EMC FORUM RESEARCH GLOBAL RESULTS 10,451 RESPONSES ACROSS 33 COUNTRIES (NON-VENDOR I.T. DECISION MAKERS ONLY)

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2 EMC FORUM RESEARCH GLOBAL RESULTS 10,451 RESPONSES ACROSS 33 COUNTRIES (NON-VENDOR I.T. DECISION MAKERS ONLY) 2

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4 INCREASING PRESSURE ON I.T. I.T. is expected to do more, with much less. The impact of megatrends has fundamentally changed the world we live in today and has given rise to demands on the business. 77% think megatrends will provide competitive advantage by: 41% Improving customer experience 33% Streamlining business functions and improving efficiencies 39% Building new products and services 67% say CXOs see I.T. as a key strategic lever for business growth today 48% However, say tech spend is moving outside of I.T. s control 4

5 INCREASING IMPORTANCE OF CLOUD 71% I.T. will need to be a broker for on-demand services in the future 64% Hybrid Cloud a combination of public and private cloud services provides a greater level of agility and security 9% Hybrid cloud adoption growth globally since % Have deployed Hybrid Cloud 5

6 SKILLS SHORTAGE, KEEPING UP WITH NEW TRENDS 35% don t feel they have the right level of skills and knowledge to achieve key business priorities 69% think getting I.T. staff trained to keep pace with the implications of megatrends will be a challenge over the next few years 6

7 METHODOLOGY EMC commissioned independent technology market research specialist Vanson Bourne to analyse 10,451 survey responses for the 2014 EMC Forums Survey data is collected as a non-mandatory set of questions delivered via upon completion of forum registration Respondents are from a range of organization sizes and sectors across 33 regions 7

8 REGIONAL DEMOGRAPHICS Respondents were interviewed from the following regions (number of respondents in brackets) AMERICAS EUROPE, MIDDLE EAST & AFRICA ASIA PACIFIC & JAPAN US (40) Brazil (92) Chile (117) Colombia (83) Mexico (197) Austria (112) Belgium (210) Czech Republic (210) France (476) Germany (358) Israel (190) Italy (629) Netherlands (238) Nigeria (528) Nordics (499) Poland (263) Portugal (215) Qatar (164) Russia (735) Saudi Arabia (1127) Spain (333) Turkey (278) UAE (315) UK (633) Australia (54) Hong Kong (127) India (169) Japan (168) South East Asia (572) South Korea (401) Taiwan (920) 8

9 WHAT ARE THE TOP AREAS MEGATRENDS INFLUENCE THE BUSINESS? 33% 39% 41% STREAMLINING BUSINESS FUNCTIONS AND IMPROVING EFFICIENCIES BUILDING NEW PRODUCTS AND SERVICES IMPROVING CUSTOMER EXPERIENCE Figure 9: respondents 9

10 WHAT ARE THE BUSINESS PRIORITIES FOR IMPLEMENTING NEW TECHNOLOGY? 39% 40% 43% AUTOMATING PROCESSES TO ENHANCE CUSTOMER EXPERIENCE DELIVERING SAVINGS AND FINDING EFFICIENCIES Figure 4: respondents 10

11 DO CXOS VIEW THE I.T. DEPARTMENT AS A STRATEGIC LEVER TO GROW THE BUSINESS? 8% 25% 67% DISAGREE NEITHER AGREE OR DISAGREE AGREE Figure 1: 9695 respondents 11

12 DO CXOS VIEW THE I.T. DEPARTMENT AS A STRATEGIC LEVER TO GROW THE BUSINESS? LATAM: 78% EMEA: 67% APJ: 67% 85% 80% 74% 73% 90% 95% 56% 82% 81% 79% 77% 75% 71% 65% 64% 64% 64% 62% 62% 59% 59% 57% 51% 47% 76% 72% 72% 63% 62% 53% 30% Figure 2: Regional comparison of respondents that report that their CXOs consider I.T. to be a strategic lever to grow the business, now more than ever before. (9695 respondents) 12

13 DO CXOs SEE THE I.T. DEPARTMENT AS A STRATEGIC LEVER TO GROW THE BUSINESS? Telecoms 71% Financial services 68% Energy, oil/gas & utilities 68% Retail, distribution & transport 68% Entertainment, media & leisure 64% Healthcare 63% Government & public sector 60% Manufacturing 58% Figure 3: Vertical comparison of respondents that report that their CXOs consider I.T. to be a strategic lever to grow the business, now more than ever before. (9695 respondents) 13

