Website Optimization Report. 24 February Website:

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1 24 February 2014 Website:

2 Sommario Metrics Rankings in top keyword(s) Errors and warnings 7 errors 7 warnings Social signals 0 17 improvements Backlinks 0unchanged Referring domains 0 unchanged Indexed pages 6 unchanged in Google

3 Website Age Alexa Rank - N/A IP address Country ITALY Pages crawled in-house 7 Total keywords in project 5 - Average load time Search Engines Google.it 1 Google PR

4 Keywords in top 10 Number of keywords ranking in top 10 Keywords ranking in top 10 - list Keyword Current Old Change Google.it keyword 7 - -

5 Scostamenti Keywords Google.it Keyword Current Old Change Moved up keyword 1 33 keyword keyword Moved down No change registered

6 Keywords fuori dalla top 10 Rankings for keywords not found in top 10 Keyword Current Old Change Google.it keywords 1 31 keywords keyword keyword

7 Segnali Sociali Social network Signals Monthly visits Facebook 27 (100%) - Twitter 0 (0%) - Google 0 (0%) - Delicious 0 (0%) - StumbleUpon 0 (0%) - Diigo 0 (0%) - Backlinks Text vs image backlinks Dofollow vs nofollow backlinks

8 Backlinks - Riferimenti geografici Top countries Country Referring domains Backlinks United States 11 (50%) 28 (37.3%) Russian Federation 2 (9.1%) 23 (30.7%) Italy 7 (31.8%) 22 (29.3%) Finland 2 (9.1%) 2 (2.7%) Top TLDs TLD Referring domains Backlinks.com 16 (72.7%) 44 (58.7%).ru 2 (9.1%) 23 (30.7%).it 4 (18.2%) 8 (10.7%)

9 Backlinks - Riferimenti per Page Rank Linking sites grouped by PageRank (of homepage) Google PR Referring domains Backlinks PR10 0 (0%) 0 (0%) PR9 0 (0%) 0 (0%) PR8 0 (0%) 0 (0%) PR7 0 (0%) 0 (0%) PR6 0 (0%) 0 (0%) PR5 0 (0%) 0 (0%) PR4 0 (0%) 0 (0%) PR3 0 (0%) 0 (0%) PR2 5 (22.7%) 6 (8%) 100% dofollow PR1 1 (4.5%) 1 (1.3%) 100% dofollow PR0 0 (0%) 0 (0%) N/A 19 (86.4%) 68 (90.7%) 94.1% dofollow

10 Backlinks - Riferimenti a siti con alto Page Rank Linking sites with the biggest PageRank (of homepage) Referring domain Google PR Backlinks

11 Pagine più linkate Pages of the website that are most often linked to Page URL Backlinks Top anchor/alt text Referring domains (90.7%) Cosmetic Center srl (5.3%) cosmetic center - shot - shot exclusive salon - index.php? shot professional hair... option=com_content&view=article&id=1&itemid=2&lang=it 1 (1.3%) cosmetic center - shot - shot exclusive salon - index.php? shot professional hair... option=com_content&view=article&id=11&itemid=13&lang=es 1 (1.3%) cosmetic center - shot - shot exclusive salon - index.php? shot professional hair... option=com_content&view=article&id=13&itemid=15&lang=en 1 (1.3%) cosmetic center - shot - shot exclusive salon - index.php? shot professional hair... option=com_content&view=article&id=32&itemid=45&lang=it

12 website: Links in uscita Broken links Nofollow vs dofollow links

13 Stato pagine sito HTTP Response codes 3xx redirects HTTP code Pages 1xx (informational) 0 (0%) 2xx (successful) 7 (100%) 3xx (redirection) 0 (0%) 4xx (client error) 0 (0%) 5xx (server error) 0 (0%) Robots Robots restrictions Restriction methods 0 page(s) restricted by robots.txt 0 page(s) restricted by noindex X-Robots-Tag 0 page(s) restricted by noindex meta tag

14 Struttura del sito e contenuti Indexing and crawlability Pages with 4xx status code 0 Pages with 5xx status code page set up correctly Yes robots.txt file present.xml sitemap No No Pages restricted from indexing 0 Redirects Pages with 302 redirect 0 Pages with 301 redirect 0 Pages with meta refresh 0 Pages with rel="canonical" 0 Encoding and technical factors Pages with Flash 0 Pages with frames 0 Average site loading time - "Heavy" pages 1 Hosting country Italy URLs Dynamic URLs 0 Too long URLs 0 Links Pages with too many outgoing links 0 Broken links 0 Dofollow ext. outgoing links 15

