International Recruitment Officer International Office Dean of International s Office

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1 International Recruitment Officer International Office Dean of International s Office Grade E: 25,513-31,342 per annum Full time, Permanent De Montfort University (DMU) is a university of quality and distinctiveness, distinguished by our life-changing research, dynamic international partnerships, vibrant links with business and our commitment to excellence in learning, teaching and the student experience. DMU has over 2,000 international students from more than 100 countries across the world. With a record recruitment year expected in 2014/15, several International Recruitment Officer roles have been created to support increased international development. This post will support the Regional Manager in increasing the number of international students recruited from the region as part of a team. You will play an important role in the development and delivery of marketing and recruitment activity to address strategic objectives, and meet enrolment targets set by the Regional Manager. You will have the proven ability to work in a fast paced marketing or commercial environment and have excellent communication, presentation and negotiation skills. You will be able to work both independently and in a team and be able to manage multiple projects to meet tight deadlines. You will also have experience of working towards targets in a competitive environment. The post may involve up to 15 weeks of international travel per academic cycle. Posts are available for the regions of Far East and South East Asia, Europe, Americas, Middle East and Africa and South Asia. We are also looking for an International Recruitment Officer to cover UK-based international recruitment. Successful candidates will be allocated to the region for which they have the most appropriate skills, knowledge and experience. If you are interested in this opportunity, please visit for a job description, person specification and application details. To arrange an informal discussion regarding this post, please Rob Crane, Acting International Office Manager, at rcrane@dmu.ac.uk Reference Number: 8533 Application deadline: 11 September 2014 Interview date: w/c 22 September 2014

2 Job Description International Recruitment Officer Grade E (SMSA) The Dean of International s Office Duties of the role Overall purpose of the role Main duties and responsibilities Main duties and responsibilities This post will support the Regional Manager in the delivery of increasing the number of international students in the region by supporting growth in nominated target markets and will play an important role in the development and delivery of marketing and recruitment activity to address strategic objectives, and specifically meet enrolment targets. This post will support the Regional Manager in identifying and building partnerships with institutions within the region as part of the overall recruitment strategy. The post holder will assist in the development of marketing and recruitment strategies for the market and conversion activity to achieve institutional recruitment targets. The post holder will assist in raising the profile of DMU in the region and in delivering wider internationalisation activity. Reporting to the Regional Manager: Plans Implement a marketing and recruitment strategy for overseas recruitment and assist in the delivery of market entry strategies for new markets where appropriate. Advice Provide effective briefing to DMU colleagues undertaking travel for marketing and recruitment purposes. Give professional advice and guidance relating to DMU activity in specific target markets within the region. Delivery Deliver marketing activity in countries to drive objectives and contribute to the delivery of regional targets set by the Regional Manager. Coordinate and undertake recruitment and promotional visits overseas throughout the year under the guidance of the Regional Manager. Play a supporting role in the region s activity assisting and deputising for the Regional Manager as required. Provide expert information, advice and guidance to potential students and their parents about the benefits of study at DMU by attendance at exhibitions, briefing and training education agents, conducting student interviews and offer making as agreed by faculties. Provide regular reporting on performance compared to target. Provide market insight to assist in the compilation of monthly activity reports. Implement marketing campaigns in the region under the guidance of the Regional Manager to develop overseas activity. Ensure appropriate and prompt follow up action is taken after overseas visits including follow up of enquiries, post event/analysis/written reports and analysis to