14 WILL NEXT-GENERATION TECHNOLOGIES PROVIDE A COMPETITIVE ADVANTAGE? 77% AGREE 3% DISAGREE 20% NEITHER AGREE OR DISAGREE Figure 6: 9631 respondents 14

15 WILL NEXT-GENERATION TECHNOLOGIES PROVIDE A COMPETITIVE ADVANTAGE? LATAM: 87% EMEA: 76% APJ: 78% 96% 92% 85% 85% 88% 87% 86% 86% 82% 81% 78% 78% 76% 74% 91% 88% 84% 79% 77% 70% 69% 69% 69% 64% 61% 58% 55% 55% 55% 67% 65% Figure 6: Regional comparison of respondents that believe next-generation technologies will provide them with a competitive advantage (9631 respondents) 15

16 WILL NEXT-GENERATION TECHNOLOGIES PROVIDE A COMPETITIVE ADVANTAGE? Telecoms 85% Entertainment, media & leisure 81% Financial services 73% Manufacturing 73% Energy, oil/gas & utilities 72% Retail, distribution & transport 72% Healthcare 67% Government & public sector 65% Figure 7: Vertical comparison of respondents that believe next-generation technologies will provide them with a competitive advantage (9631 respondents) 16

17 IS SPEND ON TECHNOLOGIES MOVING OUTSIDE OF I.T. S CONTROL? DISAGREE 33% NEITHER AGREE OR DISAGREE 19% 48% agree that spend on technologies, such as cloud computing, is now outside of I.T. s control Figure 23: 9762 respondents 17

18 IS SPEND ON TECHNOLOGIES MOVING OUTSIDE OF I.T. S CONTROL? LATAM: 27% EMEA: 47% APJ: 58% 65% 64% 64% 63% 71% 71% 64% 27% 31% 28% 25% 18% 53% 52% 51% 43% 43% 38% 38% 37% 35% 34% 34% 31% 31% 25% 25% 50% 42% 35% 27% Figure 24: Regional comparison of respondents that believe that spend on technologies is moving outside of I.T. s control (9762 respondents) 18

19 IS SPEND ON TECHNOLOGIES MOVING OUTSIDE OF I.T. S CONTROL? Telecoms 50% Manufacturing 50% Healthcare 47% Entertainment, media & leisure 47% Energy, oil/gas & utilities 44% Retail, distribution & transport 44% Financial services 41% Government & public sector 40% Figure 25: Vertical comparison of respondents that believe that spend on technologies is moving outside of I.T. s control (9762 respondents) 19

20 IS THE ROLE OF I.T. AUTOMATION CRITICAL TO BUSINESS GROWTH? 22% 74% see the increasing role of infrastructure automation, such as software-defined storage, as critical to business growth NEITHER AGREE OR DISAGREE 4% DISAGREE Figure 9: 9841 respondents 20

21 WILL I.T. DEPARTMENTS NEED TO START ACTING AS IN-HOUSE PROVIDERS OF ON-DEMAND SERVICES? 23% NEITHER AGREE OR DISAGREE Figure 20: 9621 respondents 71% 6% Say the future I.T. departments will begin DISAGREE to act as in-house providers of ondemand services 21

22 WILL I.T. DEPARTMENTS NEED TO START ACTING AS IN-HOUSE PROVIDERS OF ON-DEMAND SERVICES? LATAM: 80% EMEA: 72% APJ: 69% 87% 86% 80% 77% 89% 85% 84% 80% 79% 79% 77% 85% 82% 77% 71% 72% 71% 71% 70% 69% 66% 64% 67% 63% 57% 57% 56% 51% 49% 42% 18% Figure 21: Regional comparison of respondents that think I.T. departments will start acting as in-house providers of on-demand services (9621 respondents) 22

23 WILL I.T. DEPARTMENTS NEED TO START ACTING AS IN-HOUSE PROVIDERS OF ON-DEMAND SERVICES? Telecoms 77% Energy, oil/gas & utilities 73% Entertainment, media & leisure 71% Manufacturing 69% Retail, distribution & transport 69% Financial services 69% Healthcare 68% Government & public sector 67% Figure 22: Vertical comparison of respondents that think I.T. departments will start acting as in-house providers of on-demand services (9621 respondents) 23