15 website: Empty title tags 0 Duplicate titles 7 Too long titles 0 Empty meta description 0 Too long meta description 0 Thin-content pages 4

16 Performance Report for: Page Speed Grade: YSlow Grade: (83%) Avg: 77% (75%) Avg: 78% Page load time: 6.82s Total page size: 546KB Total number of requests: 76 Priority Issues (Top 5) Leverage browser caching F (2) Avg 5 Score: 56% Server Defer parsing of JavaScript Combine images using CSS sprites Minify CSS Optimize images C (72) C (73) C (75) C (75) 6 % Avg 6 Score: 65% 5 % Avg 7 Score: 71% 1 % Avg 8 Score: 82% 2 % Avg 7 Score: 73% 3 % JS Images CSS Images

17 Waterfall The waterfall graph displays the loading behaviour of your site in Firefox. It can be used to discover simple issues such as 404's or more complex issues such as external resources blocking page rendering. DiaSorin - The Diagnostic Specialist GET it 200 OK diasorin.com 7.2 KB 347ms GET diasorin.responsive.layout.css?n0j1yl 200 OK diasorin.com 1.1 KB 173ms GET responsive.custom.css?n0j1yl 200 OK diasorin.com 3.3 KB 346ms GET responsive.smartphone.portrait.css?n0j1yl 200 OK diasorin.com 398 B GET responsive.smartphone.landscape.css?n0j1yl 200 OK diasorin.com 396 B 342ms 344ms GET responsive.tablet.portrait.css?n0j1yl 200 OK diasorin.com 430 B 664ms GET responsive.tablet.landscape.css?n0j1yl 200 OK diasorin.com 430 B 344ms GET responsive.desktop.css?n0j1yl 200 OK diasorin.com 324 B 664ms GET js_bkofh9hsw-sqbjio3i-sxjbu9ffs2umppvppvzltqkm.js 200 OK diasorin.com 42.7 KB 1.22s GET js_kcd8rbjyuruv1trjnh4um34uyvyhlrsvcpr1jnko2h8.js 200 OK diasorin.com 1002 B 518ms GET js_f8cbky1whhktna5qswe5jftvw0yawycobka_w3hewzy.js 200 OK diasorin.com 2.8 KB 517ms GET js_c4y2yhxmfvtwauo6tikevluce8iaqnrh5t6flwwvk90.js 200 OK diasorin.com 30.5 KB 1.23s GET js_a_xwh2s1eqau85ypmdyqgiufzpfez1iozkxhnhgkv3e.js 200 OK diasorin.com 1.2 KB GET js_qfyj_rs3mxlnxdz4gla9xqqp6wb5hodsshpufl-i9zk.js 200 OK diasorin.com 1.5 KB 691ms 692ms GET logo-home.png 200 OK diasorin.com 2.2 KB 1.91s GET risultati_0.jpg 200 OK diasorin.com 31.1 KB GET goccia-_icona_prodotto_2.jpg?itok=b0aidya7 200 OK diasorin.com 22.3 KB 2.09s GET homepage-news_people_0.jpg?itok=i59jqhpn 200 OK diasorin.com 27.2 KB GET jquery.ui.core.min.css?n0j1yl 200 OK diasorin.com 582 B 836ms GET jquery.ui.theme.min.css?n0j1yl 200 OK diasorin.com 2.4 KB 837ms GET system.base.css?n0j1yl 200 OK diasorin.com 1.8 KB 860ms GET system.menus.css?n0j1yl 200 OK diasorin.com 661 B 861ms GET system.messages.css?n0j1yl 200 OK diasorin.com 382 B 1.01s GET system.theme.css?n0j1yl 200 OK diasorin.com 1.2 KB 1.02s GET jquery.ui.accordion.min.css?n0j1yl 200 OK diasorin.com 441 B 1.04s GET jquery.ui.tabs.min.css?n0j1yl 200 OK diasorin.com 464 B 1.04s GET comment.css?n0j1yl 200 OK diasorin.com 142 B 1.19s GET date.css?n0j1yl 200 OK diasorin.com 1.1 KB 1.19s GET datepicker.1.7.css?n0j1yl 200 OK diasorin.com 907 B 1.21s GET field.css?n0j1yl 200 OK diasorin.com 235 B 1.21s GET node.css?n0j1yl 200 OK diasorin.com 109 B 1.36s GET search.css?n0j1yl 200 OK diasorin.com 232 B 1.37s GET user.css?n0j1yl 200 OK diasorin.com 698 B 1.39s GET views.css?n0j1yl200 OK diasorin.com 309 B 1.39s GET colorbox_default_style.css?n0j1yl 200 OK diasorin.com 1 KB 1.39s GET ctools.css?n0j1yl 200 OK diasorin.com 252 B 1.4s GET home.css?n0j1yl200 OK diasorin.com 4.7 KB 1.54s GET node_embed.css?n0j1yl 200 OK diasorin.com 300 B 1.54s GET panels.css?n0j1yl 200 OK diasorin.com 342 B 1.56s GET views_slideshow.css?n0j1yl 200 OK diasorin.com 113 B 1.56s GET extlink.css?n0j1yl 200 OK diasorin.com 185 B 1.56s GET views_slideshow_cycle.css?n0j1yl 200 OK diasorin.com 255 B 1.57s GET locale.css?n0j1yl200 OK diasorin.com 413 B 1.71s GET at.layout.css?n0j1yl 200 OK diasorin.com 471 B 1.72s GET globals.css?n0j1yl 200 OK diasorin.com 871 B 1.73s GET global.base.css 200 OK diasorin.com 3.3 KB 175ms GET global.tables.css200 OK diasorin.com 534 B 609ms GET global.forms.css200 OK diasorin.com 2.4 KB 325ms GET global.pages.css200 OK diasorin.com 10.5 KB 350ms GET global.nav.css 200 OK diasorin.com 2.1 KB 497ms GET global.fields.css 200 OK diasorin.com 994 B 501ms GET global.nodes.css200 OK diasorin.com 2.8 KB 527ms GET global.comments.css 200 OK diasorin.com 741 B 670ms 2.95s 3.05s

