Making Money with Social Media. Joseph G. Scott, MAS Vice President Scott & Associates, Inc.

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1 Making Money with Social Media Joseph G. Scott, MAS Vice President Scott & Associates, Inc.

2 True or False? Social Media is a Waste of Time a) True b) False c) a) and b)

3 True or False? Social Media is a Waste of Time a) True b) False c) a) and b) c)

4 True or False? Social Media is a Waste of Time a) True b) False c) a) and b) It depends upon: Your target, who are you trying to reach? What are you are trying to accomplish? How will you track the results?

5 My Start Dates With Social Media LinkedIn 4/4/07 4,318 Connections Facebook 5/22/ Friends Twitter 5/2/09 8,632 Followers Blog 6/1/11 Magazine Articles 9/1/94 YouTube 2/22/09

6 My Background + Social Media Distributor in Chanhassen, MN, since 1993 Since starting in 2007, I have personally sold via Social Media: $144, in advertising space (Client) $163, of 3D Printers (Client) $624, in high-end candy (Client) $352, in promotional products (Our Firm)

7 You can make money with Social Media, both for yourself and your clients. Understand the process: BEG 1) Build your network(s) carefully 2) Engage your network(s) with content 3) Grow and the sales will come

8 What We Will Learn Today How to identify prospects with Social Media Which messages and content should be shared? How to measure ROI using free analytics tools How to outsource the work if you have no one in your organization to do it Which free tools to use if you wish to do the work yourself Actual Client Case Study

9 Identify Prospects With Social Media Who do you want to attract to your business? What is/are the appropriate Vehicle(s)? When do they hang out in Social Media? Why are they on Social Media? How are they using Social Media?

10 Identify Prospects With Social Media Who? Presidents with employees What? LinkedIn When? During business hours Why? Looking for employees/partners How? Study their web sites & communicate opportunities

11 Which messages and content should be shared? Original Content I m at Expo East speaking about Social Media. Others Content (hard-to-find Not Seth Godin) Michael Jackson s patents Business Success We re in Savannah, GA shooting video for Personal Posts Video of Luther Vandross owning an audience.

12 Prospects Where do they search for information? Twitter Hash tags

13 ROI Measurement Online sales Filled-out Contact Forms White Paper or App Downloads Number of pages viewed Time on web site

14 Free ROI Measurement - Tool Google Analytics

16 How to Outsource the Work There are a large number of recent college graduates with Social Media experience who are out-of work. Just because they know how to use Facebook does not mean that they understand The Voice of your business. Look at how they conduct themselves via their accounts.

17 Free tools, if you wish to do it yourself LinkedIn Basic Subscription Twitter TweetDeck Multiple Platforms HootSuite Find a way to post engaging content into multiple Social Media streams at the same time

18 Case Study Afinia 3D Printers Zero to a Distant Third in 90 Days Afinia Who? Educators; Engineers; Hobbyists Vehicle(s)? Twitter & Facebook When? 6A 9P CDT Why? Gathering information prior to purchase Connecting with others interested in 3D Printing How? Asking for recommendations

19 Case Study Afinia 3D Printers Competitors MakerBot VC-funded; Great PR Jimmy Kimmel Cube 3D Systems Part of a Gazllion Dollar company A bunch of small competitors without Supply Chain expertise.

20 Case Study Afinia 3D Printers Hash Tags - Twitter People organize the Content streams #3DP #3Dprint #3Dprinter #3Dprinting #STEM #EdTech

21 Case Study Afinia 3D Printers Identify the Rachel Park - Wired Make Major trade show Follow their Followers

22 Case Study Afinia 3D Printers Identify the Influencers in The Space LinkedIn Did a search for Mechanical Engineers Connected with them Send photos of builds Facebook Encouraged users to post photos of their builds Promote appearance at trade shows

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Technology for Small Business

Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source: