Total Visitor Expenditures Increased 10.4 Percent to $1.2 Billion

Transcription

1 For Immediate Release: June 25, 2015 HTA Release (15-13) TOTAL VISITOR ARRIVALS GREW 9.3 PERCENT COMPARED TO 2014 Total Visitor Expenditures Increased 10.4 Percent to $1.2 Billion HONOLULU Total visitor arrivals to the Hawaiian Islands in May 2015 grew 9.3 percent to 709,671 visitors, according to preliminary statistics released today by the Hawai i Tourism Authority. Combined with higher average daily spending (+2.4% to $198 per person), total visitor expenditures increased 10.4 percent to $1.2 billion 1. Arrivals by air rose 8.8 percent to 698,584 visitors in May 2015, while arrivals by cruise ships were up 57.6 percent to 11,087 visitors. Total visitor days 2 increased 7.7 percent compared to May For the U.S. West, arrivals by air grew 11.8 percent to 295,550 visitors. Higher daily spending (+9.5% to $170 per person) also contributed to a 19.9 percent growth in visitor expenditures to $447.4 million. U.S. East arrivals increased 6.5 percent to 153,418 visitors, and the average daily spending rose to $201 per person (+3.2%). This led to a 7.5 percent growth in visitor expenditures to $302.3 million. Japanese arrivals grew 3.6 percent to 112,486 visitors. However, decreased daily spending (-5.5% to $265 per person) resulted in a 3.1 percent decline in visitor expenditures to $167.8 million. During this slow season for Canadian visitors, fewer arrivals (-11.1% to 26,459 visitors) caused visitor expenditures to decline by 8.7 percent to $45.5 million, despite higher daily spending (+3.4% to $157 per person). Arrivals from All Other markets rose 15.9 percent to 110,671 visitors. Combined expenditures from All Other visitors was $238.3 million, 11.9 percent higher compared to May Visitors days increased on Maui (+7.9%), O ahu (+7.6%), Hawai i Island (+7.5%) and Kaua i (+6.2%) compared to May There were 978,261 total air seats to Hawai i in May 2015, up 8.8 percent from a year ago. Growth in scheduled seats from Canada (+31.8%), Oceania (+23.9%), U.S. East (+14%) and U.S. West (+12.4%) offset fewer seats from Other Asia (-10.7%) and Japan (-5.4%). Year-to-Date 2015: For the first five months of 2015, total arrivals (by air and by cruise ships) grew 4.1 percent to 3,508,098 visitors. Total visitor expenditures of $6.2 billion was two percent higher compared to yearto-date Total visitor expenditures increased on Kaua i (+8.2% to $669.3 million), Maui (+5.9% to $1.8 billion) and O ahu (+1% to $2.9 billion), but declined on Hawai i Island (-7% to $766.9 million). 1 Total visitor expenditure statistics presented in this press release are not adjusted for inflation (nominal dollars). 2 Aggregate number of days stayed by all visitors.

2 Page 2 May 2015 Arrivals at a Glance CATEGORY AND MMA May 2015P May 2014P % change YTD 2015P YTD 2014P % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , U.S. West , , U.S. East , , Japan Canada All Others , , Visitor arrivals by cruise ships TOTAL VISITOR DAYS 6,097,063 5,659, ,233,719 31,082, Total by air 6,036,965 5,621, ,961,385 30,688, U.S. West 2,632,784 2,405, ,827,581 11,990, U.S. East 1,504,211 1,443, ,781,308 7,687, Japan 634, , ,278,673 3,363, Canada 288, , ,760,813 3,766, All Others 976, , ,313,010 3,880, Visitor arrivals by cruise ships 60,098 37, , , VISITOR ARRIVALS 709, , ,508,098 3,369, Total by air 698, , ,448,984 3,295, U.S. West 295, , ,378,566 1,261, U.S. East 153, , , , Japan 112, , , , Canada 26,459 29, , , All Others 110,671 95, , , Visitor arrivals by cruise ships 11,087 7, ,115 74, AVERAGE LENGTH OF STAY Total by air U.S. West U.S. East Japan Canada All Others Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air U.S. West U.S. East Japan Canada All Others Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , U.S. West 1, , , , U.S. East 1, , , , Japan 1, , , , Canada 1, , , , All Others 2, , , , Visitor arrivals by cruise ships P=Preliminary data. Source:Hawai'i Tourism Authority