18 GET global.blocks.css200 OK diasorin.com 817 B GET global.views.css200 OK diasorin.com 6 KB GET global.panels.css200 OK diasorin.com 1.4 KB GET ga.js 200 OK google-analytics.com 15.4 KB GET bg-page-top.jpg 200 OK diasorin.com 609 B GET bg-body.png GET gruppo_3.jpg 200 OK diasorin.com 233 B 200 OK diasorin.com 41.3 KB GET ricerca-e-sviluppo_4.jpg 200 OK diasorin.com 36.7 KB GET prodotti-e-soluzioni_3.jpg 200 OK diasorin.com 35 KB GET investitori_3.jpg 200 OK diasorin.com 27.9 KB GET media_3.jpg 200 OK diasorin.com 35 KB GET home-career_1.jpg 200 OK diasorin.com 33.9 KB GET dialog.png 200 OK diasorin.com 1.1 KB GET bg-catalog-line.png 200 OK diasorin.com 147 B GET scarica-app.png?1 200 OK diasorin.com 310 B GET bilancio-home.png 200 OK diasorin.com 306 B GET bg-footer.png GET payoff.png 200 OK diasorin.com 1 KB 200 OK diasorin.com 3 KB GET social-icon.png 200 OK diasorin.com 4.7 KB GET ClanWebPro-Bold.woff 200 OK diasorin.com 38.5 KB GET ClanWebPro-Book.woff 200 OK diasorin.com 37.8 KB GET flip_icon.png 200 OK diasorin.com 3 KB GET flip-close_icon.png 200 OK diasorin.com 2.7 KB 76 Requests KB 6.4s (onload: 6.82s) 677ms 781ms 1.28s 164ms 172ms 172ms 697ms 1.04s 864ms 1.18s 1.2s 1.01s 1.36s 1.37s 1.53s 1.55s 1.76s 1.7s 1.68s 1.84s 2.09s 2.09s 2.72s

