CONTENTS WHAT DO I GAIN + RESEARCH FINDINGS BEST PRACTICES INTRODUCTION
|
|
- Adele Short
- 7 years ago
- Views:
Transcription
1
2 00 CONTENTS INTRODUCTION BEST PRACTICES WHAT DO I GAIN + RESEARCH FINDINGS CONCLUSION METHODOLOGY
3 01 INTRODUCTION THERE IS A BETTER WAY TO PLAN CROSS-SCREEN. There is a better way to plan cross-screen. The fragmentation of TV watching and proliferation of other screens means advertisers are more mindful than ever about how to efficiently reach their audiences. TubeMogul investigates the ways media is planned, compares strategies and shares the best ways to improve the planning process with software. Superior execution of cross-screen marketing starts with a plan. Media plans let marketers reach as much of their audience as possible while wasting as little media as possible on frequencies that are too high. There are two common mistakes marketers make when creating plans: PLANNING SCREENS IN SILOS Traditionally, each media channel is planned separately by an expert. But in a world of fragmented consumption, each expert might reach the same subset of the audience, leaving many valuable prospects unreached. Planning across screens allows marketers to maximize efficiency by making sure each element of the plan adds as much reach as possible. BUDGETING FIRST AND PLANNING SECOND By allocating media spend first by channel and then planning within each channel, marketers miss out on potential efficiencies. For instance, the first best way to reach your target audience might be to buy a prime time TV show, but once that is bought, the best next step might be to buy digital video targeted at people who watch very little TV. A predetermined budget might force a planner to buy where they have remaining budget, not where they get the best incremental reach. CROSS-SCREEN PLANNING WHITE PAPER 3
4 02 BEST PRACTICES PLAN SMARTER & MORE OFTEN Though it might seem complex, software-based cross-screen planning is a simple solution that can be used any time. Software can run through thousands of scenarios and find the best incremental reach in moments. This transforms planning from an infrequent and cumbersome process into a flexible tool to which marketers always have access. A lot of planning happens around TV upfronts, but changes and additions to media plans happen constantly throughout the year. Planning can be generally categorized as either proactive or reactive. PROACTIVE PLANNING encompasses the upfront buys, annual budgeting and other regular strategic efforts. Shift to seasonal planning Consumer habits change rapidly and planning seasonally rather than annually may help increase your effectiveness and find new inventory that helps reach your audience better. Plan scenarios Brands who plan upfront buys can find planning software useful to generate different cases and situations before they purchase their planned inventory. REACTIVE PLANNING happens when marketers adapt to new budgets, new audience behaviors, new competitive threats or just new data on what is working and what is not. Change in budget Marketers should make sure that budget increases lead to more reach and, conversely, that budget cuts have a minimal impact on overall reach. Change in strategy As competitor and consumer behaviors change, new audiences and channels need to be prioritized and planned for. Software can make this process fast and effective. CROSS-SCREEN CROSS-SCREEN PLANNING PLANNING WHITE WHITE PAPER PAPER 4
5 EXAMPLES OF WHEN TO USE SOFTWARE-BASED PLANNING As advertisers build prototype plans, they can compare them to what software determines to be the most efficient options. FEBRUARY JUNE OCTOBER APRIL AUGUST DECEMBER As advertisers plan for upfronts, cross-screen planning can help map out the alternatives for buying more reach later in the year. After the upfronts, marketers can use the software to see where they can increase reach on other screens. Everytime marketers need to cut or add to your plan, they should run it through the crossscreen planner to maximize the efficiency of the changes. Marketers can take advantage of the successes and failures of shows to optimize their plan using a software-based planner. Cross-screen planning allows marketers to be nimble during the Christmas shopping season. They can plan and optimize their reach and frequency quickly against the audiences that are most productive. CROSS-SCREEN PLANNING WHITE PAPER 5
6 03 WHAT DO ADVERTISERS GAIN BY PLANNING CROSS-SCREEN? Wasted spend on media is something that all advertisers deal with, but shouldn t have to. Wasted spend on media is something that all advertisers deal with, but shouldn t have to. By using software, it s simple and straightforward to allocate dollars wisely to reduce waste and reach an audience efficiently. To show the usefulness of software in the planning process, we looked at the flip side: the ways that media might be planned and bought without a software-based tool. CROSS-SCREEN PLANNING WHITE PAPER 6
