Art Meets Furniture. let the journey begin

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1 Art Meets Furniture let the journey begin

2 A success story, 40 years in the making a world beyond 5 stores 40 years 38 brands 80 designers

3 Le Cercle the story For 40 years, Le Cercle has been a leading name in luxury living, specializing in premium furniture design from the world s exclusive design companies. The company s experience includes: Close monitoring of the market and trend evolution Meticulous selection of brands and products Close cooperation with the brands Sales technique based on close cooperation and consultation with clients ISO Certified: Quality Management System Every interior space is a definition of the individual, expressing a place where art meets furniture. At Le Cercle, every space created is a result of our close relationship with the world s best designers and manufacturers on one hand and our clients on the other. Our stores are the perfect representation of our philosophy art meets furniture. They offer a holistic approach to design, through a selection of distinct, yet complementary styles and materials that can offer our clients a clear journey from conception to execution of their visions. Today, Le Cercle s approach to modern design has proved successful in the markets it is currently present in and has created a precedent which will prove to be just as successful wherever it chooses to go next.

4 1975 history 40 years of design Big dreams have small beginnings. LE CERCLE was established in 1976 and started with Mounir Hitti and three quality craftsmen companions. The small team soon set new high standards of class and elegance in the furniture market. The family owned and managed business perfectly translated the ambitions of the young aspiring generation. A decade later, the Zouk store expanded to feature many of the world s most prestigious brand names and designers of the furniture industry, hallmarks of the 80 s new lifestyle. In 1985, Dany Hitti s ambitious vision and dynamic approach contributed to fostering the Le Cercle evolution and expansion into today s 5 prestigious stores and market leadership in Lebanon and also the Middle East, as well as a Projects and Contract Department. 2015

5 brands the world s biggest designer brands under one roof LE CERCLE has established a close relationship with renowned home furnishing brands throughout the years.

6 COLLECTIONS technology. lighting. bedroom. outdoor. kitchen lighting. accesories. lifestyle. art. music To better serve our clients, make intelligent and adapted solutions to furnish their interior space, LE CERCLE The Concept store, organizes its stores in an intelligent and sophisticated manner of multi and mono brand under the themes: living, dining, bedroom, outdoors, kitch, hi-tech accessories, art, lighting, music and lifestyle.

7 Living OUTDOOR KITCHEN accesories Living collection is carefully selected from around the world and brands we represent, such as Fendi, B&B Italia, Maxalto, Ligne Roset, Cinna, Roche Bobois and Rolf Benz. The aim is to immerse the client in a world of comfort, tranquility and serenity. A space where time stands still. A refuge to share your best moments at home, with family and friends. What better way to enjoy and be one with nature than with furniture derived straight from Mother Nature? We select our collection to perfectly suit and naturally enhance your garden, terrace or balcony and give you and your guests the feeling that every thing fits in place and is the way it is supposed to be. Discover brands like Dedon, B&B Italia Outdoors, Vondom and Fendi Outdoors to make your outdoor life complete. Kitchen from Schiffini is custom designed or customized sur-mesure around the simple idea that your surroundings are meant to amplify the joys of cooking. The settings are designed to liberate your talents as you prepare your mouthwatering meals and accommodate one of the most pleasurable past times. Accessories. A color, a shape and even a shadow on the wall are little things that add charm to everything around us. Often taken for granted we, by contrast, believe that little details count the most and will make the difference. We select our range of accessories, from brands such as Pols Potten, LSA, IZAIO, Vanessa Mitrani, Roche Bobois, and Ligne Roset, with this in mind. OFFICE Office from Le Cercle atelier and Frezza is an important personal space where one needs to retreat and calm the senses when important and better decisions are to be made. That s why we also offer sur-mesure to bring out our client s best in his work environment. LIGHTING LE CÉ ART technology Lighting. No home is complete without the perfect lighting. Through our partnerships with MOOOI, Ligne Roset, Fendi, Roche Bobois and B&B Italia, Le Cercle offers signature lighting pieces that can transform your home. Le CÉ is a new concept store and design space targeting a younger generation that is more sensitive to design and contemporary experience. Discover Le CÉ through brands such as Bonaldo, Pianca and Freistil. With labels such as Gardeco and Cobra, our art collection features pieces to aspire to. Gardeco, one of our trusted sources amongst other similar art collections, is a Belgian brand of authentic and pared-down art decoration objects, made from fine quality materials, created by local artisans inspired from their respect for the Earth. Art meets technology at Le Cercle. Designed to perfection, our selection is not only smart but a masterpiece of design. From B&O to Jarre to Geneva, Le Cercle offers cutting edge solutions for your space.

