2016/2017. media kit ADVERTISING OPPORTUNITIES WITH METSERVICE

Transcription

1 2016/2017 media kit ADVERTISING OPPORTUNITIES WITH METSERVICE

2 MetService MetService is New Zealand s trusted weather authority. The website metservice.com is one of the most popular websites in New Zealand and is where people come to help them plan their day, whether that s doing something active outdoors, hanging out the washing, building a deck or moving the livestock New Zealanders love the outdoors! MetService products are continuously being updated with new information and features to ensure they offer continued value to visitors. At MetService we re always open to new advertising ideas and trying something different. We re committed to ensuring metservice.com is a great place for our visitors and advertisers. Audience & demographics 21.5M 1.5M 6.6M 728K $$$ Rates M. Weekly breakdown of PI s & UB s Gender August 2016 metservice.com m.metservice.com Section UB s PI s UB s PI s Towns & Cities 445,115 2,789, , ,348 Maps & Radar 129, ,146 21, ,649 female male Homepage 184, ,639 67, ,031 Rural 57, ,918 27,239 83, % 52.1% Ski & Mountain 50, ,947 25,296 96,177 Marine & Surf 48, ,828 19,352 62,828 Video 5,578 16, Australia 2,483 5, Education Age 73% 30% 22% 50% 15% 20% 8% 8% 0% High School College (Undergraduate/Bachelor degree) Grad School (Masters/Doctorite degree) 0% Sources: Google Analytics August 2016, Facebook demographics last 30 days - July 2016 (Education)

3 Towns & Cities The Towns and Cities section is where people get their local forecasts. Visitors to this section are highly educated. There is a slightly higher female skew and there is a higher than average representation in the age range. There are a number of ways to customise your advertising on this section. We have the ability to integrate live weather information into your online advertisements, or show different creative based on the weather*. You can choose to advertise on specific locations to limit your advertising to those regions which are relevant to your business. There are also opportunities on the MetService mobile website which is a fast growing and popular channel particularly over long weekends and holidays. Towns audience 13.2M 1.2M 3.3M 530K 3.2M 210K M. IPAD APP (FREE) DOWNLOADS Towns advertising opportunities Full page takeovers Expandables Mobile website advertising ipad app advertising Weather-targeted advertising Geo-targeted advertising *Customised integration requires advanced booking, and may incur additional charges if requiring developer time. Sources: Google Analytics March 2016, itunes Connect March 2016

4 Maps & Radars Rain and wind information is very important to New Zealanders and people love seeing things visually. Maps & Radars is our second most popular section after Towns and Cities. From knowing what to wear, to whether essential jobs can be done or deciding on weekend activities, rain is often the determining factor, which explains why this section is more popular than the Homepage! Audience $$$ 2.7M 369K 596K Rates M. Maps advertising opportunities 88K Full page takeovers Mobile website advertising Sources: Google Analytics August 2016

5 Homepage The Homepage of metservice.com is the entry page for a lot of people and it attracts a wide variety of people needing to check different types of forecasts for their daily activities. Some of our most creative campaigns happen on the home page, as the map of New Zealand and the ocean/sky can create a great canvas for advertising ideas. Audience $$$ 2.3M 570K 585K Rates M. Homepage advertising opportunities 218K Expandable banner Homepage takeover Weather-targeting Mobile interstitial and banner advertising Sources: Google Analytics August 2016

6 #1 Rural Website in New Zealand Metservice.com is the most preferred website for rural content. There s no doubt that weather is a top concern for farmers needing to manage risk to land, livestock and machinery. The Nielsen Rural Survey 2014 revealed visitors to the Rural section are: 65% Farm Owners, 9% Farm Managers, 8% Sharemilker/Contract Milker. Types of stock: 52% beef 36% sheep 36% dairy 20% other livestock 17% horticulture 11% cropping/arable 29% have an annual turnover of over $500k. Rural audience 985K 206K 386K M. 105K Rural advertising opportunities Full page takeovers Monthly Outlook advertising Expandables Mobile website advertising Geo-targeted advertising Sources: Google Analytics August 2016, Nielsen 2014 Rural Survey

7 #1 Snow Website in New Zealand From skiers and snowboarders to trampers and day walkers, this section is popular with adventure seekers who like to get outdoors in what can sometimes be a harsh environment. The audience are highly educated, highly represented in the age group and there is an equal gender ratio. The MetService Snow App is one of our most popular apps with over 180,000 downloads. Snow audience (winter months) 712K 133K 377K 67K 375K 181K* M. MOBILE APPS DOWNLOADS Snow advertising opportunities Full page takeovers advertising Expandables Mobile website advertising Mobile app advertising and sponsorship Geo-targeted advertising Sources: Google Analytics July 2016, itunes Connect August 2016*, Google Play Store August 2016*. Facebook Insights August 2016.

8 #1 Marine Website in NZ This is a popular section for boaties, fishing enthusiasts, surfers and those who participate in other water sports. Recreational fishing is the 5th most popular recreation activity for adult New Zealanders and it s estimated trip related spending equates to over $352M per annum, nationally. This section is particularly popular from October to April. Marine audience (summer months) 1.8M 292K 377K 87K 284K 165K* M. MOBILE APPS DOWNLOADS Marine advertising opportunities Full page takeovers Expandables Mobile website advertising Mobile app advertising and sponsorship Sources: Google Analytics January 2016, itunes Connect August 2016*, Google Play Store August 2016*, NZ Marine Research Foundation, NZ Fishing Economic Report 2016

9 MetService TV There are a lot of opportunities to get involved with MetService TV from sponsored shows, to pre-roll advertising and advertising on the website pages, we are flexible with incorporating new ideas too. Our presenter, Chester Lampkin is a qualified meteorologist and TV weather presenter. We produce the following forecast shows: National, Auckland, Wellington, Christchurch, Hamilton, Tauranga, Nelson, Dunedin, Rural, Marine, Pacific, Australia, Snow (winter) and Severe Weather videos when applicable. TV audience 71K 24K 38,449 VIDEO STREAMS MONTHLY PLAYS TV advertising opportunities Video pre-rolls Geo-targeted advertising Sources: Google Analytics March 2016

10 Australia This is one of our newest sections and is targeted at people travelling to Australia for a holiday. The design of these pages is bright and fresh and is almost a website within a website. Advertisers have 100% share of voice on this section. Audience 22K 8.3K Australia advertising opportunities Sources: Google Analytics August 2016

11 Contact us Chloe Thompson (Wellington) Interactive Account Manager Mobile Direct Chloe.Thompson@metservice.com Mel Graham (Auckland) Interactive Key Account Manager Mobile Mel.Graham@metservice.com Nicki Lambert (Auckland) Interactive Key Account Manager Mobile Nicki.Lambert@metservice.com Ratecard A ratecard is available for download: DOWNLOAD Updated: 5th September 2016