24 WHERE IS YOUR ORGANIZATION ON YOUR I.T. JOURNEY? CREATED A SOFTWARE- DEFINED DATA CENTER 26% 40% achieved 2 out of the 5 steps to I.T. transformation on average CREATED A HYBRID CLOUD 27% 27% over one in four, use hybrid cloud USING PUBLIC CLOUD SERVICES 31% CREATED/USING A PRIVATE CLOUD 36% VIRTUALIZING MISSION- CRITICAL APPLICATIONS 60% Figure 10: 8565 respondents 24

25 I.T. JOURNEY: 2013 TO % Growth in virtualized applications, public and hybrid cloud +8.9% CREATED A HYBRID CLOUD +10.2% +4.0% CREATED A SOFTWARE- DEFINED DATA CENTER 27% 26% +11.9% VIRTUALIZING MISSION- CRITICAL APPLICATIONS +.2% CREATED/USING A PRIVATE CLOUD 60% USING PUBLIC CLOUD SERVICES 36% 31% Figure 11: Analysis showing global rate of I.T. journey transformation between 2013 (9,353 respondents) and 2014 (8,565 respondents) 25

26 I.T. JOURNEY: HYBRID CLOUD UPTAKE BY REGION LATAM 24% EMEA 28% APJ 24% 39% 36% 36% 33% 32% 32% 31% 30% 30% 29% 32% 32% 31% 29% 28% 27% 24% 28% 28% 25% 23% 24% 16% 20% 19% 18% 18% 14% 10% 16% 15% Figure 15: Regional comparison of respondents that are using hybrid cloud (9762 respondents) 26

27 I.T. JOURNEY: HYBRID CLOUD UPTAKE BY VERTICAL Telecoms 38% Entertainment, media & leisure 26% Manufacturing 22% Energy, oil/gas & utilities 22% Retail, distribution & transport 21% Healthcare 20% Financial services 19% Government & public sector 18% Figure 16: Vertical comparison of respondents that are using hybrid cloud (9762 respondents) 27

28 CAN COMBINING PUBLIC & PRIVATE CLOUD IMPROVE SECURITY & AGILITY? 64% agree that a mixture of both public and private cloud can provide higher levels of agility and security 26% NEITHER AGREE OR DISAGREE 10% DISAGREE Figure 12: 9718 respondents 28

29 CAN COMBINING PUBLIC & PRIVATE CLOUD IMPROVE SECURITY & AGILITY? LATAM: 73% EMEA: 62% APJ: 68% 74% 79% 82% 74% 73% 76% 75% 71% 71% 69% 65% 67% 67% 67% 63% 62% 60% 79% 76% 75% 66% 65% 62% 54% 51% 45% 44% 41% 40% 39% 39% Figure 13: Regional comparison of respondents that believe combining public and private cloud can improve security and agility (9718 respondents) 29

30 CAN COMBINING PUBLIC & PRIVATE CLOUD IMPROVE SECURITY & AGILITY? 68% 57% Respondents in telecoms sector agreed most versus government/public sector at the least Telecoms Energy, oil/gas & utilities Entertainment, media & leisure Manufacturing 60% 60% 64% 68% Healthcare 60% Retail, distribution & transport 60% Financial services 59% Government & public sector 57% Figure 14: Vertical comparison of respondents that believe combining public and private cloud can improve security and agility (9718 respondents) 30

31 WHAT APPLICATIONS WOULD ORGANIZATIONS NOT PUT IN THE PUBLIC CLOUD? 39% Financial planning 35% Human capital management 32% ERP 16% ANY application FINANCIAL PLANNING HUMAN CAPITAL MANAGEMENT ERP CRM SECURITY (ANTI-SPAM AND VIRUS) BUSINESS ANALYTICS COMPLIANCE, GOVERNMENT AND REGULATORY BIG DATA PROJECTS 39% 35% 32% 26% 24% 23% 23% 20% Figure 17: 9120 respondents DEVELOPMENT AND TESTING I WOULD BE HAPPY TO PUT ANY OF THEM IN THE PUBLIC CLOUD 16% 20% 31