8 CONTRACTS sur-mesure products From hotels and entertainment venues, to a wide variety of other public spaces, the Le Cercle Contract Team brings together a team of design experts and technicians to deliver high quality results that meet global standards. Each project is given personalized attention to detail to create a tailor-made plan that will fit all criteria whether aesthetic, budgetary or functional. Our team consults with their clients every step of the way, to make sure that everything from conception to execution defines our client s expectations.

9 CONTRACTS a world class portfolio Le Cercle s partnership with brands such as Ligne Roset, B&B Italia, Maxalto, Fendi, Roche Bobois and Dedon brings you world class design to your local projects. Explore just some of the work executed by the brands around the world. W Hotel, St Petersburg B&B ITALIA Mandarin Oriental, Milan Maxalto Molitor Hotel, Paris Ligne Roset DELEGATES LOUNGE AT UNESCO S HEADQUARTERS Roche Bobois Aman Canal Hotel, Venice Maxalto Mondrian Hotel, Miami MOOOI Bulgari Hotel, Milan Maxalto Lady Lara Yacht Fendi Casa Hotel Icon, Bangkok Ligne Roset

10 Key Designers Le Cercle collaborates with some of the world s most celebrated design labels from around the world - who in turn are collaborating with some of the world s most celebrated designers. From Zaha Hadid and Marcel Wanders to Phillipe Starck to Antoinio Citterio a piece from Le Cercle is not just furniture, it s functional art. Zaha Hadid Marcel Wonders Phillipe Starck Antonio Citterio Mario Bellini Edward Barber & Jay Osgerby Paolo Piva Gaetano Pesce Uwe Fischer Patricia Urquiola Naoto Fukasawa Vincent Van Duysen Monica Armani Roberto Barbieri

11 The atelier sur-mesure products Growing a specialized Company in a culture of beauty, traditions, demanding living standard and hospitality, is exciting and demanding at the same time. LE CERCLE offers custom-made services and solutions that constitute a statement of refined individuality. Thanks to skillful technicians trained in some of the most renowned manufacturing facilities of Europe, backed by a state-of-the-art production facility, LE CERCLE Sur Mesure products are designed, manufactured and finished to the highest standard of quality and know-how to satisfy the taste of the people and the requirements of the space they are destined for.

12 projects interior & architecture Our Projects Division, managed by a team of highly skilled and awarded design experts, architects and engineers, creates functional, beautiful, high quality design with a twist of individualism. Led by Dori Hitti, the department is dedicated to offering an unsurpassed standard of quality, combined with in-depth expertise. The extensive portfolio of high-profile local and international projects spans across the Middle East, Europe and the USA, including domains such as luxury residential apartments, villas and boutiques to spas, restaurants, hotels and yacht interiors.

13 Stores lebanon LE CERCLE has 5 stores throughout Lebanon, each having its individual character and setting. LE CE, ZOUK LIGNE ROSET, ZOUK

14 LE CERCLE SAIFI, FENDI CASA & KENZO MAISON, BEIRUT ROCHE BOBOIS, BCD / THE ATRIUM BUILDING, BEIRUT LE CERCLE, BCD / ANNAHAR BUILDING, BEIRUT

15 campaigns advertising Since its founding, Le Cercle has emphasized heavily on its marketing and brand image, winning multiple awards for its communcation

16 wedding list Sometimes happiness comes in small packages such as the Le Cercle wedding gift card. It offers the recipient the chance to choose from over 40 international luxury designer brands of furniture and accessories, in addition to a generous array of additional benefits ranging from a gift by Le Cercle equivalent to 10% of the total amount received on the gift card, to free consultancy, 20% discount on the purchases, and cash refunds.

17 magazine Le Cercle Magazine is published by LE CERCLE, a leading name in design and luxury living. The quarterly publication presents an exclusive edit of the most recent, innovative, stylish and luxury products, projects and realization from the international design community and scene. It also covers the largest and most prominent design exhibitions around the world, interviews designers and introduces new trends, home décor and related products, all delivered in a sophisticated publication.

18 and the story continues at: facebook page: Le Cercle instagram: lecerclehome head office: Zouk Highway, Lebanon P.O.Box: 378 Zouk Lebanon Tel: /44 /55 info@cerclehitti.com