7 WE CONSIDERED 2 SCENARIOS: Cross-Screen Plan Siloed Plan By comparing unduplicated reach resulting from the different methods, we can see the advantage of softwarebased planning. Media plan created across screens with software Media plan where each screen has a pre-determined budget and programming on each screen is determined separately from the other screens Research Method Assumptions: To keep the analyses comparable across audiences, we planned media in each case based on a $10 million budget for a three-month period and assumed no pre-existing TV, digital or mobile advertising plans. To create a siloed budget, we turned to emarketer research on predicted ad spending in We focused on TV, digital video, and mobile video ad spend. They estimate the average budget will be is 88% TV, 7% digital video and 5% mobile video. 88% $8,800,000 SPEND ON PTV 7% 5% $500, 000 SPEND ON MOBILE $700, 000 SPEND ON DESKTOP/ LAPTOP In the software-based scenarios, we used TubeMogul s Cross-Screen Planner. In the siloed scenarios, we forced the budgets to the above values and asked the Cross-Screen Planner to plan each screen separately. We then aggregated the siloed plans to determine overall reach. CROSS-SCREEN PLANNING WHITE PAPER 7
8 FINDINGS The Cross-Screen Plan was able to achieve a substantially higher reach for a very similar budget while the Siloed Plan is clearly less successful across the board. This method is not efficient because it does not carefully consider the duplication across screens nor does it look at viewing habits by the demographics on a granular level. TOTAL REACH IN EACH AUDIENCE By Planning Method 100M 87,958,349 80M 60M 40M 20M 18,698,743 6,793,984 36,619,425 17,083,789 39,715,173 15,092,140 44,644,880 27,805,248 59,947,298 38,502,887 43,481,982 0 Men Women Adults First Time Home Buyer Auto Intenders Adults Cross-Screen Plan Siloed Plan CROSS-SCREEN PLANNING WHITE PAPER 8
9 FINDINGS We looked at the difference in reach between the Cross-Screen and Siloed Plans for a variety of demographic and behavioral groups. The efficiency advantage of software-based cross-screen planning varied across the audiences we looked at, but it never disappeared. Cross-screen planning improved efficiency the most when planning for men and Millennials, in part because having a predetermined spend for each screen that works broadly cannot translate into the unique viewing habits of all demographic groups. PERCENT CHANGE IN REACH TOTAL Between Cross-Screen Plan and Siloed Plan -90% -80% -70% -60% -50% -40% -30% -20% -10% 0% -64% MALES % -53% -51% -38% -36% ADULTS (MILLENNIALS) WOMEN (MOMS) ADULTS FIRST TIME HOME BUYERS AUTO INTENDERS CROSS-SCREEN PLANNING WHITE PAPER 9
10 FINDINGS The more specific viewing patterns a group may have, or the smaller the demographic group is, the harder it is to reach that audience efficiently. For instance, Millennials and moms show a less efficient spend per reach compared to auto intenders and adults Marketers have the highest spend per person reached when selecting siloed spend and sites. In the case of some audiences, the spend per person reached in the siloed scenario is more than double the spend per incremental viewer when using planning software. SPEND PER PERSON REACHED By Planning Method $0.50 $1.43 $0.27 $0.58 $0.25 $0.65 Men Women (Moms) Adults (Millennials) $0.22 $0.36 $0.17 $0.26 $0.11 $0.23 First Time Home Buyer Auto Intenders Adults Cross-Screen Plan Siloed Plan CROSS-SCREEN PLANNING WHITE PAPER 10
11 FINDINGS For some audiences, the spend per person reached in the siloed scenario is more than double the spend per person reached when using planning software. % CHANGE IN SPEND PER PERSON REACHED Between Cross-Screen Plan and Siloed Plan % 165% % 104% % 56% Men Women Adults Adults First Time Home Buyer Auto Intenders CROSS-SCREEN PLANNING WHITE PAPER 11
12 04 CONCLUSION Many times throughout the year advertisers rethink their media plan, whether it s part of the regular planning process or in reaction to a change in the marketplace. Software-based planning gives advertisers a simple way to compare plans before media is purchased and it allows advertisers to nimbly react to budget changes throughout the year. It makes marketers faster, more agile and more efficient. Changing the way media is planned isn t something that will happen over night. Using software to guide the current process is the best method and will end up improving efficiency while removing the guesswork for any brand marketer. CROSS-SCREEN PLANNING WHITE PAPER 12
13 05 METHODOLOGY DATA Data in this report is derived from TubeMogul s Cross-Screen Planner. All scenarios are for July 1, September 30, SPEND DATA Spend data used for siloed spend comes from emarketer: US TV vs. Digital Ad Spending, by Device, published in September, Estimates are based on the analysis of various elements. 12CROSS-SCREEN PLANNING WHITE PAPER 13
BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments
BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices
More informationTHE EVOLUTION OF TV. The Promise of Programmatic TV
3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming
More informationVideo Analytics. Extracting Value from Video Data