32 WHAT APPLICATIONS WOULD ORGANIZATIONS NOT PUT IN THE PUBLIC CLOUD? 24% 23% 26% 38% 33% 31% 18% 44% 44% 38% 11% 11% LATAM EMEA APJ FINANCIAL PLANNING HUMAN CAPITAL MANAGEMENT ERP I WOULD BE HAPPY TO PUT ANY OF THEM IN THE PUBLIC CLOUD Figure 18: Regional comparison of top three application not to be put in the public cloud and percentage that would put any application in the public cloud (9120 respondents) 32

33 DOES YOUR ORG HAVE THE SKILLS & KNOWLEDGE TO ACHIEVE BUSINESS PRIORITIES? 65% AGREE 27% NEITHER AGREE OR DISAGREE 8% DISAGREE 35% don t agree they have the correct level of skills and knowledge to successfully achieve business priorities Figure 18: 9656 respondents 33

34 WILL TRAINING STAFF TO KEEP UP WITH MEGATRENDS BE A CHALLENGE? 69% training their I.T. staff to keep up with the implications of mobile, social, cloud and big data will be a challenge over the next 1-2 years NEITHER AGREE OR DISAGREE 8% 23% DISAGREE Figure 19: 9672 respondents 34

35 Copyright EMC Corporation. All rights reserved. 35

36 LATAM HIGHLIGHTS 80% The I.T. department of the future will act as an in-house provider of ondemand services, 86% in Mexico, compared with a global 78% 78% see I.T. as a strategic lever more than ever before. Globally, 67% 27% of LATAM respondents expect tech spend to move outside I.T. s control, compared with 18% in Brazil, the lowest of all. Global average, 48% 21% The amount Hybrid cloud adoption has grown since 2013 in the LATAM region. The global average is 9% 73% Say that combining public and private cloud increases agility and security. Nearly four in five (79%) say this in Chile. Global average, 64% All figures above are from LATAM region except those in brackets identified as global data points 36

37 EMEA HIGHLIGHTS 47% Say combining think spend on public and private tech is moving cloud will lead to away from the I.T. increased agility and department security. Global average; Significant variation; Saudi Arabia (65%) along with Russia (64%), UAE (64%) and Qatar (63%) versus 25% in Portugal and Czech Republic. Globally, 48% 62% 64% Highest amongst developing regions are Nigeria (82%), Saudi Arabia (76%) & UAE (75%) 28% Hybrid cloud adoption is highest in EMEA just 24% use it in APJ and LATAM. UK and Netherlands lead the pack (36% use hybrid cloud) 72% On average, in EMEA see I.T. acting as an inhouse provider in the future. Globally, 71% Only 18% of respondents in Qatar, the lowest globally. Global average is, 27% All figures above are from EMEA region except those in brackets identified as global data points 37

38 APJ HIGHLIGHTS 58% Expect tech spend to move outside I.T. s control, ahead of both EMEA (47%) and LATAM (27%) 71% Japanese and Taiwanese respondents agree versus 27% in South Korea. Globally, 48% 69% believe the I.T. department of the future will act as an in-house provider of ondemand services This is highest in India (85%) and Taiwan (82%). Global average, 71% Combining private and public cloud leads to improved agility and security, according to 68% of respondents in APJ, 79% in Japan 64% % 67% of APJ respondents say that their CXOs see I.T. as a strategic lever more than ever before 95% in India, compared to 53% in South Korea. Global average, 67% All figures above are from APJ region except those in brackets identified as global data points 38

39 EMERGING VS. DEVELOPING MARKETS Hybrid cloud adoption is ahead in the developed markets (29% use hybrid cloud, compared to 25% of emerging markets). Globally, 27% Emerging markets tend to be more positive about the I.T. department and hybrid cloud: 71% of those in the emerging markets the I.T. department is a strategic lever to grow the business now more than ever before (compared to 63% of developed). Globally, 67% 79% expect a competitive advantage from megatrends (compared with 75% from developed countries). Global average is, 77% 73% the I.T. department will act as an inhouse provider of on-demand services (compared to 69% of developed). Globally, 71% 67% say combining public and private cloud will improve security and agility (compared to 60% from developed countries). Global average is, 64% **Classification based on the FTSE 2014 development index 39

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