3 Page 3 Other Highlights: For U.S. West, arrivals from the Pacific region rose 11.3 percent compared to May There were more visitors from California (+13%), particularly from the Los Angeles, Sacramento, San Diego, San Francisco and San Jose metro areas. Arrivals from Oregon (+6.6%), Washington (+7.1%) and Alaska (+4.6%) also increased. Mountain region arrivals were up 13.3 percent with double-digit growth in visitors from Utah (+49.3%), Nevada (+16.6%) and Colorado (+11.1%). For the first five months of 2015, arrivals from the Pacific and Mountain regions grew 9.3 percent and 9.2 percent, respectively. Higher daily spending by U.S. West visitors in May 2015, were in the lodging, entertainment and food and beverage categories. Increased lodging expenses corresponded with greater usage of hotels (+13.4% to 146,337 visitors) compared to May More U.S. West visitors also stayed in bed and breakfast properties (+32% 2,968 visitors) and other non-traditional accommodations (+13.7% to 5,226 visitors). Most regions within the U.S. East showed an increase in arrivals compared to May The largest growth was from the East North Central (+10.9%) and West South Central (+9%) regions. For the first five months of 2015, there were more visitors from the East South Central (+6.1%), West South Central (+5.9%), South Atlantic (+3.5%) and East North Central (+1.7%) regions, but fewer visitors from the West North Central region (-3%). Fewer visitors came to honeymoon (-13.2% to 52,451 visitors) or to get married (-19.8% to 10,640 visitors) compared to May Much of the decline was from the Japanese market (honeymoon -24.3% to 19,852; get married -33.7% to 3,641). For the first five months of 2015, there were 226,175 honeymoon visitors (-0.1%), similar to a year ago. A slightly lower number of visitors came to get married (-0.7% to 45,865) compared to year-to-date There were 40,516 visitors who came for meetings, conventions and incentives (MCI), up 10 percent from May Significantly more visitors traveled on incentives (+70.6% to 20,246 visitors), boosted by a sharp growth from the Japanese market (9,595 from 3,856 in May 2014). The number of Japanese incentives visitors have increased by double-digits since January Fewer total visitors came for conventions (-31.9% to 13,161) compared to May 2014, when nearly 3,000 delegates attended an event at the Hawai i Convention Center. For the first five months of 2015, total MCI arrivals decreased one percent to 231,189 visitors. Among Japanese visitors, considerably more stayed in condominiums (+25.7% to 11,274) and timeshare properties (+45% to 7,752) than a year ago. There was strong growth in U.S. West (+35% to 7,740) and U.S. East (+26.2% to 8,307) visitors to traveled in group tours compared to May A greater number of Japanese visitors made their own travel arrangements (+17.7%) and group tours also increased (+11.9%). Highlights from All Other Markets: Arrivals by air from developing markets rose 15.9 percent to 110,671 visitors in May 2015 and accounted for 15.8 percent of total air visitors to the Hawaiian Islands. For the first five months of 2015, arrivals from All Other Markets were up 8.6 percent to 470,911 visitors. Australia: Arrivals from Australia increased 12.6 percent to 30,428 visitors in May For the first five months of 2015, arrivals rose 13.2 percent to 127,419 visitors. New Zealand: There were more visitors from New Zealand (+3.5% to 5,807) compared to May Through May 2015, arrivals were up 14.8 percent to 20,672 visitors.

4 Page 4 May 2015 Island Highlights CATEGORY AND ISLAND May 2015P May 2014P % change YTD 2015P YTD 2014P % change TOTAL EXPENDITURES ($mil.) 1, , , , Total by air 1, , , , O ahu , , Maui , , Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships TOTAL VISITOR DAYS 6,097,063 5,659, ,233,719 31,082, Total by air 6,036,965 5,621, ,961,385 30,688, O ahu 2,974,754 2,763, ,497,698 13,927, Maui 1,540,890 1,428, ,748,132 8,378, Moloka i 18,788 18, , , Lāna i 13,788 18, ,943 94, Kaua i 712, , ,689,026 3,548, Hawai i Island 776, , ,816,707 4,624, Visitor arrivals by cruise ships 60,098 37, , , VISITOR ARRIVALS 709, , ,508,098 3,369, Total by air 698, , ,448,984 3,295, O ahu 444, , ,100,494 2,037, Maui 206, , ,045, , Moloka i 5,047 4, ,280 23, Lāna i 5,323 5, ,450 27, Kaua i 98,782 92, , , Hawai i Island 115, , , , Visitor arrivals by cruise ships 11,087 7, ,115 74, AVERAGE LENGTH OF STAY Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER DAY SPENDING ($) Total by air O ahu Maui Moloka i Lāna i Kaua i Hawai i Island Visitor arrivals by cruise ships PER PERSON PER TRIP SPENDING ($) 1, , , , Total by air 1, , , , O ahu 1, , , , Maui 1, , , , Moloka i Lāna i , , Kaua i 1, , , , Hawai i Island 1, , , , Visitor arrivals by cruise ships P=Preliminary data. Source:Hawai'i Tourism Authority