19 Page Speed Recommendations RECOMMENDATION GRADE RELATIVE TYPE PRIORITY Leverage browser caching F (2) Avg 5 Score: 56% Server Defer parsing of JavaScript Combine images using CSS sprites Minify CSS Optimize images Minify JavaScript Avoid Specify a character set early Serve resources from a consistent URL Serve scaled images Specify image dimensions Minify HTML Avoid bad requests Avoid a character set in the meta tag Avoid landing page redirects Enable gzip compression Enable Keep-Alive Inline small CSS Inline small JavaScript Minimize redirects Minimize request size Optimize the order of styles and scripts Put CSS in the document head Remove query strings from static resources Specify a cache validator Specify a Vary: Accept-Encoding header Prefer asynchronous resources C (72) C (73) C (75) C (75) B (80) B (85) A (90) A (93) A (95) A (95) A (98) 6 % Avg 6 Score: 65% 5 % Avg 7 Score: 71% 1 % Avg 8 Score: 82% 2 % Avg 7 Score: 73% 3 % Avg 9 Score: 90% 0 % Avg 9 Score: 96% 6 % Avg 9 Score: 98% 8 % Avg 9 Score: 93% 3 % Avg 8 Score: 86% 6 % Avg 5 Score: 51% 1 % Avg 9 Score: 93% 3 % Avg 9 Score: 97% 7 % Avg 9 Score: 96% 6 % Avg 9 Score: 97% 7 % Avg 8 Score: 81% 1 % Avg 9 Score: 96% 6 % Avg 9 Score: 93% 3 % Avg 9 Score: 97% 7 % Avg 9 Score: 92% 2 % Avg 9 Score: 99% 9 % Avg 9 Score: 94% 4 % Avg 1 Score: 100% 00 % Avg 9 Score: 90% 0 % Avg 9 Score: 94% 4 % Avg 9 Score: 90% 0 % Avg 9 Score: 93% 3 JS Images CSS Images JS CSS Images Images Server Server Server CSS JS CSS/JS CSS Server Server JS

20 YSlow Recommendations RECOMMENDATION GRADE RELATIVE TYPE PRIORITY Add Expires headers F (0) Avg 2 Score: 23% Server Make fewer HTTP requests Use a Delivery Network (CDN) Use cookie-free domains Configure entity tags (ETags) Minify JavaScript and CSS Avoid empty src or href Compress components with gzip Avoid URL redirects Make AJAX cacheable Put CSS at the top Remove duplicate JavaScript and CSS Put JavaScript at bottom Avoid AlphaImageLoader filter Avoid HTTP 404 (Not Found) error Reduce the number of DOM elements Do not scale images in HTML Use GET for AJAX requests Avoid CSS expressions Reduce DNS lookups Reduce cookie size Make favicon small and cacheable Make JavaScript and CSS external F (0) F (0) F (15) F (0) A (90) (n/a) 3 % Avg 4 Score: 42% 2 % Avg 9 Score: 9% % Avg 4 Score: 44% 4 % Avg 5 Score: 55% 5 % Avg 7 Score: 74% 4 % Avg 1 Score: 100% 00 % Avg 6 Score: 68% 8 % Avg 8 Score: 87% 7 % Avg 1 Score: 100% 00 % Avg 1 Score: 100% 00 % Avg 1 Score: 100% 00 % Avg 1 Score: 100% 00 % Avg 9 Score: 95% 5 % Avg 1 Score: 100% 00 % Avg 9 Score: 94% 4 % Avg 1 Score: 100% 00 % Avg 1 Score: 100% 00 % Avg 9 Score: 97% 7 % Avg 7 Score: 74% 4 % Avg 1 Score: 100% 00 % Avg 1 Score: 100% 00 % Server Cookie Server CSS/JS Server JS CSS CSS/JS JS CSS Images JS CSS Cookie Images CSS/JS Low Low Low Low Low Low Low Low Low

21 Conclusioni Complessivamente nel tuo sito abbiamo notato: Aree di qualità Tra le aree di qualità del sito metterei sicuramente i contenuti, che sono ricchi e danno da subito l'idea di competenza. Aree di miglioramento Trovo carente la navigabilità e l'ottimizzazione SEO, secondariamente anche la cura di alcuni elementi grafici. A nostro parere ci sono delle potenzialità, i contenuti rappresentano il vero valore per ogni sito e i contenuti in questo sito non mancano. Dal punto di vista dell'ottimizzazione SEO sono state commesse delle leggerezze che risultano comunque facilmente rimediabili. Presterei particolare cura alla navigazione e alle Call to Action (sull'attuale sito assenti) dando maggior risalto alla parte ecommerce. Sostanzialmente anche la grafica sarebbe accettabile, bisognerebbe prestare più attenzione ai singoli contenuti che spesso finiscono con presentarsi in maniera diversa da pagina a pagina, ed escluderei elementi di disturbo e poco funzionali come le statistiche sul traffico del sito che interessano poco un visitatore e spesso non restituiscono dati affidabili.

22 Ottimizzazione e analisi SEO siti Joomla Con la speranza di averti fatto cosa gradita e di esserti stato di aiuto. L'analisi è stata curata da: