Up to 465px Max load MPU (40KB) Fireplace (200KB) MPU (40KB) Gutter (200KB) Format JPEG/GIF JPEG/GIF Please send supporting.psd file with all texts converted to bitmap Creative lead time 5 working days 5 working days The wallpaper should enhance the accompanying display ads, so keep any text to a minimum. If you do need to include text, ensure there s padding between it and the edges of the website content. Aim to keep the main focus of the background image within 120px of either side of the web page, gracefully fade out to a background colour (such as the colour black used in the example below and provide its colour value as it may be used as the background colour for the page it sits on. Create a flat colour block - ie white that matches the size and position of the central, content area of the site. This will help with positioning the artwork around the website and also help keep the final file weight down. Top focus area 100px Focus area 120 px Focus area 120 px Content area 970 px Trinity Mirror plc page 7

8 Overlays Overlays, Overlay Dimensions (WxH) 300 x 300 Max initial load Max subsequent polite load Max user initiated creatives load Max user initiated streaming load Frequency capping Creative lead time 40KB 40KB 2.2MB Unlimited for externally streamed videos Once per user 5 working days Overlays and Page Peels require editorial sign off and need to be in house five working days before campaign start date. Changes to creative during this period may delay acceptance. Overlays require a clearly visible Close X button, top right, in a font size between 8pt and 16pt. User initiated Overlays must auto close after 15 seconds or sooner. Page Peels Page peel Page peel Dimensions (WxH) 50 x 50 Reveals 940 x 940 Max load (without video) Max load (with video) Max user initiated streaming load Audio Frequency capping Creative lead time 100KB 2.2MB Unlimited for externally streamed videos Not permitted 1 per user / 24 hrs 5 working days Ad bar Page peel Page peel Dimensions (WxH) 100% width (970px optimal view area) x 80 Reveals 100% width (970px optimal view area) x 400 Max load (without video) Max subsequent polite load Max load (with video) Max user initiated streaming load Audio Frequency capping Creative lead time 40kb 100KB 2.2MB Unlimited for externally streamed videos 1 per user / 24 hrs 5 working days Overlays, Page Peels and Ad bars require editorial sign off and need to be in house five working days before campaign start date. Changes to creative during this period may delay acceptance. Trinity Mirror plc page 8

9 HTML5 Specs HTML5 is accepted by Trinity Mirror Group PLC and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user s browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch. Please review the following urls for a current list of HTML5 enabled browsers: or A back-up image is required for all HTML5 creative. Please supply HTML5 only as 3rd party tag. For creative s built within HTML5 the rules and file sizes for the ad format still apply. Please ensure you implement the standard HTML5 clicktag variable so we can monitor and record clicks for the creative. Trinity Mirror plc page 9

10 Mobile Web Specifications Standard banners Ad unit Large tablet banner Small tablet banner Mobile banner Dimensions (WxH) 768x90 pixels 480x80 pixels 320x50 pixels Max load 40KB 40KB 40KB Format GIF/JPEG GIF/JPEG GIF/JPEG Looping limit No No No Max animation 15 sec 15 sec 15 sec Creative lead time 3 working days 3 working days 3 working days Usage The mobile banner (320x50) is utilised in most instances. We recommend providing both Tablet (768x90) ipad desired banner and Android (480x80) banner for use on applicable tablets up to and including 7. Density Images may be provided in the following densities to be used with appropriate device screens. For example Density 2 for an iphone 5. Ad unit Density x1 Density x1.5 Density x2 Dimensions (WxH) 320x50 pixels 480x75pixels 640x100 pixels Max load 40KB 40KB 40KB Rich media / Expanding Ad unit Large tablet banner Small tablet banner Mobile banner Dimensions (WxH) 768x90 pixels 480x80 pixels 320x50 pixels Max load 50KB 50KB 50KB Format GIF/JPEG/PNG GIF/JPEG/PNG GIF/JPEG/PNG Looping limit No No No Max animation 15 sec 15 sec 15 sec Action Banner expands over screen on user tap Expanded creative must have a close button Creative lead time 5 working days 5 working days 5 working days Usage The mobile banner (320x50) is utilised in most instances. We recommend providing both Tablet (768x90) ipad desired banner and Android (480x80) banner for use on applicable tablets up to and including 7. Trinity Mirror plc page 10

11 Rich media / Reveal Ad unit Desktop/Large tablet banner Small tablet banner Mobile banner Dimensions (WxH) 4768x90, 728x90 480x80 pixels 320x50 pixels Max load 40KB 50KB 50KB Format GIF/JPEG/PNG GIF/JPEG/PNG GIF/JPEG/PNG Looping limit No No No Max animation 15 sec 15 sec 15 sec Action User tap reveals, pushing down content to fill screen Creative lead time 5 working days 5 working days 5 working days Usage The mobile banner (320x50) banner is utilised in most instances. We recommend providing both Tablet (768x90) ipad desired banner and Android (480x80) banner for use on applicable tablets up to and including 7. Sponsorship - Mobile Site Masthead - 228x82 Inline sponsor (new sponsorship placement) 800x175, 728x90,480x80, 330x140 and 640x140 - this includes tablet sizes Mobile Overlay Size of the creative for the overlay will be a 320x416 The creative template you will use will use is out of page: Image Overlay (out of page) with close button and Auto close 1x1: Image Overlay (1x1) with close button and Auto close If HTML5 or 3rd party tag they need a working close button and should auto close after 15 seconds if not interacted with. Trinity Mirror plc page 11

12 Specification Guide Advertising may not: Mimic Trinity Mirror Group (TMG) search functionality or content. Incorporate or display dialogue boxes (E.G. system alerts and warnings) or operating system functionality. Advertisers are required to adhere to Trinity Mirror Group (TMG) specifications. Flash creative must contain a clicktag implementation. The requirements at Trinity Mirror Group may differ from other publications and it should be constructed using the variable shown as clicktag and in no other format. Ensure CPU usage does not exceed 25%, except for a period during the creative cycle of < 2 seconds when it may reach 50%. For optimal performance animation and video at 15 fps is recommended but rates up to and not exceeding 25 fps will be accepted. Advertisers need to provide standard image files for cases where a user s browser does not support creative functionality (E.G. Flash or HTML5) Expansion of expanding units must be user initiated. Expanding ads require a clearly visible Close X button, top right, in a font size between 8pt and 16pt. Where an advertisement appears in its own browser window the close functionality will be provided by it s own browser window. and need to be in house five working days before campaign start date. Changes to creative during this period may delay acceptance. Overlays require a clearly visible Close X button, top right, in a font size between 8pt and 16pt. User initiated Overlays must auto close after 15 seconds or sooner. Automatic Overlays must auto close after 8 seconds or sooner. Audio should be user initiated with the default state being muted. Video must include Play and Pause. Audio must be user initiated but may contain a volume control (initially at zero volume) in place of a mute/un-mute control. Use of the Clipboard is not allowed. All clicks must be recorded through the Trinity Mirror Group adserver. All creative are subject to approval by Trinity Mirror Group. Overlays, Pop Ups and Page Peels require editorial sign off Terms and conditions of advertising are available on request Contacts Ad Operations All enquiries adops@trinitymirror.com Andy Overall Head of Ad Operations andy.overall@trinitymirror.com Trinity Mirror plc page 12