5 Page 5 China: Arrivals from China grew 3.9 percent to 16,476 visitors. For year-to-date 2015, arrivals increased 4.3 percent to 66,749 visitors. Korea: There were 13,048 visitors from Korea in May 2015, down 9.8 percent from the same month last year. Through May 2015, arrivals declined 4.6 percent to 70,472 visitors. Taiwan: Arrivals from Taiwan rose slightly (+0.8%) to 1,304 visitors. For the first five months of 2015, arrivals decreased 36.1 percent to 6,057 visitors. Europe: There were 11,669 visitors from the European market (United Kingdom, France, Germany, Italy and Switzerland), which was an increase of 7.2 percent from May However, for year-to-date 2015, arrivals dropped three percent to 48,807 visitors. Latin America: Arrivals from the Latin America market (Mexico, Brazil and Argentina) grew 9.9 percent compared to last May to 2,275 visitors. However, for the first five months of 2015, arrivals from this market is down 5.5 percent with 11,419 visitors. Island Highlights: O ahu: Arrivals to O ahu rose 7.5 percent to 444,772 visitors in May There were more visitors from U.S. West (+11.7%), U.S. East (+5.2%) and Japan (+3.6%), but fewer from Canada (-22.8%) compared to May Higher daily visitor spending (+4.6% to $208 per person) also contributed to a 12.6 percent growth in visitor expenditures to $618.2 million. Maui: Arrivals to Maui increased 9.5 percent to 206,253 visitors. There were more visitors who stayed exclusively on Maui (+11.8%) compared to May 2014, supported by more direct flights to Kahului (+18%). Visitor expenditures on this island grew 8.7 percent to $308.5 million. Hawai i Island: Arrivals to Hawai i Island grew 9.3 percent to 115,640 visitors. A greater number of visitors stayed on Hawai i Island exclusively (+15.4%). There were also more day trip visitors (+12.6%), boosted by a 33.7 percent growth from U.S. West. Volcanic activity at the summit of Kīlauea and more direct seats to Kona (+40.2%) contributed to these increases. However, lower daily spending (-7.2% to $171 per person) resulted in flat growth in visitor expenditures (-0.2%) to $132.5 million. Kaua i: Arrivals rose 7.3 percent to 98,782 visitors in May The number of day trippers to Kaua i increased 19.2 percent to 11,539 visitors. Combined with higher daily spending (+9.7% to $191 per person), visitor expenditures grew 16.6 percent to $136.2 million. Air Seats to Hawai i (Table 9, page 22): Air capacity to the Hawaiian Islands grew 8.8 percent to 978,261 total seats in May There were more seats to Honolulu (+5.1% to 683,006), Kahului (+18% to 175,804), Kona (+40.2% to 63,820) and Līhu e (+4.5% to 52,123) but fewer seats to Hilo (-17.8% to 3,508) than in May There were more scheduled (+8.8% to 973,282) and charter (+6.1% to 4,979) air seats compared to a year ago. Scheduled seats from U.S. West were up 12.4 percent from May Service increased from Bellingham (+36.5%), Las Vegas (+5.9%), Los Angeles (+6.3%), Oakland (+18.8%), Portland (+1.8%), San Diego (+9.6%), San Francisco (+30.5%), San Jose (+25.1%) and Seattle (+26.1%), partially offsetting fewer seats from Denver (-5.1%). Scheduled seats from U.S. East rose 14 percent, boosted by growth in seats out of Atlanta (+28.3%), Dallas (+18.8%), Houston (+42.1%) and Washington D.C. (+4.5%).

6 Page 6 Scheduled seats from Japan declined 5.4 percent in May The number of seats out of Fukuoka dropped 65.4 percent, as one airline discontinued this route in July There were also fewer seats out of Nagoya (-14.2%), which were partially offset by more seats from Osaka (+8.5%) and Sapporo (+7.7%). Scheduled seats out of Canada increased 31.8 percent, with more seats from Vancouver to Honolulu (+38.7%), Kahului (+26%), Līhu e (+20%) and Kona (+20%) compared to May Scheduled seats from Oceania grew 23.9 percent. Seats out of Brisbane nearly doubled and there were significantly more seats from Melbourne (+44.4%) and Sydney (+13.5%). Seats out of Auckland were also up 12.7 percent from May Scheduled seats from Other Asia declined 10.7 percent. For the China market, there was an 18.2 percent drop in seats out of Shanghai, which offset more seats out of Beijing (+7.7%). For Taiwan, seats out of Taipei grew 12.5 percent from last May. For the Korea market, the number of seats from Seoul was down 15.6 percent. Through May 2015, total air capacity increased 6.9 percent to 4,891,576 seats. Growth in seats to Honolulu (+3.2% to 3,297,499), Kahului (+18.5% to 965,823), Kona (+18.9% to 340,234) and Līhu e (+4.6% to 272,808) offset fewer seats to Hilo (-14.8% to 15,212). Cruise Ship Visitors (Table 8, page 21): Six out-of-state cruise ships with 11,087 visitors came in May 2015, up 57.6 percent from a year ago when 7,034 visitors arrived on four ships. A shift in itineraries accounted for some of this increase, as several ships that typically visit in April came in May. However, year-to-date May 2015 showed a 20.4 percent decline in arrivals by cruise ships to 59,115 visitors. In total, the number of cruise visitors (arrivals by cruise ships and by air to board cruise ships in Hawai i) increased 26.3 percent to 22,649 visitors in May Through the first five months of 2015 there were 111,083 total cruise visitors, which was a 10.1 percent drop from the same period last year. ### For more information, contact: Angela Rodriguez Director of Communications Hawai i Tourism Authority (808) Angela@gohta.net Dawn Hirai Senior Vice President Stryker Weiner & Yokota (808) / (cell) Dawn@strykerweiner.com Daniel Nāho opi i Director of Tourism Research Hawai i Tourism Authority (808) Daniel@gohta.net Julie Kaneko Account Supervisor Stryker Weiner & Yokota (808) / (cell) Julie@strykerweiner.com Current monthly visitor statistics and other tables referenced in this release can be viewed at

