Senior Marketing Manager - UK Full-time, Fixed term, Beijing, Shanghai or Guangzhou

Transcription

1 Senior Marketing Manager - UK Full-time, Fixed term, Beijing, Shanghai or Guangzhou Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment. Introduction to the role This role forms an integral part of the Navitas (China) Group Marketing team and will be based within Mainland China. The position reports to the Country Manager China and will work closely across global Navitas divisions within ANZ, UK, North America and Singapore. The overall objective of the position is to take a leadership role in market development, market diversification and growth within Mainland China. Strong analytical and communication skills are required for this role, as is experience in managing budgets and sales forecasts. Key Result Areas: Sales i. Drive Marketing Managers in meeting sales targets for individual colleges and overall targets for UK ii. Lead and coordinate Navitas UK participation in international market development activities including travel and promotion of the company s products and services to agents, sponsorship bodies and potential students / candidates iii. Assist the Country Manager China to prepare UK destination market and business unit specific sales forecasts through the analysis of market trends iv. Compile sales figures relating to market volume and share of market and manage the UK sales function across China v. Work with line reports to deliver high calibre destination market specific sales training to the agent and partner institution network, incorporating the use of PPP agent incentives vi. Consistently engage with Business Unit based colleagues to develop unique sales and marketing strategies designed to grow sales and market share in China vii. Support pipeline management and engagement for Institutional Partner Schools, University Pathways and their in-country partners viii. Assist with providing agent feedback and requests on commission issues to Business Unit employees Marketing ix. Collaborate with the Country Manager China and Regional Account Managers to develop an appropriate Navitas China Strategic Marketing and Sales Plans for the UK markets and manage implementation within new and existing regions x. Provide monthly reports on all aspects of UK marketing and sales activity, including student recruitment targets, promotional activities, expenditure, competitor activity, market trends and issues xi. Develop marketing and sales objectives and strategies for a group of allocated products and for the launch of new or changed products xii. Ensure that products and marketing comply with ethical and legal standards xiii. Promote the company, actions and products by undertaking necessary and appropriate liaison with various external stakeholders including both government and non-government agencies (AEI, AustCham, DIBP etc) xiv. Collaborate with the Country Manager China on the preparation and release of publicity in accordance with established policies and procedures and maintain excellent relations with press, radio, television, national magazines and other media xv. Liaise with Group emarketing on developing and implementing a market leading Navitas UK online presence in China Financial

2 xvi. xvii. xviii. Collaborate with the Country Manager China to prepare UK budgets and forecasts Day to day management of UK marketing budgets within Mainland China including; travel, entertainment and destination market specific activity (e.g UK Agent retreat, paid exhibitions, UK specific agent training days) Control expenses and evaluate the effectiveness of products and strategies Business Development xix. xx. xxi. xxii. Through market research activities, collaborate with the Regional Management team to identify demand for Navitas UK products & services in new and existing markets within Mainland China Assist in the development and/or improvement of Navitas UK products and services Coordinate market research and intelligence and oversee dissemination of results to relevant employees Develop and implement marketing strategies in association with Navitas UK Business Unit marketing employees Management of Marketing employees xxiii. xxiv. xxv. xxvi. Management, monitoring, assessment and development of 4 Marketing employees Manage employees in accordance with office policies and procedures Participate in regular review and assessment of employee performance against agreed targets Work with Country Manager China and Operations Director China on employee training and development needs as they arise, particularly with regards to sales skills General xxvii. xxviii. xxix. Drive small, geographically diverse team of sales employees to deliver Collaborate with Business Units, designers, printers and others to develop promotional materials Other projects as determined by the Country Manager China Skills and Experience Essential: i. Strong written and oral capability in Mandarin & English language ii. Possession of a tertiary degree level qualification and/or 2-5 years of marketing experience iii. Demonstrate high level interpersonal, communication and negotiation skills inclusive of presentation skills iv. Demonstrated and proven ability as a team player v. Demonstrated flexible attitude to work (e.g. in hours and content), including a willingness to work weekends and evenings in support of recruitment activities both locally and internationally vi. Demonstrated and proven ability to initiate and implement marketing strategies and sales tactics which have made a significant contribution to sustainable business growth vii. Demonstrated innovative thinking and proactive work habits inclusive of an eye for detail and for new recruitment initiatives viii. Demonstrated and proven experience of working effectively within a matrix structure, with focus on collaborating with and influencing various stakeholders ix. Demonstrated ability to work to tight deadlines, changing priorities and to take responsibility for decisions and outcomes x. Demonstrated ability to work with a range of internal and external stakeholders to ensure competing demands are met Desirable: i. International work experience in the education / language sector ii. International study experience How to Apply: Enquiries and applications, including a cover letter addressing the selection criteria and resume, should be sent to Helen Lin, China Operations Director, at Helen.Lin@navitas.com. Applications close Saturday, 10 th of December Successful applicants may be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check.

3 Position Description - China Title: Senior Marketing Manager UK Functional Area: Navitas Group Marketing Reports to: Country Manager China Full time or part time: Full time Location: Beijing, Shanghai or Guangzhou, China Scope of Role: Direct Reports - 4 Approx. $330,000 Sales budget (on rolling 15 month plan) 1. Overview and objectives of the position: This role forms an integral part of the Navitas (China) Group Marketing team and will be based within Mainland China. The position reports to the Country Manager China and will work closely across global Navitas divisions within ANZ, UK, North America and Singapore. The Senior Marketing Manager China will predominantly be responsible and accountable for sales and marketing of: Navitas University Programs Division for UK The overall objective of the position is to take a leadership role in market development, market diversification and growth within Mainland China. Strong analytical and communication skills are required for this role, as is experience in managing budgets and sales forecasts. 2. Key relationships: Internal i. Country Manager China ii. Marketing Managers UK within Mainland China iii. Regional Sales Director Greater China & North Asia iv. Marketing Directors, Senior Marketing Managers and/or Marketing Managers, Navitas business units v. Regional Account Managers within Mainland China vi. General Manager Marketing and Sales UK External vii. University Partners including their in-country representatives and stakeholders viii. External government and non-government agencies (i.e. embassies, Austrade, USCS British Council, recruitment agents, etc) 3. Key result areas: Sales xxx. xxxi. Drive Marketing Managers in meeting sales targets for individual colleges and overall targets for UK Lead and coordinate Navitas UK participation in international market development activities including travel and promotion of the company s products and services to agents, sponsorship bodies and potential students / candidates

4 xxxii. xxxiii. xxxiv. xxxv. xxxvi. xxxvii. Assist the Country Manager China to prepare UK destination market and business unit specific sales forecasts through the analysis of market trends Compile sales figures relating to market volume and share of market and manage the UK sales function across China Work with line reports to deliver high calibre destination market specific sales training to the agent and partner institution network, incorporating the use of PPP agent incentives Consistently engage with Business Unit based colleagues to develop unique sales and marketing strategies designed to grow sales and market share in China Support pipeline management and engagement for Institutional Partner Schools, University Pathways and their in-country partners Assist with providing agent feedback and requests on commission issues to Business Unit employees Marketing xxxviii. xxxix. xl. xli. xlii. xliii. xliv. Collaborate with the Country Manager China and Regional Account Managers to develop an appropriate Navitas China Strategic Marketing and Sales Plans for the UK markets and manage implementation within new and existing regions Provide monthly reports on all aspects of UK marketing and sales activity, including student recruitment targets, promotional activities, expenditure, competitor activity, market trends and issues Develop marketing and sales objectives and strategies for a group of allocated products and for the launch of new or changed products Ensure that products and marketing comply with ethical and legal standards Promote the company, actions and products by undertaking necessary and appropriate liaison with various external stakeholders including both government and non-government agencies (AEI, AustCham, DIBP etc) Collaborate with the Country Manager China on the preparation and release of publicity in accordance with established policies and procedures and maintain excellent relations with press, radio, television, national magazines and other media Liaise with Group emarketing on developing and implementing a market leading Navitas UK online presence in China Financial xlv. xlvi. xlvii. Collaborate with the Country Manager China to prepare UK budgets and forecasts Day to day management of UK marketing budgets within Mainland China including; travel, entertainment and destination market specific activity (e.g UK Agent retreat, paid exhibitions, UK specific agent training days) Control expenses and evaluate the effectiveness of products and strategies Business Development xlviii. Through market research activities, collaborate with the Regional Management team to identify demand for Navitas UK products & services in new and existing markets within Mainland China xlix. Assist in the development and/or improvement of Navitas UK products and services l. Coordinate market research and intelligence and oversee dissemination of results to relevant employees li. Develop and implement marketing strategies in association with Navitas UK Business Unit marketing employees Management of Marketing employees lii. liii. liv. lv. Management, monitoring, assessment and development of 4 Marketing employees Manage employees in accordance with office policies and procedures Participate in regular review and assessment of employee performance against agreed targets Work with Country Manager China and Operations Director China on employee training and development needs as they arise, particularly with regards to sales skills General lvi. lvii. lviii. Drive small, geographically diverse team of sales employees to deliver Collaborate with Business Units, designers, printers and others to develop promotional materials Other projects as determined by the Country Manager China

5 4. Qualifications and Selection Criteria Essential: xi. xii. xiii. xiv. xv. xvi. xvii. xviii. xix. xx. Strong written and oral capability in Mandarin & English language Possession of a tertiary degree level qualification and/or 2-5 years of marketing experience Demonstrate high level interpersonal, communication and negotiation skills inclusive of presentation skills Demonstrated and proven ability as a team player Demonstrated flexible attitude to work (e.g. in hours and content), including a willingness to work weekends and evenings in support of recruitment activities both locally and internationally Demonstrated and proven ability to initiate and implement marketing strategies and sales tactics which have made a significant contribution to sustainable business growth Demonstrated innovative thinking and proactive work habits inclusive of an eye for detail and for new recruitment initiatives Demonstrated and proven experience of working effectively within a matrix structure, with focus on collaborating with and influencing various stakeholders Demonstrated ability to work to tight deadlines, changing priorities and to take responsibility for decisions and outcomes Demonstrated ability to work with a range of internal and external stakeholders to ensure competing demands are met Desirable: iii. iv. International work experience in the education / language sector International study experience