Video Analytics Extracting Value from Video Data By Sam Kornstein, Rishi Modha and David Huang Evolving viewer consumption preferences, driven by new devices and services, have led to a shift in content
More informationTV + Online Video: The Best of Both Worlds
WHITE PAPER: Share-shift Analysis TV + Online Video: The Best of Both Worlds FEBRUARY, 2011 EXECUTIVE SUMMARY Online video ad spending increased by 40% 1 in 2010 as an increasing number of advertisers
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
More informationMethodology. Insurance Study Part 1: The Changing Path to Purchase. Highlights
Insurance Study Part 1: The Changing Path to Purchase Today, consumers especially Millennials increasingly prefer selfdirected approaches over traditional ones when engaging with insurance carriers throughout
More informationWhy Automation Should Drive Your Marketing Engagement, Starting Now
Why Automation Should Drive Your Marketing Engagement, Starting Now Do we need a marketing automation system? If you re planning on marketing in 2016 and beyond, the answer is Yes. The truth of the matter
More informationSALES CASE STUDY CONTEST WINNER: JENNA OVERALL
SALES CASE STUDY CONTEST WINNER: JENNA OVERALL NAME: Jenna Overall - CBS Outdoor AWARD: Simple and Efficient Use of EYES ON in a Small Market, Small Client Scenario CLIENT: Baby Love Shoppe MARKET: Flint,
More informationNon-personal communication
Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images
More informationNewspaper Multiplatform Usage
Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,
More informationTHE EVOLUTION OF TV. Reaching Audiences Across Screens
2 THE EVOLUTION OF TV Reaching Audiences Across Screens Part one of our Evolution of TV series, 7 Dynamics Transforming TV, introduced the increasing shift of TV to delivery over the internet. Here we
More informationcprax Internet Marketing
cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top
More informationNAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS
NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting
More informationHow to Attract More Customers Using the. Power of Online Marketing
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already
More informationThe State of Mobile Social Advertising
Q1 2015 The State of Mobile Social Advertising Affirming The Advantages of a Managed Approach Table of Contents About The Report Executive Summary... Mobile Advertising Spend Growth... Pricing Trends...
More informationVisa Checkout: The Right Choice for Online Retailers. March 2015
Visa : The Right Choice for Online Retailers March 2015 Highlights A new report from comscore shows clear advantages to online retailers using Visa to simplify their checkout experience. The results of
More informationBringing Social Media Interactions Into the Contact Center
Bringing Social Media Interactions Into the Contact Center By: Sheila McGee-Smith, Analyst and Founder, McGee-Smith Analytics Gone are the days of MySpace, when social media use was principally confined
More informationHow Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement
How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement JOAN FITZGERALD VP, TV & Cross-Media Solutions, comscore, Inc. JANE
More informationBest practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
More informationMonitoring the Online Marketplace
Market Track s Actionable Insights Monitoring the Online Marketplace Developing a plan to stay on top of fluctuations in products and pricing online Key Questions Do you know how your products are priced
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationSTRATEGIC PLAN 2015 FUTURE. ENVISIONED.
FUTURE. ENVISIONED. TABLE OF CONTENTS Setting the Foundation...4-5 Toastmasters Core Ideology Toastmasters International, District & Club Mission, Core Values, Brand Position & Promise...6-7 Envisioned
More informationDISCOVER NEW BUSINESS WITH PAID SEARCH.
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
More informationWhy a single source for assets should be. the backbone of all your digital activities
Why a single source for assets should be the backbone of all your digital activities Navigating in the digital landscape The old era of traditional marketing has long passed. Today, customers expect to
More informationINTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA
INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression
More informationScorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )
DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting
More informationHow to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers
How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers Auto marketers can better identify best customers hidden within their Customer Relationship
More informationJust-in-Time Marketing: Lessons from the Masters
Just-in-Time Marketing: Lessons from the Masters Marketers have changed the way they engage consumers, but have their changes taken them all the way back to the factory floor where marketing is produced?
More informationAlcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence
Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence IPTV service intelligence solution for marketing, programming, internal ad sales and external partners The solution is based on
More informationEffective Process Planning and Scheduling
Effective Process Planning and Scheduling The benefits of integrated planning and scheduling developed in the olefins industry extend into many areas of process manufacturing. Elinor Price, Aspen Technology
More informationData Management in a Marketing Environment. 2013 Chris Sukornyk
Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences
More informationMedia Strategy Discussion. March 19, 2015
Media Strategy Discussion March 19, 2015 Shifts in Media Budgeting and Planning Approach Major Media Considerations for 2016 Broadcast Budgets: Need to strategically plan for market exposure growth in
More informationCOMMERCIAL SALES IN CABLE TELEVISION - AN OVERVIEW AND A LINEAR MODEL
COMMERCIAL SALES IN CABLE TELEVISION - AN OVERVIEW AND A LINEAR MODEL Jagu P. Aiyer 1 and Jayant Rajgopal 2 ABSTRACT This paper deals with the sales of commercial advertisements in the cable television
More informationTelevision Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS
Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Executive Summary Turner partnered with 4C to better understand and quantify
More informationVideo Metrix. The Ultimate Video Audience Insights Tool
Video Metrix The Ultimate Video Audience Insights Tool comscore Video Metrix Already the Reference for the Top Players in the UK Video Marketplace 2 KEY ADVANTAGES comscore Video Metrix Why Video? Measuring
More informationMonetizing tablets and smartphones with advertising
WWW.MADS.COM Monetizing tablets and smartphones with advertising Jasper de Vreugt, Director of Sales 2010 MADS Inside Mobile Marketing 1 31 August 2010 Some words about us We enable seamless cooperation
More informationA Beginner s Guide to the Google Display Network
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
More informationVideo, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationOnline Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A
Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million
More informationMarchex Summary November 2012
Marchex Summary November 2012 SAFE HARBOR STATEMENT This presentation contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical
More informationDigital Media Strategies in Broadcast. Improving Audience Engagement Through Social Media
Digital Media Strategies in Broadcast Improving Audience Engagement Through Social Media Broadcasters are responding to changing viewing habits with content specifically designed for digital distribution
More informationINCLUDED IN: DIMENSIONS ESSENTIALS
DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationMobile Marketing Survey Report Q1 2014
Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel
More informationARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT
ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But
More informationThe ultimate guide to your most successful Q4 yet
The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend
More informationBEST PRACTICES. For Succeeding with Viewable Impression & Audience Guarantees A GUIDE FOR MEDIA BUYERS & SELLERS
BEST PRACTICES For Succeeding with Viewable Impression & Audience Guarantees A GUIDE FOR MEDIA BUYERS & SELLERS FALL 2013 Few industries have seen the level of disruption and high velocity of change that
More informationPIVOTAL CONNECTOR FOR MARKETO. Copyright 2015 Tokara Solutions. All Rights Reserved.
PIVOTAL CONNECTOR FOR MARKETO CRM & Marketing Integration: Why It s Needed In addition to generating brand buzz and creating campaign collateral, your marketing teams are working hard at contact management
More informationNational Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan
PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by
More information#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media
#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital
More informationCustomer Intelligence
September/October 2015 Competitive Advantage Customer Intelligence The impetus behind real-time business intelligence By Swaroop Johnson With the marketplace and product lifecycle operating under a constant
More informationTHE ART OF EFFECTIVE ADVERTISING
FEATURED INSIGHTS DELIVERING CONSUMER CLARITY THE ART OF EFFECTIVE ADVERTISING THE 3-C FRAMEWORK OF CONTENT, CONTEXT AND CONSUMER Only one out of five advertising campaigns on television turn out efficient
More informationHow to Grow Revenue & Thrive In. Flash Sales
How to Grow Revenue & Thrive In Flash Sales Flash Sales Performance Marketing Survival Guide Contents Introduction 3 Chapter 1 : Flash Sale Campaigns Targeting Each Sale to Old CRM Data is Ineffective
More informationSPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
More informationSTRATEGIC PLAN 2015 FUTURE. ENVISIONED.
