BRAND STANDARDS, graphic & promotional guidelines

Transcription

1 BRAND STANDARDS, graphic & Promotional GUIDLINS

2 ARMD FORCS NTRTAINMNT GRAPHIC STANDARDS & VISUAL GUIDLINS Th following logo usag standards apply for all mdia communications, including Wb, print collatral, bas publications, vnt signag, dirct mail and promotional itms. Th logos ar availabl for download at Logo Componnts This graphic, in its ntirty, is rfrrd to as th AF signatur and consists of two parts: wordmark and icon. In som cass it is accptabl to includ th taglins Whr stars arn thir strips, or Coming to a thatr nar you. Ths lmnts ar in a fixd rlationship to ach othr and should not b rpositiond or altrd. Appropriat us of taglins can hlp rinforc a particular mssag, position or charactristic of a brand. Signatur Signatur Icon Wordmark Icon Wordmark *This mark is a rgistrd srvic mark of Armd Forcs ntrtainmnt. All rights rsrvd W H R S T A R S A R N T H I R S T R I P S This phras is usd as a positioning lin only whn addrssing th ntrtainmnt markt. It is usd in ads such as thos in Billboard Magazin and Pollstar or on collatral matrials mant for consumption by th ntrtainmnt industry. Logotyp This phras is usd as a positioning lin on matrials that addrss th military markt, such as ads announcing tours, which appar in bas nwspaprs and uropan Stars & Strips and Pacific Stars & Strips. 2

3 ARMD FORCS NTRTAINMNT GRAPHIC STANDARDS & VISUAL GUIDLINS Logo Spcifications Clar Spac Clar spac is dfind as th ara that is compltly fr of othr objcts or lmnts including, but not limitd to, typography, bordrs, dgs, othr logos, words, graphics, slogans, numbrs, dsign faturs or symbols. For th logo to maintain brand quity and visual impact, th surrounding ara should rmain opn and uncluttrd. Whn placing th logo clos to graphic lmnts, clar spac should b maintaind on all sids. Horizontal Format Th minimum amount of clar spac should qual th hight of th boxd portion of th wordmark in all dirctions. Lav at last th minimum amount of clar spac btwn th logo and any othr graphic lmnt or typ. Th sam clar spac rul applis for all vrsions of th horizontal logo. Vrtical Format Th minimum amount of clar spac should qual th hight of th ntir wordmark in all dirctions. Lav at last th minimum amount of clar spac btwn th logo and any othr graphic lmnt or typ. Th sam clar spac rul applis for all vrsions of th vrtical logo. 3

4 ARMD FORCS NTRTAINMNT GRAPHIC STANDARDS & VISUAL GUIDLINS Variations Blow is a compilation of approvd AF logos in various color formats to suit any graphic nd. Whn positioning ovr a background, it is strongly advisd that it b a solid, complimntary color that provids asy lgibility. Th logo can appar as spot color (Panton Matching Systm (PMS)), 4-color or black and whit. Spot color is th standard, prfrrd us of th AF signatur whn application allows us of color. Colors ar PMS Rd 1797, black and whit. Us th variation most appropriat for your audinc and budgt. Horizontal Format Vrtical Format Official logos for us on approvd rd graphic pattrn background 4

5 ARMD FORCS NTRTAINMNT GRAPHIC STANDARDS & VISUAL GUIDLINS In ordr to build brand quity, it is vital that a graphic consistncy b maintaind from projct to projct, as wll as from sit to sit. Th following is a list of approvd fonts that should b considrd whn composing a projct. ADVRT BOLD RUBBR STAMP HLVTICA NU LT STD 75 Bold HLVTICA NU LT STD 75 Bold Hadlins/Sub-Hads: Body copy: Hlvtica Nu LT STD 57 Condnsd t h d p a r t m n t o f d f n s s a r m d adam s attic f o r C s n t r ta I n m n t p r s n t s pop/rock, altrnativ Dat: Location: Tim: Dat, Tim and Location subjct to chang. S ArmdForcsntrtainmnt.com a r m d f o r c s n t r t a i n m n t. c o m Sampl of font slction and positioning 5