7 Page P 2014 P % CHANGE 2015 P 2014 P % CHANGE TOTAL VISITORS 698, , ,448,984 3,295, Domestic 489, , ,317,763 2,202, International 209, , ,131,221 1,092, VISITOR DAYS 6,036,965 5,621, ,961,385 30,688, AVERAGE DAILY CENSUS 194, , , , TOTAL AIR SEATS 978, , ,891,576 4,573, TOTAL LOAD FACTOR (%) ISLANDS VISITED O'ahu 444, , ,100,494 2,037, O'ahu only 338, , ,593,995 1,534, O'ahu one day or less 17,240 17, ,669 87, Kaua'i 98,782 92, , , Kaua'i only 51,865 48, , , Kaua'i one day or less 11,539 9, ,216 42, Maui County 209, , ,063,304 1,001, Maui 206, , ,045, , Maui only 127, , , , Maui one day or less 15,288 13, ,283 63, Moloka'i * 5,047 4, ,280 23, Moloka'i only * ,577 2, Moloka'i one day or less* 3,059 2, ,245 12, Lāna'i * 5,323 5, ,450 27, Lāna'i only * ,828 3, Lāna'i one day or less* 3,570 3, ,307 14, Hawai'i Island 115, , , , Kona side 97,928 87, , , Hilo side 45,728 43, , , Hawai'i Island only 53,088 46, , , Hawai'i Island one day or less 10,410 9, ,133 50, Any Neighbor Island 359, , ,854,988 1,760, NI only 253, , ,348,490 1,257, Oahu & NI 105, , , , Any one island only 572, , ,836,814 2,694, Multiple Islands 125, , , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 438, , ,135,393 2,075, Hotel only 385, , ,863,657 1,819, Plan to stay in Condo 112, , , , Condo only 89,388 79, , , Plan to stay in Timeshare 68,723 65, , , Timeshare only 55,153 51, , , Cruise Ship 14,019 12, ,214 56, Friends/Relatives 63,490 58, , , Bed & Breakfast 7,887 6, ,383 34, Other 9,585 9, ,008 45, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 1. TOTAL VISITORS BY AIR

8 Page 8 TABLE 1. TOTAL VISITORS BY AIR (CONT.) 2015 P 2014 P % CHANGE 2015 P 2014 P % CHANGE PURPOSE OF TRIP Pleasure (Net) 571, , ,859,823 2,726, Honeymoon/Get Married 58,419 67, , , Honeymoon 52,451 60, , , Get Married 10,640 13, ,665 45, Pleasure/Vacation 519, , ,637,689 2,501, Mtgs/Conventions/Incentive 40,516 36, , , Conventions 13,161 19, , , Corporate Meetings 8,140 6, ,886 45, Incentive 20,929 12, ,834 73, Other Business 20,246 22, , , Visit Friends/Rel. 61,740 59, , , Gov't/Military 8,875 6, ,522 34, Attend School 1,515 1, ,339 9, Sport Events 3,077 4, ,599 32, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 63,949 53, , , Non-Group 634, , ,157,608 3,005, Package Trip 227, , ,078,172 1,087, No Package 470, , ,370,812 2,208, Net True Independent 458, , ,313,479 2,158, Ave. Age ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority *********************************************************************** Collaboration of the following agencies are gratefully acknowledged: Airlines, State Department of Agriculture - Plant Quarantine Branch, State Department of Transportation - Airport Division, and U.S. Department of Homeland Security, Bureau of Customs & Border Protection - Honolulu office. ************************************************************************

9 Page 9 TABLE 2. DOMESTIC VISITORS BY AIR 2015 P 2014 P % CHANGE 2015 P 2014 P % CHANGE DOMESTIC VISITORS 489, , ,317,763 2,202, DOMESTIC VISITOR DAYS 4,548,386 4,277, ,963,608 22,208, DOMESTIC AVERAGE DAILY CENSUS 146, , , , DOMESTIC AIR SEATS 686, , ,305,440 2,984, DOMESTIC LOAD FACTOR (%) ISLANDS VISITED O'ahu 249, , ,126,308 1,104, O'ahu only 180, , , , O'ahu one day or less 15,487 16, ,976 75, Kaua'i 88,626 84, , , Kaua'i only 50,408 47, , , Kaua'i one day or less 8,128 6, ,312 28, Maui County 179, , , , Maui 176, , , , Maui only 119, , , , Maui one day or less 8,250 7, ,114 32, Moloka'i * 4,086 4, ,171 19, Moloka'i only * ,260 2, Moloka'i one day or less* 2,163 2, ,551 8, Lāna'i * 4,168 4, ,630 22, Lāna'i only * ,687 3, Lāna'i one day or less* 2,549 2, ,471 10, Hawai'i Island 91,059 83, , , Kona side 78,910 71, , , Hilo side 33,110 31, , , Hawai'i Island only 49,544 42, , , Hawai'i Island one day or less 4,530 4, ,793 18, Any Neighbor Island 308, , ,500,263 1,415, NI only 239, , ,191,455 1,098, Oahu & NI 69,015 68, , , Any one island only 401, , ,913,962 1,799, Multiple Islands 88,036 86, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 267, , ,258,031 1,211, Hotel only 226, , ,054,021 1,008, Plan to stay in Condo 87,863 84, , , Condo only 70,305 65, , , Plan to stay in Timeshare 58,955 57, , , Timeshare only 47,650 45, , , Cruise Ship 11,868 10, ,763 48, Friends/Relatives 57,179 53, , , Bed & Breakfast 5,718 5, ,641 28, Other 9,029 8, ,605 41, * Sample sizes for Moloka'i and Lāna'i are relatively small.

