Designing Effective Color Systems For Your Logos & Brands
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- Deirdre Nicholson
- 3 years ago
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From this document you will learn the answers to the following questions:
What is critical to a brand's success?
What is important to a brand's success?
What is one way verbal commands can change the meaning of a logo?
Transcription
1 Designing Effective Color Systems For Your Logos & Brands
2 Color & Your Logo Understanding color is critical to the success of a brand. Colors Are Important..
3 How Important? Only the colors have been changed in these logos.. (yuck)
4 How Important? Altering the color of this symbol seems to change its meaning.. (confused?)
5 How Important? Even when verbal commands are included, changing colors can confuse the message.. (huh?)
6 How to Choose? To create an effective color system for a logo or brand..?..let's look at what colors mean.
7 Color Psychology The Effects of Color It is thought that certain colors trigger an emotional response or "feeling." They can also be symbolic & represent ideas or thoughts..
8 Red Psychology of Red: Bold Passion Strength Attention Love Exciting Action Aggressive Notable: Red works on white & black. Can mean stop, danger and hot. Pinks (tints of red) are generally considered feminine colors.
9 Yellow Psychology of Yellow: Logical Optimistic Progressive Confident Playful Creative Notable: Yellow is too bright to stand on its own & will require a secondary background or bordering color. Universal caution color. Represents clarity.
10 Blue Psychology of Blue: Trusted Conservative Staid Dependable Honesty Calm Secure Cool Notable: Most popular corporate color. Envokes trust so used frequently for online businesses & financial institutions. Masculine color.
11 Green Psychology of Green: Nature Wealth Fresh Life Harmony Environment Growth New Notable: Means "Go." Used frequently to represent eco-friendly companies & products. Thought to be a calming color.
12 Orange Psychology of Orange: Happy Energetic Sociable Friendly Affordable Enthusiastic Sunny Notable: Orange is thought to stimulate appetite. Orange is used in some warning labels. Used frequently in retail. Often used a "call to action."
13 Purple Psychology of Purple: Royalty Mystery Pomp Ceremony Creative Unique Majesty Notable: Once the most expensive color to reproduce, thus often viewed as "elitist." Appeals to children & often used in toys and candy packaging.
14 Black Psychology of Black: Sophisticated Luxurious Formality Style Elegance Expensive Authority Notable: Black used by 'high-end' brands either as main or paired corporate color. Black is a somber, serious. Most logos designed in B/W first.
15 Multi-Colored Psychology of Multi-Color (Rainbow): Fun Easy-going Child-like Internet Multi-disciplinary Authority Notable: Relatively new phenomenon due to internet usage and economical 4 color printing. Represents color-branding challenge.
16 Brand Color Stats 100 Most Valuable Brand * Logos & Color BLUE BLACK RED YELLOW ORANGE Compare: Color Usage in Major Brand Logos GREEN PURPLE * Source: Forbes' Most Valuable Brands of 2014 PERCENTAGE
17 Brand Color Stats 100 Most Valuable Brand Logos & Color 51 % Monochrome * 30 % 19 % Two Color Full Color * Monochromatic logos are not necessarily black but ONLY feature one color.
18 Your Brand Colors? Selecting Color Pairs The majority of successful brand logos use one or two colors. The vast majority also use primary or secondary colors as their lead (main) color.
19 Color Theory There are three Primary Colors. When combined they make Secondary Colors.
20 Color Theory All together they make up The Color Wheel. YELLOW GREEN YELLOW ORANGE YELLOW ORANGE GREEN BLUE GREEN ORANGE RED BLUE RED VIOLET BLUE RED VIOLET VIOLET Simple Complex
21 Color Theory Colors can be lightened, darkened & muted. Shades Color + Black Tints Color + White Tones Color + Grey Shades Color + Black Tints Color + White Tones Color + Grey
22 Color Relationships Complementary Colors Colors opposite each other on The Color Wheel
23 Color Relationships Complementary Color Pair logo examples Suitable "as is" May need some modifications Not suitable without major modifications
24 Color Relationships Triadic Colors Colors that form a triangle on The Color Wheel
25 Color Relationships Triadic Color Pair logo examples Suitable "as is" May need some modifications Not suitable without major modifications
26 Color Relationships Analogous Colors Colors close to each other on The Color Wheel
27 Color Relationships Analogous Color Pair logo examples Suitable "as is" May need some modifications Not suitable without major modifications
28 Support Palette For a uniquely professional brand color system, you'll want a support palette that is in harmony with your main logo colors. This palette will be used consistently on websites, brochures and other marketing material to help build your visual identity..
29 Support Palette MAIN LOGO MAIN LOGO COLORS SUPPORT PALETTE SUPPORT PALETTE MAIN LOGO COLORS MAIN LOGO COLORS SUPPORT PALETTE SUPPORT PALETTE
30 Want to Learn More? Download this free information-packed Color & Your Logo infographic. Click Here
31 Click Here For More Info on Logo Design & Branding TheLogoFactory.com
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