STRATEGIC PLAN 2015 FUTURE. ENVISIONED. TABLE OF CONTENTS Setting the Foundation...4-5 Toastmasters Core Ideology Toastmasters International, District & Club Mission, Core Values, Brand Position & Promise...6-7
More informationMEDIA & CABLE. April 2012. Taras Bugir. Broadcast Reference Architecture. WW Managing Director, Media and Cable
MEDIA & CABLE Taras Bugir WW Managing Director, Media and Cable Broadcast Reference Architecture April 2012 Changing Business Models (1) Media Business Systems Broadcasting was a simpler business The broadcaster
More informationWhitepaper: Data Management Platforms for Publishers. How can a DMP get you there
Whitepaper: Data Management Platforms for Publishers How can a DMP get you there Table of Contents Introduction............................. 4 What is a DMP and Why Does a Publisher Need One...... 5 How
More informationAn intoduction to Multichannel. www.brightpearl.com
An intoduction to Multichannel Whats inside Read our best practice tips for keeping stock control in check. Even the best inventory managers sometimes trip up, but using our experience we've complied some
More informationLinkedIn Marketing Solutions Platform Overview 1
LinkedIn Marketing Solutions Platform Overview 1 Table of Contents 3 It s a Challenging World for B2B Marketers and We Can Help 4 Why LinkedIn Marketing Solutions? 5 Products to Impact Every Stage of the
More informationOverview, Goals, & Introductions
Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack
More informationTransforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend
Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from
More informationAudienceProject Device Study 2016. TV vs Streaming and Online Video
AudienceProject Device Study 2016 TV vs Streaming and Online Video In the Nordics, online video watching is now as widespread as watching traditional TV and 2 out of 3 are streaming. Among the young part
More informationDIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING
DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING BrightRoll US Video Advertising Report: April 2013 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104
More informationBUYER S GUIDE. The Unified Communications Buyer s Guide: Four Steps to Prepare for the Modern, Mobile Workforce
BUYER S GUIDE The Unified Communications Buyer s Guide: Four Steps to Prepare for the Modern, Mobile Workforce Not all that long ago, the word office had a pretty straightforward meaning. When you heard
More informationScorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )
Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) NOVEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Spotlight on the Financial Services Ad Vertical 4 Mobile Advertising Engagement
More informationWAYS. 5 Ways to Scale Your Twitter Support
WAYS INTRODUCTION More customers are turning to social networks like Twitter for everything from product recommendations to technical support to locating the best deals. Just as many customers are using
More informationCustomer Activation. Marketing with a Measurable Purpose
Customer Activation Marketing with a Measurable Purpose INTRODUCTION As a marketing leader, you need to think about the lifecycle that each of your customers progresses through from potential customer
More informationTHE STATE OF DIGITAL MARKETING SURVEY 2015
THE STATE OF DIGITAL MARKETING SURVEY 2015 Discover survey results on marketing trends and priorities from nearly 200 of today s top marketers www.zmags.com INTRODUCING THE STATE OF DIGITAL MARKETING SURVEY
More informationPush & Pull Marketing
Push & Pull Marketing As we face the new year, foremost in the minds of business owners are how they will increase revenues in the current economic environment. This paper discusses two specific types
More informationSource: Nielsen Scarborough 2014-15 R1
metrox digital media kit 2016 multi-platform media house focused on catering to the information and entertainment needs of metropolitans. offers wide range of media solutions across print, outdoor and
More informationDashboards as Easy To Use as Amazon
AUGUST 2013 Dashboards as Easy To Use as Amazon Sponsored by QlikView Contents The Business Intelligence Usability Crisis 1 Why Is Amazon So Useful? 1 Why Do We Need a More Amazon-like BI Experience? 3
More informationCASE STUDY. The POWER of VISUAL EFFECTS to DRIVE AUDIENCE ENGAGEMENT and VIDEO CONTENT POPULARITY DECEMBER 2011 INTRODUCTION KEY FINDINGS
CASE STUDY DECEMBER 2011 TABLE OF CONTENTS Situation Analysis... 2 Research Hypothesis... 2 Case Study Context... 2 Methodology...3-8 Business Implications...7-8 The POWER of VISUAL EFFECTS to DRIVE AUDIENCE
More informationdigital GRPs of Digital s New Metric
digital GRPs The What, Why and How of Digital s New Metric digital GRPs The What, Why and How of Digital s New Metric What is a Digital GRP? See pages 4 6 How is it calculated? See page 6 Why does it matter?
More informationCapability Statement
Capability Statement The Lead Generation Company (LGCo) was established over eleven years ago and is s premier organisation in the provision of lead and marketing solutions. We have over a decade of experience
More informationHow To Understand The Digital Media Usage Of 2014
NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers
More informationHow Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationBUILDING LIFETIME VALUE WITH SEGMENTATION
PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR
More informationTRANSUNION ADFUEL Audience Buying Guide. The Financial Services and Insurance Industries trusted source for consumer and small business audiences
TRANSUNION ADFUEL Audience Buying Guide The Financial Services and Insurance Industries trusted source for consumer and small business audiences Q4, 2015 TU Adfuel SM Make the Right Impression sm TransUnion
More informationDads Buy Diapers, Too:
: UNDERSTANDING THE NEW MALE HOUSEHOLD SHOPPER July 2011 WHITE PAPER CHANGING GENDER ROLES Men are undertaking an unprecedented level of responsibility in managing their households. According to new statistics
More informationProduct-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success
Product-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success As the education market matures, companies seeking to sell to ever-moresavvy product and service buyers are
More informationWe will share valuable information about these aspects of selling through Amazon s FBA program:
Getting Started Selling On Amazon FBA As active Amazon sellers making a few thousand dollars profit a month, we have learned about selling on Amazon using the FBA system through trial and error, experimentation,
More informationPOLITICAL TOOLKIT Midterm Elections 2014
POLITICAL TOOLKIT Midterm Elections 2014 SIMPLIFY YOUR STRATEGY. MAXIMIZE YOUR EFFICIENCY. The average American owns four digital devices. The average American now spends 60 hours a week consuming content
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationThe Digital House Hunt:
The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors and Google Study Objective: To better understand the evolving role of digital media
More informationSage CRM for Media solution by Providian
Sage CRM for Media solution by Providian Sage CRM for Media solution by Providian The media and entertainment (M&E) industry is one of the fastest growing industries in the country. The various segments
More informationLMX Reports: The Tablet Computer
LMX Reports: The Tablet Computer August, 2011 Excerpts for Review LMX Longitudinal Media Experience For the past three years, LMX has been the only syndicated single-source media diary examining when,
More informationUsing Survey Research to Evaluate Communications Campaigns
Using Survey Research to Evaluate Communications Campaigns Prepared for the Communications Consortium Media Center Belden Russonello & Stewart November 2004 Introduction When should a non-profit communications
More informationTHE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads
THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins With SEO Maximize PPC,
More informationFinancial Services Industry Solutions. Winning in the financial services marketplace for banks and credit unions
Financial Services Industry Solutions Winning in the financial services marketplace for banks and credit unions Financial services industry is now at a major changing point Banks and credit unions are
More informationAn Introduction to Integrated Marketing Communications
An Introduction to Integrated Marketing Communications Using IMC To Market Las Vegas 1 Creating a Unique Brand Identity for Las Vegas *Click outside of the video screen to advance to the next slide Taking
More informationPersonalization is a hot topic among digital marketers
Personalization is a hot topic among digital marketers today and for good reason. Customers are bombarded by far more marketing messages than ever before across a broader breadth of channels. Fortunately,
More informationConsumers Tell All. Part 1: Online Shopping Frequency
Consumers Tell All Part 1: Online Shopping Frequency Online Shopping Frequency Overview 3 Methodology 4 Shopping Frequency All Online Shoppers 5 Shopping Frequency by Gender 6 Shopping Frequency by Age
More informationHow to Close The Effectiveness Gap in B2B Content Marketing
How to Close The Effectiveness Gap in B2B Content Marketing 1 table of contents Executive Summary 3 The Content Marketing Challenge 3 Essential Content Marketing Components 5 Content Marketing Amplification
More informationHow leading brand marketers are placing big bets on data and analytics to drive sales and beat
SPECIAL SECTION Contributed by Gar Smyth, Merrily McGugan, and Priti Ohri IT S TIME TO DOUBLE DOWN ON DATA How leading brand marketers are placing big bets on data and analytics to drive sales and beat
More informationChapter 1: Learning the basics of a Google AdWords Campaign
HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you
More information8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year!
8 New Year s Resolutions for B2B Marketers Take your content marketing to the next level in the new year! With the new year quickly approaching, there s no better time to start thinking about your marketing
More informationData Functionality in Marketing
Data Functionality in Marketing By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing Goose Data is not a new thing. Successful businesses have
More informationONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.
Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,
More informationUK Video Advertising Report November 2012
UK Video Advertising Report November 2012 BrightRoll UK Video Advertising Report: November 2012 brightroll.co.uk +44 (0)207 550 5580 22, Long Acre London WC2E 9LY Copyright 2012 BrightRoll, Inc. 64% of
More informationPOP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE?
POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE? Do you plan to allocate significant marketing dollars to digital next year? Can you identify your prospects and customers across channels? Do you know
More information