10 Page 10 TABLE 2. DOMESTIC VISITORS BY AIR (CONT.) 2015 P 2014 P % CHANGE 2015 P 2014 P % CHANGE PURPOSE OF TRIP Pleasure (Net) 395, , ,883,597 1,781, Honeymoon/Get Married 25,923 27, ,208 91, Honeymoon 21,539 23, ,189 75, Get Married 6,119 6, ,890 25, Pleasure/Vacation 374, , ,805,699 1,708, Mtgs/Conventions/Incentive 26,447 26, , , Conventions 10,663 14, , , Corporate Meetings 7,649 6, ,658 41, Incentive 9,703 7, ,307 44, Other Business 19,359 20, , , Visit Friends/Rel. 57,249 53, , , Gov't/Military 7,456 5, ,356 30, Attend School 883 1, ,430 7, Sport Events 2,719 2, ,908 24, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 19,952 17, ,988 93, Non-Group 469, , ,225,775 2,108, Package Trip 109, , , , No Package 379, , ,854,551 1,748, Net True Independent 373, , ,825,337 1,718, Ave. Age of Party Head Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority

11 Page 11 TABLE 3. INTERNATIONAL VISITORS BY AIR 2015 P 2014 P % CHANGE 2015 P 2014 P % CHANGE INTERNATIONAL VISITORS 209, , ,131,221 1,092, INTERNATIONAL VISITOR DAYS 1,488,579 1,343, ,997,777 8,480, INTERNATIONAL AVERAGE DAILY CENSUS 48,019 43, ,588 56, INTERNATIONAL AIR SEATS 292, , ,586,136 1,589, INTERNATIONAL LOAD FACTOR (%) ISLANDS VISITED O'ahu 194, , , , O'ahu only 158, , , , O'ahu one day or less 1,753 1, ,693 12, Kaua'i 10,156 7, ,609 54, Kaua'i only 1,456 1, ,546 17, Kaua'i one day or less 3,411 2, ,904 13, Maui County 29,827 26, , , Maui 29,490 25, , , Maui only 8,439 6, ,369 94, Maui one day or less 7,038 6, ,170 31, Moloka'i * ,110 4, Moloka'i only * Moloka'i one day or less* ,694 3, Lāna'i * 1,155 1, ,820 4, Lāna'i only * Lāna'i one day or less* 1, ,836 3, Hawai'i Island 24,581 22, , , Kona side 19,018 16, , , Hilo side 12,618 11, ,132 62, Hawai'i Island only 3,544 3, ,984 34, Hawai'i Island one day or less 5,880 5, ,340 31, Any Neighbor Island 51,379 45, , , NI only 14,544 12, , , Oahu & NI 36,835 33, , , Any one island only 171, , , , Multiple Islands 37,924 34, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 170, , , , Hotel only 159, , , , Plan to stay in Condo 24,929 18, , , Condo only 19,082 13, , , Plan to stay in Timeshare 9,768 7, ,844 46, Timeshare only 7,503 6, ,219 35, Cruise Ship 2,150 1, ,451 7, Friends/Relatives 6,311 5, ,270 32, Bed & Breakfast 2, ,743 6, Other 556 1, ,403 4, * Sample sizes for Moloka'i and Lāna'i are relatively small.

12 Page 12 TABLE 3. INTERNATIONAL VISITORS BY AIR (CONT.) 2015 P 2014 P % CHANGE 2015 P 2014 P % CHANGE PURPOSE OF TRIP Pleasure (Net) 176, , , , Honeymoon/Get Married 32,496 40, , , Honeymoon 30,912 36, , , Get Married 4,521 6, ,775 20, Pleasure/Vacation 145, , , , Mtgs/Conventions/Incentive 14,068 10, ,406 56, Conventions 2,498 4, ,949 24, Corporate Meetings ,228 4, Incentive 11,227 4, ,527 29, Other Business 887 1, ,404 10, Visit Friends/Rel. 4,490 6, ,314 30, Gov't/Military 1, ,166 3, Attend School ,908 2, Sport Events 358 1, ,691 8, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 43,997 36, , , Non-Group 165, , , , Package Trip 118, , , , No Package 91,098 73, , , Net True Independent 84,598 68, , , Ave. Age of Party Head Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority

13 Page P 2014P % CHANGE 2015P 2014P % CHANGE TOTAL VISITORS 295, , ,378,566 1,261, Domestic 289, , ,352,084 1,237, International 5,628 4, ,482 24, VISITOR DAYS 2,632,784 2,405, ,827,581 11,990, AVERAGE DAILY CENSUS 84,929 77, ,951 79, ISLANDS VISITED O'ahu 132, , , , O'ahu only 104,814 92, , , O'ahu one day or less 6,075 6, ,461 29, Kaua'i 51,880 48, , , Kaua'i only 36,355 34, , , Kaua'i one day or less 3,084 2, ,044 10, Maui County 106,831 95, , , Maui 105,085 94, , , Maui only 82,628 73, , , Maui one day or less 3,394 2, ,289 12, Moloka'i * 2,213 1, ,622 9, Moloka'i only * ,155 1, Moloka'i one day or less* 1, ,273 3, Lāna'i * 2,179 2, ,266 11, Lāna'i only * ,708 2, Lāna'i one day or less* 1,330 1, ,535 5, Hawai'i Island 49,682 43, , , Kona side 43,772 37, , , Hilo side 15,214 13, ,429 65, Hawai'i Island only 33,880 28, , , Hawai'i Island one day or less 2,021 1, ,553 8, Any Neighbor Island 190, , , , NI only 163, , , , Oahu & NI 27,661 26, , , Any one island only 258, , ,211,711 1,102, Multiple Islands 37,178 34, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 146, , , , Hotel only 126, , , , Plan to stay in Condo 61,367 57, , , Condo only 51,301 47, , , Plan to stay in Timeshare 39,958 38, , , Timeshare only 33,055 31, , , Cruise Ship 3,020 2, ,554 12, Friends/Relatives 35,826 33, , , Bed & Breakfast 2,968 2, ,613 13, Other 5,226 4, ,422 23, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 4. TOTAL US WEST VISITORS BY AIR

14 Page P 2014P % CHANGE 2015P 2014P % CHANGE PURPOSE OF TRIP Pleasure (Net) 241, , ,134,814 1,030, Honeymoon/Get Married 12,971 13, ,132 46, Honeymoon 10,172 11, ,128 36, Get Married 3,706 3, ,592 14, Pleasure/Vacation 231, , ,095, , Mtgs/Conventions/Incentive 12,311 12, ,544 76, Conventions 5,689 6, ,372 44, Corporate Meetings 3,737 3, ,098 20, Incentive 3,469 3, ,755 17, Other Business 12,349 12, ,675 63, Visit Friends/Rel. 35,490 33, , , Gov't/Military 3,056 2, ,580 12, Attend School ,912 4, Sport Events 1,761 1, ,138 14, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 7,740 5, ,842 30, Non-Group 287, , ,346,724 1,231, Package Trip 57,986 51, , , No Package 237, , ,140,362 1,043, Net True Independent 234, , ,126,928 1,031, Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 4. TOTAL US WEST VISITORS BY AIR (CONT.)

15 Page P 2014P % CHANGE 2015P 2014P % CHANGE TOTAL VISITORS 153, , , , Domestic 148, , , , International 5,108 4, ,895 20, VISITOR DAYS 1,504,211 1,443, ,781,308 7,687, AVERAGE DAILY CENSUS 48,523 46, ,532 50, ISLANDS VISITED O'ahu 92,502 87, , , O'ahu only 59,123 53, , , O'ahu one day or less 7,822 8, ,341 39, Kaua'i 29,825 29, , , Kaua'i only 11,412 11, ,448 59, Kaua'i one day or less 4,068 3, ,808 15, Maui County 57,978 55, , , Maui 57,145 54, , , Maui only 28,982 25, , , Maui one day or less 4,309 4, ,695 17, Moloka'i * 1,396 1, ,992 6, Moloka'i only * Moloka'i one day or less* ,090 3, Lāna'i * 1,523 1, ,981 9, Lāna'i only * Lāna'i one day or less* 957 1, ,415 4, Hawai'i Island 32,952 32, , , Kona side 27,907 26, , , Hilo side 14,456 14, ,517 66, Hawai'i Island only 12,430 11, ,102 69, Hawai'i Island one day or less 2,294 2, ,094 8, Any Neighbor Island 94,294 90, , , NI only 60,916 56, , , Oahu & NI 33,379 34, , , Any one island only 112, , , , Multiple Islands 41,228 41, , , Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 94,462 87, , , Hotel only 77,195 70, , , Plan to stay in Condo 21,194 21, , , Condo only 15,156 13, ,717 76, Plan to stay in Timeshare 15,995 15, ,988 80, Timeshare only 12,225 11, ,826 58, Cruise Ship 7,198 6, ,506 29, Friends/Relatives 18,564 18, ,284 85, Bed & Breakfast 1,845 1, ,305 9, Other 2,996 3, ,424 14, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 5. TOTAL US EAST VISITORS BY AIR

16 Page P 2014P % CHANGE 2015P 2014P % CHANGE PURPOSE OF TRIP Pleasure (Net) 119, , , , Honeymoon/Get Married 9,868 10, ,667 34, Honeymoon 8,686 9, ,105 29, Get Married 1,830 2, ,205 8, Pleasure/Vacation 111, , , , Mtgs/Conventions/Incentive 11,957 11, ,977 84, Conventions 3,944 6, ,809 48, Corporate Meetings 3,279 2, ,696 17, Incentive 5,526 3, ,989 23, Other Business 6,013 6, ,766 32, Visit Friends/Rel. 18,913 18, ,309 81, Gov't/Military 4,304 3, ,469 16, Attend School ,307 2, Sport Events ,870 7, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 8,307 6, ,310 45, Non-Group 145, , , , Package Trip 36,554 33, , , No Package 116, , , , Net True Independent 114, , , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 5. TOTAL US EAST VISITORS BY AIR (CONT.)