3 Main duties and responsibilities Duties of the role support conversion and future planning. To liaise closely with the conversion officer to ensure a co-ordinated approach and excellent customer service. Develop innovative and creative ways to promote DMU in the region. Support in the delivery of activity in non-target markets. Projects Manage casework and/or coordination of small projects & deliver to budget and quality requirements. Communication/PR Develop and manage good working relationships with key influencers/ stakeholders including British Council offices, agencies and other appropriate organisations in the region and ensure they receive regular promotional materials, training and information about the university. Work with the Communications Directorate to achieve regular media coverage in the region. Contribute to the development of relevant country pages of the International website to ensure content is up to date. Contribute to the development of country-specific collateral including the collation and exploitation of case studies. Agents Help produce regular reports on agent performance and verify payment of commission to agents annually post-enrolment. Ensure the profile of DMU is always high in agent offices, through regular and comprehensive agent briefings, display materials, etc. Support the regular briefing of agents in country and compile relevant information for regular mailing to agents advising them of new courses, campus developments, etc. Partnerships Under the direction of the Regional Manager: Further build and strengthen links with existing partners and identify any potential new areas for growth. Effectively negotiate with commercial partners to serve optimum outcomes for the university. Work in partnership with DMU s pathway provider to maximise opportunities and share market intelligence. Liaise and support university faculties and colleagues regarding potential opportunities with new and existing partner institutions and to include student exchange and #DMUglobal. Ensure appropriate and prompt follow up action is taken place after overseas visits including analysis to support conversion and future planning. Identify opportunities for international income generation outside of FTE student recruitment e.g. collaborative provision or research. Monitor Ensure all activity takes place within assigned regional budgets. Represent DMU according to the policies and guidelines set by the university. Analysis As directed by the Regional Manager, undertake market research and disseminate market intelligence to produce country and market analysis including

4 Duties of the role monitoring competitor activity. Coaching Coach and mentor more junior colleagues, developing their capability such that each is fully able to contribute at the highest level e.g. student ambassadors. Policy Develop and propose international recruitment student policy ideas that represent leading edge practice for the university such that the Regional Manager has available all the information needed to make a decision. Other There is an expectation that the post-holder will spend considerable periods of time in-region (up to 15 weeks a year). Perform any other duties commensurate with the job grade as reasonably required from time to time. Treat all DMU staff, students, contractors and visitors with dignity and respect. Provide a service that complies with the Equality Act 2010, eliminating unlawful discrimination, advancing equality of opportunity and fostering good relations with particular attention to the protected characteristics of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief (or none), sex and sexual orientation.

5 Person Specification International Recruitment Officer The Dean of International s Office Area of responsibility Qualifications and Training Previous Work Experience Specific Knowledge, Skills, Abilities, Motivation, Attitude Required Requirements or desirable *Method of assessment A I T D Educated to degree level or equivalent Y Y Postgraduate or professional marketing qualification Desirable Y Y Experience of working in an international environment or in a fast moving marketing or commercial environment Delivery of marketing projects and high quality, creative and innovative marketing solutions. Working with overseas partners or other external partners to develop sound Desirable working relationships and partnerships Proven experience of generating income from associated activity e.g. franchises Desirable Y Y or research Working within Higher Education Desirable Contributing to the implementation of marketing strategies Desirable An understanding of current issues relating to HE and education, the current international HE market and other opportunities for UK HEIs overseas Working knowledge of countries within the region Ability to work within a small team to achieve or exceed common objectives or targets Project management skills, with the ability to be creative and problem solve, and be flexible in approach. Excellent presentation skills with the ability to adapt to varied audiences Competent user of Microsoft Office. Strong cultural awareness and knowledge. Commercial awareness and an ability to negotiate with partners Willing and able to work irregular hours (evenings and weekends) as required, particularly when hosting international visitors and to travel overseas as required. Report writing skills, including the ability to analyse data and other market intelligence, Desirable

6 Area of responsibility Specific Knowledge, Skills, Abilities, Motivation, Attitude Required Additional requirements Requirements or desirable *Method of assessment A I T D and make recommendations based on findings. An awareness of DMU s values and international outlook Fluency in a regional language Desirable Experience of developing and delivering Desirable briefings and/or training for colleagues Experience of budget management. Desirable EU Passport or Non-EU passport with unlimited leave to remain in the UK Ability and willingness to travel overseas *A = Application Form; I = Interview; T = Test; D = Documentary Evidence