International Business Bachelor s Degree - Think globally, act locally

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1 International Business Bachelor s Degree - Think globally, act locally In today s economy, most economic boundaries have already disappeared and those remaining will continue to diminish. Competition is getting tougher and is coming from companies all over the world. Political and economic conditions make national borders disappear. Modern means of communication open new possibilities to broaden the field of business. To succeed today, business professionals must have a thorough knowledge of the international business environment as well as the ability to operate within individual foreign markets. All this creates new challenges and opportunities for young professional who are prepared for marketing and management functions in international business. In January 2010, UPEC and Hoa Sen University has launched a joint Bachelor s degree program in International Business (Licence Professionnelle Commerce Option Échages Internationaux). This one-year degree conducted in English prepares students for a successful and varied career based on an international industry relevant curriculum guided by a qualified academic professional international team. Focus on Asia market, the international business curriculum covers the fundamentals of business administration, with an emphasis on international business. Students will learn how to analyze global trends and national setting so as to identify the optimal approach to foreign market penetration. Specific issues covered include cultural, economic, import-export, outsourcing, etc Required foreign language concentrations are offered in Vietnamese, French and English. Upon completion of their course studies, students will complete a four-month internship either in Vietnam or abroad. Paris-Est Créteil University (UPEC) Founded in 1971, UPEC is a multi-disciplinary university integrated in the Licence- Master-Doctorat (LMD) system with 12 faculties offering a large range of complete programs: law, arts and humanities, sciences and technology, economics and development, educational science and social sciences. UPEC is today the largest public university in the Paris region with a population of 32,000 students, 1,666 research professors and 2,200 lecturers with strong professional backgrounds. In collaboration with more than 200 countries around the world, UPEC has extended its student faculty mobility via exchange research and innovative joint programs.

2 Accreditation Graduates from this program will earn the Professional Bachelor s Degree in International Business (Licence Professionnelle Commerce Option Échages Internationaux) from the Université Paris-Est Créteil conferred by the French Ministry of Education. To match the performance of the other educational systems around the world, notably the United States and Asia, 29 European countries officially launch the Bologna Process in 1999 with the signing of the Bologna Declaration. The mission of Bologna Process is to create a European Higher Education Area by 2010, in which students can choose from a wide and transparent range of high quality courses and benefit from seamless recognition procedures. As a result, not only will the European Higher Education be more compatible and comparable, but also it will be more competitive and more attractive for both European and international students and scholars. The LMD system Licence, Master, Doctorat is based on the number of semesters completed after high school, and their equivalent in European credits under the European Credit Transfer System (ECTS)*: Lience = 6 semesters = 180 ECTS (High school Diploma + 3 years) Master = 10 semesters = 300 ECTS (High school Diploma + 5 years) Doctorat = 16 semesters (High school Diploma + 8 years) *ECTS credits: Credits earned under the European Credit Transfer System are recognized throughout Europe. A full year of academic work represents 60 ECTS. Graduates from the International Business Professional Bachelor will have opportunities to further their studies with a Master s & Doctorate s degree. When submitting application for post degrees, each applicant will be treated case by case by the host institution.

3 Business internship: Balance theory and practice During this experience, students are expected to spend a minimum of four months in full-time employment either in Vietnam or abroad. It is designed to integrate academics with practical experiences prior to graduation. To gain hands-on experience in international markets, students will undertake an internship with an international company or nonprofit organizations, conduct market research in an export or investment company, join a multinational company offshore on an internship, prepare an export marketing plan for a product or service, or a development plan for a new product. Students are expected to find their own internship with the desired industry. In addition, students may inquire the support from Hoa Sen Career Center on resume review and critique, internship search assistance via Hoa Sen University s strategic partners: The American Chamber of Commerce in Vietnam. The European Chamber of Commerce in Vietnam The Leading Business Club of Vietnam. AIESEC International NGO for student internship. Career opportunities Common jobs titles include Import/Export Agent, Foreign Currency Investment Advisor, Foreign Sales representative and International Management consultant. Frequent employers includes banks, import/export corporations, multinational manufacturers, consulting firms, international non-governmental organizations (NGOs), electronics companies and transportation industries like shipping and airlines.

4 SMBG Ranking (www.meilleures-licences.com) of the year 2010 Since 2009, the program is ranked in the Top 10 Ranking of SMBG Best Bachelors in International Business, Import-Export of France. 1. Rouen Business School Bachelor of International Management 2. Ecole Atlantique de Commerce Diplôme de l Ecole Atlantique de Commerce 3. Ecole Supérieure de Gestion et de Commerce International ESGCI Bachelor of Business Administration de l ESGCI, spécialisation Marketing et Relations Internationales 4. Réseau IFC Sillon Alpin Responsable d activités développement à l international 5. Negocia Bachelor - Cursus Grande Ecole 6. IUT Sénart Fontainebleau (Université Paris-Est Créteil) Licence professionnelle Commerce Echanges Internationaux 7. Ecole Supérieure de Commerce et de Développement 3A Responsable Opérationnel à l International 8. Université de la Méditerranée - Aix-Marseille II Licence professionnelle Commerce, spécialité Import-Export pour PME-PMI 9. Université Paris 8-Vincennes- St-Denis Institut d Etudes Européennes Licence professionnelle Commerce : adjoint de responsable export 10. ESM-A Marne-la-Vallée Bachelor ESM-A (100% alternance)

5 Courses Contents: Module 1: Global Business Environment International Business Law International Competitive Intelligence Corporate Communication Cross-Cultural Studies Business English Foreign Language Module 2: Logistic Management Customs Operations International Payment Operations International Business Finance Market Research International Information Systems Module 3: International Marketing Strategies Market Approach & Selection European Market Studies Emergent Asian Market Studies North-American Market Studies Module 4: Business Project Module 5: Internship 27h 30h 24h 30h 30h 54h 42h 27h 18h 21h 21h 24h 12h 36h 24h 12h 42h 12h 3 weeks 16 weeks

6 Admissions ELIGIBLE CANDIDATES Including International and Vietnamese candidates with the following degrees: High School Diploma + 3 years graduates; High School Diploma + 2 years graduates; Superior Technician Diploma DNIIT graduates (Diploma of NIIT Institute) PRE-REQUISITE COURSES Candidates with no background in business are required to take the following courses: Principles of Management Principles of Marketing Principles of Accounting Principles of Finance Statistic and Mathematics in Business SELECTION PROCEDURE Pre selection by written application: Curriculum Vitae Personal statement letter Diplomas Application form Reference letter (if any) ADMISSION TEST General Business Knowledge Exam English Requirement: the candidate s English proficiency must be demonstrated by taking an English Proficiency Test administered by Hoa Sen University and Paris-Est Créteil University, or by attaching TOEFL scores to the application of the candidate has already completed testing, minimum acceptable score is 500 points (PBT version of the TOEFL) or other equivalent tests. Interview.

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