17 Page P 2014P % CHANGE 2015P 2014P % CHANGE TOTAL VISITORS 112, , , , Domestic ,631 3, International 111, , , , VISITOR DAYS 634, , ,278,673 3,363, AVERAGE DAILY CENSUS 20,465 19, ,713 22, ISLANDS VISITED O'ahu 109, , , , O'ahu only 98,350 93, , , O'ahu one day or less ,661 4, Kaua'i 2,155 1, ,543 9, Kaua'i only Kaua'i one day or less 1, ,872 5, Maui County 4,392 4, ,063 24, Maui 4,197 4, ,221 24, Maui only ,186 3, Maui one day or less 1,373 2, ,970 11, Moloka'i * Moloka'i only * Moloka'i one day or less* Lāna'i * Lāna'i only * Lāna'i one day or less* Hawai'i Island 9,366 11, ,372 67, Kona side 6,775 7, ,505 45, Hilo side 3,273 5, ,742 29, Hawai'i Island only 1,407 1, ,665 9, Hawai'i Island one day or less 2,753 3, ,598 18, Any Neighbor Island 14,136 15, ,424 89, NI only 2,503 2, ,795 14, Oahu & NI 11,633 12, ,629 75, Any one island only 100,664 95, , , Multiple Islands 11,823 13, ,797 76, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 95,300 95, , , Hotel only 92,503 93, , , Plan to stay in Condo 11,274 8, ,158 54, Condo only 8,792 7, ,466 45, Plan to stay in Timeshare 7,752 5, ,790 22, Timeshare only 6,105 4, ,736 17, Cruise Ship ,468 1, Friends/Relatives 1, ,550 5, Bed & Breakfast Other , * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 6. TOTAL JAPAN VISITORS BY AIR

18 Page P 2014P % CHANGE 2015P 2014P % CHANGE PURPOSE OF TRIP Pleasure (Net) 88,848 89, , , Honeymoon/Get Married 20,969 28, , , Honeymoon 19,852 26, , , Get Married 3,641 5, ,669 16, Pleasure/Vacation 69,070 63, , , Mtgs/Conventions/Incentive 10,722 5, ,898 24, Conventions 1,008 1, ,661 4, Corporate Meetings Incentive 9,595 3, ,484 19, Other Business ,462 3, Visit Friends/Rel. 1,516 1, ,331 10, Gov't/Military Attend School , Sport Events 221 1, ,545 5, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour 29,032 25, , , Non-Group 83,454 82, , , Package Trip 77,298 79, , , No Package 35,188 28, , , Net True Independent 29,759 25, , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 6. TOTAL JAPAN VISITORS BY AIR (CONT.)

19 Page P 2014P % CHANGE 2015P 2014P % CHANGE TOTAL VISITORS 26,459 29, , , Domestic 11,534 13, , , International 14,925 15, , , VISITOR DAYS 288, , ,760,813 3,766, AVERAGE DAILY CENSUS 9,322 10, ,906 24, ISLANDS VISITED O'ahu 12,285 15, , , O'ahu only 8,251 10, ,982 72, O'ahu one day or less ,968 5, Kaua'i 3,716 4, ,754 42, Kaua'i only 1,469 1, ,001 22, Kaua'i one day or less ,652 3, Maui County 13,182 13, , , Maui 13,094 13, , , Maui only 9,090 8, , , Maui one day or less ,227 5, Moloka'i * ,672 2, Moloka'i only * Moloka'i one day or less* ,305 1, Lāna'i * ,380 2, Lāna'i only * Lāna'i one day or less* ,561 1, Hawai'i Island 4,821 5, ,499 58, Kona side 4,441 4, ,165 54, Hilo side 1,979 2, ,942 18, Hawai'i Island only 2,282 2, ,123 33, Hawai'i Island one day or less ,136 2, Any Neighbor Island 18,208 19, , , NI only 14,173 13, , , Oahu & NI 4,034 5, ,266 37, Any one island only 21,131 23, , , Multiple Islands 5,328 6, ,370 51, Avg. Islands Visited Average Length of Stay in Hawai'i ACCOMMODATIONS Plan to stay in Hotel 13,399 16, , , Hotel only 10,346 12, ,538 96, Plan to stay in Condo 8,353 9, , , Condo only 6,662 7, ,063 97, Plan to stay in Timeshare 2,410 2, ,173 28, Timeshare only 1,839 1, ,012 20, Cruise Ship ,809 5, Friends/Relatives 1,467 1, ,798 12, Bed & Breakfast ,146 4, Other ,400 2, * Sample sizes for Moloka'i and Lāna'i are relatively small. TABLE 7. TOTAL CANADA VISITORS BY AIR

20 Page P 2014P % CHANGE 2015P 2014P % CHANGE PURPOSE OF TRIP Pleasure (Net) 23,368 26, , , Honeymoon/Get Married 935 1, ,283 7, Honeymoon ,162 5, Get Married ,698 2, Pleasure/Vacation 22,666 25, , , Mtgs/Conventions/Incentive 2,148 2, ,421 14, Conventions 1,174 1, ,377 9, Corporate Meetings ,719 2, Incentive ,940 2, Other Business ,072 3, Visit Friends/Rel. 1,089 1, ,193 10, Gov't/Military Attend School Sport Events ,397 2, TRAVEL STATUS First Timers (%)** Repeaters (%)** Average # of Trips Group Tour ,761 7, Non-Group 25,565 28, , , Package Trip 6,660 6, ,820 62, No Package 19,799 22, , , Net True Independent 19,448 22, , , Ave. Age Ave. Party Size ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai'i Tourism Authority TABLE 7. TOTAL CANADA VISITORS BY AIR (CONT.)

21 Page 21 Table 8. VISITORS BY CRUISE SHIPS 2015P 2014P % CHANGE 2015P 2014P % CHANGE VISITOR DAYS 184, , , , TOTAL VISITORS 22,649 17, , , ARRIVED BY SHIP 11,087 7, ,115 74, ARRIVED BY AIR 11,562 10, ,968 49, NUMBER OF SHIP ARRIVALS ISLANDS VISITED O'ahu 22,649 17, , , Kaua i 22,038 17, , , Maui County 21,239 17, , , Maui 21,239 17, , , Moloka i ,163 1, Lāna i ,989 2, Hawai i Island 21,184 17, , , Average Islands Visited AVERAGE LENGTH OF STAY Days in Hawai i before Cruise Days in Hawai i during Cruise Days in Hawai i after Cruise Total days in Hawai i ACCOMMODATIONS Hotel 13,045 11, ,129 59, Hotel only 11,850 10, ,212 50, Condo ,721 6, Condo only ,261 1, Timeshare 1, ,741 4, Timeshare Only ,369 1, Bed & Breakfast Bed & Breakfast only Friends & relatives ,285 2, Other accommodation ,456 5, Accommodation (NET) 14,567 12, ,222 67, Cruise only 8,082 5, ,861 56, TRAVEL STATUS % First timers % Repeat visitors Source: Hawai i Tourism Authority

22 Page 22 Table 9. Nonstops Seats to Hawaii by Port of Entry and MMA STATEWIDE HONOLULU KAHULUI KONA HILO LĪHU E %Chge %Chge %Chge %Chge %Chge %Chge Total Seats 978, , , , , , ,820 45, ,508 4, ,123 49, Scheduled Seats 973, , , , , , ,820 45, ,508 4, ,123 49, Charter Seats 4,979 4, ,979 4, Domestic Seats 686, , , , , , ,776 44, ,508 4, ,079 49, Scheduled Seats 681, , , , , , ,776 44, ,508 4, ,079 49, Charter Seats 4,416 4, ,416 4, US West 601, , , , , , ,776 44, ,508 4, ,079 49, Anchorage 5,053 5, ,053 5, Bellingham 5,053 3, ,053 3, Denver 8,632 9, ,239 5, ,573 1, Las Vegas 25,536 24, ,536 24, Los Angeles 214, , , , ,488 48, ,984 17, ,508 4, ,373 21, Oakland 33,127 27, ,604 10, ,082 12, ,027 2, ,414 2, Phoenix 41,849 42, ,279 22, ,550 8, ,320 5, ,700 6, Portland 21,393 21, ,221 14, ,172 6, Sacramento 13,082 13, ,029 8, ,053 5, Salt Lake City 8,091 8, ,091 8, San Diego 23,621 21, ,515 13, ,053 5, ,119 0 NA 2,934 2, San Francisco 96,480 73, ,234 46, ,923 14, ,681 8, ,642 5, San Jose 30,727 24, ,017 6, ,082 12, ,694 2, ,934 2, Seattle 73,465 58, ,044 26, ,208 17, ,041 7, ,172 7, US East 80,562 70, ,378 61, ,184 9, Atlanta 11,656 9, ,656 9, Chicago 12,384 12, ,664 10, ,720 1, Dallas 24,852 20, ,388 13, ,464 7, Houston 10,664 7, ,664 7, New York JFK 7,938 7, ,938 7, Newark 7,502 7, ,502 7, Washington D.C. 5,566 5, ,566 5, Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division Table 9. Nonstops Seats to Hawaii by Port of Entry and MMA (continue) STATEWIDE HONOLULU KAHULUI KONA HILO LĪHU E %Chge %Chge %Chge %Chge %Chge %Chge International Seats 292, , , , ,436 6, , NA 1, Scheduled Seats 291, , , , ,436 6, , , Charter Seats NA NA Japan 162, , , , Fukuoka 5,198 15, ,198 15, Nagoya 16,353 19, ,353 19, Osaka 32,829 30, ,829 30, Sapporo 3,626 3, ,626 3, Tokyo-HND 27,807 27, ,807 27, Tokyo-NRT 77,114 76, ,114 76, Canada 22,532 17, ,008 8, ,436 6, , , Vancouver 22,532 17, ,008 8, ,436 6, , , Other Asia 39,076 43, ,076 43, Beijing 7,434 6, ,434 6, Seoul 24,127 28, ,127 28, Shanghai 4,752 5, ,752 5, Taipei 2,763 2, ,763 2, Oceania 41,570 33, ,570 33, Auckland 8,328 7, ,328 7, Brisbane 8,019 4, ,019 4, Melbourne 3,939 2, ,939 2, Sydney 21,284 18, ,284 18, Other 25,560 22, ,560 22, Apia Christmas Guam 10,664 10, ,664 10, Majuro 2,015 2, ,015 2, Manila 6,946 3, ,946 3, Nadi Pago Pago 2,331 2, ,331 2, Papeete 1,470 1, ,470 1, Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division