6 ARMD FORCS NTRTAINMNT GRAPHIC STANDARDS & VISUAL GUIDLINS Sampl Th following is a sampl of how to incorporat ncssary support sponsors logos into ndd crativ matrials. Prmission to hav a logo on promotional matrial must b approvd by Armd Forcs ntrtainmnt. Th support logo must b no largr than 40% th siz of th positiond Armd Forcs ntrtainmnt logo. This rul applis to all forms of crativ matrials, and all forms of mdia. Additionally, a disclaimr saying, No official ndorsmnt intndd will b addd to ach promotional itm involving an outsid logo. T H D P A R T M N T O F FILTR D F N S S A R M D F O R C S N T R TA I N M N T P R S N T S Altrnativ/Pop Dat: Location: Tim: Dat, Tim and Location subjct to chang. S ArmdForcsntrtainmnt.com A R M D F O R C S N T R T A I N M N T. C O M No official ndorsmnt intndd Th abov sampl also dmonstrats how to incorporat multipl talnt faturd in a tour. Singl talnt postr xampl shown on pags 5 and 9. 6

7 ARMD FORCS NTRTAINMNT GRAPHIC STANDARDS & VISUAL GUIDLINS Color options Option 1: CMYK This is th standard, prfrrd us of th AF signatur whn application allows us of color: Rd C 0% M 100% Y 99% K 4% Black C 0% M 0% Y 0% K 100% Whit C 0% M 0% Y 0% K 0% Option 2: Solid black on a light background: Black C 0% M 0% Y 0% K 100% Option 3: Solid whit rvrsd from dark background: Whit C 0% M 0% Y 0% K 0% Option 4: Two color: Rd PMS 1797 CV (coatd/gloss finish) Black C 0% M 0% Y 0% K 100% 7

8 ARMD FORCS NTRTAINMNT GRAPHIC STANDARDS & VISUAL GUIDLINS Minimum Siz Rfrs to th smallst siz at which th AF signatur may b rproducd to nsur its lgibility. Th logo must b of a siz larg nough to rad th wordmark. As a gnral rul, th logo should not b smallr than.625 tall for th horizontal format, and 1 for th vrtical logo. Th xcption is whr th rproduction ara is too small to accommodat th print lgibly, such as ballpoint pns. Th taglin may b omittd ONLY for thos uss whr siz rquird would mak it illgibl. Sampls of Logo, Color and Font usag Th following ar sampls of work that bst illustrat propr us of th AF logo, color schm and fonts. Plas rfr to ths lmnts whn crating projcts for bas us. AF Wb Sit Wb Bannr 8

9 ARMD FORCS NTRTAINMNT vnt/vnu Postr Printd Vnu Bannr t h d pa r t m n t o f d f n s s a r m d f o r C s n t r ta I n m n t p r s n t s A R M D F O R C S N T R T A I N M N T. C O M D.L. HugHLy Banr Trad Publication Ad Comdy: Comdian and Dancing With Th Stars contstant Dat: Tim: Location: Dat, Tim and Location subjct to chang. S ArmdForcsntrtainmnt.com a r m d f o r c s n t r t a i n m n t. c o m Autograph Card T H D P A R T M N T O F D F N S S A R M D JSS PNNR F O R C S N T R T A I N M N T P R S N T S Indi Rock Music A R M D F O R C S N T R T A I N M N T. C O M 9

10 ARMD FORCS NTRTAINMNT Promotional Guidlins and Standards For your safty and th protction of th Armd Forcs ntrtainmnt and mission, w ask that you adhr to th following guidlins prior to, during and post tour. Public Rlations and Publicity All prss rlass must b approvd by Lindsy Roznovsky prior to distribution. Th announcmnt of your tour on any social mdia, wbsit, or in an intrviw capacity must b hld until th official contract with Armd Forcs ntrtainmnt is compltd. All promotional plans, wbsit mntions, prss rlass, and social mdia mntions must b run in conjunction with Armd Forcs ntrtainmnt through Lindsy Roznovsky. Armd Forcs ntrtainmnt must b mntiond in any intrviws hld prior, during and post tour whn mntioning your tour. Th trm AF should only b usd in twittr as a hashtag. Th full brand nam of Armd Forcs ntrtainmnt must b usd in any othr capacity. Imags and Footag Armd Forcs ntrtainmnt s Rqust for DOD Lttr of Approval to Film/Photograph Tour for Othr than Prsonal Us must b filld out and approvd prior to a tour laving if any vido footag will b capturd during th tour. Th sam applis for photos that will b usd for a TV broadcast. Vidos usd in social mdia must also b approvd. Armd Forcs ntrtainmnt rqusts your support and assistanc rgarding any photograph/vido takn of th travling talnt or talnt managmnt tam handling military wapons and ammunitions or oprating military vhicls. Th photograph/vido should rmain as a prsonal mmnto and not displayd publicly and/or postd in any social mdia. Southwst Asia Tours Prior to a tour to SWA, you may not promot spcific locations of your tour and must us gnral dats rathr than spcifics of whn you ar whr. 10

11 ARMD FORCS NTRTAINMNT Promotional Guidlins and Standards During a tour to SWA, you may not mntion whr you ar in any liv intrviws or on social mdia. You can only mntion whr you hav bn. Promotional Matrial Armd Forcs ntrtainmnt should b th prominnt brand logo on all promotional matrial maning th logo should b slightly largr than any othr logos on promotional matrial. Any promotional matrial must mt Armd Forcs ntrtainmnt s Brand Standards. All promotional matrials mad spcifically for your tour, including T-shirts, hats, and othr givaways, must b approvd by Brian Burk and Lindsy Roznovsky. Autograph Cards If Armd Forcs ntrtainmnt providd autograph cards for your tour, you must us th providd autograph cards rathr than prsonal autograph cards. 11

12 ARMD FORCS NTRTAINMNT Promotional Guidlins and Standards For your safty and th protction of th Armd Forcs ntrtainmnt and mission, w ask that you adhr to th following guidlins prior to, during and post tour: 1) All prss rlass must b approvd by Lindsy Roznovsky prior to distribution. 2) Th announcmnt of your tour on any social mdia, wbsit, or in an intrviw capacity must b hld until th official contract with Armd Forcs ntrtainmnt is compltd. 3) All promotional plans, wbsit mntions, prss rlass, and social mdia mntions must b run in conjunction with Armd Forcs ntrtainmnt. Point of contact (POC) will b Lindsy Roznovsky. 4) Th Armd Forcs ntrtainmnt logo should b slightly largr than any othr logos on promotional matrial. Th support logo should b no mor than 40% th siz of th positiond Armd Forcs ntrtainmnt logo. This stipulation only rlats to rimbursabl promo itms as wll as promotional postrs and autograph cards. 5) Armd Forcs ntrtainmnt must b mntiond in any intrviws hld prior, during and post tour. 6) Th trm AF should only b usd in twittr as a hashtag. Th full brand nam of Armd Forcs ntrtainmnt must b usd in any othr capacity. 7) Prior to a tour to South Wst Asia (SWA), you may not promot spcific locations of your tour and must us gnral dats rathr than spcifics of whn you ar whr. 8) During a tour to SWA, you may not mntion whr you ar in any liv intrviws or on social mdia. You can only mntion whr you hav bn. 9) Armd Forcs ntrtainmnt s Rqust for DOD Lttr of Approval to Film/Photograph Tour for Othr than Prsonal Us must b filld out and approvd prior to a tour laving if any vido footag will b capturd during th tour. Th sam applis for photos that will b usd for a TV broadcast. Vidos usd in social mdia must also b approvd. 10) Armd Forcs ntrtainmnt rqusts your support and assistanc rgarding any photograph/vido takn of th travling talnt or talnt managmnt tam handling military wapons and ammunitions or oprating military vhicls. Th photograph/vido should rmain as a prsonal mmnto and not displayd publicly or postd in any social mdia. 11) Footag/photos of military prsonal drinking alcohol in uniform or anything that has th potntial to tarnish th rputations of th individual, or wors lad to non-judicial punishmnt in uniform, ar for prsonal us only and may not b shown on a wbsit, social mdia or broadcast. 12) All promotional matrials mad spcifically for your tour (or prviously producd itms), including T-shirts, hats, and othr givaways, must b approvd by Brian Burk/Lindsy Roznovsky. 14) If Armd Forcs ntrtainmnt providd autograph cards for your tour, you must us th providd autograph cards rathr than prsonal autograph cards. If prsonal autograph cards ar to b usd at th ntrtainr s xpns, thy must b approvd by Armd Forcs ntrtainmnt. 15) Any promotional matrial must mt Armd Forcs ntrtainmnt s Brand Standards. 12

13 brand STANDARDS, graphic & promotional GUIDLINS This documnt addrsss th visual guidlins and implmntation of th Armd Forcs ntrtainmnt brand at all lvls. For information rgarding ncssary fils and formats, plas visit